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TWO RODEO DRIVEB E V E R LY H I L L S , C A L I F O R N I A
EXCLUSIVE AGENTS
MANAGED BY
CalDRE #01355491CalDRE #00616335
CalDRE # 409987
THE WORLD’S FOREMOST LUXURY LIFESTYLE SHOPPING DESTINATION
Two Rodeo Drive is home to 25 iconic luxury and fashion boutiques in Beverly Hills’ world-renowned shopping district.
Brands include: Tiffany & Co., Jimmy Choo, Versace, Audemars Piguet, Carolina Herrera, Porsche Design, Philipp Plein, Brunello Cucinelli, Stefano Ricci, Breguet, Richard Mille, Lanvin, Persol and more.
“I don’t design clothes. I design dreams.”
— Ralph Lauren
VIEW FROM THE CORNER OF RODEO DRIVE AND DAYTON WAYTwo Rodeo Drive is approximately 30% of the luxury retail on Rodeo Drive and is the largest development ever built on the street.
INTERNATIONAL AND LOCAL VISITOR FOOTFALL
• Annual Visitor Count*: 5.7M• Typical Day Visitation: 14,375• Busiest Day: 38,257
• Typical Week Visitation: 100,612• Busiest Week: 161,573
• 57% Visitation from 11am-5pm• 30% Visitation from 5pm-11pm
• Via Rodeo Visitor Count: 2.7M• Total Property Count: 5.7M
Via Rodeo is notably the most visited location in Beverly Hills by travelers where the famous “Via Rodeo/ N. Rodeo Drive” sign is located.
*Above information is based on footfall counter reports by motionloft, using average counts comparing June 2016-June 2017 to June 2017-June 2018. The above are total counts for Two Rodeo stores on Wilshire Blvd, Via Rodeo, Rodeo Drive.
“Dress shabbily and they remember the dress;
dress impeccably and they remember the woman.”
— Coco Chanel
VIEW FROM THE CORNER OF RODEO DRIVE AND WILSHIRE BOULEVARD.Directly across the street is the world famous Beverly Wilshire, a Four Seasons Hotel – featured in “Pretty Woman”.
WEALTH IN IMMEDIATE AND SURROUNDING AREAS
• 27 billionaires live in L.A. County, which 9 of live in Beverly Hills and 22 live within 12 miles of Beverly Hills* (Forbes 400 Richest Americans List - 2016).
• 4 of the 10 wealthiest zip codes in L.A. County are within 10 miles of Two Rodeo Drive.
• 268,138 millionaire households reside within L.A. County.
• Beverly Hills mean household income is $399,820 (3rd highest of the 10 richest neighborhoods in L.A. County)
• 22% of households living in Beverly Hills make over $200,000 annually (U.S. average is 5%)
• Beverly Hills is the 59th wealthiest neighborhood in the U.S.
*Information from the 2010 U.S. Census Bureau, money.cnn.com, usa.com, laalmanac.com, bizjournals.com, lacurbed.com.
COMING SOON
To Elevator
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VIA RODEO
Management Office(2nd Level)
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WilshireElevator
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Via Rodeo Elevatorsto 2nd Level, Valet Parking Level (P1) Crypto Jewelry by Peter MarcoATM & Restrooms
(2nd Level)
(2nd Level)Urasawa(2nd Level)
TWO RODEO DRIVEPROPERTY MAP
“Style is a way to say who you are without having to speak.”
— Rachel Zoe
VIEW UP VIA RODEOVia Rodeo bisects the property, providing a pedestrian walk street that is above the stores on Rodeo Drive. The gently sloping cobblestone walk creates another entire street of first floor retail space. The property occupies 1.25 acres with 130,020 rentable square feet of retail, office and storage space.
SHOPPER PROFILE& DEMOGRAPHICS
• Ages 0-19: 22.8%
• Ages 20-44: 31.7%
• Ages 45-64: 26.8%
• Ages 65+: 18.7%
• Median Age: 41.5
• Total Households: 14,416
• Caucasian: 89.2%
• Asian: 5.8%
• Two or more races: 1.1%
• African American: 2.2%
• Other: 1.7%
• Female: 53.3%
• Male: 46.7%
*Information from the 2010 U.S. Census of Population & Housing
“Since we moved to Two Rodeo Drive, not only did we expand our footprint,
our sales increased double digits annually as well.”
— Alfred ChanPresident, STEFANO RICCI, Via Rodeo
VIEW UP VIA RODEO DURING THE HOLIDAYS Two Rodeo held custom 3-D light shows for 12 days of Christmas using “Paintscaping” technology. Two Rodeo was magically transformed into a winter wonderland with theatrical music and 3-D projection mapping, aligning light & animation with its architectural features.
TENANT AMENITIES BENEFITS & SERVICES
• Covered Garage & Paid Monthly Parking
• 2 Hours Free Valet Parking for Shoppers
• Electric Vehicle Charging Stations & ATM
• On-Site 24-Hour Security, Cleaning and Engineering Services
• On-Site Vendor Integration for In-Store Work
• Increased Visibility Opportunities Including: Valet Video, On-Site Advertising, Website and Social Media
• On-Site Traffic Driving Events, Activations and Promotions
• In-Store and On-Property Event Facilitation and Coordination
“This begins our 40th year on Rodeo Drive.
Even with a thriving location between Armani and Hermès, we relocated to Via Rodeo. As a result, our fine arts sales volume has grown exponentially.
In my opinion, a top-quality merchant will see extraordinary traffic for luxury goods here at Two Rodeo.”
— Michael Schwartz Owner, GALERIE MICHAEL, Via Rodeo
VIEW ON VIA RODEO DURING THE SUMMER DALI EXHIBITIONTwo Rodeo unveiled a world class exhibition of 12 iconic 3-D bronze Salvador Dali sculptures, ranging from 4’-16’ tall. The exhibit marked the first and largest outdoor showcase of Dali’s sculptures. 300+ articles were written of the exhibit.
TENANT SALESVIA RODEO
• 2015 Sales: $37.4 Million*
• 2016 Sales: $38.3 Million*
• 2017 Sales: $48.8 Million*
*Does not include tenants on Rodeo Drive, Wilshire Boulevard and Level 2. Not all tenants on Via Rodeo report sales.
“We probably sell more large diamonds than anyone on Rodeo Drive.
There’s no place I’d rather have my shop than Via Rodeo.”
— Peter VoutsasOwner, PETER MARCO, Via Rodeo
VIEW ON VIA RODEO DURING THE 10TH ANNUAL BOW WOW BEVERLY HILLS FUNDRAISER EVENTTwo Rodeo partners with the Amanda Foundation, a no-kill pet rescue organization for their themed Halloween party that draws over 300 Beverly Hills locals. All proceeds benefit the Amanda Foundation.
STRATEGIC PARTNERSHIPS
Director of Two Rodeo serves on the Board of Directors and served as the CFO of the Rodeo Drive Committee from 2016-2017.
Marketing Manager served on the Board of Directors for the Rodeo Drive Committee for the past 3 years.
Two Rodeo is heavily involved in the planning and decision making of events, activations and promotions that occur within the Rodeo Drive Committee, which help to draw footfall to the street.
Director of Two Rodeo is the 2017-2018 Chairman of the Board for the Beverly Hills Conference & Visitors Bureau (marketing arm of the city).
Two Rodeo is heavily involved in the BHCVB’s programs, events, media relations that involve promoting Two Rodeo and Beverly Hills as an international travel destination to dine and shop.
Two Rodeo partners with city council, city staff and the mayor of Beverly Hills on city-wide initiatives that drive visitation from all over the world.
VIEW ON VIA RODEO DURING THE 25TH ANNUAL CONCOURS D’ELEGANCE CAR SHOWThe car show is a Father’s Day tradition on Rodeo Drive that attracts approximately 30,000 visitors. It is free and open to the public and draws high quality classic automobiles and luxurious new models to the street every year.
VIA RODEO
262NORTH RODEO DRIVE
FLOOR PLAN
COMING SOON
Via Rodeo
North Rodeo Drive
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Etro
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North Rodeo Drive262
SpaceAvailable
(2nd Level)(2nd Level)Urasawa
(2nd Level)
AVAILABLE NOWGround Floor 5,925 RSF
Optional additional space availableDayton Way ±3,346 RSF
5,925 RSF
1st FLOOR2nd FLOOR
1,330.0 usf1,576.0 rsf
1,557.0 usf1,845.0 rsf
202NORTH RODEO DRIVE
FLOOR PLAN
COMING SOON
Management Office(2nd Level)
Via Rodeo
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SpaceAvailable
Kingswood Capital(2nd Level)
SpaceAvailable
Etro
SpaceAvailable
SpaceAvailable
North Rodeo Drive202
North Rodeo Drive
(2nd Level)(2nd Level)Urasawa
(2nd Level)
AVAILABLE NOW
Ground Floor 1,576 RSF
Second Level 1,845 RSF
Ground Floor 1,576 RSFSecond Level 1,845 RSF
234NORTH RODEO DRIVE
FLOOR PLAN
COMING SOON
Management Office(2nd Level)
Via Rodeo
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Kingswood Capital(2nd Level)
SpaceAvailable
Etro
SpaceAvailable
SpaceAvailable
North Rodeo Drive234
SpaceAvailable
North Rodeo Drive
(2nd Level)(2nd Level)Urasawa
(2nd Level)
AVAILABLE NOW1,635 RSF
HH H
1,635 RSF
204NORTH RODEO DRIVE
FLOOR PLAN
COMING SOON
Management Office(2nd Level)
Via Rodeo
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Kingswood Capital(2nd Level)
Etro
SpaceAvailable
SpaceAvailable
SpaceAvailable
North Rodeo Drive204
SpaceAvailable
North Rodeo Drive
(2nd Level)(2nd Level)Urasawa
(2nd Level)
AVAILABLE NOW922 RSF
922 RSF
Carine MamannSenior DirectorCalDRE # 01734150
Jay LuchsVice ChairmanCalDRE # 01260345
Kazuko Y. MorganVice ChairmanCalDRE # 01070005
Bill Wiley, CPMDirectorCalDRE # 01168692
EXCLUSIVE AGENTS
MANAGED BY
Lic. #01355491
Lic. #00616335
®
CalDRE # 409987
