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Facebook | Monthly ReportAllianz Pacer

January 2015

Monthly ReportFor the period of January 2015, there are no new fans were gained for January Facebook page. The total reach for the month was equivalent to 12,484.

The average engagement rate of the page was to 0.13%, which was lowest than the average engagement rate of Malaysia that was 0.65%

Throughout the month, Facebook posts consisted of generic, running-related and International Marathon. From the data given, it can be said that the International Marathon posts have the highest engagement.

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Facebook Fans

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Facebook FansThe growth in number of fans decreased from 21,935 on 1st of January to a total of 21,929 on the 31st of January. No new fans were gained for January 2015. The total reach for the month is 12,484.

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Daily New LikesThe daily new likes was the highest on the 5th , 20th , 27th and 28th January 2015 with 3 new Likes per day.The average daily new likes for January 2015 was 1 like per day.

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The highest reach was on the 3rd of January, with 1,302 Facebook users. The average daily total reach for the month of January was equivalent to 403 users.The total reach for the month is 12,484.

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Reach

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Engagement RateHighest engagement rateLowest engagement rate

Average Engagement Rate = 0.13%Average Malaysian Engagement Rate = 0.65%

The average engagement rate in January 2014 was 0.13%. The highest engagement rate was on 28th of January, which was a Word Search posting, while the lowest engagement rate was on 12th of January, which was a post Allianz Cover Photo.

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Engagement Rate

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 160.00%

0.10%

0.20%

0.30%

0.40%

0.50%

0.60%

0.70%

0.27%

0.11% 0.10%

0.06%

0.11% 0.12% 0.12%

0.00%

0.09% 0.10%0.14%

0.08% 0.08%0.10%

0.08%

0.44%

Engagement Rate

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Below are Allianz Pacer’s engagement rate for the last 6 months:

MONTH AVERAGE ERAVERAGE MALAYSIAN

ER

July 0.21% 0.50%

August 3.26% 0.21%

September 0.15% 0.36%

October 0.10% 0.25%

November 0.10% 0.29%

December 0.08% 0.29%

CURRENT ER

January 0.13% 0.65%

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Top 3 Performing Posts (Organic)

Reach: Comments: 40Likes: 31Shares: 2ER: 0.44%

Reach: Comments: 0Likes: 16Shares: 5ER: 0.14%

Reach: Comments: 0Likes: 31Shares: 2ER: 0.27%

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Non-Performing Posts

Reach: Comments: 0Likes: 17Shares: 0ER: 0.09%

Reach: Comments: 0Likes: 12Shares: 1ER: 0.06%

Reach: Comments: 4Likes: 12Shares: 0ER: 0.08%

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