Twitter Twends and TipsAlicia Anderson, Blytheco

Suzanne Spear, Sage

Greg Tirico, Sage

Why Twitter & Sage Summit?

• 2,200 active Twitter followers

• 11,000+ tweets over the course of 5 days

• Countless conversations, connections

• Best practice sharing

Getting Started…

Set up your account

• Go to http://twitter.com and find the sign up box.

• Enter your name, your email address, and a password.

• On the next page, select a username – type your own or choose the one we've suggested.

• Click Create my account. 

Tips for picking a username

• Your username or “handle” is the name your followers use when sending @replies, mentions, and direct messages.– @aliciakanderson– @suzspear– @gregt12– @Sage_Summit

• It will also form the URL of your Twitter profile page.

• Fewer than 15 characters in length.

• MOST IMPORTANT: follow @Sage_Summit and @blythecollc!

• After signing up, follow a handful of accounts to create a customized stream of information on your homepage. – Following means you'll get that user's Tweets on your Twitter

homepage– You can unfollow anyone later on. 

• Read the Twitter 101 article here, which offers details into how to begin getting the most out of Twitter.

• Take the Twitter Tour to find out where things are on the website.  

Twitter on your phone/tablet

• Go to http://www.twitter.com/download/iphone and follow the instructions on that page.

• From Google Play (just search for Twitter) or https://twitter.com/download/android

• Once the app is installed on your Phone/tablet, you can sign in with an existing account.

• Easy to share photos/Instagram

Twitter Etiquette

• It’s a cocktail party

• Listen first, then engage

• Don’t follow more than 3X the number of your followers

• HAVE FUN!

140 Characters

• It’s best to use only 120 so people can retweet your message easily

• Here’s a great example of a 120 character tweet: – I'm headed to the Sage City Accounting Village at #SageSummit!

Who's joining me? Can't wait to meet with my peers!

Hashtags (#)

• Used to organize posts & index content– Events - #SageSummit, #wimbledon– Topics - #blyDea, #nascar, #leadership, #allthesocialladies

• Here’s an example: – #SageSummit is about to kick-off, I’m excited to share some best

practices with my peers!

@

• Use this to talk to other users with @username (no space between @ and their name)

• Here’s an example: – @Sage_Summit Thanks for your #SageSummit Twitter cheat

sheet for beginners!

Good tweeting

• Use the hashtag or invent one!– Keep it short, be funny and have fun!

• Perfect the tweet– Less than 140 characters– Link to content with value– Allow space for retweets– Holla at your Tweeps

What do I tweet about?

• A session or keynote you attended

• The evening events

• Photos of people you met

• DC exploration off-campus

• Links to resources you learn about

• Retweet good tweets

• Sage City

Your Goals

- What are your Sage Summit goals?

- Who do you want to connect with?

- What information are you looking for?

- Start preparing now!

Twends on Twitter

Video

Mobile

Spam

• Fake Direct Messages (DMs) or Tweets

• Fake followers– 42.44% of users are fake, while another 30.12% are inactive

• Use Twitblock

• Be careful what applications are accessing your Twitter

Ads

• As of June, 2013 – now open to individuals– Includes analytics!

• Pay per follow, click, retweet, reply, favorite

• Targeted

• Daily budget

The Business Case for Twitter

Beyond Engagement - ROI

SEO

The New Consumer is a Digital Native

• Three-quarters of people who follow brands on Twitter are more likely to buy from that brand.

SAGE SUMMIT 2013

Join Us! Sage Summit Social Media• Twitter

– @Sage_Summit– #SageSummit

• Facebook– www.facebook.com/SageSummit

• Flickr– http://www.flickr.com/photos/sage_summit/– Email your photos: flickr@sage.com

• YouTube– http://www.youtube.com/SageSummitEvent

Twitter 101 & 201 SessionsMonday, July 22:

• 2:00 p.m. – 3:00 p.m. - Twitter 101 - P-5-119880

• 3:15 p.m. – 4:15 p.m. - Twitter 201 - P-6-119882

Tuesday, July 23:

• 9:45 a.m. – 11:00 a.m. - Twitter 201 - P-6-119883

• 11:15 a.m. – 12:30 p.m. - Twitter 101 - P-5-119881

• 2:00 p.m. – 3:30 p.m. - Twitter 101 - C-21-119759

Wednesday, July 24:

• 2:00 p.m. – 3:15 p.m. - Twitter 101 - C-21-119760

• 3:45 p.m. – 5:15 p.m. - Twitter 201 - C-22-119884

 

Thursday, July 25:

• 2:00 p.m. – 3:00 p.m. - Twitter 201 - C-22-119885

The Mobile App- Available Today!

Mobile Challenge

How it Works:•Top 3 point-earners win each day.

•Daily winners will be announced

•Prize pick-up in Sage Social Lounge.

•Game closes 11 a.m. Fri., 7/26.

•Please note, you may only win once.

Point Earners:•First time Log-in

•Check-in to locations, exhibitors and activities.

•Watch for check-in codes on signage.

•Complete surveys

•Tweet from within the App

First-Timer’s Meet-up/Tweet-Up

You’re Invited!

• Tuesday, July 23rd

• 6:30 p.m. – 7:30 p.m.

• National Pastime Sport Bar

• Sponsored by Blytheco

• http://first-timer-tweet-up-summit2013.eventbrite.com/