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Analyze two existing sports themed company profiles and create one for a company. Another projected completed for Internet Marketing. Grade: 92% Award: Most followers in the entire class (by more than three times the runner up's followers)
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Assignment #2- Twitter
Athletics and Hiking Boots
Adidas Running
Nike+ Running
Merrell Hiking
Tristan Loftus and Alex Petralia
Adidas Running
Keywords- Adidas + TwitterUrl
Author- Adidas
Purpose- Inform people of products
Communicate news and advice
Audience- Middle class athletic Suburban location
Design- Clean layout Demographic-focused images
Adidas Running
Strategies- Communication
News Sharing Drive traffic to websiteVerdict
Basic but works
Tactics-Engagement-Cross Promotion-Great use of Media
VerdictGood use of tactics
Tweet Frequency- -Every other day-Inconsistent
Nike+ RunningKeywords- Nike runningURL-https://twitter.com/NikeRunning
Author- Unknown
Purpose- Up to date Nike News
Audience- 16-30 years old Athletic
DesignGood use of colour coordinationBold sloganClean
Nike+ Running
StrategiesCommunicationBrand advertisement Verdict- Quite effective
Tactics-• Engagement• Images• Good Bio• Facebook link• Good Content
Verdict- Works well
Tweet Frequency• 3 times a day
Twitter Critique
Adidas Running Enticing posts Positive atmosphere No User Interaction
Good use of media Consistent tweets Overuse of reposts
Nike+ Running Lots of user
interaction Interesting posts
Good level of tweets Good use of media Not enough “selling”
As a follower
As a marketer
Merrell Hikinghttps://twitter.com/MerrellHiking
StrategiesBrand Awareness
Communication
TacticsImages
Engagement
Polls
