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Twitter planner
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What’s included
Getting started•Find your voice on Twitter•#ProTips
Monthly planning•Objectives•Monthly calendar•Weekly
planning•Quarterlyreflection
Helpful resources•Month of Tweets •Creative best practices
•Tweet ideas •Website Card ideas •24/7 hashtags •Twitter Ads
targeting •Video thought starters •Twitter ads targeting •Campaign
optimisation•Create your Twitter Ads
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Gettingstarted
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01 Establish guardrailsCopy Media Emojis
Spice-o-meter:
Define the general guidelines for your Tweets. This will help
create a safe space for your creativity.
Business
Words, phrases, and topics to incorporate(Themes? Slogans?)
Words, phrases, and topics NOT to incorporate(Competitor names?
Old company taglines?)
Things to include in images or video (Diverse representation?
Company logos?Product placement?)
Things NOT to include in images or video (Licensed material? Is
the interior of a bar okay, butsomeone drinking too much?)
Emojis that are encouraged and relevant toyour brand
Emojis that are NOT okay to use (Weapons? Gender
representation?)
Tip: don’t be afraid to play with different variations of your
tone to find what works. Experimentation thrives on Twitter.
01 Establish guardrailsCopy Media Emojis
Spice-o-meter:
Define the general guidelines for your Tweets. This will help
create a safe space for your creativity.
Business
Words, phrases, and topics to incorporate(Themes? Slogans?)
Words, phrases, and topics NOT to incorporate(Competitor names?
Old company taglines?)
Things to include in images or video (Diverse representation?
Company logos?Product placement?)
Things NOT to include in images or video (Licensed material? Is
the interior of a bar okay, butsomeone drinking too much?)
Emojis that are encouraged and relevant toyour brand
Emojis that are NOT okay to use (Weapons? Gender
representation?)
Tip: don’t be afraid to play with different variations of your
tone to find what works. Experimentation thrives on Twitter.
01 Establish guardrailsCopy Media Emojis
Spice-o-meter:
Define the general guidelines for your Tweets. This will help
create a safe space for your creativity.
Business
Words, phrases, and topics to incorporate(Themes? Slogans?)
Words, phrases, and topics NOT to incorporate(Competitor names?
Old company taglines?)
Things to include in images or video (Diverse representation?
Company logos?Product placement?)
Things NOT to include in images or video (Licensed material? Is
the interior of a bar okay, butsomeone drinking too much?)
Emojis that are encouraged and relevant toyour brand
Emojis that are NOT okay to use (Weapons? Gender
representation?)
Tip: don’t be afraid to play with different variations of your
tone to find what works. Experimentation thrives on Twitter.
01 Establish guardrailsCopy Media Emojis
Spice-o-meter:
Define the general guidelines for your Tweets. This will help
create a safe space for your creativity.
Business
Words, phrases, and topics to incorporate(Themes? Slogans?)
Words, phrases, and topics NOT to incorporate(Competitor names?
Old company taglines?)
Things to include in images or video (Diverse representation?
Company logos?Product placement?)
Things NOT to include in images or video (Licensed material? Is
the interior of a bar okay, butsomeone drinking too much?)
Emojis that are encouraged and relevant toyour brand
Emojis that are NOT okay to use (Weapons? Gender
representation?)
Tip: don’t be afraid to play with different variations of your
tone to find what works. Experimentation thrives on Twitter.
01 Establish guardrailsCopy Media Emojis
Spice-o-meter:
Define the general guidelines for your Tweets. This will help
create a safe space for your creativity.
Business
Words, phrases, and topics to incorporate(Themes? Slogans?)
Words, phrases, and topics NOT to incorporate(Competitor names?
Old company taglines?)
Things to include in images or video (Diverse representation?
Company logos?Product placement?)
Things NOT to include in images or video (Licensed material? Is
the interior of a bar okay, butsomeone drinking too much?)
Emojis that are encouraged and relevant toyour brand
Emojis that are NOT okay to use (Weapons? Gender
representation?)
Tip: don’t be afraid to play with different variations of your
tone to find what works. Experimentation thrives on Twitter.
01 Establish guardrailsCopy Media Emojis
Spice-o-meter:
Define the general guidelines for your Tweets. This will help
create a safe space for your creativity.
Business
Words, phrases, and topics to incorporate(Themes? Slogans?)
Words, phrases, and topics NOT to incorporate(Competitor names?
Old company taglines?)
Things to include in images or video (Diverse representation?
Company logos?Product placement?)
Things NOT to include in images or video (Licensed material? Is
the interior of a bar okay, butsomeone drinking too much?)
Emojis that are encouraged and relevant toyour brand
Emojis that are NOT okay to use (Weapons? Gender
representation?)
Tip: don’t be afraid to play with different variations of your
tone to find what works. Experimentation thrives on Twitter.
01 Establish guardrailsCopy Media Emojis
Spice-o-meter:
Define the general guidelines for your Tweets. This will help
create a safe space for your creativity.
Business
Words, phrases, and topics to incorporate(Themes? Slogans?)
Words, phrases, and topics NOT to incorporate(Competitor names?
Old company taglines?)
Things to include in images or video (Diverse representation?
Company logos?Product placement?)
Things NOT to include in images or video (Licensed material? Is
the interior of a bar okay, butsomeone drinking too much?)
Emojis that are encouraged and relevant toyour brand
Emojis that are NOT okay to use (Weapons? Gender
representation?)
Tip: don’t be afraid to play with different variations of your
tone to find what works. Experimentation thrives on Twitter.
01 Establish guardrailsCopy Media Emojis
Spice-o-meter:
Define the general guidelines for your Tweets. This will help
create a safe space for your creativity.
Business
Words, phrases, and topics to incorporate(Themes? Slogans?)
Words, phrases, and topics NOT to incorporate(Competitor names?
Old company taglines?)
Things to include in images or video (Diverse representation?
Company logos?Product placement?)
Things NOT to include in images or video (Licensed material? Is
the interior of a bar okay, butsomeone drinking too much?)
Emojis that are encouraged and relevant toyour brand
Emojis that are NOT okay to use (Weapons? Gender
representation?)
Tip: don’t be afraid to play with different variations of your
tone to find what works. Experimentation thrives on Twitter.
Find your voice on Twitter
This worksheet is available for download at
business.twitter.com/downloads.html
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02 Create a personaIf your brand was a person...
Narrowing in
Fill in the blanks below to start envisioning your brand in its
most human form. After all, brandsdon’t Tweet –– people do!
Business
Its favorite restaurant would be ..
..
..
.
..
Their go-to outfit would beTheir catchphrase would beTheir
most-used emoji would beIn their high school yearbook, they won the
award for most likely toTheir coffee shop order would beThe
background image on their laptop would beTheir most-called phone
number is theirTheir pet would be a named
‘s.
Their most-played album would be
Draw a portraitIf your brand was a person, whatwould it look
like?
After people interact with our brand they should feel .
.Three words I think of when I think of that feeling are , , and
.A brand that makes me feel that way isThat brand’s tone is and .02
Create a persona
If your brand was a person...
Narrowing in
Fill in the blanks below to start envisioning your brand in its
most human form. After all, brandsdon’t Tweet –– people do!
Business
Its favorite restaurant would be ..
..
..
.
..
Their go-to outfit would beTheir catchphrase would beTheir
most-used emoji would beIn their high school yearbook, they won the
award for most likely toTheir coffee shop order would beThe
background image on their laptop would beTheir most-called phone
number is theirTheir pet would be a named
‘s.
Their most-played album would be
Draw a portraitIf your brand was a person, whatwould it look
like?
After people interact with our brand they should feel .
.Three words I think of when I think of that feeling are , , and
.A brand that makes me feel that way isThat brand’s tone is and
.
Find your voice on Twitter
This worksheet is available for download at
business.twitter.com/downloads.html
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Actionable, always-on tips to use toadapt,refineandgrowyour
presence on Twitter
RefreshyourprofileKeeping your profile up to date shows your
audience what’s happening with your brand
Create listsCustom timelines with Tweets from the accounts you
wish to include
Use Website CardsDrive more organic clicks compared to a simple
url within a Tweet
Leverage Twitter toolsDrive more engagement with
Threads, Polls or Go Live
TestdifferentCTAsHelp your Tweets stand out
Experiment with copy & creatives
Don’t assume one-size fits all, different audiences engage
with
different Tweets
Incorporate rich mediaImages, GIFs, or short videos drive
higher engagement rates
Video campaignsMake your message more
memorable by adding video
Test & optimisePlay around. Test what works for you and your
campaigns
Target creativelyBroaden your targeting strategy by expanding
your reach
#ProTips
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Monthly planning
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Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
Jan
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Get in on the fun of award season (we see you, #GoldenGlobes and
#Grammys) with some ‘awards’ of your own.
Use Twitter Polls to have followers vote for their favorites —
this could be research driven, like their favorite type of content
or something
purely fun, like their favorite emojis
Mon Tue Wed Thu Fri Sat Sun1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Jan
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
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#Priorities
#ToDo
#IdeasFriday 1st Jan
Thursday 31st Dec
Wednesday 30th Dec
Tuesday 29th Dec
Monday 28th Dec
Saturday 2nd Jan
Sunday 3rd Jan
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#Priorities
#ToDo
#Ideas
Monday 4th Jan
Tuesday 5th Jan
Wednesday 6th Jan
Thursday 7th Jan
Friday 8th Jan
Saturday 9th Jan
Sunday 10th Jan
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#Priorities
#ToDo
#Ideas
Monday 11th Jan
Tuesday 12th Jan
Wednesday 13th Jan
Thursday 14th Jan
Friday 15th Jan
Saturday 16th Jan
Sunday 17th Jan
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#Priorities
#ToDo
#Ideas
Monday 18th Jan
Tuesday 19th Jan
Wednesday 20th Jan
Thursday 21st Jan
Friday 22nd Jan
Saturday 23rd Jan
Sunday 24th Jan
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#Priorities
#ToDo
#Ideas
Monday 25th Jan
Tuesday 26th Jan
Wednesday 27th Jan
Thursday 28th Jan
Friday 29th Jan
Saturday 30th Jan
Sunday 31st Jan
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Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
Feb
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Like valentines themselves, Tweets are often best when short and
sweet. As you draft up your February and future Tweets, here are
some
things to keep in mind:• Condense your Tweet copy to its core
message or hook
• Limit yourself to 1-2 hashtags• Keep videos between 6-15
seconds
Mon Tue Wed Thu Fri Sat Sun1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
Feb
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
-
#Priorities
#ToDo
#Ideas
Monday 1st Feb
Tuesday 2nd Feb
Wednesday 3rd Feb
Thursday 4th Feb
Friday 5th Feb
Saturday 6th Feb
Sunday 7th Feb
-
#Priorities
#ToDo
#Ideas
Monday 8th Feb
Tuesday 9th Feb
Wednesday 10th Feb
Thursday 11th Feb
Friday 12th Feb
Saturday 13th Feb
Sunday 14th Feb
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#Priorities
#ToDo
#Ideas
Monday 15th Feb
Tuesday 16th Feb
Wednesday 17th Feb
Thursday 18th Feb
Friday 19th Feb
Saturday 20th Feb
Sunday 21st Feb
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#Priorities
#ToDo
#Ideas
Monday 22nd Feb
Tuesday 23rd Feb
Wednesday 24th Feb
Thursday 25th Feb
Friday 26th Feb
Saturday 27th Feb
Sunday 28th Feb
-
Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
Mar
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Mon Tue Wed Thu Fri Sat Sun 1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
Mar
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
You may not be attending this month’s events in person, but it
doesn’t mean you can’t attend in Tweet. Use Event targeting
within Twitter Ads to target an event’s relevant audience.
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#Priorities
#ToDo
#Ideas
Monday 1st Mar
Tuesday 2nd Mar
Wednesday 3rd Mar
Thursday 4th Mar
Friday 5th Mar
Saturday 6th Mar
Sunday 7th Mar
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#Priorities
#ToDo
#Ideas
Monday 8th Mar
Tuesday 9th Mar
Wednesday 10th Mar
Thursday 11th Mar
Friday 12th Mar
Saturday 13th Mar
Sunday 14th Mar
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#Priorities
#ToDo
#Ideas
Monday 15th Mar
Tuesday 16th Mar
Wednesday 17th Mar
Thursday 18th Mar
Friday 19th Mar
Saturday 20th Mar
Sunday 21st Mar
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#Priorities
#ToDo
#Ideas
Monday 22nd Mar
Tuesday 23rd Mar
Wednesday 24th Mar
Thursday 25th Mar
Friday 26th Mar
Saturday 27th Mar
Sunday 28th Mar
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#Priorities
#ToDo
#Ideas
Monday 29th Mar
Wednesday 31st Mar
Tuesday 30th Mar
Thursday 1st Apr
Friday 2nd Apr
Saturday 3rd Apr
Sunday 4th Apr
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What worked?
What didn’t work so well?
Learnings & opportunities
#ReflectQ1Grabacuppaandtakesometimetoreflectonthepastquarter
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Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
Apr
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Internal research has shown Tweets with GIFs gained 55% more
engagement than Tweets without them.
(Added bonus: they’re free, easy, and fun.) Consider using GIFs
not only as outbound Tweets, but as replies —
joining a popular conversation can be just as effective as
starting your own.
Twitter Internal data: Based on study of 3.7M accounts
Mon Tue Wed Thu Fri Sat Sun1 2 3 4
5
6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
Apr
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
-
#Priorities
#ToDo
#Ideas
Thursday 1st Apr
Monday 29th Mar
Tuesday 30th Mar
Wednesday 31st Mar
Friday 2nd Apr
Saturday 3rd Apr
Sunday 4th Apr
-
#Priorities
#ToDo
#Ideas
Monday 5th Apr
Tuesday 6th Apr
Wednesday 7th Apr
Thursday 8th Apr
Friday 9th Apr
Saturday 10th Apr
Sunday 11th Apr
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#Priorities
#ToDo
#Ideas
Monday 12th Apr
Tuesday 13th Apr
Wednesday 14th Apr
Thursday 15th Apr
Friday 16th Apr
Saturday 17th Apr
Sunday 18th Apr
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#Priorities
#ToDo
#Ideas
Monday 19th Apr
Tuesday 20th Apr
Wednesday 21st Apr
Thursday 22nd Apr
Friday 23rd Apr
Saturday 24th Apr
Sunday 25th Apr
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#Priorities
#ToDo
#Ideas
Monday 26th Apr
Tuesday 27th Apr
Wednesday 28th Apr
Thursday 29th Apr
Friday 30th Apr
Saturday 1st May
Sunday 2nd May
-
Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
May
-
Mon Tue Wed Thu Fri Sat Sun1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
May
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
Conversation targeting allows you to target people who are
interacting with a particular topic. You can choose from 25+
categories and 10,000+ topics. When it comes to fun days like
#StarWarsDay, consider using conversation targeting to promote
your relevant Tweets to members of your audience already showing
interest in that day.
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#Priorities
#ToDo
#Ideas
Saturday 1st May
Sunday 2nd May
Tuesday 27th Apr
Monday 26th Apr
Wednesday 28th Apr
Thursday 29th Apr
Friday 30th Apr
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#Priorities
#ToDo
#Ideas
Saturday 8th May
Sunday 9th May
Monday 3rd May
Tuesday 4th May
Wednesday 5th May
Thursday 6th May
Friday 7th May
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#Priorities
#ToDo
#Ideas
Saturday 15th May
Sunday 16th May
Monday 10th May
Tuesday 11th May
Wednesday 12th May
Thursday 13th May
Friday 14th May
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#Priorities
#ToDo
#Ideas
Saturday 22nd May
Sunday 23rd May
Monday 17th May
Tuesday 18th May
Wednesday 19th May
Thursday 20th May
Friday 21st May
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#Priorities
#ToDo
#Ideas
Saturday 29th May
Sunday 30th May
Monday 24th May
Tuesday 25th May
Wednesday 26th May
Thursday 27th May
Friday 28th May
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#Priorities
#ToDo
#Ideas
Monday 31st May
Tuesday 1st Jun
Wednesday 2nd Jun
Thursday 3rd Jun
Friday 4th Jun
Saturday 5th Jun
Sunday 6th Jun
-
Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
Jun
-
Mon Tue Wed Thu Fri Sat Sun1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
Jun
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
Going on a summer holiday? Don’t stop engaging with your
audience. You can schedule your Tweets at
Twitter.com, in the app or by visiting ads.twitter.com
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#Priorities
#ToDo
#Ideas
Tuesday 1st Jun
Wednesday 2nd Jun
Thursday 3rd Jun
Friday 4th Jun
Saturday 5th Jun
Sunday 6th Jun
Monday 31st May
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#Priorities
#ToDo
#Ideas
Tuesday 8th Jun
Monday 7th Jun
Wednesday 9th Jun
Thursday 10th Jun
Friday 11th Jun
Saturday 12th Jun
Sunday 13th Jun
-
#Priorities
#ToDo
#Ideas
Tuesday 15th Jun
Monday 14th Jun
Wednesday 16th Jun
Thursday 17th Jun
Friday 18th Jun
Saturday 19th Jun
Sunday 20th Jun
-
#Priorities
#ToDo
#Ideas
Tuesday 22nd Jun
Monday 21st Jun
Wednesday 23rd Jun
Thursday 24th Jun
Friday 25th Jun
Saturday 26th Jun
Sunday 27th Jun
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#Priorities
#ToDo
#Ideas
Tuesday 29th Jun
Monday 28th Jun
Wednesday 30th Jun
Thursday 1st Jul
Friday 2nd Jul
Saturday 3rd Jul
Sunday 4th Jul
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What worked?
What didn’t work so well?
Learnings & 0pportunities
#ReflectQ2Grabacuppaandtakesometimetoreflectonthepastquarter
-
Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
Jul
-
Mon Tue Wed Thu Fri Sat Sun1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
Jul
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
As the summer of sport continues to build, so does the
conversation on Twitter. Consider embracing the themes of teamwork
and competition with a Tweet
challenge of your own.
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#Priorities
#ToDo
#Ideas
Thursday 1st Jul
Friday 2nd Jul
Saturday 3rd Jul
Sunday 4th Jul
Tuesday 29th Jun
Monday 28th Jun
Wednesday 30th Jun
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#Priorities
#ToDo
#Ideas
Monday 5th Jul
Tuesday 6th Jul
Wednesday 7th Jul
Thursday 8th Jul
Friday 9th Jul
Saturday 10th Jul
Sunday 11th Jul
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#Priorities
#ToDo
#Ideas
Monday 12th Jul
Tuesday 13th Jul
Wednesday 14th Jul
Thursday 15th Jul
Friday 16th Jul
Saturday 17th Jul
Sunday 18th Jul
-
#Priorities
#ToDo
#Ideas
Monday 19th Jul
Tuesday 20th Jul
Wednesday 21st Jul
Thursday 22nd Jul
Friday 23rd Jul
Saturday 24th Jul
Sunday 25th Jul
-
#Priorities
#ToDo
#Ideas
Monday 26th Jul
Tuesday 27th Jul
Wednesday 28th Jul
Thursday 29th Jul
Friday 30th Jul
Saturday 31st Jul
Sunday 1st Aug
-
Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
Aug
-
Mon Tue Wed Thu Fri Sat Sun1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
31
Internal research has shown that Tweets with video attract 10X
more engagement. As you plan out your video strategy, remember:
videos don’t have to be a heavy lift! There’s a lot you can do
with
slideshows, image animation apps, and your very own
smartphone.Twitter Internal data: Based on study of 3.7M
accounts
Aug
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
-
#Priorities
#ToDo
#Ideas
Sunday 1st Aug
Monday 26th Jul
Tuesday 27th Jul
Wednesday 28th Jul
Thursday 29th Jul
Friday 30th Jul
Saturday 31st Jul
-
#Priorities
#ToDo
#Ideas
Monday 2nd Aug
Tuesday 3rd Aug
Wednesday 4th Aug
Thursday 5th Aug
Friday 6th Aug
Saturday 7th Aug
Sunday 8th Aug
-
#Priorities
#ToDo
#Ideas
Monday 9th Aug
Tuesday 10th Aug
Wednesday 11th Aug
Thursday 12th Aug
Friday 13th Aug
Saturday 14th Aug
Sunday 15th Aug
-
#Priorities
#ToDo
#Ideas
Monday 16th Aug
Tuesday 17th Aug
Wednesday 18th Aug
Thursday 19th Aug
Friday 20th Aug
Saturday 21st Aug
Sunday 22nd Aug
-
#Priorities
#ToDo
#Ideas
Monday 23rd Aug
Tuesday 24th Aug
Wednesday 25th Aug
Thursday 26th Aug
Friday 27th Aug
Saturday 28th Aug
Sunday 29th Aug
-
#Priorities
#ToDo
#Ideas
Monday 30th Aug
Tuesday 31st Aug
Wednesday 1st Sept
Thursday 2nd Sept
Friday 3rd Sept
Saturday 4th Sept
Sunday 5th Sept
-
Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
Sept
-
In the #BackToSchool spirit, consider serving up some
educational content of your own. Some ideas:
• Tweet a video tutorial • Use a Tweet thread to answer FAQs
• Host a webinar or Periscope • Sharing a little
#WednesdayWisdom
Mon Tue Wed Thu Fri Sat Sun1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
Sept
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
-
#Priorities
#ToDo
#Ideas
Wednesday 1st Sept
Thursday 2nd Sept
Friday 3rd Sept
Saturday 4th Sept
Sunday 5th Sept
Monday 30th Aug
Tuesday 31st Aug
-
#Priorities
#ToDo
#Ideas
Monday 6th Sept
Tuesday 7th Sept
Wednesday 8th Sept
Thursday 9th Sept
Friday 10th Sept
Saturday 11th Sept
Sunday 12th Sept
-
#Priorities
#ToDo
#Ideas
Monday 13th Sept
Tuesday 14th Sept
Wednesday 15th Sept
Thursday 16th Sept
Friday 17th Sept
Saturday 18th Sept
Sunday 19th Sept
-
#Priorities
#ToDo
#Ideas
Monday 20th Sept
Tuesday 21st Sept
Wednesday 22nd Sept
Thursday 23rd Sept
Friday 24th Sept
Saturday 25th Sept
Sunday 26th Sept
-
#Priorities
#ToDo
#Ideas
Monday 27th Sept
Tuesday 28th Sept
Wednesday 29th Sept
Thursday 30th Sept
Saturday 2nd Oct
Sunday 3rd Oct
Friday 1st October
-
What worked?
What didn’t work so well?
Learnings & opportunities
#ReflectQ3Grabacuppaandtakesometimetoreflectonthepastquarter
-
Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
Oct
-
Mon Tue Wed Thu Fri Sat Sun
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Oct
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
‘Tis the season for planning! As you begin to outline your Q4
content, here are some ideas to consider:
• Gift guides • Product spotlights
• Campaigns that give back • How-to videos
• Pre-order campaigns
-
#Priorities
#ToDo
#Ideas
Saturday 2nd Oct
Sunday 3rd Oct
Monday 27th Sept
Tuesday 28th Sept
Wednesday 29th Sept
Thursday 30th Sept
Friday 1st October
-
#Priorities
#ToDo
#Ideas
Monday 4th Oct
Tuesday 5th Oct
Wednesday 6th Oct
Thursday 7th Oct
Friday 8th Oct
Saturday 9th Oct
Sunday 10th Oct
-
#Priorities
#ToDo
#Ideas
Monday 11th Oct
Tuesday 12th Oct
Wednesday 13th Oct
Thursday 14th Oct
Friday 15th Oct
Saturday 16th Oct
Sunday 17th Oct
-
#Priorities
#ToDo
#Ideas
Monday 18th Oct
Tuesday 19th Oct
Wednesday 20th Oct
Thursday 21st Oct
Friday 22nd Oct
Saturday 23rd Oct
Sunday 24th Oct
-
#Priorities
#ToDo
#Ideas
Monday 25th Oct
Tuesday 26th Oct
Wednesday 27th Oct
Thursday 28th Oct
Friday 29th Oct
Saturday 30th Oct
Saturday 31st Oct
-
Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
Nov
-
Mon Tue Wed Thu Fri Sat Sun 1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
Twitter moves fast. Leverage this energy with flash sales,
special offers, and urgent language such as
“limited time only” and “buy now”.#ProTip: when offering
discounts, express them as a
percentage, not a number.
Nov
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
-
#Priorities
#ToDo
#Ideas
Monday 1st Nov
Tuesday 2nd Nov
Wednesday 3rd Nov
Thursday 4th Nov
Friday 5th Nov
Saturday 6th Nov
Sunday 7th Nov
-
#Priorities
#ToDo
#Ideas
Monday 8th Nov
Tuesday 9th Nov
Wednesday 10th Nov
Thursday 11th Nov
Friday 12th Nov
Saturday 13th Nov
Sunday 14th Nov
-
#Priorities
#ToDo
#Ideas
Monday 15th Nov
Tuesday 16th Nov
Wednesday 17th Nov
Thursday 18th Nov
Friday 19th Nov
Saturday 20th Nov
Sunday 21st Nov
-
#Priorities
#ToDo
#Ideas
Monday 22nd Nov
Tuesday 23rd Nov
Wednesday 24th Nov
Thursday 25th Nov
Friday 26th Nov
Saturday 27th Nov
Sunday 28th Nov
-
#Priorities
#ToDo
#Ideas
Monday 29th Nov
Tuesday 30th Nov
Wednesday 1st Dec
Thursday 2nd Dec
Friday 3rd Dec
Saturday 4th Dec
Sunday 5th Dec
-
Objectives
How to achieve them
Tweets Impressions Profile visits Mentions New followers
Goals & results
Target
Results
Go to Account home in Ads Manager
Dec
-
December is a month of events — and a month of travel. If
there’s content you want people to read or listen to, consider
framing, or
even creating your content as a way to pass time en-route.
Create your calendar of key events and occasions. For
inspiration check out the 2021 Marketing Calendar at
business.twitter.com
Mon Tue Wed Thu Fri Sat Sun1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
Dec
-
#Priorities
#ToDo
#Ideas
Wednesday 1st Dec
Thursday 2nd Dec
Friday 3rd Dec
Saturday 4th Dec
Sunday 5th Dec
Monday 29th Nov
Tuesday 30th Nov
-
#Priorities
#ToDo
#Ideas
Wednesday 8th Dec
Monday 6th Dec
Thursday 9th Dec
Tuesday 7th Dec
Friday 10th Dec
Saturday 11th Dec
Sunday 12th Dec
-
#Priorities
#ToDo
#Ideas
Wednesday 15th Dec
Monday 13th Dec
Thursday 16th Dec
Tuesday 14th Dec
Friday 17th Dec
Saturday 18th Dec
Sunday 19th Dec
-
#Priorities
#ToDo
#Ideas
Wednesday 22nd Dec
Monday 20th Dec
Thursday 23rd Dec
Tuesday 21st Dec
Friday 24th Dec
Saturday 25th Dec
Sunday 26th Dec
-
#Priorities
#ToDo
#Ideas
Wednesday 29th Dec
Monday 27th Dec
Thursday 30th Dec
Tuesday 28th Dec
Friday 31st Dec
Friday 31st DecHappy New Year!
-
What worked?
What didn’t work so well?
Learnings & opportunities
#ReflectQ4Grabacuppaandtakesometimetoreflectonthepastquarter
-
Helpful resources
-
Business
Monday Tuesday Wednesday Thursday Friday
RetweetFAQ Pro-tip Retweet with comment
Behind-the-scenespic
Key piece of content MemeGIF Statistic
Video
MotivationMonday
Twitter poll WednesdayWisdom Shout outSuccessful pastTweet
Positive brand news UGC
Ask a question
Go live! One-liner
A Month of TweetsWe’ve outlined some ideas to get you started –
use the extra space to add your notes.
15
A month of TweetsWe’ve outlined some ideas to get you started ––
use the extra space to add your notes.
This worksheet is available for download at
business.twitter.com/downloads.html
-
Business
Creative best practices
Is concise and to the pointIncludes a call-to-action (CTA)Is
human and conversationalGives discounts by % (not a dollar
amount)Creates a sense of urgency (i.e. “limited time only”)Avoids
distracting hashtags
Strong Tweet copy:
Strong Tweet images:Are clear and not pixelatedHave minimal
textHave a central focusCatch the eye with bright colours, a human
element, or display of movement or emotion
Strong Tweet videos:Are 15 seconds or lessOpen with a
productHave captions or another sound-off strategyHave clear logo
placement throughoutHave branding present for more than half of the
video
16
Stat: On Twitter specifically, we’ve seen a 62% year-over-year
increase in daily video views and a 72% year-over-year increase in
watch time.Source: Internal Twitter research, 2019-2020
Creative best practicesMake your creatives stand out
Strong Tweet copy: • Isconciseandtothepoint•
Includesacall-to-action(CTA)• Ishumanandconversational•
Givesdiscountsby%(notadollaramount)•
Createsasenseofurgency(i.e.“limited
timeonly”)• Avoidsdistractinghashtags
Strong Tweet images:• Areclearandnotpixelated• Haveminimaltext•
Haveacentralfocus• Catchtheeyewithbrightcolours,ahuman
element,ordisplayofmovementoremotion
Business
Creative best practices
Is concise and to the pointIncludes a call-to-action (CTA)Is
human and conversationalGives discounts by % (not a dollar
amount)Creates a sense of urgency (i.e. “limited time only”)Avoids
distracting hashtags
Strong Tweet copy:
Strong Tweet images:Are clear and not pixelatedHave minimal
textHave a central focusCatch the eye with bright colours, a human
element, or display of movement or emotion
Strong Tweet videos:Are 15 seconds or lessOpen with a
productHave captions or another sound-off strategyHave clear logo
placement throughoutHave branding present for more than half of the
video
16
Stat: On Twitter specifically, we’ve seen a 62% year-over-year
increase in daily video views and a 72% year-over-year increase in
watch time.Source: Internal Twitter research, 2019-2020
Strong Tweet videos:• Are15secondsorless• Openwithaproduct•
Havecaptionsoranothersound-off
strategy• Haveclearlogoplacementthroughout•
Havebrandingpresentformorethanhalf
ofthevideo
This worksheet is available for download at
business.twitter.com/downloads.html
-
Tweet ideas
@ @
@ @
@ @
@ @
Business
Tweet IdeasPut your pen to paper before putting your Tweet on
Twitter
This worksheet is available for download at
business.twitter.com/downloads.html
-
Website Card ideasWebsite Card ideas
Business
Put your pen to paper before putting your Tweet on Twitter
This worksheet is available for download at
business.twitter.com/downloads.html
-
Business
24/7 Hashtags
#SundayFunday
Planning your content calendar? Create Tweets that use popular,
reoccurring hashtags.Use our ideas for inspiration. Then craft your
own uses for the hashtag in the blank space.
Final weekend thoughtsWeekend activities
#MondayMotivationUplifting contentProductivity tipsWell wishes
for the work weekahead
#TransformationTuesdayBrand evolution over timeBefore and after
stories fromcustomers
#WednesdayWisdomBest practice about your product or brandWeekend
activities
Business
24/7 Hashtags
#SundayFunday
Planning your content calendar? Create Tweets that use popular,
reoccurring hashtags.Use our ideas for inspiration. Then craft your
own uses for the hashtag in the blank space.
Final weekend thoughtsWeekend activities
#MondayMotivationUplifting contentProductivity tipsWell wishes
for the work weekahead
#TransformationTuesdayBrand evolution over timeBefore and after
stories fromcustomers
#WednesdayWisdomBest practice about your product or brandWeekend
activities
Business
24/7 Hashtags
#SundayFunday
Planning your content calendar? Create Tweets that use popular,
reoccurring hashtags.Use our ideas for inspiration. Then craft your
own uses for the hashtag in the blank space.
Final weekend thoughtsWeekend activities
#MondayMotivationUplifting contentProductivity tipsWell wishes
for the work weekahead
#TransformationTuesdayBrand evolution over timeBefore and after
stories fromcustomers
#WednesdayWisdomBest practice about your product or brandWeekend
activities
Business
24/7 Hashtags
#SundayFunday
Planning your content calendar? Create Tweets that use popular,
reoccurring hashtags.Use our ideas for inspiration. Then craft your
own uses for the hashtag in the blank space.
Final weekend thoughtsWeekend activities
#MondayMotivationUplifting contentProductivity tipsWell wishes
for the work weekahead
#TransformationTuesdayBrand evolution over timeBefore and after
stories fromcustomers
#WednesdayWisdomBest practice about your product or brandWeekend
activities
Business
24/7 Hashtags
#SundayFunday
Planning your content calendar? Create Tweets that use popular,
reoccurring hashtags.Use our ideas for inspiration. Then craft your
own uses for the hashtag in the blank space.
Final weekend thoughtsWeekend activities
#MondayMotivationUplifting contentProductivity tipsWell wishes
for the work weekahead
#TransformationTuesdayBrand evolution over timeBefore and after
stories fromcustomers
#WednesdayWisdomBest practice about your product or brandWeekend
activities
24/7 hashtags
Business
24/7 HashtagsPlanning your content calendar? Create Tweets that
use popular, reoccurring hashtags.Use our ideas for inspiration.
Then craft your own uses for the hashtag in the blank space.
#FridayFeelingYour plans for the weekendFun GIFs
#CaturdayOffice petsUGC of customer’s pets withyour product
#TBT(ThrowbackThursday)
Important firsts for yourcompanyFun facts about yourcompany’s
past
Business
24/7 HashtagsPlanning your content calendar? Create Tweets that
use popular, reoccurring hashtags.Use our ideas for inspiration.
Then craft your own uses for the hashtag in the blank space.
#FridayFeelingYour plans for the weekendFun GIFs
#CaturdayOffice petsUGC of customer’s pets withyour product
#TBT(ThrowbackThursday)
Important firsts for yourcompanyFun facts about yourcompany’s
past
Business
24/7 HashtagsPlanning your content calendar? Create Tweets that
use popular, reoccurring hashtags.Use our ideas for inspiration.
Then craft your own uses for the hashtag in the blank space.
#FridayFeelingYour plans for the weekendFun GIFs
#CaturdayOffice petsUGC of customer’s pets withyour product
#TBT(ThrowbackThursday)
Important firsts for yourcompanyFun facts about yourcompany’s
past
This worksheet is available for download at
business.twitter.com/downloads.html
-
Twitter Poll ideas
Business
Thought starters:Twitter Polls
Get feedback on your content
What kind of content do youwant to see from our account?
Thought leadership
Pro tips
Behind the scenes
Add humor
The best Fridaymeetings are
Short and focused
Before noon
Cancelled.
Tap into trends
Will you tune intothe #Oscars?
Making my popcorn!
Might watch later.
Nope.
Make a quiz
What year werewe founded in?
2005
1999
1982
Create community
What’s in your mugthis morning?
Coffee
Tea
Other (please reply!)
11
Engagewithyouraudienceincreativewaysandshowadifferentsidetoyourbrand
Get feedback on your account
Tap into trends
Add humour
Makeaquiz
Create community
This worksheet is available for download at
business.twitter.com/downloads.html
-
Thought starters: Video types
Business
How-to Q&A Live video Stop motion
Gift guide Product forward Customerspotlight Slideshow
Datavisualization Before & after Unboxing
User-generatedcontent
Thought starters:video types
7
Business
How-to Q&A Live video Stop motion
Gift guide Product forward Customerspotlight Slideshow
Datavisualization Before & after Unboxing
User-generatedcontent
Thought starters:video types
7
Business
How-to Q&A Live video Stop motion
Gift guide Product forward Customerspotlight Slideshow
Datavisualization Before & after Unboxing
User-generatedcontent
Thought starters:video types
7
Business
How-to Q&A Live video Stop motion
Gift guide Product forward Customerspotlight Slideshow
Datavisualization Before & after Unboxing
User-generatedcontent
Thought starters:video types
7
Business
How-to Q&A Live video Stop motion
Gift guide Product forward Customerspotlight Slideshow
Datavisualization Before & after Unboxing
User-generatedcontent
Thought starters:video types
7
Business
How-to Q&A Live video Stop motion
Gift guide Product forward Customerspotlight Slideshow
Datavisualization Before & after Unboxing
User-generatedcontent
Thought starters:video types
7
Get the most from your video with these thought starters
This worksheet is available for download at
business.twitter.com/downloads.html
-
Custom audiencesUse Audience Manager to upload CRM lists and
manage audiences collected from your website or mobile app.
Looking to find your audience on Twitter? Twitter’s targeting
optionscan help you reach the right people at the right time.
Business
Instructions: Print or open this worksheet with a PDF editor
tobrainstorm and review targeting possibilities for your next
campaign.
First, the basics.The options in this section work together
using “AND” logic. This means you will be targeting people who
match all of the input criteria.Ex: People who live in Canada AND
speak French AND use Mobile-Android devices.
Great! These basic parameters will be applied to the rest of
your selections, which we will fill out now.This last section uses
“OR” logic, meaning you’ll target people who match any of the input
criteria.Ex. People who belong to a custom audience OR have a
specific interest OR match a specific conversation topic.
DemographicsGender
Devices
Age Location Language
Other device characteristics(Carriers, device models)Mobile -
iOS
Mobile - AndroidDesktopOther mobileAll
AnyMenWomen
Twitter Ads targeting
Custom audiencesUse Audience Manager to upload CRM lists and
manage audiences collected from your website or mobile app.
Looking to find your audience on Twitter? Twitter’s targeting
optionscan help you reach the right people at the right time.
Business
Instructions: Print or open this worksheet with a PDF editor
tobrainstorm and review targeting possibilities for your next
campaign.
First, the basics.The options in this section work together
using “AND” logic. This means you will be targeting people who
match all of the input criteria.Ex: People who live in Canada AND
speak French AND use Mobile-Android devices.
Great! These basic parameters will be applied to the rest of
your selections, which we will fill out now.This last section uses
“OR” logic, meaning you’ll target people who match any of the input
criteria.Ex. People who belong to a custom audience OR have a
specific interest OR match a specific conversation topic.
DemographicsGender
Devices
Age Location Language
Other device characteristics(Carriers, device models)Mobile -
iOS
Mobile - AndroidDesktopOther mobileAll
AnyMenWomen
This worksheet is available for download at
business.twitter.com/downloads.html
-
Audience•Combine Targeting Options •Understand your audience
•Remove similar audiences
Bid•Adjust bid amount regularly •Use small increments •Monitor
performance
CreativeRefresh creative regularly Test on broad campaigns
Experimentwithdifferentcomponents
Signals•Notreachingdailybudgets •Dailybudgetsspendingtoofast
•Highcosts •Lowcampaignreach •Lowengagementorclickrates
Campaign optimisationRemember your ABCs of campaign
optimisation
-
Create your Twitter ads at ads.twitter.com
We add new resources to business.twitter.com regularly
Our blog publishes new marketing and Twitter-focused posts
nearly every day. It’s at business.twitter.com/en/blog.html
Havequestions?Contactourdedicated Customer Success team. Email
[email protected]
Create your Twitter Ads
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