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Twitter Most popular Microblogging platform Emerged during SXSW 2007; Web Award Free & simple Effective for breaking news Community building Marketing and building your brand Follow interesting people – friends, faculty, professionals in your field, celebrities Don't worry about “What are you doing?” It's not as much about who follows you as who you follow Sometimes, it's not about the tweet, it's about the link Use RSS feeds and widgets to repurpose Twitter to your Web site or blog. New

Twitter Most popular Microblogging platform Emerged during SXSW 2007; Web Award Free & simple Effective for breaking news Community building Marketing

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Page 1: Twitter Most popular Microblogging platform Emerged during SXSW 2007; Web Award Free & simple Effective for breaking news Community building Marketing

Twitter• Most popular Microblogging platform• Emerged during SXSW 2007; Web Award• Free & simple• Effective for breaking news• Community building• Marketing and building your brand• Follow interesting people – friends, faculty, professionals in

your field, celebrities• Don't worry about “What are you doing?”• It's not as much about who follows you as who you follow• Sometimes, it's not about the tweet, it's about the link• Use RSS feeds and widgets to repurpose Twitter to your Web

site or blog. New content all the time.

Page 2: Twitter Most popular Microblogging platform Emerged during SXSW 2007; Web Award Free & simple Effective for breaking news Community building Marketing

Twitter• Respond to questions• Reply vs. DM• Retweet interesting items• Use a hashtag for conferences or conversations (#)• Use a url shortener (bit.ly, tinyurl.com) for links• Any time you have new content for your blog, Tweet it• Realtime search• Trending• Lists• Facebook News Feed was a result of Twitter• Friendfeed – now owned by Facebook; Tumblr

Page 3: Twitter Most popular Microblogging platform Emerged during SXSW 2007; Web Award Free & simple Effective for breaking news Community building Marketing

Twitter Tips• Publish – breaking news• Share links and promote your own content• Find – find interesting people to follow• Be informative• Stay relevant• Be instructive• Include a link• Reflect your personality• Build relationships• Go Mobile

Page 4: Twitter Most popular Microblogging platform Emerged during SXSW 2007; Web Award Free & simple Effective for breaking news Community building Marketing

Twitter Apps• Desktop

o HootSuiteo TweetDecko Seesmico Tweetie

• Mobileo Twitterifico Tweetieo UberTwittero Twitterfono Twitterberry