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back to the basics -- what is it, how do i use, how is it different,, why do i need it?
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Twitter for Launchers
@taylorvick | @jae_wallace
@taylorvick | @jae_wallace
Facebook VS. Twitter
@taylorvick | @jae_wallace
Global VS. Local
What are you doing in 140 characters or less.
Short bursts of information, also called microblogging.
The ultimate editor.
Like Instant Messenger, but with potential to reach wider audience.
@taylorvick | @jae_wallace
What Is Twitter?
People are already talking about your product or service whether you are there or not.
@taylorvick | @jae_wallace
Why Use Twitter?
http://search.twitter.com
@taylorvick | @jae_wallace
How Do I Find Customers and Partners?
Set up an account
Listen
Know the vocabulary and etiquette
Join the conversation
@taylorvick | @jae_wallace
What do I do now that I found people who need my product or service?
Do NOT sell - Give people opportunities to buy
http://twitter.com
@taylorvick | @jae_wallace
How to Set Up a Twitter Account
Listen...
@taylorvick | @jae_wallace
RT (like hitting "forward" on your emails)
#Hashtags
@
DM = direct message
@taylorvick | @jae_wallace
Vocabulary
@taylorvick | @jae_wallace
Etiquette
Say thanks
Don't RT compliments verbatim
Your RT to self-promoting tweets ratio should be 10:1. Pay it forward.
Use people's @twitter names in your blog postings and link to their twitter profile
Lists -- they can make you an expert resource
http://ht.ly/25rW1
URL shorteners
@taylorvick | @jae_wallace
Time Management and Measurement Tools
Hootsuite (hootsuite.com)
Tweetdeck(tweetdeck.com)
Seesmic(seesmic.com)
Tap 11(tap11.com)
Create helpful content
Answer all questions
Respond quickly
@taylorvick | @jae_wallace
Twitter for Business
Be consistent, but fluid
Commit - Show up - Have a scheduleAlways contributeAsk questionsHelp others to learn
Be the best version of yourself
@taylorvick | @jae_wallace
In Conclusion...
Start Your Engines!
@taylorvick | @jae_wallace
Thank You!