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Twitter and Web 2.0 in Government. City of Brisbane Caroline Cheng, PIO November 4, 2009. Genesis of the City’s Blog. A Two-Year Communications Policy was developed in 2006 Intended to act as a road map for achieving the City’s communication goals - PowerPoint PPT Presentation
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Twitter and Web 2.0 in Government
City of BrisbaneCaroline Cheng, PIONovember 4, 2009
Genesis of the City’s Blog• A Two-Year Communications
Policy was developed in 2006− Intended to act as a road map
for achieving the City’s communication goals
− An evolving document, designed to change as circumstances/external trends change and goals are achieved
− Feedback from a community survey and staff interviews was used to draft the action plan
Survey Said…• The Community members wanted:
− To see more easily accessible information about what was happening in the neighborhoods (55%)
− More specific information about current projects and programs (28%)
− Brevity – for staff to be as concise as possible, making things plain and avoiding any political jargon
− A forum for individuals to post their thoughts, with the thinking it could help clarify confusing issues and provide a direct means to answer questions
Communication Policy: Action Plan• One of the items was to take advantage of
new (free) technology to benefit the community’s access to their local government by developing a blog site for the City−Topics for the upcoming quarter were mapped out−Important that new posts would be added every
week so people would see it as a means for timely information from the City
Entering the Blogosphere: Our First Post
To Blog or Not to Blog
• More controversial issues i.e. Baylands• Upcoming community workshops taking place (Speaker Series)• Status of structural improvements, installations (photo
journalism!)• Community Events – but where to draw the line?
How’s the Blog’s Readership?• Weekly reports from
statcounter.com−Average about 140 hits per week
What’s the Blog’s Taught Us• People love to see themselves in print!• It will take time for people to see it as a credible source of
information – no matter how much you promise it will be…but keep at it
• You can tell a powerful story through it, which leaves an impression
Thank you!
Caroline [email protected]
(415) 508-2157
Recommended reading: “Groundswell” by Charlene
Li and Josh Bernoff