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Twitter and Facebook and Blogs, Oh My! Social Networking at ILTA ‘09 (#ilta09)
Presented by:Jenn SteeleIT DirectorMorrison Mahoney LLP(@jennsteele)
Agenda
• Twitter– Getting Started– ILTA ‘09 Use
• Facebook– Getting Started– ILTA ‘09 Use
• Wikis• Blog
– Presenting: The ILTA ‘09 Conference Blog!
Don’t be Stupid
• Follow firm policies• For lawyers: follow advertisement
and advice regulations• It’s public!
Jenn Steele (me), 8/12/2007
“I have to admit that I still don’t understand the Twitter thing. I get LinkedIn and LiveJournal and (ugh) MySpace, but Twitter? Totally lost on me. I’ve found my digital divide, I guess…
What… is it for, anyhow?”(from http://www.nehrlich.com/blog/2007/08/11/why-social-software/)
I finally got it
• 1st TweetMay 10, 2007
• 2nd TweetMarch 6, 2008
• Haven’t stopped since
What’s the Point?
• Twitter = Conversation– Short– Asynchronous
• Twitter = Communication– News Stories– Interesting Links
Still Don’t “Get It”?
How I Use Twitter
• Keep up with legal trends– Legal landscape is changing!
• Follow topics at conferences/meetings
• Ask questions, get ideas• Keep up with colleagues• 30-second “sanity break”
Stuff You Need to Know
• Tweet
• Follow
• Reply
• Direct Message (DM)
More Stuff You Need to Know
• Retweet (RT)
• Hashtag
• Searchhttp://search.
twitter.com
The Twitter Window
More Twitter Tips
• Use a Twitter management system (on PDAs, too)
• Be aware: it’s public
• Include a picture and bio
Security
Finding and Following
• People from searches– Management tools allow ongoing searches (e.g., for
ilta09 or ilta)
• Friends and followers of your friends• People who follow you• Twitter handles on blogs/sites you
read• Lists of Tweeple in your space• Various services (e.g., MrTweet)
Twitter at ILTA ‘09
• Follow @ilta09 http://twitter.com/ilta09 – Announcements– Conversations
• Follow other ILTAns • Social Networking Community of
Interest on Sunday • Live-Tweet sessions• Search for #ilta09 and #ilta
• More social than other tools• Blend personal with professional• Yes, your kids are probably there
already• As are some “interesting” folks
from high school• And probably your Firm’s newer
associates!
My Facebook History and Use
• Joined while co-writing an article on social networking
• Connect to co-workers, business school classmates
• Keep up with the “social” side of social networking
• Younger staff and associates live by it
It’s all about you.
Security
Find people you may know
See what your friends are talking about or doing
Tell people what you’re up to
Search for people or groups
ILTA ‘09 Facebook Use
• Social/networking site (Facebook Group)
• Have longer or more casual conversations
• Post work-appropriate pictures, movies, links, etc.
• Links to sites of interest & networking events
• Vendors allowed to join
Wikis
• “Our Document”• Collaboration tool• Can revert!• ILTA ‘09 panels
using to develop content
The ILTA ‘09 Blog
Blog Features
• Weekly interviews with people who run conference tracks
• Weekly vendor spotlight• Weekly profiles in leadership of
ILTA’s Board of Directors, Conference Co-Chairs, and Executive Director
• Conference announcements and commentary
Tools DefinedGeneral Use• Website
– Information
• LinkedIn– Resumé
• Twitter– Conversation, links
• Facebook– The water cooler
• Wiki– Our document
• Blog– My personal document &
ideas
ILTA Use• Website
– Detailed conference information
• LinkedIn– ILTA Group (limited to ILTAns)
• Twitter (@ilta09, #ilta09)– Conversation, announcements, links
• Facebook Group– Pictures, casual chat
• Wiki– Panel collaboration/content development
• Blog (http://blog.iltanet.org)– Interviews, spotlights, profiles—“behind
the scenes” information
Adding Value for Your Firm
• External:– Keep up with legal trends– Build relationships with useful people– Build awareness for your firm– Build firm’s reputation
• Internal:– Collaboration– Building relationships– Knowledge management
• And many other ways!
Social Networking at ILTA ‘09
Activities and Events:• Social Networking
Community of Interest on Sunday
• Live Tweet Board• Live Tweeting of
Sessions• Live Blogging• Twitter and
Facebook Workshop (Hands-on Session)
Educational Sessions:• Social Networking:
Practical Uses for Your Firm
• BLOGs: A Discussion of Current Trends, Benefits and Pitfalls
• Wikis: A Practical Case Study
• Crossing the Generational Divide: Making the Four Generations in Your Workplace an Economic Advantage
Questions?
• Resources– TweetDeck: http://www.tweetdeck.com – OutTwit: http://www.techhit.com/OutTwit – Twitter Search: http://search.twitter.com – ILTA ‘09 Social Networking Page:
http://conference.iltanet.org/MainMenu/NetworkingEvents/Social-Networking-Links.aspx
– ILTA ‘09 Blog: http://blog.iltanet.org – ILTA ‘09 Facebook Group:
http://www.facebook.com/group.php?gid=59882256602
