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TWITTER: A RESOURCE
TO ENRICH YOUR
PROFESSIONAL
PRACTICE
Brendalynn Ens, RN, MN, CCN(c), HTA(c)
Canadian Agency for Drugs & Technologies in Health
Janice Mann, B.Sc., MD, FRCP(c) HTA(c)
Knowledge Mobilization & Transfer - Medical– CADTH - Ottawa
Michelle Clark, B.A, MPH
Clinical Researcher– CADTH - Ottawa
CADTH is a not-for-profit, independent,
Canadian agency providing unbiased evidence to
support decision-making in all sectors of health
care
www.cadth.ca
www.rxforchange.ca
www.inahta.org
@cadth_acmts
Avinash Kaushik, Analytics Specialist, Google (2009) 130 characters
CURRENT SOCIAL MEDIA OPTIONS 101
Option Primary Focus
Facebook • Social / “friendship” and lifestyle sharing
• “Friending” professional groups to identify
what’s new / changes
• Pictures, websites, recipes, jokes, articles,
newslinks
• The true “social” environment
LinkedIn • Professional connections / network development
• You post a modified “resume” online
• Employment opportunities
• Sharing of business articles
Twitter • Can be both social and professional
• Observer: simply “follow” others
• Participant: “tweet”
• Website, newslink, and article sharing
WHAT IS TWITTER, ANYWAY?
Twitter is a live information network feed made
up of individual 140-character messages called
Tweets shared amongst those who choose to
follow others
Twitter is a free-range conversation open to all,
conducted in public, and in the moment. “an
instant and ever-changing newspaper”
You can “tailor” that newspaper you receive
based on who you choose to follow and hash-tags
you search for
300 MILLION USERS AND GROWING… Who uses twitter?
• Health care professionals
• Organizations and Institutions
• Journals, newspapers and other publications
• Conferences and other formal/informal gatherings
• Government groups
Why ‘follow’?
• To keep current: Instant news
• To get the short “quick and dirty’ version
• To share information or links: professional or personal development, leisure/interest
• To ‘vote’ or respond to relevant content with your opinion
• To learn things you may not have otherwise found
HUFFINGTON POST CANADIAN
IMPACT RESEARCH
Active Twitter users in Canada
make up 3% of all users
worldwide, with a 0.3% increase
noted as of April 2013 (Huffington
Post)
On average, people in Canada
spend about 23 minutes a day on
Twitter;
two out of three social media
users thought Twitter
influenced their decisions to
make a purchase or click
related links.
Citation: University of Miami (2013, September 10). Researchers' tweets move science forward. ScienceDaily. Retrieved September 11, 2013, from http://www.sciencedaily.com /releases/2013/09/130910142325.htm#.UjCC4eHNU7N
HEALTH CARE IS IN ON IT TOO! Nonprofit Health Organizations Increase Health
Literacy Through Social Media (May 4, 2011) —
Researchers have found that nonprofit organizations and
community groups appear to be more actively engaged in
posting health information and interacting with the public
on Twitter than other types ...
New Mobile App Aims to Make Social Media Your
Friend (Apr. 11, 2011) — An expert in social media has
launched a new mobile application for anyone who might
be hesitant, inexperienced or need to brush up their social
media skills when it comes to Twitter, Social ...
Twitter And Health Care: Can A Tweet A Day Keep
The Doctor Away? (Aug. 26, 2009) — Twitter, the
increasingly popular social networking tool that was at
first merely a convenient way to stay in touch with friends
and family, is emerging as a potentially valuable means of
real-time, ...
Health Departments Get Mixed Marks For Using
Web To Communicate About Flu Crisis, Study Finds
(July 7, 2009) — A new study gives state and local health
departments get mixed marks for efforts to convey
information about the H1N1 virus to the public using
their Web sites immediately after US officials declared ...
Local Health Departments Find Twitter Effective
in Spreading Diabetes Information (May 9, 2013) —
The web-based social media site Twitter is proving to be
an effective tool for local health departments in
disseminating health information — especially in
promoting specific health…
Adderall Abuse as Final Exam Study Aid 'Trending'
Among U.S. Students (May 1, 2013) — A growing
number of U.S. college students are abusing the ADHD
medication Adderall to give them an academic edge and
they're tweeting about it. A six-month study tracking
Adderall mentions on Twitter ...
Disease Outbreaks Trackable With Twitter (Jan. 22,
2013) — About 15 percent of Tweets can accurately be
connected to state-level location data or better. Most of
that data is parsed from users' public profiles. Such
volume means Twitter could be used as an ...
WHAT YOU NEED TO KNOW TO
USE TWITTER
TWITTER LANGUAGE!
CX = Correction
DM = Direct message. A
direct-message is a message
only you and the person who
sent it can read
HT = Hat tip. This is a way of
attributing a link to another
Twitter user
MT = Modified tweet. This
means the tweet you're
looking at is a paraphrase of a
tweet originally written by
someone else
PRT = Please retweet, a plea
to others for further sharing
RT = Retweet. The tweet
you're looking at was
forwarded to you by another
user
DYK (did you know?)
OH = overheard
AFAIK = as far as I
know
HTH = hope that
helps
NBD = no big deal
HAND = have a nice
day
HOTD = headline of
the day
HAC = heard at
conference (#...)
THE 7 LEVELS OF TWITTER
Tweet
Where do you currently fit?
LEVEL 1: SIGN UP AND LURK
How to create an account:
Go to http://twitter.com and click the sign up box
Enter your name, your email address, and a password.
Select a username
Click Create my account. (You may be asked to complete a Captcha to let twitter know that you're human!)
Next, find and follow accounts that interest you. Twitter encourages first-time users to follow 4-5 people or groups as a start.
Following others means you are subscribing to their Tweets.
People or organizations to consider Lurking…
• CMAJ • CNA • JAMA • BMJ • CADTH • Open Source Research:
• PLoS Medicine • BMC open access
• NCBI PubMed • NIH Library • NICE • AHRQ • ECRI • RNAO
LEVEL 2: LURK SOME SPECIFIC
HASHTAGS
#healthcanada
#fda
#cdc
@skgovhwyhotline
#skhwy
@patient_safety
#ptsafety
LEVEL 3: TAKE A RISK AND RE-TWEET
SOMETHING
And Get More Involved!
1. EASIEST: Hit Retweet only
Retweet to share info without having to add your own comments. This
reflects your “vote” or support for the statement(s) made by others.
2.MODERATE: Add a little comment like “I agree!” to reply to
someone else’s tweet (use their twitter username – preceded by @sign in
your tweet.)
3. CHALLENGING: Create Original Messages: Post a
completely new original message about something of interest to you: a
new clinical finding, your opinion, etc. Share facts, data, research
articles, editorials, commentaries, etc.
LEVEL 4: SHARE SOMETHING FROM A
WEBSITE
Shorten the long URL:
http://tinyurl.com/
https://bitly.com/
EXAMPLE:
This USA Anticoagulation 2013 CPG
(http://www.hematology.org/practice/guidelines/7243.aspx)
(55)
…becomes THIS: http://tinyurl.com/c7jqdp9 (26)
LEVEL 5: REGISTER YOUR OWN HASHTAG
http://twubs.com/p/register-
hashtag Free
#NEPS153
#2013srnaamc
Communicate the hashtag to
group members
All Tweets to include this ‘tag’
for easy reference
Manage your hashtag at
twubs.com
Twubs.com Cluster common tweets
LEVEL 6: CREATE LISTS TO ORGANIZE
LEVEL 7: MEASURE & MONITOR YOUR
TWITTER IMPACT
Free
Measure your twitter
“reach” and impact
Twentyfeet.com
Tweetdeck.com
QUESTIONS?
@Blynn_SK @CADTH_ACMTS
