Improve your market share with online services

Twinfi eld – The Future of Accounting

Twinfi eld arrived on the scene in the year 2000 with an accounting system that was specifi cally designed to be delivered as an

online service. Since that initial launch, Twinfi eld has become the European market leader for online accounting, supporting

over 80,000 companies and 40,000 users. The demand from SME entrepreneurs for online services is constantly growing

and their rising expectations can put heavy loads on the services you offer and the systems you use. With over 10 years of

experience, Twinfi eld has a clear understanding of how to help and support you in developing online services, enabling you to

remain competitive in a fast-moving and ever-changing business environment.

‘Twinfi eld has become the European market leader for online accounting’

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‘Twinfi eld has become the European market leader for online accounting’

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So why online services?Slowly but surely, more and more business processes are moving online. It’s now commonplace to have access to systems

24x7 via mobile devices as well as desktop computers. Work can be done at the place and moment that suits the user with

no limitations caused by technical issues such as access paths, storage, backups and upgrades. An online system is always

available on any device that has an internet browser. With an online system you are also only charged for what you actually

use. Buying, installing and maintaining expensive software is now a thing of the past. No more expensive and high maintenance

software licenses.

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Entrepreneurs are becoming more assertive, demanding

lower rates for standard services and looking for ongoing,

pro-active coaching and advisory services. The only way

to remain competitive is to ensure that the processes

underpinning your services are carried out as effectively as

possible.

An online system enables both accountant and entrepreneur

to work seamlessly together as a team, with the entrepreneur

performing simple accounting tasks under the supervision

of the accountant. Day-to-day processing becomes more

effi cient, leaving greater scope for more lucrative coaching

and advisory work.

• Increase your fi rm’s coaching and advisory services

and improve your margins

• Create effi ciency benefi ts for both your client

and yourself

Only a secure and comprehensive online service can enable

you to realise the huge benefi ts that are now available, helping

you to secure your market position for the future.

What support does Twinfi eld offer for setting

up your online services?

As an accountancy business you want to improve your

internal effi ciency and retain more clients.

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A Twinfi eld Account Manager will be assigned to your practice

who will:

• Assess your current situation

• Suggest ways in which processes can be made

more effi cient

• Identify accounting tasks which can be performed

by the client

• Draw up a plan for transferring existing accounts

• Propose a training plan for your staff and clients

Together with your Account Manager you will create an action

plan, drawing on Twinfi eld’s experience in assisting practices with

moving online.

Taking your accounts online is a solid fi rst step to expanding your

online services. Your new online proposition can free up time for

coaching and advisory services and, with Twinfi eld’s help, you can

start to actively market new services.

Internal effi ciency improvement

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When your online services have been established, Twinfi eld’s

Forward Thinking programme will be put at your disposal

to help bring your services to the attention of your target

audience. Forward Thinking consists of a range of marketing

activities and tools for sourcing new clients and developing

the relationship with your existing ones.

We will help you identify where your biggest opportunities

lie, perhaps with existing clients or new clients in a certain

business sector?

Your client managers will receive training based on Twinfi eld’s

experience in marketing online services. They will learn about:

• How to advertise and promote online services

• Numerous scripts and advertising formats

• Materials detailing the advantages of

online accounting for clients

• How to use Twinfi eld’s promotional tools

Twinfi eld has the experience and expertise to

help you make a big commercial impact

with minimum resources.

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Sourcing new clients

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What products and services does Twinfi eld offer?

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Internal effi ciency improvement: Twinfi eld Online Accounting

• Twinfi eld Online Accounting comprises more than 10 years’ experience and knowledge

exchange with the fi rms already using Twinfi eld.

More than 1,000 accountancy fi rms are using Twinfi eld

• The accounts for more than 80,000 companies are being processed in Twinfi eld

• Over 40,000 users are logging on to Twinfi eld.

The result is a system that enables you to process accounts in the most effi cient way possible. For example:

• Import and automatic reconciliation of bank statements

• Generation and e-mailing of sales invoices

• Electronic preparation and fi ling of fi nal accounts

• Generation of electronic payment instructions to the bank

• Scanning and recognition of purchase invoices

• Report designer for customised fi nancial reports

Twinfi eld Online Accounting is provided for a monthly subscription based on client type and access level.

• Internal clients delegate their entire accounting to your fi rm, ranging from “shoebox”

arrangements to full outsourcing.

• External clients manage their accounts in collaboration with you.

For only a few pounds each month you can process an ‘internal’ client’s complete accounts online.

A range of subscription levels is provided for ‘external’ clients starting from only £7.00/month.

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Once your fi rm’s online services are up and running, Twinfi eld’s Forward Thinking programme offers a unique set of marketing

tools to source new clients. Examples of these tools include:

• Joint seminar for SME entrepreneurs

• Conversion programme from traditional accountancy packages

• Online services confi gurator

• Online brochure portal

• Online accountant fi nder

• Web site marketing optimisation

• Digital client guide giving a simple and clear explanation of the benefi ts of online services

• Joint press release

• Video case study

• Lead generation via the Twinfi eld Accountant Finder

Twinfi eld is very active in online marketing and we enjoy sharing our knowledge and skills through the Forward Thinking

programme to enable you to move forward in this area too. The various tools make optimal use of the possibilities of the

Internet to source new clients and get in touch with your target audience, helping you to develop your online marketing

capabilities and make good use of social media such as Twitter, YouTube, blogs, LinkedIn, SlideShare etc.

Marketing: Forward Thinking

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Marketing: Forward Thinking

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We provide a special ‘starter pack’ for accountancy and administrative fi rms who want to get started with Twinfi eld, comprising:

1. The Twinfi eld online accounting environment for up to 10 companies

2. Conversion of existing client accounts

3. Knowledge training and certifi cation for your staff

You can connect extra users as needed, both internal staff and clients who want to log in to their accounts. Tasks are easily shared

between clients and your staff with all work being done in one and the same system, so the up-to-date accounts are accessible

at all times. Twinfi eld takes care of all maintenance and technical issues, so you never need to worry about accessibility, security

or backups.

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Getting started

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CUSTOMERS (DEBTORS)

SALES INVOICE

BANK STATEMENTS

PURCHASE INVOICE

ONLINE ACCOUNTS

SUPPLIERS (CREDITORS)

BANK

ACCOUNTANT ENTREPRENEUR

ONLINE COLLABORATION BETWEEN ACCOUNTANT AND ENTREPRENEUR

• Accountant views remotely online, checks, corrects and advises

• Accountant processes complete accounts and entrepreneur views remotely

• Entrepreneur creates sales invoices, the accountant processes rest of accounts

GOVERNMENT, BANKS, PARTNERS, ETC.

digital

scan

and

reco

gnis

e

payments

payments

digital

digital reporting - iXBRL

payments

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www.twinfi eld.co.uk

About Twinfi eld

Twinfi eld is an international web service for online accounting which ensures effi cient, secure, real-time data exchange between clients and

administration or accountancy fi rms. Established in the year 2000 and with more than 80,000 companies and 40,000 subscribers, Twinfi eld is

the fi rst and largest web service for online accounting in Europe and has been lauded by both Gartner and IDC, the leading global technology

analysts. Subscribers have access to their online accounts from anywhere and at any time via a secure internet connection. Twinfi eld Online Ac-

counting is available via a range of monthly subscriptions to suit both small and large organisations.

201009-ACC-OA-UK

Online Acounting