A Marketing Strategy Plan by:

Amanda Mounayar, Johanna Lopez, Alison Braig, & Jesslyn Joseph

MK425 ~ e-Marketing ~ December 14, 2015

What is Twin Tides?

Twin Tides is a clothing company Introduced in 2013 by a Sacred Heart University student Since then, the brand has made it’s presence on campus with its

new CEO, Alan Ksiazek E-commerce based company: twintidesclothing.com Produces a variety of clothing and accessories for affordable

prices Has a total of 5 people working for it: CEO, brand ambassador,

digital marketing manager, fashion marketing manager, and an accountant

Targets the college demographic and works closely with Greek life and social clubs

SWOT Analysis of the Website & Social Media

Strengths Includes campaigns to help the needy

Free shipping on orders over $75 Products include detailed descriptions Social media: Instagram, Twitter &

Facebook

Weaknesses Landing page is a Christmas theme Some writing blends in with

background-hard to read Needs to promote sales and

promotions on social media accounts to attract more people

ThreatsOpportunities “Testimonials” Tab

Make font easier to read Promote sales on Social

Media

People can copy ideas

Market AnalysisTarget market: university students

-Greek life & Social clubs

Four P’s:ProductsPrice (range of prices)Promotion (social media)Place (distribution-through online sales)

Paid Search Ads

Website Analytics

Total of 6,128 Customers $5,200 in Sales

Form # of Users Mobile 3,600 Desktop 2,200 Tablet 115

Mobile59%

Desktop38%

Tablet2%

Other1%

% of Users

Sept.-Nov.

Website Analytics (cont.)

Direct Traffic51%

Referral Traffic36%

Search Traffic13%

% of User from Traffic

Using Last Click Attribution Method we discovered:

Most Profitable Channels Social Media & Direct TrafficLeast Profitable Channel Organic Search traffic

Purchased126 Customers

2.06%

Reached Checkout266 Customers4.34%

Added to Cart405 Customers6.61%

Conversion Funnel

RecommendationsShipping Information Separate Sale Page

SALE

SALE

MISSING BANNER

Recommendations (cont.)Checkout Pages

*SHOULD INCLUDE APPROXIMATE SHIPPING DATE

Email Marketing Campaign

Promote sales through emails“Specials” for college studentsDemographics: college students

Must send email at the right time- this will increase traffic and conversion rates