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Twentieth Century Fox Home Entertainment Presents
Sergio Mendes Concert &
RIO Blu-Ray/DVD Release Event
August 4, 2011
Americana at Brand
Sergio Mendes Concert & RIO DVD Release Celebration
WHAT: Twentieth Century Fox Home Entertainment celebrates the Blu-Ray/DVD release of RIO with performances by Sergio Mendes and the 2Cellos
WHEN: Wednesday, August 4, 2011
WHERE: The Green at The Americana at Brand
WHO: Open to the public with over 7,000 attendees at the concert Exclusive VIP section for Loyalty Members and City Officials: received over 200 RSVPs and attendees
Event Overview
Sergio Mendes Concert & RIO DVD Release CelebrationEvent Components – RIO: The Movie Activities in The Green
•30’ x 40’ Sand Box•Samba Dancing lessons and Dance floor•Face painting•Oversized coloring board•Live Blue Macaw for pictures•Green Screen photo booth•Cirque de Soleil performers and stilt walkers•“RIO” Branded giveaways:
BubblesSunglassesBeach BallsBeach TowelsSand Buckets
•Extensive branding and RIO decor
Sergio Mendes Concert & RIO DVD Release CelebrationEvent Components - RIO: The Movie Activities in The Green
Sergio Mendes Concert & RIO DVD Release CelebrationEvent Components – 2Cellos Live Performance
Sergio Mendes Concert & RIO DVD Release CelebrationEvent Components – 2Cellos Live Performance
Sergio Mendes Concert & RIO DVD Release CelebrationEvent Components – Sergio Mendes Live Performance
Sergio Mendes Concert & RIO DVD Release CelebrationEvent Components – Sergio Mendes Live Performance
Sergio Mendes Concert & RIO DVD Release CelebrationSignage, Advertising and Publicity
•(30) :30 Spots on 100.3 FM The Sound• Ten (10) 22” x 28” Signs• Four (4) Counter Cards placed at Concierge and both Valet Stations• Quarter-Page Ad in Los Angeles Times – 8/1, 8/3, 8/4
Sergio Mendes Concert & RIO DVD Release CelebrationE-Marketing
The Grove Website Home Page
Click Through Page
Sergio Mendes Concert & RIO DVD Release CelebrationE-Marketing
•The Americana at Brand sent out a dedicated E-mail blast and included the events in two e-newsletters that were distributed to 22,000 recipients each
Sergio Mendes Concert & RIO DVD Release CelebrationSocial Marketing
Received over 250 Likes on Facebook
Sergio Mendes Concert & RIO DVD Release Celebration
Results
•Concert Attendance reached over 7,000•Put The Americana at Brand on the map as a successful location to host studio and network events•Partnership with Twentieth Century Fox Home Entertainment generated leads on future movie partnerships and events
Sergio Mendes Concert & RIO DVD Release Celebration
Results
Sergio Mendes Concert & RIO DVD Release Celebration
Results
