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Tweet With Tweet With Purpose Purpose Twitter portion of the Twitter portion of the social-media-in-less- social-media-in-less- time presentation time presentation 2/10/2011 2/10/2011 Author and Editor Author and Editor Sandy Lender Sandy Lender presenting presenting http://twitter.com http://twitter.com twitter.com/ twitter.com/ sandylender sandylender (at left: Daisy, Lutino Indian Ringneck (at left: Daisy, Lutino Indian Ringneck Parakeet) Parakeet)

Tweet With Purpose

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Manage your social media time wisely with some Twitter basics. Presented by Sandy Lender with the NPC Writers\' Conference as a case study.

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  • 1. Tweet With Purpose
    • Twitter portion of the social-media-in-less-time presentation 2/10/2011
  • Author and Editor Sandy Lender presenting
  • http://twitter.com
  • twitter.com/sandylender
  • (at left: Daisy, Lutino Indian Ringneck Parakeet)

2. Your Twitter Account

  • What are you marketing?
    • Use that in your name
    • Keep it short, concise (reasons)
    • Brand yourself/service
  • Truncated bio; use keywords
    • Freelance journalist? (journalist, stringer, reporter)
    • Photo skills? (photographer, videographer, flickr account)
    • Novelist? (fantasy author, etc.)

3. Following

  • Tweetgrader.com lets you check out the quality of a twitter account
  • Tweetadder.com
  • Twitoria.com (see whos gone inactive)
  • Twitterless.com (see whos stopped following you)
  • WeFollow.com (see who likes the same stuff you do)
  • Jos article will be in the conference goodie bags with TONS more references.

4. The Art of Tweeting

  • 140-character limit means u have 2 lrn ur shortcuts (think in terms of retweeting, too)
  • http://twictionary.com
  • http://thenextweb.com/TwitterKeys/keys.php(to put symbols in your tweets)
  • BE RELEVANT

5. The Art Of Retweeting

  • Retweets mean others are making your content more visible; going viral is good
  • ReTweetRank.com (ranks your account based on #of retweets)
  • Use less than 140 characters (-15 to -25 is good) so users have room to retweet you
  • Birgits tinyurl discussion works here, too
  • RT (tweetdeck is awesome for retweeting)

6. Hashtags In Your Tweets

  • #word
  • Trending topics, Twitter parties
  • The Naples Press Clubs Writers Conference hashtag is #NPCWC (learn it, use it, promote it PLEASE!) (and TY!)
  • #FollowFriday, #WineWednesday, #TuneInTuesday, #EditorChat (?)

7. Suggested Relevant Content & Connections

  • #FollowFriday @npcscoop
  • #FF @sandylender and @bph
  • #npcwc (our writers conference hashtag)
  • http://tinyurl.com/NPCWC(takes them to thehttp://authorsandbooksfestival.orgwebsite)

8. Dont Txt IRL

  • Adopt shortcuts and text language for Twitter and facebook parameters, but dont let it take over your writing. This editor hates it.

9. Come to the Conference!

  • April 9-10, downtown
  • Three tracks
  • Pitch sessions
  • Writers contest
  • tinyurl.com/NPCWC
  • Celebrity Luncheon Sat., April 9 at 11:30 at Vergina on 5 thw/Nancy J. Cohen