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+ Tweet this: Using social media to find, report, and distribute the news Rachele Kanigel San Francisco State University

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Tweet this:Using social media to find, report, and distribute the news

Rachele KanigelSan Francisco State University

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“If the news is important, it will find me.”

-Mark Zuckerberg

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+Digital Publishing Life Cycle

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+Which social media tools are you using?

Facebook

Twitter

Tumblr

Cover it Live

Foursquare

Storify

Other tools?

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+Social media strategizing

Facebook and Twitter are THE news source for many people, especially college students. If you’re not there, how will people find your content?

Search Engine Optimization - You want people to find your content! You need links to your content.

Stand out above the noise and competition (Demonstrate personality! Offer readers valuable material.)

Use social media to get and give information – make it a two-way street.

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+What are you doing with social media?

Are you simply promoting stories?

Are you posting news updates?

Are you engaging readers?

Are you asking questions?

Are you getting responses?

Are you getting story ideas?

Are you finding sources?

Are you getting contributions – photos, videos, news alerts?

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+Seven steps to using social media

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+Step 1: Set up your social media presence

Facebook – publication page; personality pages for columnists, editor-in-chief

Twitter – accounts for publication and for key topics/people --@PublicationSports, @PublicationArts, @PublicationEditor

Storify -- for special stories or events

Cover it Live – for important meetings, games

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+Step 2: Develop your publication’s social media identityWhat kind of “personality” does your publication have in the social media sphere?

Campus publications should be:

Friendly -- approachable, not snarky

Outgoing – reaching out to readers

Curious -- interested in what’s happening on campus

Authoritative – a reliable source of information

Fast – the first to report campus (and sometimes community) news

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+Step 3: Connect with others

Follow campus officials, professors, student government leaders, coaches, athletes and other key campus figures on Twitter

Link to campus organizations on Facebook

If your school has relationships with other schools – it’s part of a statewide system or it’s embroiled in a fierce rivalry – connect to people/institutions at those schools

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+Step 4: Engage with readers

Retweet and reply to Twitterers

Pose questions

Ask for feedback

Invite contributions

Converse

Offer free stuff – giveways, contests

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+Step 5: Look for news/story ideas

Check out postings by key sources on your campus or beat

Search your school (and/or your beat) on Twitter periodically – what are people talking about?

Check postings about events by hashtag

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+Step 6: Use social media tools to report stories

Ask readers:

Did you feel the earthquake?

Are you at the game tonight?

What do you think of the controversial new drinking policy?

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+Step 7: Tell stories with social media tools

Incorporate social media posts in stories

Try new storytelling formats

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http://www.washingtonpost.com/wp-srv/special/metro/facebook-story-mothers-joy-familys-sorrow.html

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+Step 7: Distribute the news

Don’t use traditional headlines – be more engaging

Be selective – don’t post every story. Choose stories that will play well in the social media sphere

Promote content that people are likely to retweet, “like” and share – cool videos, shocking news, weird photos