SOC

IAL

Total Fans/Followers: 288.5MM

Monthly Engagements: 148.8MM

Monthly Video Views: 111.5MM

Highlights:

#2 Social Brand of the Year

NATIONAL GEOGRAPHIC is the world’s leading destination for premium factual storytelling. Two years ago, NGC pivoted to a radically new programming strategy that focused on creating programming that is as high quality, as powerful, and as valuable as the National Geographic brand itself. This strategy has led to an entirely new breed of big, bold, on-brand higher quality programming. The real differentiator at National Geographic is that we are the only media brand rooted in purpose -- with 27% of net proceeds going back to support the science, exploration and education work of the National Geographic Society -- which connects our storytelling to the front line of what’s next and creates a virtuous cycle of real world change inspired by powerful storytelling.

PRIN

T

Platform:

Fans/Followers: 100.5MM 155.1MM 32.9MM

Monthly Engagements: 4.6MM 143.1MM 1.2MM

Source in notes.

VOD

Total Distribution: 55.1MM HHs

DAI Distribution: 52.6MM HHs

Monthly Transactions: 1.9MM

Monthly Unique HHs: 605K

Time Spent: 72MM Mins

Top Current Content:

#1 #2 #3

DIG

ITAL

Median Age: 49

Median HHI: $78K

M/F Skew: 51% M / 49% F

HH w/ Kids: 36% Index 95

HHI $100K: 38% Index 113

Monthly Reach: 13.4MM

Monthly Video Starts: 5.2MM

Monthly Time Spent: 172.2MM Mins

Video Ad Distribution: (PC/Mobile) 52% / 48%

LIN

EAR

Adults 50+70%

A35-4918%

A25-346%

A18-242%

K2-174% Multi-Cultural A1849:

Caucasian: 75% Index 110

African-Am: 12% Index 79

Hisp/Latino: 13% Index 59

Multicultural: 28% Index 64

Source: Nielsen C3, STD 9/24/18-4/21/19, HH UE April 2019, Reach Total Day Avg. Monthly Past 12 months April '18 - Mar '19 1 min Qualifier based on P2+

Source: Adobe Analytics; April 2019; Aud comp%s based on comScore Media Metrix Multiplatform, April 2019

Source:Social Bakers April 2019; Data includes rollup of all NatGeo brands; #2 brand ranker based on 2018 Shareablee State of Social Report.

Source: comScore Transparency Reports, April 2018 - March 2019, Monthly Average; Penetration based on Rentrak On Demand Essentials.

GeniusMarsLife

Below Zero

National Geographic Magazine• Reaches 29.4MM readers • #1 Magazine in reaching Men • National Geographic publishes 38 local language

editions in 33 different languages which are distributed in 75 different countries

Source: 2018 Fall MRI Study.

National Geographic Traveler• Reaches 9.7MM readers • #1 Travel Magazine in reaching Adults & Men • National Geographic Traveler publishes 18 local language

editions in 15 different languages which are distributed in 30 different countries

Adults 50+51%

A35-4921%

A25-3415%

A18-247%

K2-176%

Households: 88MM

% of U.S. TV HHS: 73%

Monthly Reach: 61MM

Highlights:

Top 25 Net among M25-54

Audience Profile:

Median Age: 58

Median HHI: $60K

M/F Skew: 59% M / 41% F

HH w/ Kids: 22% Index 47

HHI $100K: 29% Index 79