TVS Project (1).doc

7/29/2019 TVS Project (1).doc

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A

Project Report

On

THE COMPETITIVE MARKET POSITION OF TVS APACHE RTR 180 WITH

ITS COMPETITORS IN NASIK CITY

In

NashikCity

TVS MOTORS LTD.

Submitted by

SURAJ A GAYKHE

Under the guidance of

Submitted to

UNIVERSITY OF PUNE

In the Partial Fulfillment of requirement for the award of the degree of

Master of Business Administration (MBA)

Year 2013

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DECLARATION BY STUDENT

I, undersigned hereby declare that the project report entitled The

competitive position of Tvs Apache rtr 180 with its competitor I Nasik city

submitted by me is based on actual work carried out by me under the guidance

of Mr. Prashant Tagde sir. Any refferance to work done by any other person or

institution or any material obtained from other source have been duly cited and

referenced. It is further to state that this work is not submitted anywhere else for

any examination.

Name: -

Date:-

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CERTIFICATE

This to certify that Mr. . has completed the project Report The

competitive position of Tvs Apache rtr 180 with its competitor I Nasik city

under my guidance and supervision, and submitted the report as laid down by

the Pune university, Pune. That material that has been obtained from other

source is duly acknowledgement in the report. It is further certified that the work

or its part has not been submitted to any other university for examination under

by supervision. I consider this work worthy for the award of the Master of

Business Administration.

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ACKNOWLEDGEMENT

I consider myself extremely privileged to have worked in an organization like

PAVA TVS SHOWROOM LTD.. However, the task of expressing sincere

gratitude to all the people who contributed to the project is an impossible one. I

would like to make a most humble effort to express my sincere thanks to all those

who helped me and without their guidance; this project would have never

materialized.

I would like to acknowledged and extend my heartfelt for PAVA TVS

SHOWROOM LTD. for giving me the unique opportunity to work in an esteemed

organization. I express my profound gratitude to Mr. Ramesh shinde (Sr.Sales

Officer, Pava Tvs Pvt. Ltd, Nashik.) who permitted me to conduct the summer

project for the organization. I am thankful to him and Mr. Mudassar khan (TL,

Pava Tvs Pvt. Ltd, Nashik) for their inspiring and valuable guidance, which made

it possible to bring the of my efforts to this project.

I am thankful to my project guide Mr. (Professors, Marketing)

for their guidance. ,his support and mentoring has been extremely considerate.

I m also thankful Principle of our college Prof. for hisguidance and cooperation in accomplishment of project.

The acknowledgment would be incomplete without rendering impartial gratitude

to all those who directly or indirectly helped me in completion of this project. The

names I am not been able to mention due to space limit shall remain exposed on

the page my mind reminding me of the goodness.

Date: -

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INDEX

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Sr.

No.

TOPIC Page No.

I INTRODUCTION 07

1.1 Introduction of the project 08

1.2 Objective of the study 08

1.3 Scope of the study 09

1.4 Rationale of the study 10

1.6 Limitations of study 11

II PROFILE OF THE ORGANIZATION 12

2.1 Introduction of the Organization 132.2 Mission, Vision & Values of the Organization 15

2.2 Organization structure 16

2.3 Products of Organization 17

III REVIEW OF LITERATURE 24

IV RESERCH METHODOLOGY 26

4.1 Research design & Sample size 28

4.2 Primary & Secondary Data 294.3 Statement of Hypothesis 32

V COLLECTION & PRESENTATION OF THE DATA 33

VI DATA ANALYSIS & INTERPRETATION OF DATA 37

6.1 Testing of Hypothesis

VII FINDINGS 43

VIII CONCLUSIONS 47

IX SUGGESTIONS & RECOMMENDATIONS 49

X BIBLIOGRAPHY 54

Annexure 56


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List of Tables

Table No. Table Name Pg No.

1. Product information 21

2 Market share by product 39

3 Popularity of brand 41

4 Customer satisfaction 43

List of Figures

Fig No. Figure Name Pg No.

1. Product information 04

2 Organizational structure 23

3 Flow chart of design 28

4 Market share by product 395 Popularity of brand 41

6 Customer satisfaction 43

7 Sales 46

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CHAPTER-1

INTRODUTION

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1.1 INTRODUCTION OF PROJECT

Topic selection is the one of the most important aspects of our project, as it

decides the course of action to be followed. The topic selected should be such thatit helps in understanding the marketing concepts clearly.

I have selected this topic for my project as a part of MBA curriculum. I have a

great inclination towards Automobile services. So I think that it will benefit to my

project and me. The Automobile market is one of the most competitive markets as

there is cutthroat competition between competitors to rule out others services and

product by inventing new technology with added features in market and that too

with competitive price.

The customer in todays market is the king of the market in real sense of the

term. Above all, customer holds the key position in all circumstances and needs to

be motivated to purchase the maximum of the companys products and services.

The main purpose of this project is to find out and to satisfy the needs of the

market King i.e. Customers.

In this context it is said that the customer is not only the foundation stone of the

business but also the stepping-stone. Innovation refers to creation of customers

and satisfaction of their needs.

Organization selected- PAVA TVS PVT. LTD.

AREA SELECTED: - Nasik (Maharashtra)

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1.2 OBJECTIVE OF THE SYUDY

1. To find actual market position of TVS APACHE RTR 180 with its competitors.

2. To find indirect competitors of TVS APACHE RTR 180 in market.

3. To find out the Satisfaction level of Customer.

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1.3 SCOPE OF THE STUDY

It is a Marketing research project to study the usage and attitude of

customers towards TVS APACHE RTR 180.

It consists of understanding of customer behavior while using to

Automobile Sector.

Under this project the researcher had tried to find out both the dealer

preferences for various services as well find out the sale of various brands

by collecting information from dealers and customers to be targeted for

the sector.

In Automobile market it is also important to influence the customers while

in a purchase decision.

The project also provides the essential information regarding the

customers, dealers etc., area of their dissatisfaction and the area to target

more, so as to achieve the good market share.

The project will also enable the company in improving the promotional

activities to capture the good and huge market share.

This product also helps the company to know whether they are lagging to

their competitors and what to do more to increase the sales and make

customers awareness.

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1.4 Rational of the study

UTILITY TO RESEARCHER:

As a researcher, I got an experience to face the market condition.

I got an opportunity to work with great organization PAVA TVS LTD.

Being a student of MBA Marketing, I came to know exact market condition and

factors affection consumers buying decision.

As consumer is considered as king of market, I got a golden opportunity to learn

acceptance and perception tendency of customer.

I got an opportunity to study the strategies used by various companies to attract

customer.

I come to know about challenges and threats in automobile sector.

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UTILITY TO ORGANISATION

Research study is a key to the evolution of scientific marketing strategies and

plans.

It is an important tool for the organization to study buyer behavior changes in

consumer lifestyle, consumption pattern, brand loyalty and also forecast market

changes.

Research is also used to study competition and analyze the competitors product

positioning and have to get competitive advantages.

Marketing Research prepares organization for the future both in terms of risks and

opportunities. I forecast the future demand and market trends. To assist in making

sales forecast more accurately and scientifically..

It supplies valuable data to the top management to formulate long-term marketing

objective and to set clear strategies necessary to achieve objectives.

To supply data on competition, market trends, consumer buying behaviors so as to

make marketing activity more effective.

This study helped organization in channel of distribution to understand consumer

expectation and perception.

Study is helpful to make advertising budget and advertising campaigns.

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1.5 LIMITATIONS OF THE PROJECT

1) Time Duration:

The time duration for conducting the research was very short; due to this one

could not do justice to the Market Survey.

2) Sample Size:The sample size does not cover maximum number of retailers and customers of

Nasik city. The sample size was restricted to certain number.

3) Response from interviewer:

Some of the respondents were hesitant to provide proper information, or to

entertain such person, activity.

4) Genuineness of the information:

It was assumed that the findings from the respondents were correct and of prime

importance.

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CHAPTER: 2

PROFILE OF ORGANIZATION

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2.1 INTRODUCTION OF ORGANIZATON

T V SUNDARM

T V

SHRINIVASAN

TVS Motor traces its origins back to the entrepreneurial spirit ofTrichur VengaramSundaram Iyengarwho gave up lucrative careers in the Indian Railways and in bankingto set up his own business. He began with Madurai's first bus service in 1911 and

founded T.V.Sundaram Iyengar and Sons Limited, a company that consolidated itspresence in the transportation business with a large fleet of trucks and buses under thename of Southern Roadways Limited. When he died in 1955 his sons took the companyahead with several forays in the automobile sector, including finance, insurance, andmanufacture of two-wheelers, tires and components. The group has managed to run 33companies that account for a combined turnover of nearly $3 billion.

Sundaram Clayton, then the flagship company, was founded in 1962 in collaboration withClayton Dewandre Holdings, United Kingdom. It manufactured brakes, exhausts,compressors and various other automotive parts. The company set up a plant at Hosur in1978 to manufacture mopeds as part of a new division.[4] A technical collaboration with

the Japanese auto giant resulted in the joint-venture Ind Suzuki Limited in 1982 betweenSundaram Clayton Ltd and Suzuki Motor Corporation. Commercial production ofmotorcycles began in 1984.

Over the years TVS Motor has grown to be the largest in the group, both in terms of sizeand turnover, with four state of the art manufacturing plants in Hosur, MysoreandNalagarh in India and Karawang inIndonesia. TVS Motor is credited with manyinnovations in the Indian automobile industry, notable among them being the introduction

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of India's first two-seater moped, the TVS 50cc. The company became the leader in itscategory of sub 100 cc mopeds, having sold 7 million units. It also introduced the TVSScooty, which is India's second largest brand in the scooterette segment. [8] The TVS Jivelaunched in November 2009 became India's first clutch-free motorbike aimed at a stress-free rider experience[9] while the unisex scooterTVS Wego is targeted at urban couples,

featuring body-balance technology for easier handling.On 1 June 2012, TVS Motorsreported a dip of 5% in its total sales for May 2012. On 10 July 2012,TVS Motors andBMW were reported to be in talks for technology sharing. "Eyeing TVS for supply,production of components: BMW Motored"

Awards

TVS Motor won the Deming Application Prize in 2002, becoming the first and onlyIndian two-wheeler company to win the award given to companies that do outstandingwork in the field ofQuality Management. It is considered to be one of the world's mostprestigious quality awards. The same year, the work done for the TVS Victor motorcycle

won TVS Motor the National Award for successful commercialization of indigenoustechnology from the Technology Development Board,Ministry of Science &Technology, Government of India. In 2004, TVS Scooty Pep won the 'OutstandingDesign Excellence Award' from Business Worldmagazine and the National Instituteof Design,Ahmedabad. The effective implementation ofTotal ProductivityMaintenance practices won TVS Motor the TPM Excellence Award given by the JapanInstitute of Plant Maintenance in 2008.

Cut Below part and past

About TVS Authorized Dealer PAVA TVS

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2.2 MISSION AND VISSION & VALUES OF THE

ORGANIZATION

OUR VISION

TVS Motor - The Industry Leader

TVS Motor will be one among the top two two-wheeler manufacturers in India and oneamong the top five two-wheeler manufacturers in Asia.

OUR MISSION

We are committed to being a highly profitable, socially responsible, and leadingmanufacturer of high value for money, environmentally friendly, lifetime personaltransportation products under the TVS brand, for customers predominantly in Asianmarkets and to provide fulfillment and prosperity for employees, dealers and suppliers.

OUR VALUES

Committed to Total QualityThe Human FactorResponsible Corporate Citizen

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2.3 Organizational Structure

Managing director

Sales Finance Purchase Store Servicing

Executive director

Marketing manager

1 Sales director2 Assistant .S.D3 Executive

Finance HRM Production Training

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2.1 PRODUCTS OF ORGANIZATION

Apache RTR180

The TVS Apache RTR180 wasdeveloped and engineeredunder the project name Menace,in a years time it has become amenace to its competitors.

The basic purpose of the launchof Apache RTR 180cc in 2009was to start a revolution in the

world of racing, and also ofcourse as a competitor to theBajaj Pulsar 180 DTSi (itsknown to a baby TVS and Bajajfight a lot in the market).

The fresh looks and ergonomics of the Menace 180cc got good reviews from experts andcritics. There were initial speculations that Apache RTR 180 would give a toughcompetition to the already existing Yamaha R15. But, fortunately, the Indian bike markethas many buyers and each consumer has different requirements, and accordingly the salesof a new entrant will either go up or down, it is but remains neutral or at equilibrium.

A neutral comparative analysis will always help the buyer to pick the right bike, becausehe not only gets a clear picture of various technicalities such as engine performance,mileage and of course the price differences that will make a huge difference whiledeciding on which bike to go for.

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Most of the times the chances are that the consumer will go by the brand name and ignorethe actual facts of the bike or based on some biased opinions he/she would to prefer tobuy a particular bike.

Buying a bike is an investment in itself; it is not only about the monetary investment but

it is also about time and effort. Here is a brief comparison between Apache RTR 180 andYamaha R15 that will make your job simpler and easier.

Looks wise

When it comes to looks, the style and designing of both Apache RTR 180 and YamahaR15 will steal onlookers hearts. Yes, when the TVS Apache RTR 180 arrived in themarkets it truly lived by its name Menace. Although it followed the lines of itspredecessors the hi-tech features and super-cool body graphics gives the bike a farsuperior look.

Yamaha R15 on the other hand has a sporty-model look that is actually a reminiscent ofYZF-R series, and the bike was rolled out in all-new colors that set the bike from theusual run of the mill types.

Furthermore, the Yamaha R15 scores better in the graphics department as well. TheYamaha R15 also follows the series philosophy of highlighting visual performance andthe bike truly echoes this visual representation. If one has a keen eye for detail, one cansee that if glanced from side the panels and the top surface of the tank will give the lookeran idea that the gravity is kind of shifting to the front tyre. TVS Apache RTR althoughhas good looks, poor baby she lags a lot behind in comparison to the Yamaha R15.

Engine department

A 4 stroke, air-cooled 177.4cc engine will run the TVS Apache RTR 180, and the enginegenerates a power output of 17.3bhp @ 8500rpm and torque of 15.5Nm @ 6500rpm.

Quite the contrary, a 4 stroke, liquid-cooled 149.8cc engine runs the Yamaha R15 whichgenerates power of 17bhp at 6500rpm and torque of 15Nm at 7500rpm. Actually, there isnot much of a difference in their power output except that Yamaha produces extra torque.However one major difference is that with Yamaha there are the Diesel cylinder and theforged piston (that we find in all Yamaha super sport bikes). The aluminum cylinder and

the piston enable heat dissipation and reduce the power loss of the engine due to excessheat- not only that, it also makes the bike highly fuel efficient as well. This unique featurein Yamaha R15 sets it apart from the TVS Apache RTR 180, even though the two bikesdo not come in same engine capacity category.

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Handling and Performance

The TVS Apache 180 RTR boasts of reaching a speed of 60 kmph from standstill in justabout 4.15 seconds. It hits a top speed of 125 kmph. There is no doubt that the engine

capacity of the RTR 180 is greater and it generates power of 17.3 bhp, and it is a majorplus for the bike. Despite being low powered bike the Yamaha R15 still has an upperhand because the top speed recorded by the bike is 135kmph, a 149.8cc engine hittingthat speed is commendable.

As coming to the handling of the bike, the Yamaha R15 is adorned with a Delta boxframe and come with monocross suspension which enables the rider great comfort whileriding, as well as smooths handling and being easy while turning the vehicle. Whereas,the TVS Apache RTR 180 Menace has a longer wheelbase and the bike will be quitestable on straight roads as well as curvy ones. The aerodynamic design, the forwardriding position and the pillion comfortable seating position makes a lot of difference to

the riding quality of the bike. In the comfort and handling department the two bikes havetheir own unique features to give the rider a smooth ride.

Mileage

The Yamaha R15 is a performance bike with a 150cc engine, the mileage obviously willbe less so one expect around 35kmpl-45kmpl. The TVS Apache RTR 180 gives amileage of around 39-44kmpl in the city and highway you could expect 43-48kmpl. Inthis regard the two bikes are almost close and there is obviously nothing much to smileabout.

Color and price

The Yamaha R15 is available in quite exciting and funky colors such as the ImpactYellow, Midnight Black, Sunset Red and Racing Blue that will come priced at Rs1,09,500. While the TVS Apache RTR 180 Menace comes in Yellow, Black, Grey andPearl White colors for about 30k bucks less i.e., around Rs. 74,000. Yamaha seems torank higher and outscore the TVS Apache RTR180cc in almost all departments, but itcomes for a price- the R15 costing about 30,000 higher than its competitor. Well worththe price, the R15 riders will yell

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SPECIFICATION

Model Code 180RTR

Engine Petrol

Dimensions

Overall L*W*H 2085MM *730MM*1100MM

Wheel Base 1326mm

Minimum TurningRadius

5.4m

Tyres 205/65R15

Gross Weight (kg) 137

Engine

Engine Type Single Cylinder, Air Cooled, 4 Stroke Engine

Displacementcc(cm3)

180 cc

Max. OutputKWps @ rpm

17.3 BHP @ 8500 rpm

Max. TorqueNm(kg-m)@ rpm

1.58 KGM @ 6500 RPM

Fuel TankCapacity (ltr.)

16 Litres

Fuel System Carburetted

ChassisFront Suspension Telescopic Hydraulic Fork

Rear Suspension Gas Filled Shocks, Rectangular Swingarm

Front Brake 270mm Disc Brake Petal Type

Rear Brake 200mm Disc Brake Petal Type

Transmission 5 Speed Gear Transmission

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2.4 PRODUCTS OF ORGANZATION

Tvs Apache

Tvs Jive

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Tvs Max

Tvs Neo

Tvs Radeon

Rs. 50,000 * - Rs. 50,000 *

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Tvs Scooty

Tvs Star

Rs. 33,000 * - Rs. 42,740 *

Tvs Wego

Rs. 42,500 * - Rs. 42,500 *

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CHAPTER: 3

REVIEW OF LITERATURE

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REVIEW OF LITERTURE

As Michel Porter says, Competitive advantage of firm lies in being

everything to select a few (segment) and To be everything to everyone, issure a recipe for strategic failure.

Proper BRAND AWARNESS to target segment create a BRAND IMAGEin minds of people.

Product of a company can be copied but BRAND is unique and successfulBrand is timeless whereas a product can get outdated.

Certain Brand Appeal to certain segment of Market.

Brands are most important asset of organization.

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CHAPTER: 4

RESEARCH METHODOLOGY

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4.1 RESEARCH METHODOLOGY

Research Methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done significantly. In it we study the

various steps that are generally adopted by a researcher in studying his research problem

along with the logic behind it. Research design plays an important role in collecting

useful information in cost effective manner. The flow of the research process is decided

first hand, so that the conduct of the research does not take an incorrect diversion from its

objective. Research comprises defining and redefining problems, formulating hypothesis,collecting, organizing, evaluating data; making deduction and reaching conclusion and at

last carefully testing the conclusion to determine whether they fit the formulated

FLOW CHART OF THE RESEARCH PROCESS

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DEFINE RESEARCH

PROBLEM

REVIEW THELITERATURE

FORMULATINGHYPOTHESIS

RESEARCH DESIGN

DATA COLLECTION

ANALYSIS OF DATA

DATA ANALYSIS ANDREPORT


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SAMPLING TECHNIQUES: (RANDOM SAMPLING)

These are the techniques used to decide the type and size of the Samples used

for the data collection. Samples in my project have been collected randomly.

Sample type & Size:

Area of Sampling:

This is the area from where the samples are selected. Selection were made

on the basis of Sale preference and demographic data available. Following are the areas

which were selected:

Indira Nagar, Panchvati, Cidco for sampling, as this was the area Where Company

was having the large sale of TVS APACHE RTR 180 in the Nasik District.

Dealer:

We selected PAVA TVS dealer of TVS MOTORS in Nasik city; Mr.

Girish Bagul is owner of PAVA TVS and Mr. Ramesh Shinde is Sales Manager of

Pava Tvs. They Co- operated me well.

Consumer:

Total numbers of consumer survey are 200.

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4.2 PRIMARY & SECONDARY DATA:

RESEACH DESIGN

Research design is nothing but the master plan for the actual research. It is a frame work

for carrying out research activities it comprises of series of prior decisions. Master plan

for this research for as follows:-

TYPE OF RESEARCH DESIGN:

There are three types of research design

(a) Exploratory

(b) Descriptive &(c) Causative

These categories differ significantly in terms of research purpose. The type of research

conducted is Causative Research. Causative research is done to establish a cause and

effect relationship, for example, the influence of income and lifestyle on purchase

decisions. The researcher may like to see the effect of rising income and changing

lifestyle on consumption of selected product. The consumer may taste the hypothesis that,

as income increases or lifestyle changes, more elite and state of the art products are likely

to be bought.

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The source/ methods of data collection:

1. Primary Methods:

These are methods which are used to collect the data from the actual field.In these methods students are suppose to prepare the questionnaires which should be

appropriate and limited containing such which gives the full information. These questions

are asked to the selected group of people and information is collected.

Interview Method:

In this method the group of people is selected and the prepared questionnaires

are asked to them. Questions can be the open ended or close ended or both.

Open-ended:Questions are the questions, which are having explanatory answers,

suggestion.

Close-ended: Questions are the questions which are having fixed answers. e.g.:

Yes/No type of questions.

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Oral interview:In this method interviewer ask questions to interviewee orally and

data is collected in the record book.

2. SECONDARY METHODS:

These are the methods, which are carried out to collect the data from indirect

sources. In these method students need not to go in the direct market to collect the

Data. These methods are:

Data from the Company:

In this methods the past data of the company is collected such market area,

distribution channels, product costing etc. Also we get the information about the

introductory the company.

Data from the Internet:

This is of the latest methods of data collected. We can collect the information like

Company history, the product range of the company, company objectives and

welfare activities of company etc.

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CHAPTER: 5

COLLECTION&PRESENTATION

OF DATA

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COLLECTION OF DATA: (RANDOM SAMPLING)

These are the techniques used to decide the type and size of the Samples used for the

data collection. Samples are collected randomly.

By Survey:

This is the area from where the samples are selected. We had selected the

Indira Nagar, Panchvati, Cidco for sampling, as this was the area Where Company

was having the large sale of TVS APACHE RTR 180 in the Nasik District.

Data from Dealer:

We selected PAVA TVS dealer of TVS MOTORS in Nasik city; Mr.

Sunil Bagul is owner of PAVA TVS and Mr. Ramesh Shinde is Sales Manager of

Pava Tvs. They Co- operated me well for providing secondary data with reference

to product market share in terms of selling with its competitor.

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METHOS OF DATA INTERPRETATION:

Data interpretation means arranging the collected the proper manner

and representing the information by using following tools of data

interpretation.

1. TABLE:Table normally consists of rows and columns in which parameters and

reading are arranged in format.

2. GRAPHS: Graphs representing the information in two i.e. X axis & Y axis.

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CHART: The pie charts are the tool of interpretation, which representing information

in the segments. It differentiates between the data by varying colors.

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CHAPTER: 6

DATA ANALYSIS

AND

INTERPRETATION OF DATA

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Data Interpretation and Data Analysis

ARE YOU SATISFIED WITH YOUR BIKE PERFORMANCE?

Table 6.3

Brand

NameVery

good

Good Average Bad Total

TVSAPACHERRTR 180

25 37 20 18 100

0

5

10

15

20

25

3035

40

Very

good

Average

TVS APACHER RTR180

[Source: Questionnaire on primary data]

Interpretation: -

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From above chart we can conclude that 28% customers think that

performance of TVS Apache is very good, and 37% think that it is good,

accordingly 20% average, 18% bad. It can seen that customers are

more preferring the performance

WHICH BRAND DO YOU THINK IS MOST POPULAR IN

THE MARKET?

Table 6.2

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Brand Name Customerspercentage %

TVS APACHER RTR 180 44

BAJAJ PULSAR DTSi 180 56

Total 100

0

10

20

30

40

50

60

Customers percentage %

TVS APACHER RTR180

BAJAJ PULSAR DTSi180


Interpretation: -

The table 6.2 was analyzed to find out to indirect competitors of TVS

APACHE RTR 180 in the market & it was analyzed with the help of bar

diagram. It reveals that BAJAJ PULSAR DTSi 180 is prime indirect

competitor in the market in stylish segment of bike.

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WHICH BIKE YOU HAVE?

Table 6.1

Page 43

Brand Name Customerspercentage%

TVS APACHER RTR 180 40%

BAJAJ PULSAR DTSi 180 60%

Total 100 %


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0%

10%

20%

30%

40%

50%

60%

Customers percentage

TVS APACHER RTR

180

BAJAJ PULSAR DTSi

180


Interpretation: -

The table 6.1 was analyzed to find out the actual market position of

TVS APACHE RTR 180 with its competitor in the market. It was

analyzed with the help of bar diagram. Hence it reveals that BAJAJ

PULSAR Dtsi 180 is market leader & has 60% customer & TVS APACHE

RTR 180 has 40% of customer in Nasik city.

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CHAPTER: 7

FINDINGS

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FINDING

1. From the overall survey it is found that BAJAJ PULSAR DTSI 180 is themarket leader & TVS APACHE 180 RTR is at the 2nd stage.

2. Market share acquire by various products in Nasik district as per followingranking:

3.

1st. BAJAJ PULSAR DTSI 1802nd. TVS APACHE 180 RTR

4. TVS APACHE 180 RTR not having any direct competitors in stylish segment.

5. Bajaj Pulsar dtsi is indirect competitors of Tvs Apache 180 rtr.

6. In existing customers of TVS APACHE 180 RTR, 25% Very good, 37% good,20% Average, 18% Bad with the product.

7. In todays STYLISH segment market TVS APACHE 180 RTR

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in its growths stage.

8. Less product awareness in rural area.

MARKET LEADER

From the above market survey we conclude that market leader among the Competitor inthe STYLISH segment is BAJAJ PULSAR DTSI 180.

Among the competitors ranking TVS APACHE RTR 180 can be show as follows:

1. BAJAJ PULSAR DTSI 180

2. TVS APACHE RTR 180

% Market share acquired by product in Nasik District are as follows:

RANK COMPETITORS NAME % OF MARKET SHARE

1 BAJAJ PULSAR DTSI 180 60%

2 TVS APACHE RTR 180 40%

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Source Secondary Data

THESEINFORMATIONISCOLLECTEDFROMTHEDEALER

FROM THE ABOVE GRAPH IT IS CLEAR THAT BAJAJ PULSAR DTSI

180 IS TODAYS MARKET LEADER.

AND TVS APACHE RTR 180 AT SECOND PLACE IN STYLISH

SEGMENT.

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CHAPTER: 8

CONCLUSIONS

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CONCLUSION

1. Area Constrain was their i.e. The survey was conducted in Nasik city places (IndiraNagar, Cidco, Panchvati) limitation of area can be the factor for errors in deriving

exact conclusion.

2. According to above survey we can also analyses that are gave more weight age to

mileage, maintenance of product, price of product and stylish look of bike due to the

prices of petrol and various parts if product are increases day by day.

3. Even though TVS is highly famous International brand in the world as well as

national brand in country. Tvs motors Ltd. Launch a first STYLISH bike e.g. Tvs

Victor in country for stylish segment market.

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4. Almost 40% of Nasik city places (Indira Nagar, Cidco, Panchvatis) market is

captured by competitors brand. (BAJAJ PULSAR DTSI 180) because of consumer

mostly prefer to competitors brands due to low maintenance and the company

goodwill about available product (Bajaj Pick-Up, Bajaj Auto rickshaw) in pick up

segment.

CHAPTER NO.9

SUGGESTION

AND

RECOMMENDATION

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SUGGESTIONS

Tvs Apache rtr 180 is in its Growth stage therefore TVS MOTORS needs to

create awareness among the consumers about the product. So company should

implement following suggestion for promotion the product in market.

Company should give importance to city as well as rural area marketing.

Company should make an advertisement in rural area. (e.g. - Test Ride. Rod

show.)

Company should make an advertisement in local news papers, e.g. Lokmat, Sakal,

Deshdoot and Divya Marathi etc.

Sub dealers network should be develops at taluka places so that rural people have

proper convenience to purchase vehicle.

Spare parts should be available in rural area and parts should be of reasonable

rate.

Company should try to decrease price of product & should increase quality of

services as compare to competitors.

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CHAPTER NO.10

BIBLIOGRAPHY

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BIBLIOGRAPHY

1. Marketing Management:- Philip Kotler

2. Basic of Marketing:- Dr. P. C. Pardeshi

3. www.tvsmotors.com

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http://www.tvsmotors.com/http://www.tvsmotors.com/


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Annexure

QUESTIONNAIRE

(SAMPLE SIZE 200)

GENERAL INFORMATION:-1. Name of the Customer:-

2. Address:-

3. Phone No.:-

4. Occupation:-

5. Date:-

DO YOU OWN BIKE?

1] YES 2] NO

IF YES, WHICH BIKE YOU HAVE?

1] TVS APACHE RTR 180 2] BAJAJ PULSAR 180

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WHICH BRAND DO YOU THINK IS MOST POPULAR IN THE MARKET?1] TVS APACHE RTR 180 2] BAJAJ PULSAR 180

DOES CELEBRITY ENDORSEMENT AFFECT THE PURCHASE OF BIKE?1] Yes 2] No

WHICH OPTIONS PRIORITISED THE OPTIONS THAT AFFECT YOUREPURCHASING DECISIONS OF BIKE?

1] ADVERTISEMENT 2] PRICE

3] MILEAGE 4] SERVICE

5] STYLE 6] POWER

ARE YOU SATISFIED WITH YOUR BIKE PERFORMNCE?1] VERY GOOD 2] GOOD

3] AVERAGE 4] BAD

DO YOU RECOMMEND WHICH BIKE TO OTHERS?

1] TVS APACHE RTR 180 2] BAJAJ PULSAR DTSi 180 3] ANY OTHER

IF THERE IS PRICE CONSIDERATION WHICH BIKE WOULD YOU BUY?

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1] TVS APACHE RTR 180 2] BAJAJ PULSAR 180

3] ANY OTHER

Reason for above: -

Any suggestion: -

Documents

TVS Project (1).doc