Discovery Channel

I have chosen to rebrand the Discovery channel.

The globe in the logo shows that the show is an educational one.

The target audience for the Discovery channel is roughly 20+ mainstreamers, mostly aimed at males.

This channel is a well known documentary one, involving shows based on science, history, space and nature.

Branched out into different channels, run by discovery.

My idea’sI want to show the transition of analogue to digital, but I also have an idea for what to

do incase I wish to show something else.

My current idea’s are:- An exploding analogue TV, zooming out to be a video in the globe of the logo.

Show the transition of analogue to digital, also represents some of the shows such as mythbusters that do this sort of thing.

- Blueprints being broken down, zooming out to be in the globe of the logo. (relate to analogue change) Similar to an older Ident used by the channel.

- Radio tower being demolished, zooming out to be in the globe of the logo. Shows the transition from analogue to digital.

- A panning image of a natural landscape. (My original idea) Shows the channels educational documentary status.

- A mechanical press stamps a metallic ‘D’ onto the screen. - An animated space scene.

What I have chosen:

I have chosen to make a view from space animated on Adobe Flash CS5.

This decision stems from the Discovery channel’s aim of educating an audience, it also coincides with the topic of astronomy, which discovery air many of their shows about.

InspirationI am inspired by documentaries, which the channel is famous for, I got the

majority of my information by looking on the Discovery channel website.

I was also inspired by an interest in space. This idea was also triggered by the recent event ‘The Transit of Venus’ in which Venus crossed the between earth and the Sun.

This planetary transit made me think about the alignment of the 9 planets in our solar system and eventually led to my flash animation idea.

I instantly thought to make this on Adobe Flash because of earlier work on my 2D animation unit and it was also something that I enjoyed doing.

Inspirational Images:

Here are some of the images that inspired my ident.