TV ProductionStudio Style: What is Mass Media

Goals for the Unit•Describe the components to mass

media

•Understand and teach about the main roles within a studio

•Know the complexities of various pieces of equipment and accessories

•Gain professional experience on camera

Goals for the Unit•Determine what is newsworthy

•Journalistic writing style

•Run and be a part of a news broadcast

Which do you think is a better source of information

Group up, and write down a list of bullet points to debate in class.

Mass Media

•Mass Media: Mass media is the transmission of a message by a sender to a receiver through a decoder.

•5 Key Parts

5 Parts of Mass Media•Message: Information or content

•Sender: Person who sends the message (duh)

•Transmitter: Device that encodes the message

•Receiver: Device that decodes the message

•Destination: Simultaneously reaches a large group

5 Parts of Mass Media

What can we consider “feedback”?

Message

The Goal

•Mass media aims to reach the largest possible audience with same message at the same time.

•It’s goal is almost always informative

So...• Are the following forms of mass media?

• A SMS message

• A phone call

• A breaking news story

• A video game

• A Facebook post

• An announcement at a sporting event

• State of the Union Address

• Iron Man 3

7 Types of Mass Media•Print

•Recordings

•Cinema

•Radio

•Television

•Internet

•Mobile Phones

Not to confuse but...

•The organizations that control these outlets are also referred to as the Mass Media.

•It’s wise to always question where your media comes from

Now, a Challenge

Doubt how the media has affected you? Let’s look at advertising as a way to see how

we’ve grown accustomed to the use of media in our everyday lives

How many do you know?

How bout these...

...and these

Who Owns the Media• 6 Major corporations

• Own/control

• Television Networks

• Cable channels

• Movie Studios

• Newspapers

• Publishing Houses

• Websites

• Record Labels

Ownership

Consolidation

By the Numbers

TelevisionWhat does this mean for

the television you watch?

Think about $$$

Advertising.

News

News•How could

news be slanted towards a specific audience?

•What could some of those audiences be?

Radio

Movies

Recap

•Mass Media?

•Name the 7 types

•Who are the “Big Six”

•How can news be viewed as biased?