Maximize your sales potential … with TVData.

With the proliferation of channels and media choices, Americans rely

on their TV books more than ever before. As the need for quality listings

information has increased, so has the sales potential for ad sales departments.

Your TV book may represent your best opportunity to increase sales

now and well into the future.

We are the leading service provider of television listings data in the world.

Helping companies generate the full revenue potential of their TV books is what we’re all

about. We’ve helped more than 250 ad sales departments gain significant advertising sales,

and we can do the same for you. If you’re ready to

get growing, contact us today to learn more about the

TVData Ad Sales Program.

T h e T V D a t aAd Sa les Program

If you need to raise ad revenue fast,

Look to the Book.

T h e T V D a t a

Ad Sa les Program

TVData800-833-9581

The TVData Ad Sales Program: It’s fast. It’s effective. It’s what you need.

WHY WAIT when you can be selling

more NOW? When you join the TVData

Ad Sales Program, we’ll send a highly

trained ad sales

consultant to your

location to start

getting results

immediately. Our

program features:

Ad team sales experts – For more

than 30 years, we have been dedicated

to helping clients use media listings to

boost their revenues. Our sales staff has

helped more than 250 newspapers with

circulations from 3,000 to over 400,000.

When it comes to selling TV book

advertising, our consultants are the

best of the best.

Intensive sales and consulting visit –

Our sales consultant will come to your

market for an intensive, two- to three-

week visit to supercharge your ad

sales program.

Market-specific sales planning –

Correctly identifying and targeting

high-quality leads is critical. Our sales

consultant will help you organize your

prospect list and define an aggressive

action plan for your specific market.

Intensive sales training – Our sales

consultant will work in the field with

your sales representatives, teaching

them valuable prospecting and sales

techniques that they can employ in

building long-term sales.

Appointment-booking training –

Our sales consultant will provide

hands-on assistance and share

proven techniques for booking sales

presentations with potential advertisers.

Hands-on sales presentations –

By observing our sales consultant in live

presentations, and by receiving coaching

in their own presentations, your sales

representatives will be able to close

larger contracts in less time.

Objection-buster training –

We’ve been

overcoming sales

objections for

decades. We’ll

teach your sales

representatives the

proven techniques that have enabled us

to sell more newspaper TV book ads

than any other company in history.

Internet ad sales training (NEW!) –

Internet ad sales are a high-growth

opportunity, and the TVData Multimedia

Advertising Program provides an exciting

way to gain new customers and boost

revenues from current advertisers. We’ll

show you how.

New accounts – At the end of

our sales consulting visit, your sales

representatives will not only have

received intensive training, coaching

and critiques, you’ll have new advertising

accounts and, most importantly, new

advertising revenue in your TV book.

NOW YOU CAN GAIN animmediate sales boost

and the tools for long-termgrowth ...with the TVData Ad Sales Program!

Increase ad sales ... fast. Time is

money. We will generate valuable

advertising contracts for your

publication within 15 days.

Energize your sales team. While

developing actual revenue for your

publication immediately, our sales

consultants can energize your ad

sales team, train them in the latest

techniques for maximizing TV book

sales and provide cash rewards for

increased performance.

New tools, new ideas, new business.

From Internet ads to special editions,

the TVData Ad Sales Program will help

you harness the latest trends and

take advantage of emerging

sales opportunities.

Your TV book is a potential sales powerhouse.We’ll help you:

S e l l M o r e A d s

A t t r a c t N e w A c c o u n t s

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