Basic CommunicationTutorial Business Communication

January 25, 2011

Basic communication model 1

Source ofinformation

Destination Channel Transmitter Receiver

Communication chain according to Shannon and Weaver (1949:7 Modified drawing)

NoiseSource

Message MessageSignalReceived

Signal

Group Task Find 3 examples of communication in

daily life. (it can be conversation, letters, things exposed by media, etc). Please give details.

Give explanation using communication model 1

30 minutes only

Basic communication model 2

Source Destination Channel Transmitter Receptor

THE SIGN REPERTOIRE(SR) in the communication process: SR1: the Sender’s (active) sign repertoire. SR2: the receiver’s (passive) sign repertoire

SR3: the common sign repertoire of both.

NoiseSource

SR2SR1 SR3

SignalReceived

signalSENDER RECEIVER

Basic communication model 3

Source ofinformation

Destination Channel Transmitter Receiver

Communication chain according to Shannon and Weaver (1949:7 Modified drawing)

NoiseSource

Message MessageSignalReceived

Signal

NoiseSource

NoiseSource

SR2SR1 SR3

PRODUCER(source of

Information)

CONSUMERDestination

CHANNELas Media

(Electronic,Printing)

ADVERTISINGagency

feedback

NOISE

Office andMarketarea

CONSUMER

Basic communication model 4, (implementation)

Basic communication model 5, (implementation)

DIRECTOR(source of

Information)

RELATION

Destination

CHANNELas Media

(Electronic,Printing etc)

OFFICEdepartment

feedback

NOISE

Office andMarket

Area etc.

RELATION