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Page 1 // ©2013 Veeva Systems www.veeva.com Page 1 // ©2013 Veeva Systems www.veeva.com Turning your eTMF into a Strategic Asset Jennifer Goldsmith

Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

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Page 1: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 1 // ©2013 Veeva Systems www.veeva.com Page 1 // ©2013 Veeva Systems www.veeva.com

Turning your eTMF into a

Strategic Asset

Jennifer Goldsmith

Page 2: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 2 // ©2013 Veeva Systems www.veeva.com

Sr. Consultant

Life Scieces Practice Leader

Global Manufacturing

IT

Life Sciences Practice Leader, Global Business

Services

Vice President, Veeva Vault

Jennifer Goldsmith Bio

Launched

Veeva Vault

Named to

PharmaVOICE

100

Named to

PABio

Healthcare

Advisory IT

Council

Clients include

Novartis, J&J,

Par,

Medimmune

Clients include

Roche, BMS,

Pfizer, Pliva

Clients include

J&J, United

Technologies

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Page 3: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 3 // ©2013 Veeva Systems www.veeva.com

Documents play a significant role in study delays

Slow site initiation

Lengthy contracting and

budgeting processes

Gathering regulatory

documentation

Ethic committee review

and approval

Recruitment challenges

Contract and budget

negotiations

Receipt of regulatory

documents

Factors contributing to

study delays

Factors delaying first

patient enrolled

Sources: CenterWatch. June 2011

Drug Information Journal. 2011

Source: CenterWatch. June 2011

Page 4: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 4 // ©2013 Veeva Systems www.veeva.com

On average, a phase II/III study took

16.7 months from protocol approval to 100%

approved sites initiated

Source Benchmarking the study initiation process,

Therapeutic Innovation & Regulatory Science. 2013.

Page 5: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 5 // ©2013 Veeva Systems www.veeva.com

“A 12 month delay in product approval due to

improper management of clinical trial documents can

increase development costs by 10’s of millions of

dollars and drive significant lost revenue on the

order of $1-2B dollars for a blockbuster product.

…Significant redundancy and rework in TMF

management activities is unfortunately common

(e.g., redundancies across geographies or between

a sponsor and a CRO).”

McKinsey Solutions, Trial Master File Management:

Emerging Trends and Best Practices

Page 6: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 6 // ©2013 Veeva Systems www.veeva.com

Data-driven site selection

Electronic document/workflows

Better visibility

Clearly integrated CRO/sponsor

process

What would reduce study initiation delays?

Source Benchmarking the study initiation process,

Therapeutic Innovation & Regulatory Science. 2013.

Page 7: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 7 // ©2013 Veeva Systems www.veeva.com

Roadmap: eTMF as a Strategic Asset

Get fully electronic

Define collaborative

processes

Build repeatable

framework

Use performance

metrics

Page 8: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 8 // ©2013 Veeva Systems www.veeva.com

Get fully electronic

Paper Electronic

Authoring

Processing

Archiving

Page 9: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 9 // ©2013 Veeva Systems www.veeva.com

Many firms store TMF artifacts electronically

Only

13% Are Fully Inspectable

Source: 2012 TMF Survey #2, Drug Information Association, November 2012.

50% 36%

27% 42%

7% 13%

16% 9% Unknown

Inspectable

paper

Inspectable

electronic

Combination –

paper & eTMF

2010 2012

Page 10: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 10 // ©2013 Veeva Systems www.veeva.com

Legacy of paper holds back productivity Im

pa

ct

Paper TMF Traditional eTMF New eTMF

• Paper

documents

• Excel tracking

spreadsheets

• Electronic filing cabinet

• Workflows reflect paper

processes

• Documents exchanged

via email, FedEx, fax

• No metrics or reporting

• Repeatable framework

• Multi-party

collaboration

• Workflows orchestrate

artifact collection

• Process metrics

available in real-time

Page 11: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 11 // ©2013 Veeva Systems www.veeva.com

Define collaborative

processes

Page 12: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 12 // ©2013 Veeva Systems www.veeva.com

Identify roles and responsibilities

Document Subtype Classification Sponsor / CRO Functional Area Author

Trial Documents Investigator Brochure Sponsor Clinical Operations

Trial Documents Protocol Sponsor Clinical Operations Trial Manager

Trial Documents Protocol Amendment Sponsor Clinical Operations Trial Manager

Trial Documents Sample Case Report Form CRO Data Management

Subject Documents Subject Diary CRO Data Management

Subject Documents Subject Questionnaire CRO

Data Management

Reports Clinical Study Report CRO Statistics

Reports Pharmacokinetics Report CRO Statistics

General Relevant Communications Sponsor / CRO Project Management Project Manager

General Meeting Material CRO Project Management Project Manager

Page 13: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 13 // ©2013 Veeva Systems www.veeva.com

Streamline processes to leverage technology

Page 14: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 14 // ©2013 Veeva Systems www.veeva.com

Streamline processes to leverage technology

Page 15: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 15 // ©2013 Veeva Systems www.veeva.com Page 15 // ©2013 Veeva

Systems

www.veeva.com VEEVA CONFIDENTIAL

How have you tried to improve

collaboration?

Page 16: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 16 // ©2013 Veeva Systems www.veeva.com

Build a repeatable

framework

Artifacts

Metadata

Roles

Milestones

Expectations

Page 17: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 17 // ©2013 Veeva Systems www.veeva.com Page 17 // ©2013 Veeva

Systems

www.veeva.com VEEVA CONFIDENTIAL

How has the TMF reference model

affected collaboration in your

organization?

Page 18: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 18 // ©2013 Veeva Systems www.veeva.com

Operationalize SOPs

Word based SOP Workflow based SOP

Page 19: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 19 // ©2013 Veeva Systems www.veeva.com

Shift work from people to the system

Page 20: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 20 // ©2013 Veeva Systems www.veeva.com

Use metrics to drive

performance

Page 21: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 21 // ©2013 Veeva Systems www.veeva.com

Monitoring plan availability

Monitoring report completion

Monitoring report reviewed

Monitoring follow-up letter completed

Metrics that help manage day to day operations

Page 22: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 22 // ©2013 Veeva Systems www.veeva.com

Metrics that drive inspection readiness

Source: Vault eTMF demo dashboard

Page 23: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 23 // ©2013 Veeva Systems www.veeva.com

Accuracy

Timeliness

Cycle time

Metrics that inform business decisions

Functional area

Therapeutic area

CRO

Investigator site

x

Page 24: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 24 // ©2013 Veeva Systems www.veeva.com Page 24 // ©2013 Veeva

Systems

www.veeva.com VEEVA CONFIDENTIAL

What metrics have you defined? How

do they help? Or how could they be

better structured to help?

Page 25: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 25 // ©2013 Veeva Systems www.veeva.com

Roadmap: eTMF as a strategic asset

Get fully electronic

Define collaborative

processes

Build repeatable

framework

Use performance

metrics

Page 26: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 26 // ©2013 Veeva Systems www.veeva.com

How to get started – A case study

Maintaining readiness before the inspection

Page 27: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 27 // ©2013 Veeva Systems www.veeva.com VEEVA CONFIDENTIAL Page 27 // ©2013 Veeva Systems www.veeva.com

See how Vault eTMF brings

sponsors, CROs, and sites

together in the cloud

veeva.com/etmf-demo

Page 28: Turning your eTMF into a Strategic Asset · 2013-11-14 · Turning your eTMF into a Strategic Asset Jennifer Goldsmith . ... dollars and drive significant lost revenue on the order

Page 28 // ©2013 Veeva Systems www.veeva.com Page 28 // ©2013 Veeva

Systems

www.veeva.com