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Turning Social Media Into Transactions. November 19, 2009. Why are we here today?. Partnership. Ken Hertz Objective Increase Revenues Improve eCPM and ecommerce conversion. Ken Hertz Key Implications. - PowerPoint PPT Presentation
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April 21, 2023 Confidential p1
Turning Social Media Into TransactionsNovember 19,
2009
April 21, 2023 Confidential p2
Why are we here today?Why are we here today?
April 21, 2023 Confidential p3
PartnershipPartnership
April 21, 2023 Confidential p4
Ken Hertz Objective
Increase RevenuesImprove eCPM and ecommerce
conversion
Ken Hertz Objective
Increase RevenuesImprove eCPM and ecommerce
conversion
April 21, 2023 Confidential p5
Ken Hertz Key Implications
• How do we add more engaging content to our site, so we don’t lose users to places like Twitter?
• How do we get more content that drives SEO, and improve our Quality Score?
• How do we remains RealTime relevant about the topics we serve?
• How do we pre condition your audience users better before they get to the registration page
• How do create additional distribution lists to distribute our latest offers?
April 21, 2023 Confidential p6
How Social Approach Will Help!How Social Approach Will Help!
April 21, 2023 Confidential p7
Domains; Branded Websites
Social Media
Lead generation
/ SEO Social Approach
The Common Language
April 21, 2023 Confidential p8
Social Media
Lead generation
/ SEO Social Approach
Syzygy and Solution
Domains; Branded Websites
April 21, 2023 Confidential p9
Social Approach RealTime Platform
• Discover and distill all discussions and sentiment about the Ken Hertz related topics
• Filter and score the conversations for relevancy
• Moderation tools for editor and domain experts
• Create dynamic RealTime web properties that will be consumed in many formats
• Provide engagement tools to communicate and enable action for the community
April 21, 2023 Confidential p10
Is aPattern RecognitionLearning Platform
April 21, 2023 Confidential p11
Transforming Data To Actionable Information
Searchable Social Web
April 21, 2023 Confidential p12
Our Magic
April 21, 2023 Confidential p13
Our Magic
April 21, 2023 Confidential p14
What Will The Solution Look Like?What Will The Solution Look Like?
April 21, 2023 Confidential p15
Social Media Content Unit
April 21, 2023 Confidential p16
Media Property
Social Media Ad Unit
Social Media Ad Unit
April 21, 2023 Confidential p17
Widget based Ad UnitSocial Media Ad UnitSocial Media Ad Unit
Popups with ads and Contextual LinksPopups with ads and Contextual Links
On Rollover
Ad location
Contextual links
Another prime ad unit
April 21, 2023 Confidential p18
Bigger, below the fold Content Unit
April 21, 2023 Confidential p19
Topic Hub – Multiple Widgets
April 21, 2023 Confidential p20
Simple SetupSimple Setup
April 21, 2023 Confidential p21
Wizard based Content Search
April 21, 2023 Confidential p22
Cyborg Persona EngineCyborg Persona Engine
April 21, 2023 Confidential p23
Social Approach “persona”
April 21, 2023 Confidential p24
Participate & Establish Credibility
April 21, 2023 Confidential p25
Deploy Topic Hub – Direct Traffic
April 21, 2023 Confidential p26
DemoDemo
April 21, 2023 Confidential p27
Next StepsHow we engage
April 21, 2023 Confidential p28
Possible Social Fabric Engagements
• Beta agreement to build the solution together
• Infuse RealTime stream into existing Ken Hertz sites as widgets
• Create separate, dynamically created “social” Topic Hubs for a select group of subjects
April 21, 2023 Confidential p29
Next Steps Discussion
Thank YouThank You
April 21, 2023 Confidential p30
Technology Overview
• Pattern recognition recommendation engine– One of the key differentiators– Transform avalanche of data into actionable information– The user is provided with an always-fresh information, that are most
likely to create, manage and grow buzz in the Social Web
• Alert-driven semantic crawling– Monitor notifications of activity on the Social Web– Drills down to analyze and identify opportunities to participate and
engage in social media– Opportunities are scored and evaluated into actionable
recommendations
• Modular architecture / Scalable infrastructure– Enable to constantly extend service offering– E.g. future target mobile devices for Alerts
• Patentable technologies– Scoring engine;– Overlapping discussion / search keywords
April 21, 2023 Confidential p31
Pattern Recognition Scoring
Author
Discovered Item
Keyword
Anthology
Freshness
Sentiment
April 21, 2023 Confidential p32
Scoring the Influence
Author
ViralityPropensity to engage Social
Graph
April 21, 2023 Confidential p33
Mapping Virality