Turning Digital To Dollars In The Coatings Industry

CTT 2019 Fall Conferences

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Innovation

Is Scientific INNOVATION

PROCESS

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Business Is

Customer

Driven

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Application Work

Custom Formulations

Sample Fit for Use

1980-2010

Global Expansion

ROI Globalization > ROI Innovation

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Chemicals History

1950-1980

Intense Innovation

New Chemicals & Compounds

2010 Onward

Consolidation

New R&D Waves

Divestitures

Boston Consulting Group

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$1BDow Chemical’s investment in

digital transformation

Digital Technology AdoptionIn Chemicals

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McKinsey & Co. in Harvard Business Review

Low

High

Digital Spending

Digital Asset Stock

Transactions

Interactions

Business Processes

Market Making

Digital Spending on Workers

Digital Capital Deepening

Digitization of Work

OVERALL

“Chemicals executives

expect disruptions

from digital technology

over the next 5 years”

70%

BAIN & CO.

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Enabling Technologies

AI / ML, Big Data,

Quantum Computing

Industry Composition

Trifurcated Market

Non-traditional New Entrants

Demand for New Categories of Products

Advanced Materials, Green Plastic,

Energy Storage & Usage

New Business ModelsCustomer co-Creation

Share Risk with Customers During Development

Outcomes-based Pricing

New Era of Innovation

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Digital disruption

creates winners and losers

in every market

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#1 Basic Digitalization

Digital Data

Process Automation

Project Portfolio

Management

#2 Strategic Innovation

Digital Product Development

Product Portfolio Analysis &

Management

New Product Categories

#3 Predictive Chemistry

ML/AI New Molecules, Formulas

Custom Formulations

at Scale

New Delivery Models

Digital Roadmap

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Business Impact

Cost Savings

Process Efficiency

Resource Utilization

Visibility for Better Planning

Growth

Faster Innovation

Customer Responsiveness

Portfolio Leverage & Coherence

Defensibility

First Mover Advantage

Unique Products

IP Protection

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Basic Digitalization

Custom Database of Formulas &

Test Results for Reuse

Custom Library of Applications

for All Your Lab Work

Visibility to All People & Projects

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Strategic Innovation

Custom Electronic Lab Notebook

Ability to Analyze Across All Work to

Speed Innovation & Leverage Your IP

Product Portfolio Management Based

on Your Core Platforms and IP

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System That Learns About Your

Chemistries & Products

Analyze Chemistry, People, & Process

Data at a Scale and on More

Dimensions Than Humanly Possible

Predictive Chemistry

Examples - What’s Doable Today

Digital

Formula &

Test

Database

Digital Lab

Work

Requests

Data-Driven

Project

Scoring

Automated

Workflows

& Reporting

Run a

Digital

Lab

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Digital Formula & Test Database

Chemists can find and reference relevant lab

work quickly and easily to prevent wasted

rework

Work Smarter

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Digital Lab Work Requests

+ Standardize and automate incoming lab

requests, automatically match to technical

and functional specs of your formulas

Improve Sample-to-Sales Ratio

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Data-Driven Project Scoring

+ Make data-driven keep/kill decisions for new

product development

Balance Portfolio Across Priorities, Time & Resources

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Digitalize the Innovation Process

+ Automate staffing, prioritization, process

steps, approvals, and reports while

populating a customized electronic lab

notebook based on your test methods

Work Smarter and Faster

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Run a Digital Lab

+ Design digital test plans, capture test data

from people and lab equipment, and feed

other software up and downstream

Maximize Efficiency& Effectiveness

“We’re now

capturing all

formula, test and

technical data

electronically.”

“Data now informs

which new product

development

efforts we pursue.”

“Capturing all of our

current chemistry data

digitally gives us the

right foundation for

predictive formulation

in the future.”

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What Your Peers Are Saying

Public Data

Very Large Data Sets

Multi-party, Open Source

Often Academic

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Chemicals Future

Proprietary Data

Data from Your Labs

Your IP

Known Science

Principles

Across Chemistry, Physics & Biology

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Technical

Requirements

Flexible Data Model

Custom Applications

Fast Software Changes

Ability to Integrate

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Initiative Owner

Management Mandate

Eager Test Site

Prerequisites for Change

How To Scale Out

Start Small

Realize Results

Scale Fast

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#1 Basic Digitalization

#2 Strategic Innovation

#3 Predictive Chemistry

Embrace the Inevitable

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Business Impact

Cost Savings

Process Efficiency

Resource Utilization

Visibility for Better Planning

Growth

Faster Innovation

Customer Responsiveness

Portfolio Leverage & Coherence

Defensibility

First Mover Advantage

Unique Products

IP Protection