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1 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved. 1 © Copyright 2013 EMC Corporation. All rights reserved. Turning Common Strategic Vision Into Customer Values

Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

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Page 1: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

1 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved. 1 © Copyright 2013 EMC Corporation. All rights reserved.

Turning Common Strategic Vision Into Customer Values

Page 2: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

2 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Market Leaders in Storage and Networking

Executive Alignment and Shared Cloud Vision

Integrated Solutions Addressing Core Customer Challenges

Superior Customer Experience and Support

3 Paths to the Cloud Go To Market Strategy and Vision

11+ Year Partnership. 70,000 Mutual Customers.

Foundation For Your Data Center

Page 3: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

3 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Three Paths to the Cloud: Shared Vision

Converged Infrastructure

Build Your Own VSPEX VblockTM Systems

Proven Infrastructure

Best-of-Breed Infrastructure Components

Page 4: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

4 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Solutions to Transform Applications

EMC Proven

Solutions

Cisco Validated Design

Solution Testing and Validation Configuration Guides

Page 5: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

5 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Storage & Backup

Network

x86 Server

Hypervisor

Application

EMC VSPEX

Reference Architecture Validated By EMC & Cisco

Packaged By Partners

Can Leverage Customer’s Existing Infrastructure

SIMPLE. EFFICIENT. FLEXIBLE.

© Copyright 2012 Cisco, EMC Corporation, VCE, VMware. All other trademarks used herein are the property of their respective owners. All rights reserved.

Page 6: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

6 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Vblock Systems: The Fastest Path To The Cloud

Single Product

Single Point Of Support

Managed As Single Product

Integrated Data Protection Options

Page 7: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

7 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

The VCE Vblock Family

Standard Configurations Modular Configurations

ENTERPRISE DATA CENTER

SMALL TO MID-SIZED DATA CENTER

S Y S T E M 1 0 0 S Y S T E M 3 0 0 S Y S T E M 7 0 0 S Y S T E M 2 0 0

Page 8: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

8 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Vblock Solutions

Collaboration Database

Acceleration Suites Vblock Systems Are Optimized To Deliver World Class Performance And

Time-to-market For Mission Critical Work Loads.

ERP Virtual Desktop Messaging

Page 9: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

9 © Copyright 2014 EMC Corporation. All rights reserved. .

Oracle E-Business Suite Standard Benchmark A History of Cisco UCS Leadership

Oracle E-Business Suite Order-To-Cash Benchmark

Oracle E-Business Suite Payroll Benchmark

Page 10: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

10 © Copyright 2014 EMC Corporation. All rights reserved. .

Oracle E-Business Suite Standard Benchmark A History of Cisco UCS Leadership

Oracle E-Business Suite Order-To-Cash Benchmark

Oracle E-Business Suite Payroll Benchmark

All Run On EMC VNX!

Page 11: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

11 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Strong EMC / Oracle Partnership Eighteen+ year partnership

70,000+ joint installations

Joint engineering and development

6 Joint Services Center

EMC is partner of choice for Oracle 11g/12c

Oracle relies on EMC to run its business

EMC relies on Oracle to run its business

Page 12: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

12 © Copyright 2014 EMC Corporation. All rights reserved. .

BUSINESS ORIENTED

1-Click Oralce SLAs; Oracle

Storage in <2 min

NO DOWNTIME

Always On Oracle leveraging

VMAX, VPLEX, and RAC

LOW LATENCY

Flash optimized for OLTP,

OLAP, Analytics

FLEXIBILITY

Dynamic core assignments

for DW and OLTP

CLOUD SCALE

Up to 40,000 Oracle

related VMs

SNAPS AT SCALE

Zero Impact Copies for DBaaS,

Test / Dev

RAPID RECOVERY

Frictionless RMAN backup and

instant recovery

REDUCED COMPLEXITY

Oracle dNFS Directly on the

VMAX Hypervisor

EFFICIENCY

Mobility of Oracle Workloads

Page 13: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

13 © Copyright 2014 EMC Corporation. All rights reserved. .

Supporting

Page 14: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

14 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved. 14 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

FILES & HOME DIRECTORIES

APP DEV

ORACLE ANALYTICS

EMAIL

VIRTUAL MACHINES

ORACLE OLTP

P

E

R

F

O

R

M

A

N

C

E

A D V A N C E D D A T A S E R V I C E S

SLO-Based Management DIAMOND

0.1-1.0 milliseconds

GOLD

1-10 milliseconds

SILVER

6-30 milliseconds

BALANCED

SYSTEM OPTIMIZED

DIAMOND

0.1-1.0 milliseconds

GOLD

1-10 milliseconds

SILVER

6-30 milliseconds

BALANCED

SYSTEM OPTIMIZED

GOLD

1-10 milliseconds

SILVER

6-30 milliseconds

Page 15: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

15 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

FLASH

15K DISK

10K DISK

7.2K DISK

15 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

YOU COULD DELIVER STORAGE

BY SERVICE LEVEL

THAT SIMPLIFY STORAGE

SERVICES

OBJECTIVES

COMPLEXITY

What If… DIAMOND

<1.0 milliseconds

GOLD

5 milliseconds

SILVER

8 milliseconds

BALANCED

SYSTEM OPTIMIZED

Page 16: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

16 © Copyright 2014 EMC Corporation. All rights reserved. .

Service Level Provisioning

Traditional Array

Choose volume type

Configure Pool Specifics

Create Tiers, Policies, Associations, Host Groups, Recovery Policies and more…

Need to carefully follow best practices for volume expansion

Keep track of volume limits when using concatenation

Managing relationships of dependent Tiering Policies and changing policies difficult

VMAX3

Array is 100% Thin Devices

Pools are preconfigured

Service Level Templates Preconfigured

Best practices built in; expansion easy

No need to track volume limits

Provision by SLO wizard in Unisphere. Change SLO’s non-disruptively

DIAMOND

GOLD

SILVER

Page 17: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

17 © Copyright 2014 EMC Corporation. All rights reserved. .

Service Level Provisioning REDEFINING PROVISIONING STORAGE FOR ORACLE

Faster Time for Provisioning

80% DIAMOND

<1.0 milliseconds

GOLD

5 milliseconds

SILVER

8 milliseconds

FAST POWERED 80%

Fewer Steps for Provisioning

70% Fewer Steps to Build Service Level

Provision Oracle

Storage in <2 Min!

Page 18: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

18 © Copyright 2014 EMC Corporation. All rights reserved. .

REQUIRES BACKUP SERVERS

IMPACTS APPLICATIONS

MISSED PROTECTION SLA’S

CONTROLLED BY BACKUP TEAM

TRADITIONAL BACKUP

BACKUP SERVERS

DATABASE SERVER

BACKUP APPLIANCE

18 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

PRIMARY STORAGE

INCREASED STORAGE COPIES

Page 19: Turning Common Strategic Vision Into Customer …...Executive Alignment and Shared Cloud Vision Integrated Solutions Addressing Core Customer Challenges Superior Customer Experience

19 © Copyright 2014 EMC Corporation. All rights reserved. .

EMC PROTECTPOINT

BACKUP SERVERS

DATABASE SERVER

PRIMARY STORAGE

BACKUP APPLIANCE VMAX3 DATA DOMAIN

PROTECTPOINT

ELIMINATE INFRASTRUCTURE

NO APPLICATION IMPACT

INSTANT ACCESS

CONTROLLED BY ORACLE APP TEAM

19 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

ELIMINATES EXTRA COPIES