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Turn Up the Volume: A Social Media Workshop

Lina Page & Lindsay Li, OFN; Elizabeth Rogers, CEI

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Agenda

Motivation?Case studiesWorkshop!

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A Social Media Case Study

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Defining Goals

Inform PolicymakersEngage Members, Allies, SupportersReframe the Conversation Lead by ExampleBe Nimble, Be Quick

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Distinctive Branding

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Easy-to-Use Toolkit

Messaging and instructionsHandlesGraphics and templates535 infographicsCopy and paste textRetweetable linksOpportunities for the advanced audience to get creative

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Samples from our Supporters

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Results

10.2MM impressions to date1,660 Original tweets in the campaign923 Contributors including OFN Members, CDFIs, funders/investors, and policymakersOFN has received 828 @mentions and 397 retweets related to the campaign

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Importance of Continual Engagement with Participants

1,250,235

2,419,820

1,417,196

1,712,921

380,978260,482

843,449

2,005,349

146 323 413 224 95 65 152 304546 888 190 881 230 160 382 1,0380

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

February March April May June July August September

Impressions by Month

Impressions Contributors Tweets

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Lessons Learned:

Campaign grew beyond original scopeWe adapted over timeBalance specific with “evergreen”Measure your impactBe prepared to do leg-work

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Connecting with Target Audiences

Over to Liz

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Workshop

Your questions? Your experiences! Let’s dig in…

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Before You Go

Please complete your session evaluation!

You can find it in the Conference app.

Turn up the Volume:Connecting with Target Audiences

CEI Brand PositioningTURN UP THE VOLUME

Building a sustainable economy that works for everyone

Role of Social MediaTURN UP THE VOLUME

• Extend our in-person engagement with target audiences

• Expand our audience and create community

• Share content (controlled messages)

• Drive traffic to our website

Social Media Posts that ResonateTURN UP THE VOLUME

• Calling out shared values• Storytelling• Follow the trends• Provide answers (thought

leadership)• Video & photo content

When Things Work: ConnectionTURN UP THE VOLUME

Digging into Data!

Helpful ToolsTURN UP THE VOLUME

• Editorial calendar• Social media monitoring and

scheduling platform (Sproutsocial.com)

• http://hashtagify.me/• https://answerthepublic.com/

Stay in Touch!TURN UP THE VOLUME

Follow Us! Like Us! Sign up for our enewsletter!Twitter @ceimaine

Facebook.com/ceimaineLinkedin: Coastal Enterprises, Inc. (CEI)

Visit www.ceimaine.org