Turn Key Solutions

For Wealth ManagersThe Innovate Swiss Financial Ecosystem

SEQUOIA is a Swiss provider of

global investment management and

estate planning solutions which

aims to assist private clients,

financial institutions, financial

advisors and family offices

worldwide, in creating and

managing their wealth.

Who Are We?

2

ContentCurrent Situation

4New Regulation

6Our Solution

9Our Group

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3

Switzerland:

Market Scope for Wealth Managers

Over 3,500 companies in Switzerland

• 5 out of the top 20 global

wealth managers are Swiss;

• As of beginning 2018:

157 authorized asset managers

of Collective Investment

Schemes;

Global Wealth Manager Market Share

(USD 46.200 Billion)Swiss Landscape

88% 12

%97

%

3%

Only a very small

portion of the

overall Swiss

external Asset

Management is

regulated by the

FINMARest of the World

Switzerland

Not CISA regulated

CISA regulated

An ever changing and increasingly stringent regulatory

environment Small IAMs will feel the pressure even more…

Sources: FINMA, Annual Report 2014 | The Deloitte International Wealth Management Centre Ranking 2018

4

Over 44% of the Independent

Asset Managers “IAM” have

less than 10 years of existence

66% of the IAM

manage wealth of less

than 100 clients

53% of the IAM manage

up to CHF 500mn

31

%

25

%

25

%

15

%

4%

30.50%

43.40%

22.80%

3.30%

6%

22% 25%

39%

8%

Total amount of assets under management

<SFR25

MILLION

SFR25-99

MILLIONSFR100-499

MILLION

>SFR500

MILLION

UNDISCLOSED

Less than 1 year

Between 2 & 4 years

Between 5 & 9 years

Between 10 & 15 years

More than 15 years

<30 Clients

20 – 99 Clients

10 – 499 Clients

> 500 Clients

Switzerland:

Market Scope for Wealth Managers

Sources: SAAM Annual Report 2014 | WealthBriefing, Swiss Independent Wealth Managers: Challenges & Opportunities Ahead, Reseach Report 2013 - 2014

5

New

Regulation:

Impacts &

Alternatives

6

• Demography: Aging of EAMs

Cease activity: sell or go back

into banks

• Still a fragmented landscape

mainly with small firms.

A real consolidation process

did not took place yet.

• Forthcoming Legal Change

(LSFin/LEFin)

Move abroad in a less regulated

environment

Adapt to new paradigm

Impact

7

Join forces to grow and cope

with the organizational/cost

challenge.

You still need to dedicate time

and money to align to new

standards.

Turn key solution, integration with

a partner open to integrate

experienced professionals with

clients.

You focus on client relationship

leveraging partner’s existing

structure.

You anticipate and are ready for

the future.

Turn key solution, you continue as

independent and outsource

selected services to match law

requirements.

You optimize your resources/

costs and buy services from a

recognized partner.

MERGE AMONG EAMS1

.

INTEGRATION2

.

OUTSOURCE3

.

To comply with fast changing regulatory environment One Stop-Shop

New Requirement & Alternatives

NEW REQUIREMENTS

• Organization obligation

• Affiliation to a mediation body

• Affiliation to a supervisory body

• License

• PMS / CRM

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Our

Solutions

9

Network

Reporting

SEQUOIA ADVISORY SA

Portfolio AdministrationData ManagementLiability Management

Portfolio Management

Licence

CRM

Compliance

Executin Platform

Risk & Management

Dedicated Office

Wealth Manager’s Client

Partner

SEQUOIA WEALTH MANAGEMENTSA

Associate

INDEPENDENT WEALTH MANAVER COMPANY

2 Propositions

10

Banks

Brokers & Administrators

Systems

Our Business Partners

This is a non exhaustive list, this represents our current main partners.

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Head Office:

Geneva

Funds

Jurisdictions

Banks

Juridictions

Worldwide

Ireland

UK

Luxembourg

Liechtenstein

Malta

Lausanne

Zurich

Uruguay

Singapore

Hong Kong

Cayman Islands

Bahamas

British Virgin

Islands

Channel Islands

Dubai

MonacoLugano

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Portfolio Management

Real Time

PositionsSimulations

Real Time

Valorization

Risk/Perf.

Analysis

Multi-StrategyDetailed

Breakdown

Execution Platform

CustodiansPre-Trade

Controls

Model Portfolio Multi-Brokers

Rebalancing FIX

CRM

Integrated CRM Dashboards

Investment

ProfilingFile Management

Personalized

ReportsMobility

Risk and Performance

Real Time RatioPerformance

Contrib./Attrib.

Portfolio

Monitoring

Indicators

(VaR, SCR…)

Stress-Test Dashboards

Compliance

Pre & Post-Trade Investment Rules

AIFM, MiFID II,

LBAReports

Automatic

Reconciliation

Customized

Controls

Reporting

Reports Library Multi-Format

AutomatizationAutomatic

Controls

Portfolio Administration

Middle-Office

Positions

Corporate

Actions

Orders MatchingTreasury

Management

Automatic

Reconciliation

Cash

Management

Liability Management

Wealth PlanningDistribution

Agreements

Cost

Management

Free Sharing

Agreements

Fiduciary Real Estate

Data Management

Access

Management

Data Quality

Control

Complete Audit

TrailPricing Policy

Fro

nt-

Off

ice

Mid

dle

-Off

ice

Ba

ck-O

ffic

eFront-Office to Back-Office

13

Updates

CRM

Simulation &

Analysis

Reporting

Position Holding

Trading

Operations Control

Compliance

Fees &

Retrocessions

Calculation

Shadow Accounting

YOU

Anywhere in

the World

Custodians,

NAV

Calculation

Market

Feed

Brokers,

Dealing

Desk

& Trading

Platforms

Advanced & Mobile Portfolio

Management System

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Modules A Platform SEQUOIA Group

SRO Membership

Strategic Consulting to Startup

Office Space

Admin Support & IT

Legal

Accounting, Tax, Wealth & Tax Planning for Clients

Cross-Fertilization

Compliance / Risk Management

Asset Management

Research & Advisory

Funds Setup

SEQUOIA: More Than Just a Platform

15

Our

Group

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Founded in 1998

Created in Geneva, SEQUOIA Group caters

to the needs of sophisticated and demanding clients,

such as entrepreneurs, family offices, independent

managers and high net worth individuals.

Regulation

SEQUOIA is a member of the Swiss Association of

Asset Managers (SAAM), the leading Swiss regulator

for independent Asset Managers and recognized by the

FINMA.

Team

SEQUOIA Group employs more than 20 highly qualified

and experienced professionals.

The current platform is composed of:

• 7 Senior Wealth Managers;

• 10 Support, Administration & Portfolio Management

Experts;

• 5 Independent Companies.

• 6 Spoken languages: French, English, Russian,

Italian, Arabic, Spanish

Client Base

The SEQUOIA Group serves more than

200 clients over 20 different jurisdictions,

including Switzerland; Europe; Russia;

Ukraine; Maghreb; Middle-East; Africa;

etc…

Philosophy

• To ensure an independent and transparent

managerial structure;

• Disciplined investment process;

• Diversification and open-architecture;

• Robust due diligence and risk management;

• Understand fast changing regulatory environment.

Group Overview

17

Portfolio Management

Family Office

Estate Planning

Reporting

Portfolio & Product

Engineering

Advisory

Research

Bespoken Manager Platform

Dedicated Investment Funds

Dedicated Funds of Funds

Bespoke Funds & Product Structuring

Corporate Finance

Governance

Philanthropy

Tax Planning

M&A

YOU

Wealth

Management

Asset

Management

Investment

Advisory

Consulting

& Accounting

Group Overview

18

Board Member & CEO

Pierre-Noel Formigé

Head of Sales

& Marketing

Arij Oreibi

Your Team

Board Member

Fabien Aepli

CIO

André Keller

Head of Risk

& Compliance

Mathieu Chacun

Administration

Anastacia Qerimi

Portfolio

Manager

Yasmine Ghali

Assistant Financial

Analyst & Marketing

Brikena Daku

Middle & Back Office

Elena Schaffter

19

Rue de Jargonnant, 2

1207 Geneva -

Switzerland

Tel: +41 22 319 33 33

info@sequoia-ge.com

www.sequoia.ch

Find us on Social Media

Contact

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The information contained in this brochure is general in nature and should not, in any case, be

considered as investment, financial, legal, accounting, tax or any other professional advice.

This material does not purport to summarize or contain all of the provisions that would be set forth in

any offering memorandum. Any purchase or sale of any securities may be performed only pursuant to a

final offering memorandum and prospectus.

The information contained in this brochure should not be construed as a recommendation or solicitation

to buy or sell any security, or to participate in any investment strategy. It does not take into account any

specific investment objectives, financial situations, or the particular needs of any specific entity or

person. Users should make their own appraisal of the risks and should seek their own financial advice

regarding the appropriateness of investing in any securities or participating in any investment strategy.

While the information (including any historical returns) contained in this material has been obtained

from sources deemed reliable, SEQUOIA GROUP S.A. does not guarantee its accuracy, timeliness or

completeness. Any opinions expressed herein are general statements of our judgment on this date

and are subject to change at any time and without any notice. Past performance is no guarantee or

indicator of future results

SEQUOIA GROUP S.A. and/or any of its affiliates, partners, suppliers, licensors or any other related

entity will not be responsible nor held liable in any manner for any direct, indirect, incidental,

consequential, special, exemplary or any other damages howsoever caused or, arising out or in

connection with the use of the information contained in this brochure. The user accepts full

responsibility for its use.

The content of this brochure should not be copied, reproduced or distributed to anyone without the prior

written consent of SEQUOIA GROUP S.A.

Disclaimer

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