Turkish Retail Packaging Market Latest Trends and Key Issues

Report: Latest Trends and Key Issues in the Turkish Retail Packaging Market - The outlook for primary packaging containers, closures and outers Category: Manufacturing and Construction

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• The average household size in Turkey was 3.7 in 2012, which is at the

higher side when compared to other European countries

• The trend of children living with their parents until they get married

is one of the major factors for large household sizes in Turkey, driving

the demand for larger pack sizes for family consumption

• Packaging formats that are large packs, occupy less shelf space, and

have longer shelf life are expected to witness greater demand

• The decreasing unemployment rate indicates a rise in disposable

income and growing purchasing power of the Turkish consumers,

resulting in an increase in consumer spending

Report Insights

Report: Latest Trends and Key Issues in the Turkish Retail Packaging Market - The outlook for primary packaging containers, closures and outers









• Consumers are therefore expected to experiment with new products

and brands, indicating opportunities for CPG companies to introduce

new products which encourage consumers to experiment

• Packaging can be used as a tool by CPG companies to differentiate

their products from their competitors who offer similar products or

goods

• Organized retail channels are increasingly growing their presence in

Turkish retail market owing to rising urbanization, rising per capita

income and urge of Turkish consumer for the most convenient

shopping experience

Report Insights (Continued)










• Changing consumption habits of consumer as a consequence of

urbanization and a large number of people entering the workforce

will boost the demand for retail ready packaging

• Growing disposable incomes are prompting middle class consumers

to aspire for newer and premium products

• Masstige products can be used to target the growing middle class

population

• Packaging plays a key role as the packaging needs to replicate the

appearance of premium products











• With growing online penetration in the Turkish market, secondary

packaging, corrugated paper and board packaging in particular, is an

essential pre-requisite to ensure protected delivery of the product.

• Packaging manufacturers consider newer types of packaging that are

cost effective and also enhance online visibility of the product











• Comprehensive analysis of the emerging trends and opportunities in

Turkish packaging market

• Detailed analysis of consumer trends, packaging manufacturing

trends, and packaging innovation within Turkey's consumer packaged

goods market

• Qualitative and quantitative insights into each of the packaging

materials

• Detailed tables and charts to provide a comprehensive

understanding of packaging consumption to clearly establish market

trends, packaging dynamics, and areas of future growth potential

Report Coverage










• Detailed analysis of each packaging material providing detailed break

up including pack types, closures, and outers

• Key manufacturing and innovation trends in the packaging industry

• Key regulatory framework governing the Turkey packaging industry

• Overview of the competitive landscape of the Turkish packaging

sector with an analysis of the key market leaders including a snap

shot of major deals

Report Coverage (Continued)










Table of Contents

• Executive Summary

• Overview of the Turkish Packaging Market

• Consumer Drivers

• Market Dynamics

• Packaging Design and Manufacturing Trends

• Regulatory Environment

• Competitive Landscape

• Appendix










• Publish date: 24th Jan, 2014

• Number of slides: 89

• Geographic coverage: Global

• Available format: PDF, CD, Hardcopy

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Report Details










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Turkish Retail Packaging Market Latest Trends and Key Issues