TURISME DE BARCELONA

Barcelona Convention Bureau

Elena AltemirBarcelona Convention Bureau

November, 2015

• Capital of Catalonia• 1.6 M, inhabitants

- 4.8 M, metropolitan area• 101.4 Km2

- 4.58 Km of beaches• 2,000 years of history and cultural

heritage

1888 Universal Exhibition

1929 International Exhibition

1952 Eucharistic Congress

1982 Football World Cup

1992 SUMMER OLYMPIC GAMES

2002 International Gaudí Year

2004 Universal Forum of Cultures

2005 Gastronomy, cuisine and Food Year

Major Events

Barcelona Before ...

and After

Public Administration + Private Sector (Municipality) (Chamber of Commerce)

Barcelona Tourism Consortium

Reflection Process1987 - 1993

Turisme de Barcelona

• Organisation responsible for promoting the city as a tourist destination (September 1993).

• Public-private consortium (mixed-managementsystem).

Municipal Council Chamber of Commerce Barcelona Promotion Foundation Members of Turisme de Barcelona

• Board: 50% private - 50% public.

• Increase tourism in Barcelona.• Promote the city and create products and services. • Objectives: to consolidate tourism. to attract new visitors. to promote services and make them cost-effective.

Turisme de Barcelona: objectives

1994 4,1M€

44% own resources

2015 50,0 M€

95,5% own resources

Turisme de Barcelona: Budget

Turisme de Barcelona: Budget

• Commercialization of products and services (from Turisme de Barcelona and consortium members)

• Membership fees

• Sponsorship

• BCN Original (souvenir shops)

• Commercialization of publications

• Hotel reservation commissions

• Advertisement at own publications

From “Generic Promotion” to “Segmentation”

from ONE Barcelona to MANY Barcelonas

Turisme de Barcelona

Segment Program / ProductBarcelona destination for:

meetingsshopping

gastronomysport

culturespecial experiences

sustainable and responsible tourismhealth

destination weddingothers

BConvention BureauBShopping LineBGastronomyBSportsBCulture &LeisureBPremiumBSustainable TourismBHealthBWeddingscoming soon

Turisme de Barcelona

BCardBBus TuristicBPass

• 1st CB was created in Detroit, USA.• London, 1st European CB• Spain Convention Bureau (FEMP) 56 members

www.scb.es• European Cities Marketing (ECM) more than 105

members - www.europeancitiesmarketing.com • International Congress and Convention Association

(ICCA) more than 1,000 members - www.icca.com

Barcelona Convention BureauFounded in 1983

The promotion of the city as a VENUE for congresses, conventions, incentive trips, ... in short;

FOR ALL SORT OF PROFESSIONAL MEETINGS

The BCB performs two different functions

• Consultancy in the planning and organization of meetings• Promotional activities to attract meetings to the city

50 / 50 public and private sector; BCB members

1983 Budget: 80.000 Euros2015 Budget: 1,9 Million Euros

private- public collaboration pattern

Barcelona Convention BureauPrimary Goal

• +320 members from every sector in Barcelona

- Convention Centers and exhibition infrastructures- Hotels - Unique venues- Restaurants- OPCs, DMCs and event organizers- Ancillary services- Etc …

Barcelona Convention Bureau

• Confidentiality is key• Deep understanding of our clients

needs• Tailor made responses• Tailor made assistance• Brand and destination positioned

Barcelona Convention BureauRFPs & RFIs

To influence the decision maker• Specialized trade shows: IBTM World Barcelona, IMEX

Frankfurt, IMEX Las Vegas, MEEDEX Paris, ACE of MICE Istanbul, ...

• Workshops: ECM, SCB, ICCA ...• Educational Trips (“fam trips”)• Site Inspection• A targeted Promotion• Sales visits to the markets of interest• “Ambassadors Club”

• Direct Marketing• Adds (specialized magazines, ...)• Web, online platforms, community media ...

Personal contact

Virtual or indirect contact

These tools help to build trust, our industry is all about “people”

Barcelona Convention Bureau

• Meetings confirmed: 1.969 Generated by the BCB: 203 (10,3%)

• Delegates: 579.855 Generated by the BCB: 22.627 (4,0%)

• Overnights: 2.071.586 Generated by the BCB: 348.873 (16,9%)

Barcelona Convention BureauResults

Number of delegates: 579.855 -0,7%

Number of overnights: 2.071.586 +7,0%

Business 2014

• Meetings confirmed: 1.969 Generated by the BCB: 203 (10.3%)

• Delegates: 579.855 Generated by the BCB: 22.627 (47.5%)

Barcelona Convention BureauResults

• Meetings: 122

• Delegates: 104.274

• Overnights: 348.873

• Economic Impact: 225.82 Million €

Meetings celebrated in 2014

Business generated by the BCB during 2014

ECONOMICAL IMPACT 2014

1.468.9000 €+16,2%

• Strategic Touristic Plan, Annual Action Plan: Conventional Marketing actions:

trade fairs, workshops, fams & press trips, social networks,…Non conventional marketing: commercial visits, technical assistant,…

• Two main objectives:To attract tourismTo increase the satisfaction of tourists when they

are in town.

• We are involved in about 500 promotional actions per year, worldwide.

• We have a big network of tourist offices in town: more than 20 points

• We also run some tourist attractions, as the Barcelona Touristic Bus (2.5 Million passengers per year) or Columbus Monument (170.000 clients per year)

How do we work and what do we do Where to find uswww.barcelonaconventionbureau.com

bcb@barcelonaturisme.com