TUR(F) example (i)

Variants offered(Additional) Reach

Achieved

Variant A alone 18%

Variants A, C 12%

Variants A, C, F 10%

Variants A, C, F, B 4%

Variants A, C, F, B, H 3%

Variants A, C, F, B, H, K 2%

Variants A, C, F, B, H, K, G 2%

TUR(F) example (ii)

Total Reach Achieved

0%

10%

20%

30%

40%

50%

60%

Varian

t A a

lone

Varian

ts A, C

Varian

ts A, C

, F

Varian

ts A, C

, F, B

Varian

ts A, C

, F, B

, H

Varian

ts A, C

, F, B

, H, K

Varian

ts A, C

, F, B

, H, K

, G