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8/4/2019 Tupper Ware India P Ltd (1)
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Tupperware
Tupperware India (P) Ltd
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Tupperware
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The Bell TumblerThe Wonderlier Bowls
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Tupperware
Tupperware
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Tupperware
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Tupperware
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Tupperware
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M anufacturing Process at Tupperware
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Marketing Strategies in India
Tupperware s marketing strategy is described by 3 P s-
Product
Party Plan (Promotion)
People
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P roduct Strategy
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Varieties of P roduct
Dry storage
Food preparation (Microwave)
Refrigerator
Canisters
Lunch and outdoors
Tupper kids
Serving range
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P arty P lan ( P romotion)
Direct marketing strategy
Brownie Wise s idea
First home P arty P lan was held in 1948
Cultural revolution in post-World War ll
America.
Housewives had opportunities for careers.
Themed P arites.
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Sub-Members
(organizes Tupperware parties through housewives)
Member
(Manages a team of six members)
Distributor
(overall management of the unit)
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P ast EventTupperware Kitchen on Wheels
Date: Oct 2010Venue : Delhi, Mumbai, Bangalore
We are FamilyDate: Aug 2010
Venue : All over In dia
Q uiz for school StudentsDate: Jul 2009Venue : Mumbai
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ARCHIV E FOR THE P ROMOTION CATEGORYTUPP ERWARE DIWALIP ROMOTION1ST- 20 TH NOV 2010
TUPP ERWARE 3RD
ANNIV ERSARY SP ECIAL
21ST-
30TH
JUNE 2010