CASE ANALYSIS eBay Lusiyanti - 117151044

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Strategic Management – MM Program – Tarumanagara University

Page

Home Page

Head Quarter

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San Jose, California, USA

ProfileName : ebay inc

Industry : internet, online retailerEstablished in : San Jose, California, US

Year : 1995 Founder : Pierre Omidyar

Current CEO : Devin WenigRevenue : $8.6B

Profit : $1.98BType : Public (NASDAQ: EBAY)

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Competitors

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Acquisition

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About ebay

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Vision & Mision

VisionWe empower people and create

opportunity through Connected Commerce

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Vision & Mision

Mision

”At eBay, our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world.”

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Vision & MisionEvaluation

Does it include...? Customers Products/ Services MarketsYes Yes NoTechnology Concern for survival PhilosophyNo No No

Self-concept Concern for public image Employees

Yes No No

Does it mention values like...? Customer or product-oriented?

Citizenship Teamwork Customer-orientedNo No

ScoreExcellence IntegrityNo No 1.6/4.5

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Strategies

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• A place to buy. • A place to sell. • A place to shop.   • A place to collect. • A website. • Free for buyers and inexpensive for

sellers·  • Green. • Socially responsible. • Like the real world in many ways.

External Factor Identification

Opportunities•Growing number of mobile shoppers. •Become a retailer. •Increase services portfolio through acquisition. •Open more online stores in other countries.

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External Factor Identification

Threats•Online security. •Regional low cost online retailers. •Increasing competition from Amazon.•Exchange rates.

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Competitive Profile Matrix (CPM)

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Competitive Profile Matrix (CPM)CPM ebay amazon alibaba

Key Success Factors Weight Rating Weight Score Rating Weight Score Rating Weight Score

Product quality 0.10 4

0.40 4

0.40 4

0.40

Price 0.12 4

0.48 4

0.48 4

0.48

Market share 0.10 1

0.10 4

0.40 3

0.30

Advertising 0.12 3

0.36 4

0.48 4

0.48

Customer Loyalty 0.08 2

0.16 3

0.24 4

0.32

Brand equity 0.08 4

0.32 4

0.32 3

0.24

Financial Position 0.10 3

0.30 4

0.40 2

0.20

Global Presence 0.12 4

0.48 4

0.48 2

0.24

Customer Service 0.08 3

0.24 3

0.24 3

0.24

Distribution Network 0.10 3

0.30 4

0.40 3

0.30

Total 1.00  

3.14  

3.84  

3.20

External Factor Evaluation (EFE) Matrix

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External Factor Evaluation (EFE) Matrix

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Internal Factor Identification

Strengths•World’s largest internet marketplace.•Business model. •Economies of scale. Localization. •Payment system. •Brand reputation.

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Internal Factor Identification

Weaknesses•High fees. •No further growth strategy.

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Internal Factor Evaluation (IFE) Matrix

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Internal Factor Evaluation (IFE) Matrix

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SWOT MATRIXebay SWOT AnalysisStrength1.World’s largest internet marketplace2.Business model (no strong direct competition)3.Economies of scale4.Localization5.Payment system6.Brand reputation

Weaknesses1.High fees2.No further growth strategy

Opportunities1.Growing number of mobile shoppers2.Become a retailer3.Increase services and product portfolio through acquisition4.Open more online stores in other countries

Threats1.Online security2.Regional low cost online retailers3.Increasing competition from Amazon4.Exchange rates

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SWOT MATRIX

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Space Matrix Internal

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Space Matrix External

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SPACE MATRIX

Calculations :•X Axis : Industry Strength + Competitive Advantage 4.6 + (-2.5) = 2.10

•Y Axis : Financial Strength + Stability Position 4.7 + (-3.6) = 1.10

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SPACE MATRIX

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BCG Matrix 

 

 

 

Star

 

 

 

 

Question Mark

 

 

 

Cow

 

 

 

Dog

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IE Matrix

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Total score IFE

4.00

3.00

2.00

1.00

3.00 I II III

Total Score EFE 2.00 IV V VI

1.00 VII VIII IX

Keterangan:

Menjaga dan mempertahankan Tumbuh dan Membangun Panen atau Divestasi

Grand Strategy Matrix

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Rapid Market Growth

Quadrant II Quadrant I

Weak competition position Strong competition position

Quadrant III Quadrant IV

Slow Market Growth

Proposed Strategies• Market development.• Product development.• Market penetration.• Diversification strategies (related &

unrelated)• Integration strategies (vertical & horizontal)

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