Animated Logo Development

Tuesday – Thursday 7

Aims & Outcomes:

• Aims: To understand the animated logo development process, and how this relates to a time-based task.

• To use understanding of the principles of animation gained during animation lessons, and relate this to a time-based task.

• To develop ideas for creative solutions in time-based animated logo design.

• Outcomes:

• Bronze: Develop time-based animated design ideas on paper (sketch ideas for content, production schedule, script, storyboard) and relate this to your design intentions.

• Silver: Explore the development of digital animated sequences in preparation for final design ideas (animatics, animated sequences). Analyse the success of your ideas.

• Gold: Develop time-based animated sequences to final design and production, relating this to your assessment criteria and evaluating the success of your outcomes.

Design Task 12:

• Once you have developed packaging materials, the next step is to:

• Add all your work your have done with Lee to your sketchbook and blog.

• Carry out further research into the creation of animated logos relevant to your theme.

• Develop and plan animated logo ideas on paper before you go into the digital environment. – production plan, script, storyboard, animatics.

• Develop your ideas experimentally in the digital environment, noting your findings from you development, using screen shots.

• Develop your final animated sequence using Photoshop and/or Flash.

• Keep a journal of everything you do.

• Check that you are achieving the assessment criteria at regular intervals.

Research - Find out about

• Different types of animated logo

• How animated logos are designed

• How they link to the brand

• A wide range of different examples – add to sketchbook and blog

• The planning and development processes e.g. storyboards, used in animated sequence design

• The digital techniques used to create animated logos

• The file types animated logos exist in and where they are used

Develop skills in

• Writing scripts

• Production planning

• Creating storyboards

• Working with animatics

• Developing animations using Photoshop

• Animating in Flash

• Exporting animation to appropriate file types

Produce• Research:

• Which supports your intentions

• Planning:

• Extensive paper based planning, including, initial ideas, script, production plan, storyboards, animatics, etc.

• Development:

• Sketch out your ideas on paper

• Develop production plan and scripts

• Create detailed storyboards

• Experiment with animatics

• Create final animation

• Analysis:

• Use your journal, sketchbook and screen prints to record the developmental process

• Peer feedback

• Overall reflection and evaluation.

Remember:

• You are communication with a customer

• You must use your existing branding and the logo(s) must reflect your brand

• You must show your digital development via annotated screen shots showing your use of tools and techniques, elements ands principles etc.

The Animation Development Process:

Initial Animated Logo Idea Sketches

Create a Production Plan of the duration of the animation development

Write a script outline

including action etc.

Develop a storyboard of action

Explore Animatics

Create and test your animation

Get feedback

Analyse Suitability of

Final Solution

Design Task 12:

• Once you have developed packaging materials, the next step is to:

• Add all your work your have done with Lee to your sketchbook and blog.

• Carry out further research into the creation of animated logos relevant to your theme.

• Develop and plan animated logo ideas on paper before you go into the digital environment. – production plan, script, storyboard, animatics.

• Develop your ideas experimentally in the digital environment, noting your findings from you development, using screen shots.

• Develop your final animated sequence using Photoshop and/or Flash.

• Keep a journal of everything you do.

• Check that you are achieving the assessment criteria at regular intervals.

Plenary:• I feel the most important thing I learnt today was?

• With the information I learnt today, I will now be able to…

• After today’s lesson I can now explain.

• Today I was able to make progress because…

• The part of the lesson I found easiest was…

• If I was to set homework to build on today’s lesson I would…

• I am proud of myself today because….

• I think it is important to remember what I learnt today because…

• One thing I think I did really well was…

• Next time I would like to learn…