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• net rate per trailer / per four-week period / min 25 units
Point at DMA categories for complete list.
• transtech display rates include one-time production & installation
• rates valid for programs of (4) consecutive four-week periods or more
• contracts are non-cancellable / rates valid April - December 2012
YOUR BRAND IN MOTION SM 646-369-9928
2012 rate card
3 Chicago 7,333,272
Rank US DMA Total DMA Population*
1 New York 16,212,342
2 Los Angeles 13,593,028
3 Chicago 7,333,272
“Top Three”
4 Philadelphia 6,135,640
5 San Francisco/Oakland/San Jose 5,462,778
6 Dallas/Fort Worth 5,293,292
7 Boston 5,020,904
8 Atlanta 4,949,098
9 Washington, D.C. 4,845,088
10 Houston 4,577,334
Rank US DMA Total DMA Population*
DMAs 4-10
11 Phoenix 3,869,692
12 Seattle/Tacoma 3,757,424
13 Detroit 3,748,478
12 Seattle/Tacoma 3,757,424
14 Minneapolis/St. Paul 3,450,166
15 Tampa/St.Petersburg 3,434,758
16 Miami/Ft.Lauderdale 3,384,388
17 Sacramento/Stockton/Modesto 3,185,788
18 Denver 3,140,374
19 Cleveland/Akron 2,967,518
20 Orlando/Daytona Beach/Melbourne 2,914,836
Rank US DMA Total DMA Population*
DMAs 11-20
MEASURABLE TRUCKSIDE ADVERTIS ING 646-369-9928
*Study: Scarborough USA+ Release 2 September 2011
U.S. designated market areas 2012
DMAs 51+
DMAs 21-50
DMAs 11-20
DMAs 4-10
TOP 3 DMAs
YOUR BRAND IN MOTION SM 646-369-9928
U.S. designated market areas 2012
