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Today's Transitions ad rates and specifications 2013.
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Premium Pages
INSIDE PAGES 3X – 4X 1X – 2X
Two-Page Spread* $2,595 $3,005Full Page* $1,735 $2,0001/2 Page Horizontal/Vertical* $1,125 $1,2651/4 Page Square $7059 $7759 *Bleed available at 10% premium
3X – 4X 1X – 2X
Enhanced Listings** $2459 $2759 ** Two-Page Spread ad will receive TWO Enhanced Listings. Full Page ad will receive ONE Enhanced Listing. Half Page ad will receive ONE Enhanced Listing at discounted rate of $150. Quarter Page ad will receive ONE Enhanced Listing at discounted rate of $200.
Advertising Rates
4X
Outside Back Cover $2,015Inside Front Cover $1,870Inside Back Cover $1,815Page 1 $1,790
Circulation: 25,000 Quarterly • Deliver: 4 Issues
Main Section
Directory
2013 Advertising Commissionable Rates
Non-Commissionable Rates (Produced by Today’s Publications)
GENERAL POLICIES• Discounts: Agency commission, camera-
ready or repeat same ad afforded 15% of commissionable billing to recognized agencies furnishing digitally complete ads. Commissions shall be forfeited on all accounts not paid within 90 days of invoice.
• Non-profit agencies with 501(c)(3) or 501 (c)(4) designation (excludes not-for profit) afforded 10% discount.
• Special Positions: Publisher cannot guarantee position for any ad unless a special position premium of 10% is paid in addition to ad rate. Available only on ads Half Page and larger. Publisher reserves the right to deny the placement choice. If placement is not met, premiums will not be charged for that issue.
• Special Advertising Options: Pricing for inserts, tip-ins, and gatefolds available upon request. Website advertising rates available upon request.
• Ad Design & Production: Production charges are included in published rates. Photography is available and priced upon request.
• Electronic Files: Publisher is not responsible for additional output charges on electronic files that are incorrectly assembled. Art submitted on disk or via email will run ‘as is.’ There will be no match print proof provided and no color correction on scans or any other areas of artwork.
• Billing: Payment due by the first of the month after the date on invoice. Invoices unpaid beyond 30 days are subject to a service charge of 1.75% per month. Pre-payment required on all new accounts.
• Errors: Despite careful proofreading, occasional errors may occur in advertisements. Publisher cannot accept liability for such errors. Claims for adjustment must be made within 15 days of publication. The Publisher’s liability for any error shall not exceed the cost of the space occupied by the ad.
• Acceptability: Publisher reserves the rightto reject any advertisement of questionable taste or exaggerated claims. The Publisher accepts advertisements with the under standing that the Advertiser and/or Agency are responsible for the content of the ads and absolves the Publisher from all claims. Any advertising copy resembling editorial material, in the opinion of Publisher, shall have the word “Advertorial” printed on the page.
• Advertising Agreement: Agreements must be completed within 12 months from the date of first insertion. Cancellations must be received in writing and will be accepted up to space reservation closing date. If cancel-la tion notice is not received by that date, Publisher reserves right to fill the space or run Advertiser’s previous ad. The Advertiser will be billed for contracted space.
• Short rate policy: If an Advertiser cancels an existing Agreement, they will be re-billed at the applicable rate. All orders accepted are subject to the terms and provisions of this rate card.
Effective January 2013
3X – 4X 2X
3 Inch (650 Characters) $270* $290*9
Helpful Resources Directory
*Frequency discount will apply in conjunction with your advertisement in Main Section or Premium Pages.
2013
For advertising information, contact your Advertising Executive today!Phone: (502) 327-8855 Fax: (502) 327-8861 Email: [email protected]
AD SIZES
BLEED SIZES
WIDTH x HEIGHT
Two-Page Spread 14.5” x 9.75” Full Page 7.25” x 9.75” 1/2 Page Vertical 3.5” x 9.75” 1/2 Page Horizontal 7.25” x 4.75” 1/3 Page Square 4.75” x 4.75” 1/4 Page Square 3.5” x 4.75”
WIDTH x HEIGHT
Two-Page Spread with Bleed 17” x 11.125” Full Page with Bleed 8.625” x 11.125” 1/2 Page Vertical with Bleed* 4.375” x 11.125” 1/2 Page Horizontal with Bleed 8.625” x 5.5”
Ad Specifications
WINTER 2012/13
DistributionDecember 17, 2012
Space Reservation & Information November 12, 2012
Press Ready Materials Due November 19, 2012
SPRING 2013
Distribution March 16, 2013
Space Reservation & Information February 11, 2013
Press Ready Materials Due February 18, 2013
SUMMER 2013
Distribution June 18, 2013
Space Reservation & Information May 10, 2013
Press Ready Materials Due May 17, 2013
FALL 2013
Distribution September 14, 2013
Space Reservation & Information August 9, 2013
Press Ready Materials Due August 16, 2013
WINTER 2013/14
Distribution December 16, 2013
Space Reservation & Information November 12, 2013
Press Ready Materials Due November 19, 2013
CLOSING DATES
Bleed Ads Live Area =7.5” x 10”
Ideally, all important information should be kept within this area; but
MUST be within 1/4” from Trim Edge.
Bleed Must Extend 1/8” beyond Trim Edge =8.625” x 11.125”
Final Trim Size =8.375” x 10.875”
Do not send ads this size.
Full Pageor
Full with Bleed
FILE REQUIREMENTS• Email ads to:
[email protected] A confirmation reply will be sent when ad
has been accepted.
• Preferred File Format: PDF• PDFs must have fonts
embedded in the file.• Resolution should be 300 dpi
for all file types.• All colors must be converted
to CMYK. NO spot colors.• Screens should be 150-line. • Any files from websites (72 dpi)
will not be accepted.
If Today’s Publications is to produce:1. Provide a press-ready logo in a PDF or JPEG format. Or, provide crisp letterhead or a business
card for scanning.
2. Providing brochures or previously created ads also helpful.
3. Advertiser is responsible for obtaining reprint permission of any copy or photography provided.
EMAIL ADS TO:[email protected]
*Achieved by adding 1/8” to ALL 4 sides of standard ad sizes. Our production staff will crop bleed as necessary, based on ad placement on left-hand or right-hand page.
For advertising information, contact your Advertising Executive today!Phone: (502) 327-8855 Fax: (502) 327-8861 Email: [email protected]
REV 12-17-12
1/2 Horizontal
1/4Square
1/2Vertical
A ZION PUBLICATIONS, LLC PUBLICATION
9750 Ormsby Station Road, Suite 307, Louisville, KY 40223TodaysTransitions.com
2013
