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Tsunami & Other Coastal Hazards Warning System Project
Draft TCHWS Project Public Awareness & Education Strategy
Outline
Objective
Strategy
Rationale
Objective
Objectives
To sensitize the public to the region’s vulnerability to tsunamis.
Objectives
To sensitize the public to the region’s vulnerability to tsunamis.
Increase awareness of potential impact.
Objectives
To sensitize the public to the region’s vulnerability to tsunamis.
Increase awareness of potential impact.
Motivate the public to adopt tsunami preparedness measures.
Strategy
Strategy
1. Create a brand
2. Identify a local partner
3. Select target groups
4. Develop programme messages
Strategy5. Identify appropriate
communication tools.
6. Test & deliver the message
7. Evaluate
8. Sustain the programme
Rationale – Create a Brand
Rationale
Spark interest in topic
Create a tangible symbol for association with tsunami preparedness.
Message continuity in the region
Create a brand
Rationale
Tsunami Smart is…
Being self-reliant Being proactive Working as a community
Identify local partners
Rationale
NDO is a key partner Relevance to local context Increased sustainability
Identify local partners
Select Target Groups
Rationale
Focusing on 1-2 groups effectively
Disparity of population needs National and community level
Select target groups
Rationale
Coastal community residents
Select target groups
Rationale
Coastal businesses
Select target groups
Rationale
Coastal workers
Select target groups
Rationale
Select target groups
Tourism Sector
Rationale
Select target groups
Education sector
Develop programme messages
Rationale
Simple
Develop programme messages
Rationale
Simple Positive
Develop programme messages
Rationale
Simple Positive Relevant
Develop programme messages
Rationale
The Caribbean region is vulnerable to
tsunamis
Messages
Rationale
Tsunamis do not occur frequently but their effects can be devastating.
Messages
Rationale
Recognizing natural warning signs could
save your life.
Messages
Rationale
FEELSEEHEARRUNIf the sea leaves so should you.
Messages
Identify communication tools
Rationale
National level - Mass media Community level - Direct interaction
Identify appropriate communication tools
Rationale
Communication ToolsMass Media
Public Service Announcements Newspaper article Newspaper advertisement Press Kit TV/Radio talk show
appearances
Rationale
Communication ToolsDirect meetings
Tsunami Smart training sessions with teachers and disaster management educators.
RationaleCommunication Tools
Printed material
Tsunami Smart safety pamphlet
FAQ specific to Pilot State Tsunami Smart signage Tsunami Smart display banners Teacher Educational Kit Teacher Educational Resources
Rationale
Campaigns serve as test for Project follow up.
Feedback and results to be included as recommendations in Final Project Report.
Test and deliver message
Rationale
Campaign Schedule
Week 1 Broadcast radio & TV PSA
Rationale
Campaign Schedule
Week 2 PSANewspaper articleTsunami Smart
trainingTalk show interviewsMaterial distributionTsunami awareness
surveys
Rationale
Campaign Schedule
Week 3 Broadcast radio & TV PSA
Week 4 Broadcast radio & TV PSA
Evaluation
Rationale
Survey administered to target groups at
start of campaign week and one-year
on.
Evaluation
Sustainability
Rationale
Provide NDO with training and communication tools.
Develop teacher educational material for schools
SRC public education and outreach
Sustainability
Thank You
