TSU Student Publications Media Kit

MEDIA KITOffice of Student Publications

Texas Souther University

OFFICE OF STUDENT PUBLICATIONS

THE TIGER YEARBOOK 3100 Cleburne

Sterling Student Life CenterRoom 219

713.313.6711office713.313.7756 fax

[email protected]

www.twitter.com/tigeryearbookwww.facebook.com/tigeryearbook

www.issuu.com/tigeryearbook

THE TSU HERALD3100 Cleburne

Sterling Student Life CenterRoom 219

713.313.6711 office713.313.7756

[email protected]

www.twitter.com/thetsuheraldwww.facebook.com/thetsuherald

www.issuu.com/thetsuherald

aboutTEXAS SOUTHERN UNIVERSITY

Texas Southern University possesses an impressive array of more than 100 undergraduate and graduate programs and concentrations, a diverse faculty, 80-plus student organizations, and an extensive alumni network comprised of educators, entrepreneurs, pub-lic servants, lawyers, pilots, artists, and more, many of whom are change agents on the local, national and international stage. Nestled upon a sprawling 150-acre campus, Texas Southern University is one of the nation’s largest historically black universities.

Our academic curriculum is organized into eleven colleges and schools that continue to serve as corner-stones for developing the greatest potential in lead-ers from various socioeconomic, cultural and ethnic backgrounds. Some of TSU’s well-known graduates include the late U.S. Congresswoman Barbara Jordan and U.S. Congressman George “Mickey” Leland.

Texas Southern University is heralded as a pioneer and has distinguished itself by producing a signifi-cant number of African American students who have obtained post-secondary and advanced degrees. The university’s enrollment has grown from 2,303 stu-dents to more than 9,700 undergraduate and gradu-ate students from across the world. Although initially established to educate African Americans, Texas Southern University has become one of the most diverse institutions in Texas.

studentsABOUT OUR

2.84%

13.1%

17.15%

14.38%

5.67%4.72%

25.98%

16.17%

LawPharmacyFreshmenSophomoresJuniorsSeniorsMastersDoctoral

Classification

3.85%0.31%4.78%

5.94%

3.04%

82.08%

Black

White

Hispanic

Asian

AmericanIndianInternational

Race

0

2,000

4,000

6,000

Male Female

4,015

5,631

Texas Southern University is heralded as a pioneer and has distinguished itself by producing a signifi-cant number of African American students who have obtained post-secondary and advanced degrees. The university’s enrollment has grown from 2,303 stu-dents to more than 9,700 undergraduate and gradu-ate students from across the world. Although initially established to educate African Americans, Texas Southern University has become one of the most diverse institutions in Texas.

newspaperTHE TSU HERALD

The TSU Herald staff strives to give Texas Southern Uni-versity a campus newspaper that covers as many facets of interest as possible. We work to make campus events and topics relevant to the general public of Texas Southern. Within our staff, we seek to increase journalism exper-tise and writing proficiency as well as improve teamwork skills and work ethic. In addition, The TSU Herald pro-vides an open forum for student opinion and discourse within the university.

frequency

readership and distribution1500 copies of the TSU Herald are distrubuted around campus and throughout surrounding communities.

The TSU Herald is printed bi-weekly.

publication schedule

important dates to consider

August 25, 2012 January 30, 2013September 14, 20, 2012 February 13, 27, 2013October March 13, 27, 2013 November April 10, 24, 2013December May 8, 2013

First Day of Fall Classes August 27, 2012Labor Day Classic September 1, 2012Founders’ Day September 14, 2012Mid-Terms October 15-19, 2012 Homecoming October 26-

November 3, 2012Final Exams December 10-14, 2012Commencement December 15, 2012First Day of Spring Classes January 14, 2013 Mid-Terms March 2-9, 2013Spring Break March 9-15, 2013Honors Day April 4, 2013Miss TSU Pageant April 12, 2013 Spring Fest April 22-26, 2013Final Exams May 4-10, 2013Commencement May 11, 2013

print ad sizing

FULL PAGE

1/2 PAGE

1/4 PAGE

Below are the print advertising sizes the TSU Herald offers.

how to orderReservationClients wishing to advertise in the TSU Herald must complete an ad application. All applications must be reserved by 5:00 pm on the Wednesday before the ad’s publication date. We cannot guarantee place-ment after this time.

ArtworkAd copy, art and other material for you ad must be submitted by 5pm on the Monday before the ad’s publication date. Please submit all artwork to [email protected].

Ads should be submitted in CMYK, Adobe PDF, .jpeg or .tiff formats at 150+dpi. If your ad does not follow these guidlines, the TSU Herald cannot be held responsible for problems that result. Other formats, including hard copy, may be accepted by special request.

The TSU Heral is in full color.

PaymentPayments may be made by money order, cashier’s or company check. Tearsheets and invoices are sent after each issue to companies and organizations only. Personal ads must be paid for in advance by the methods listed above.

print ad pricingAd Size Dimensions Price

Full Page 10.25” wide x 13.00” tall $250.00

1/2 Page 10.25” wide x 6.50” tall $125.00

1/4 Page 5.125” wide x 6.50” tall $75.00

Calendar Space (text only) 1.5” wide x 1.5” tall $25.00

*Ad rates subject to change at any time. The TSU Herald reserves the right to reject any advertisement. The TSU Herald will not be held responsible for incomplete or low-quality copy. In case of error, the TSU Herald will not be held liable for any amount greater than the cost of the ad. The information contained herein is subject to change without notice.

Businesses and Non-Campus Based Organizations

Ad Size Dimensions Price


1/2 Page 10.25” wide x 6.50” tall $75.00

1/4 Page 5.125” wide x 6.50” tall $37.50

Calendar Space (text only) 1.5” wide x 1.5” tall $18.75

Campus Departments



1/2 Page 10.25” wide x 6.50” tall $50.00

1/4 Page 5.125” wide x 6.50” tall $25.00

Calendar Space (text only) 1.5” wide x 1.5” tall Free

Student Campus Organizations

yearbookTHE TIGER

The Tiger Yearbook is an annual publication, which highlights and commemorates the full academic school year.

The Tiger Yearbook is written, designed and produced by the students of Texas Southern University who work in the Office of Student Publications.

Every year, the Tiger Yearbook staff strives to innovatively assemble a chronicle that features eye-catching graphics and photo-graphs that will spark the interest of students and delight members of the faculty , staff and administration.

readership and distributionThe Tiger Yearbook is distributed during the fall semester after the yearbook’s namesake. (ex: The 2011-2012 Yearbook will be distrib-uted in the Fall of 2012)

1500 copies of the Tiger Yearbook are printed every year and students, faculty and staff ea-gerly shair their favorite pictures, stories and events with their friends and family through-out Houston and throughout the United States.

A great number of our students commute from Houston and surrounding areas.

Some of our students travel from across the nation to attend Texas Southern University.

print ad sizingBelow are the print advertising sizes the Tiger Yearbook offers.

how to orderReservationClients wishing to advertise in the Tiger Yearbook must complete an ad application. All applications postmarked or received by April 30, 2013. We can-not guarantee placement after this time.

ArtworkAd copy, art and other material for your ad must be submitted by May 30, 2012. Please submit all artwork to [email protected].

Ads should be submitted in RGB, Adobe PDF, .jpeg or .tiff formats at 300+dpi. If your ad does not follow these guidlines, the Tiger Yearbook cannot be held responsible for problems that result. Other formats, including hard copy, may be accepted by special request. Please call for details

The Tiger Yearbook is in full color.

PaymentPayments may be made by money order, cashier’s or company check. Invoices and PDFs are sent after completion of the book to companies and organiza-tions only. Personal ads must be paid for in advance by the methods listed above.

FULL PAGE

1/2 PAGE

1/4 PAGE

1/8 PAGE

print ad pricingAd Size Dimensions Price


1/2 Page 9.00” wide x 6.00” tall $200.00

1/4 Page 4.50” wide x 6.00” tall $150.00

1/8 Page 4.50” wide x 3.00” tall $100.00

Businesses and Non-Campus Based Organizations



1/2 Page 9.00” wide x 6.00” tall $175.00

1/4 Page 4.50” wide x 6.00” tall $125.00

1/8 Page 4.50” wide x 3.00” tall $75.00

Campus Departments



1/2 Page 9.00” wide x 6.00” tall $150.00

1/4 Page 4.50” wide x 6.00” tall $100.00

1/8 Page 4.50” wide x 3.00” tall $50.00

Student Campus Organizations

*Ad rates subject to change at any time. The TSU Herald reserves the right to reject any advertisement. The TSU Herald will not be held responsible for incomplete or low-quality copy. In case of error, the TSU Herald will not be held liable for any amount greater than the cost of the ad. The information contained herein is subject to change without notice.

1/8 PAGE

Office of Student Publications Texas Southern University

3100 Cleburne Street, Houston, Texas 77004

The Herald Newspaper Ad Application

Promote your business/ or your organization’s event by purchasing an ad in The TSU Herald. 1,500 copies of the Herald Newspaper are printed bi-weekly and are distributed throughout Texas Southern University’s campus, which has an enrollment of over 9,500. The TSU

Herald is also viewed by neighboring communities and also reaches parents and alumni.

Please send completed order form, artwork and payment to: Texas Southern University*The Tiger Yearbook*3100 Cleburne SSLC Room 219* Houston, TX 77004

Digital artwork and order forms may also be e-mailed to [email protected] or faxed to 713.313.7756. For more information contact Tiyosha Turner, publications manager, at 713.313.6705. Ads should be submitted in CMYK, Adobe PDF, .jpeg or .tiff formats at 150+dpi.

Customer name or Contact Person: __________________________________________

Business Name: _________________________________________________________

Address:________________________________________________________________

Contact Email:_____________________Contact Phone Number: __________________

CIRCLE THE ISSUE IN WHICH YOU WISH TO ADVERTISE

January: 30 | February: 13 27 | March: 13 27 | April: 10 24 | May 8

Pricing (please check ad dimension of choice) • Non Campus-Based Rates

___Full Page (10.25” x 13”)….………...……………..………………..……...……….....$250.00 ___Half Page (10.25” x 6.5”)...………………………………………………...………….$125.00 ___Quarter Page (5.125” x 6.5”)…..………………………………………………..…………$75.00 ___Calendar Space (1.5” x 1.5”)…………..…………………………………………….….……$25.00

• Campus-Based Rates ___Full Page (10.25” x 13”)….………...……………..……………...………...………....$100.00 ___Half Page (10.25” x 6.5”)...………………………………………………...…………...$50.00 ___Quarter Page (5.125” x 6.5”)…..…………………………………………………………..$25.00 ___Calendar Space (1.5” x 1.5”)…………..…………………………………………….….….…FREE

By signing below, I agree to purchase an advertisement set to run on the agreed upon date in The TSU Herald.

_____________________________________ _________________________ Advertising Party Signature Date of Ad Purchase

Office of Student Publications Texas Southern University

3100 Cleburne Street, Houston, Texas 77004

Tiger Yearbook Ad Form

Promote your business/organization or congratulate your graduate by purchasing an ad in our upcoming yearbook. 1,500 copies of the Tiger Yearbook are printed each year and are seen around the city of Houston and all across the country.

Please send completed order form, artwork and payment to:

Texas Southern University*The Tiger Yearbook*3100 Cleburne SSLC Room 219* Houston, TX 77004 Digital artwork and order forms may also be e-mailed to [email protected] or faxed to 713.313.7756

Ads must be 300 dpi and submitted in jpeg format.

Items must be postmarked or received by May 30, 2013 in order to be included in the yearbook.

Please pay with a cashier’s check or money order and make payable to: Texas Southern University c/o Tiger Yearbook

Customer name or Contact Person: ______________________________________

Business Name (If Applicable): ________________________________________

Address:___________________________________________________________

Contact Email:______________________________________________________

Contact Phone Number:_______________________________________________

Pricing (please check ad dimension of choice) Your ad can be personal and supportive in nature for a graduating senior or used to promote your business.

• Business Ads ___Full Page (9” x 12”)….………...……………………………………………………....$350.00 ___Half Page (9”x6”)……….……………………………………………………………...$200.00 ___Quarter Page (4.5”x6”)………...…………………………………………………………..$150.00 ___Business Card (3.5”x2”)…….…………..……………………………………………………$75.00

• Senior Ads/Campus Organizations ___Full Page (9” x 12”)….………...……………………………………………………....$300.00 ___Half Page (9”x6”)……….……………………………………………………………...$175.00 ___Quarter Page (4.5”x6”)………...…………………………………………………………..$100.00 ___Business Card (3.5”x2”)…….…………..……………………………………………………$50.00

For Information Contact Tiyosha Turner at 713.313.6705

Documents

TSU Student Publications Media Kit