ANNUAL REPORT

ANNUAL REPORT

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Turku Science Park Ltd in 2009Table of Contents ................................................................................................................... 3CEO’s Review ......................................................................................................................4-5Review of the main sectors Biotech trends in Turku .............................................................................................6-7 Applied ICT in Southwest Finland in 2009 ................................................................8-9

BioTurku® .........................................................................................................................10-11 Case: Mirena keeps gaining popularity ...................................................................... 12 Case: From father to son: Hidex now has two business areas .................................. 13Applied ICT and development projects ...........................................................................14-15 Case: IKITIK sorts out health records ........................................................................ 16 Case: When IT causes pain, TUTKA comes to rescue............................................... 17Centre of Expertise and international operations ............................................................18-19 Case: Experience Labs probes the tourists’ minds ................................................... 20 Case: A survival guide for the paper and pulp addicted ............................................ 21Business development ......................................................................................................... 22 Case: IT Mill Ltd. has the courage to succeed ..................................................................... 23 Case: SXG Finland Ltd was born from the recession ................................................ 24Biocelex Ltd ......................................................................................................................... 25Communications and marketing .....................................................................................26-27 Case: April Fool’s – the Amish as real estate marketers ............................................ 28 Turku Science Park in the headlines in 2009 ............................................................. 29

Premises ..........................................................................................................................30-31Activities of the Board .......................................................................................................... 32Income statement and balance sheet 2009 ......................................................................... 33Catalyst for innovative growth .............................................................................................. 34

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CEO’s Review

CEO’S REviEw

Turku Science Park Ltd commercialises innovations created in local universities and colleges and promotes the development and growth of business based on a high level of expertise. The company’s main business areas are biotechnology and applied information technology. Businesses and research come together in projects, and the resulting high tech products are further refined into businesses in business incubators. The company’s services are aligned with the cluster and innovation programmes laid down in the industrial strategy of the City of Turku.

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company and to create real, tangible projects for the development of

their business.

Strategically, it will be increasingly important to commercialise the

innovations created in universities and colleges, and equally important

will be cooperation between universities. The merger of the University

of Turku with the Turku School of Economics creates vast possibilities

to our company and other Science Park stakeholders. As we continue to

develop Turku Science Park into an even more internationally competitive

organisation, we must increase cooperation with the Turku University of

Applied Sciences and Åbo Akademi University, whose top-class research

areas are an excellent match to our business areas.

Rabbe Klemets

Acting CEO of Turku Science Park Ltd

Biocelex Ltd, a joint venture of Turku Science Park Ltd and Karolinska Institutet Holding Ab, is a development company that concentrates

on fostering Life Sciences innovations and business development,

and operates like any other business on the field.Turku Science Park’s

decision to partner up with the best international organizations that

operate in the Science Park’s fields of expertise seems to have been

a good move. The operations of Biocelex Ltd met expectations and the

financial results were good, too. In 2009, Turku Science Park Ltd made a

second investment in Karolinska Development Ab’s share issue

We have also created plans for another development company like

Biocelex that would serve the needs of other technologies, especially

applied ICT. We believe that in a small country like Finland, it definitely

pays off to cooperate across businesses and municipalities in order

to create innovations that have an impact. This applies to our current

development company as well as the one to be established. The

development companies operate nationally, whereas Turku Science Park

Ltd provides business services on a regional level. Ideas will grow and

prosper as long as the experts in research and commercialisation take

the time to cooperate.

Turku Science Park Ltd has invested in the development of regional

infrastructure to ensure a competitive operating environment for

companies. This principle has most notably been carried out by Turku Bio Valley Ltd that has provided comprehensive facility services to Life

Science companies. Our new operating model, where we sell our real

estate in cooperation with City of Turku, made good progress and we

hope to be able to use the funds obtained to develop business in the

future. The amount of tenants increased from last year, which is a fairly

good development considering the difficult economic circumstances.

New tenants moved into the Bio Valley’s pharmacological industry

building too and business premises were constructed therein, but

special premises remain underutilised, which does have an impact on

the Group’s financial result.

Market instability has meant trying times for companies and their

operations. We believe that better days are ahead, but success needs

expertise, concentration on the core factors of competitiveness and

investments in industrial cooperation. Regardless of the economical

situation, organisations benefit from the operating environment

offered by Turku Science Park. Companies can concentrate on their

core business when we harness our contacts to benefit the customer

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Bayer Schering Pharma, the financial powerhouse in Turku,

successfully increased the volume of its operations. The sales of the

hormone-releasing intrauterine contraceptive Mirena increased to 490

million euros, placing it sixth in the global Bayer Group’s list of best-

selling prescription medicines. Moreover, tablet production at the Turku

factory has tripled in recent years, as operations from other factories

have been transferred to Turku.

PerkinElmer Human Health (known in Turku as Wallac) concentrates

on the growing screening market and related diagnostics. In 2009, the

company achieved a significant milestone as it received marketing

authorization in the USA for neonatal screening systems. The system

will be further developed and expanded, which will mean significant

investments in product development in Turku in 2010. On the other

hand, the manufacture of radiometric detection devices, was transferred

from Turku to the United States.

The turnover of Orion increased in 2009 by approximately 8.5% to

771.5 million euros. The sales of products based on Orion’s own

research grew markedly. As a result of restructuring of operations, the

Turku unit started to concentrate even more on the development of

original drugs. Towards the end of 2009, the Turku unit hired several

Biotech trends in Turku

REviEw Of ThE mAiN SECTORS

The global economical crisis caused the funding for Life Science companies to dry up, but in spite of that many positive news emerged in the Turku Life Science sector in 2009.

experts in chemistry. Orion has also increased its cooperation with small

and medium enterprises. A good example is the agreement between

Orion and Turku-based DelSiTech Ltd published in autumn 2009.

Breakthroughs in the small and medium enterprise sector

In spite of the economical situation, many small and medium enterprises in the Life Sciences sector had a fine year.

HyTest Ltd, a diagnostics company operating in Turku Science Park, continued its brilliant success: the turnover increased to 7.8 million euros and operating profit to 2.2 million euros. The company has achieved global market leadership as the manufacturer of certain immunological reagents, such as cardiac markers and influenza antibodies.

The drug discovery and development company Biotie Therapies, operating in Turku and in Germany, seeks to develop a drug for the treatment of schizophrenia with drug company Wyeth. This year the project reached an important milestone, which entitled Biotie Therapies to receive a milestone payment stipulated in the agreement between the companies. Towards the end of the year, Biotie’s share issue was

oversubscribed twofold, and the company collected a nice sum of 7.2 million euros.

Hormos Medical, a subsidiary of the American company QuatRx Pharmaceuticals, successfully completed the last phase of clinical trials for Ophena TM (ospemifene) which is a drug for treating the symptoms of post-menopausal decline of estrogen levels. The company will probably submit an application for a sales approval for the drug in 2010. A major shareholder of Turku-based Juvantia Pharma, Santhera Pharmaceuticals from Switzerland, bought the entire share capital of the company after positive Phase II results were obtained in Juvantia’s project for developing a drug for Parkinson’s disease. At the end of the year, Santhera made a significant agreement based on the project with the Canadian company Biovail Corporation.

Abacus Diagnostica Ltd, a company operating in the field of diagnostics, collected a large amount of funds from domestic investors and will expand its business to clinical laboratory assays. The new DNA-based testing system is an innovation developed at the University of Turku’s Department of Biotechnology: a disposable test chip that contains chemical reagents. The GenomEra™ product family for the identification of infectious diseases will be launched Europe-wide in 2010.

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ArcDia Group developed a new quick test for screening swine influenza.

The test was developed in cooperation with the universities in the Turku

area, Turku University Hospital and the National Institute for Health

and Welfare. The test saw trial use at the Turku University Hospital

during the influenza epidemic of winter 2009.

Company mergers took place in Turku’s strong pharmaceutical industry

service sector. The Finnish-Indian Systems Biology Worldwide Ltd acquired 4Pharma, a company specialised in information management

and statistical analysis solutions for clinical drug development. The

Turku-based Pharmatest Services Ltd, Orthotopix Ltd and Genolyze Ltd merged also. After the merger, the new Pharmatest will have a staff

of 30 people, a broader range of services and will become a significant

contract research organisation for the pharmaceutical and chemical industry.

Medbase Ltd, a company from the Turku Science Park’s business

incubator, signed a large cooperation agreement with a foreign

company. Medbase’s SFINX database that provides information about

drug interactions is now offered by Elsevier, Italy’s largest

medical pulisher.

Research becomes more international

VTT Technical Research Centre of Finland and the German drug giant Bayer Schering Pharma AG signed an agreement on cooperation concerning the research and development of new cancer drugs. The research uses methods developed by VTT to study genes and cancer cells. The agreement is a sign of the high level of appreciation that VTT’s

Turku Unit enjoys among the global pharmaceutical industry.

Owing to the imaging expertise at Turku, three large-scale research

projects were started in 2009 with the aim of determining the importance

of imaging in cardiac diseases. The projects are based on EU funding and

on Finnish-Canadian cooperation. Another proof of the expertise in the

Turku area is the Medix prize that was awarded to Professor Johanna Ivaska’s research group for the best Finnish publication in biomedicine.

The publication sheds light on the early development of cancer.

The Turku Clinical Biomaterials Centre (TCBC) was officially opened in October. TCBC concentrates on the research and development of metal-free, tissue-adhering biomaterials and their applications for the benefit of patients.

Life Sciences is completely international. The domestic market is too

small even for service companies in the sector.

FinnBIRD, the brain injury research centre founded by the Hospital District of Southwest Finland, has co-operated with university research units (Turku Center for Disease Modeling - TCDM, Center for Clinical Research - CRC and Turku Centre for Biotechnology) in order to build substance expertise and capacity that would win clients among local life sciences companies as well as global giants. There must be preparedness to market this expertise on a professional scale.

Growth and product development in the Life Sciences industry requires

long-term funding. The outlook for the Life Sciences sector in whole

Europe has become weak owing to a shortage of venture capital. Turku-

based companies have succeeded in making breakthroughs, but the

establishment of new Life Science companies has been hampered by

the lack of regional early-phase investors.

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REviEw Of ThE mAiN SECTORS

Several companies made significant progress despite the hard

times. Axel Technologies Ltd, a company specialised in wireless

communications technology, announced in January that it has secured

further funding of 2.4 million euros for product development of mobile

TV technology and internationalisation. The strengthened capital base

enables the company to boost its international sales and marketing to

achieve market leadership in their field of business. The capital is also

used to enhance product development for the mobile TV market.

The broadband communications solution provider Teleste and the

expert in networking solutions, Cybercom Plenware, deepened their

cooperation by signing a cooperation agreement with Teleste’s product

development activities. The cooperation supports Teleste’s strategy for

growth and enables the company to concentrate on their core business.

Furthermore, it brings flexibility to human resources needed in product

development.

Applied iCT in Southwest finland in 2009

The economic challenges in 2009 took their toll also on the information and communications technology sector. The recession reduced turnovers and resulted in job losses. Yet the effects remained smaller than what was anticipated, especially in the field of applied ICT. All in all, the sector did not experience significant changes in Turku.

Sanako Oy, a company specialised in developing TVET: Technical and

Vocational Educational and Training systems, announced in March that

it will cooperate with local stakeholders to open a a regional office

in Brazil. The new regional office gives Sanako a possibility to gain a

foothold in the rapidly growing Brazilian market.

Strong expertise in language technology

Language technology company Lingsoft Inc. acquired the majority of the share stock of The English Centre, one of the oldest and

most renowned translation agencies in Finland. The English Centre’s

skill and expertise in the public sector and in demanding corporate

communications, for example translations of annual reports, further

strengthens Lingsoft’s position in the Finnish language services market.

Lingsoft’s position was also strengthened by the news that Microsoft chose Lingsoft as one of the suppliers of their new proofreading

applications. Microsoft is developing a new technological approach to

proofreading, hyphenation and thesauri. Lingsoft participates in this

development as a piloting partner.

Automatic information search has become an important field of research

in computational linguistics. Natural language processing in the biotech

and medical field, known as Bio NLP, is researched in the University

of Turku by the Bioinformatics Group of the Department of Information

Society Technologies. This research group, which operates as a part of

IKITIK Consortium achieved international recognition in early 2009 by

winning the first place among 40 participants in the BioNLP09 science

competition organised by University of Tokyo. It was a significant

achievement for IT research, since it shows that novel interdisciplinary

IT research supports the strategic strengths of the University of Turku.

In this particular field of expertise, University of Turku can become the

top university in the world without a massive investment in resources.

The victory has already generated possibilities for cooperation and an

invitation to a significant R&D project.

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Cooperation in research and development

Turku Science Park is also the centre for product development, which

is crucial to university-based research and business. Turku Centre for

Computer Science (TUCS) and Turku Science Park Ltd have continued

their active cooperation of which a good example is the Science Park-

supported cooperation in education between TUCS and Saint Petersburg

State University.

For a couple of years now Turku University of Applied Sciences and

the University of Turku have jointly taught games industry experts.

Technology Industries of Finland Centennial Foundation has launched a

project called Game Tech&Arts Lab that seeks to combine resources

in universities to provide a comprehensive training programme for

the games industry and to create a game development environment

in the ICT Building. Initially, the development environment will house

education and events. At a later stage, it will also offer development and

testing services using the Living Lab principle.

IT Mill Ltd., a company that develops software tools, is a good example of

the business potential of Turku Science Park’s ICT sector. This company

that took its first steps in Turku Science Park business incubator and

that operates currently in the Old Mill building was awarded in 2008

for its achievements in developing the ICT industry in Southwest Finland

by the ICT committee of Turku Chamber of Commerce. The committee

granted the award on the grounds that IT Mill has proven to the Finnish

software industry that open source and profitable business form an

equation that can be solved.

Several actions promoting international cooperation and awareness of

Turku Science Park were carried out in 2009. The Science Park acted

as a host for several scientific conferences as well as national and

international seminars related to the Science Park’s business areas.

Turku Science Park Ltd also hosted expert delegations from various

countries and arranged visits to international companies and new

market areas.

The Science Park area has tremendous potential for business and

research in Life Sciences and applied ICT. Many companies aim to grow

and internationalise quickly, which indicates that the business area is

a dynamic and vibrant one. We must continue our efforts in expanding

the cooperation between businesses and research institutes. One of the

challenges we will face is a shortage of experts. In 2010, Turku

Science Park Ltd will find solutions to these challenges.

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The strategy of BioTurku was revised to be more informative, especially

to international customers. The strategy was sharpened by reducing

the thematic focus areas from four to three – cancer, inflammatory

diseases and central nervous system diseases. The strategy will now

meet demand better, as the focus is now on disease types instead

of technology. At the same time, drug development, biomaterials,

diagnostics and bioimaging were included in the strategy in a more

distinct way, as strengths across the focus areas.

Support for central projects

By active lobbying Bio Turku gave a boost to the process that resulted

in bioimaging being named among the most important branches

of the country’s research infrastructure by the Ministry of Education

- being the only research branch in Southwest Finland to reach this

status. BioTurku has supported the efforts of making Turku the centre

for bioimaging organisations and activities as well as of integrating

bioimaging into the local innovation chain. In addition, Turku

Science Park Ltd has funded the marketing on Turku

Bioimaging and its international Master’s degree

program. Turku Bioimaging is an interdisciplinary

bioimaging consortium for the researchers

of the University of Turku and Åbo Akademi University.

BioTurku®

In 2009, BioTurku concentrated on activating regional programmes, enhancing the business possibilities of local companies and updating its strategy to reach year 2015.

To support the productification and sales of the services provided by

the Turku Centre for Disease Modeling, BioTurku has participated in

the Centre’s marketing and customer acquisition efforts in international

fairs. Likewise, when the Hospital District of Southwestern Finland

established the National Brain Injury Centre, FinnBIRD, BioTurku

provided support in designing the operating model and assisted in

launching the service business aimed for companies.

The Turku Clinical Biomaterials Centre, TCBC, was opened on 29

October 2009. TCBC combines materials research expertise with

medical research with the aim of bringing benefits to patients. BioTurku

has helped the centre to start operations and obtain funding for projects.

Together with the Hospital District, universities and companies, BioTurku

has made preparations for the planning and establishment of a local unit

for Comprehensive Cancer CenterFinland (CCCF).

Cooperation across businesses and nations

BioTurku participated in arranging some important seminars in 2009. A

scientific seminar was held in Heidelberg, as had been agreed upon in

the cooperation agreement of 2008 between Turku Science Park and the

German Heidelberg Technologiepark GmbH. The meeting succeeded

in increasing interdisciplinary cooperation.

BioTurku and Functional Foods Forum have worked to establish

cooperation between the pharmaceutical industry and food industry.

The Genomes and Health forum held in spring generated some

initial cooperation projects between researchers. The Intelligent Biomarker Combinations seminar, jointly arranged by BioTurku and

Strategic Focus for Health and Well-being, (SHOK) attracted a large

interdisciplinary audience consisting of company representatives and

researchers.

Promoting international business

The world’s largest Life Sciences fair, BIO2009, was held in Atlanta, USA,

where the BioTurku concept was presented in the joint Scandinavian

pavilion directly to prospective investors and customers. BioTurku

also participated in Life Sciences partnership events in Milan, Vienna

and Stockholm. As a result of these activities, a representative from

the international corporation Wyeth visited Turku to investigate the

expertise in our area. Moreover, several negotiations were started

between companies.

As a member of the ScanBalt cooperation network, BioTurku has

participated in the initiation of interdisciplinary Master’s degree and

PhD programmes. BioTurku has also been involved in the preparation of

BiOTURkU®

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the Baltic Sea Strategy and its strategic flagship project to improve the

health care systems in the countries around the Baltic Sea.

An Internationalisation Club for the FinnishBio and Pharmaceutical service sector was established in 2009. Its task is to examine the

challenges of internationalisation and to identify bottlenecks which might

prevent it or slow down internationalisation. At the initiative of the local

diagnostics companies, BioTurku also started an Internationalisation Club for Diagnostics to promote cooperation between companies

and to disseminate best practices. As a result, cooperation between

companies and Turku University Hospital has become significantly

easier.

Turku Science Park Ltd coordinates the national HealthBIO Centre of Expertise programme. A two-day annual seminar was held in Helsinki

under the HealthBIO programme. The seminar is probably the biggest

event in Finland for Life Science companies. HealthBIO has especially

concentrated on active international communication about the Finnish

Life Sciences expertise. It has also launched a Pharmaceutical Gateway China – Finland/Europe project which increases cooperation

with Chinese Life Science organisations and improves access to Chinese

market.

For more information, please contact: Turku Science Park Ltd /

BioTurku, Director Tero Piispanen, tel. +358 400 781 683

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CASE: mirena keeps gaining popularity

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Brought to market in 1990, Mirena®, the pride of Bayer Schering Pharma’s Turku factory, keeps winning the hearts of women like only a

20-year old youngster can.

Mirena’s sales numbers grew in 2009 by 4.9% from 462 million to 490

million euros, which makes it the sixth most sold prescription medicine

of the entire Bayer Group. Mirena is the result of Finnish product

development from start to finish, and such an ingenious device it is that,

even after these 20 years, competing intrauterine hormonal devices

simply do not exist.

- Mirena is competing against other contraceptives. In the Nordic

countries, Mirena’s market share is about 14%, but in many other

countries only 5%, so there still is potential for growth. I believe the

growth will continue, says Peter Essen, vice CEO of Bayer Schering

Pharma Ltd.

Bayer is currently developing a new product in the polymer product

group at the Turku factory. The intrauterine contraceptive LCS is based

on polymer technology like Mirena and has already reached Phase III

trials according to Essen.

When speaking about Turku’s Life Science sector, it is hard to leave the city’s top-ranking corporate taxpayer, Bayer Schering Pharma Ltd, unmentioned. Bayer’s hormone-releasing intrauterine contraceptive Mirena®, Turku’s gift to women of the world, keeps gaining popularity.

- And by no means is Mirena our only product that has potential for

growth. We also have Jadelle®, which is a subcutaneous contraceptive

that provides contraception for 35 years. Last year Jadelle’s sales

increased over 100%, says Essen.

Bayer feels at home in Turku

Bayer has had a large influence on the fact that people so often associate

Turku with Life Sciences. Bayer’s Turku factory employs 613 people,

making it the the company’s largest drug factory outside Germany. It is

a global giant’s footprint right in BioTurku’s backyard.

According to Essen, Bayer has investigated what kind of cooperation

could be established with the Turku biocluster next door, but no practical

solution has been found.

- We simply have not had the need for external developers, since we

possess the needed expertise ourselves, Essen says, referring to Bayer’s

research and development unit of a hundred employees.

However, Bayer Schering Pharma Ltd is a fine reminder that it is possible

to develop a globally successful product in Finland and in Turku, and also

to keep its production in Turku. The cost level of the Turku factory cannot

compete with China or India, but Turku has other strengths, such as

reliability. Without it, drug production in Europe would have stopped long

ago. Turku is a good operating environment for a drug factory.

- Bayer has excellent relationships with the city administration.

Years ago, we started discussions with the city to have the city plan

in Artukainen modified so that industry would have a little more land

to use. The plan was accepted surprisingly easily, and there were no

complaints. We immediately purchased more land, which enables us to

expand in the future, praises Essen.

BiOTURkU®

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Hidex Ltd could be characterised as the unsung success story of the

Turku Biocluster. The company was established in 1993 by Jukka Haaslahti, the former vice CEO of Wallac. Hidex sells its high tech

products globally, but while other companies make headlines, Hidex has

intentionally kept a low profile. Boasting is not a part of the company

strategy, even though the customers include Nato and the defence

forces of various countries.

- We keep our feet to the ground while making progress. We intend to

stick around in Science Park for years to come and keep on growing.

Together with Sitra we have created a company that will be alive and

kicking even in the distant future, says Haaslahti.

Hidex manufactures analytical measurement instruments for Life

Science research laboratories, and for a long time it has been one

of the strongest growing companies in BioTurku. In the early 2000s,

Hidex’s turnover was approximately half a million euros, but it has since

increased steadily to about 2.5 million euros.

CASE: from father to son: hidex now has two business areas

- We currently have ten employees. But we have networked extensively,

and if our subcontractors are taken into account, we actually employ at

least 30 people, estimates Haaslahti.

Measurement instruments for laboratory and field

The basis for growth was created in 1996-1997 when Haaslahti

recruited his former colleagues from Wallac to Hidex to work in product

development. The new group used its skill and experience to create

Hidex’s current range of products. A breakthrough product was Plate Chameleon, a multimode reader that can be used in both diagnostics

and the pharmaceutical industry. Versatility was also apparent in the

next hit product Triathler, which is suitable for field work and can detect

both radioactive and non-radioactive labels. Triathler showcased that

the biotechnical innovations created by Hidex could be applied also to

environmental monitoring.

In 2008, Hidex launched a new product called Hidex 300 SL, which was

an even more determined effort to gain a foothold in the environmental

monitoring and nuclear industry markets. The device can be used to

measure radioactivity in samples collected from the environment,

but it can also be used in biochemical research. Consequently, it also

meets the needs of Hidex’s original customer segment: Life Science

companies.

With it Hidex 300 SL brought a generational change to the company, since Ville Haaslahti was given the chance to prove his worth in launching this new product.

- Ville assumed all responsibility of Hidex 300 SL and he took care of it well. I will continue to be employed by Hidex and will be involved in strategic planning, but from now on, Ville will have operational responsibility, says Jukka Haaslahti, who will become the Chairman of the Board of Hidex Ltd.

Haaslahti believes he has left his son a company that is in great shape.

- We can see growth for this new product as it meets the needs of nuclear industry. Nuclear power is gaining popularity and nuclear industry will be one of the growth sectors of the future, predicts Haaslahti.

Jukka Haaslahti, the founder and long-time CEO of Hidex Ltd, handed the CEO’s post to his son Ville Haaslahti in the beginning of 2010. Ville will continue to broaden Hidex’s customer base from Life Sciences to nuclear industry.

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In the information and communications technology (ICT) sector, Turku Science Park concentrated particularly on regional innovation activities and actions that pave the way for cooperation between local companies and researchers.

Applied iCT and development projects

In the modern world, practically all business is inextricably linked to the

ICT sector. The solutions provided by the ICT sector improve productivity

and have therefore become an integral part of daily work in all sectors.

Outside the capital region, the Turku-Salo area forms the strongest ICT

cluster in Finland, with plenty of activity in scientific research as well

as related product development in businesses. The centre of scientific

ICT research is located at the Turku Science Park, where sectors that

support each other are in close proximity and can thus benefit from the

generated synergies.

Applied ICT in Turku concentrates on health and well-being,

biotechnology, language technology and the marine and metal sectors.

Our other strengths lie in electronics, digital media and the application

of ICT in various business environments, taking advantage of the

knowledge obtained in the social sciences.

Turku Science Park Ltd was very active in all these areas. In the field

of health and well-being, the Information and Language Technology Consortium IKITIK, which relies heavily on the value chain concept,

was nominated as a national spearhead project in 2009. The Consortium

APPLiEd iCT ANd dEvELOPmENT PROjECTS

strives to make Turku the leader in clinical information processing and

language technology in Finland by 2015. The consortium works at the

interface of academia and industry and has created a proof-reading

solution for clinical Finnish that was successfully piloted in the paediatric

ward of Turku University Hospital. The success has paved the way for a

more extensive development of information processing methodologies.

Last year, Turku Science Park Ltd joined Ello, a programme, which

aims to improve the competitive ability of Southern Finland’s logistics

gateway. The pilot project is a logistics hub called Logicity that will

be built at the Turku Airport. The multi-stakeholder programme will go

on for several years. Turku Science Park’s task is to map and improve

the regional security of logistics hubs like Logicity by examining the

ICT and quality management systems of harbours, airports and large

enterprises.

Development of the ICT capacity of small and medium enterprises

continued with the introduction of two new expert services. The eLive and TUTKA services launched in early 2009 provide expert help which

enables companies to benefit more from information technology. An

especially effective and popular form of support have been the eLive clinics arranged in cooperation with the University of Turku. A company

can reserve a time at the clinic, and the expert provides solutions to IT

problems on-site.

Turku Science Park Ltd and Regional Council of Southwest Finland

participate in the BASAAR Interreg IVA programme led by Uusimaa Regional Council. The programme investigates the possibilities of

attracting investments from Asia to Northern Europe, particularly to the

Baltic Region. The programme is carried out in close cooperation with

the Swedes, Latvians and Estonians.

In alignment with the strategies outlined by the City of Turku and the

local universities, Turku Science Park Ltd will continue to concentrate

on the application of information technology to the strongest business

areas in the Turku–Salo region and to the areas that show the most

promise in the future, such as Life Sciences and health and welfare

technologies. The effect of the activities will be strengthened by building

strong partnerships with other organisations in the region.

For more information, please contact: Turku Science Park Oy / Applied ICT and development programmes, Director Sirpa Simola, tel. +358 50 5570 031

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APPLiEd iCT ANd dEvELOPmENT PROjECTS

CASE: ikiTik sorts out health records

IKITIK is facing a major challenge. According to Finnish law, the care

given to a patient must be clearly and comprehensively documented.

This requirement generates a massive amount of patient records, the

content of which is often unstructured and sometimes incomprehensible

even to health care professionals – not to mention the patients. The

condensed language of medicine and nursing records and the problems

stemming from special terminology, abbreviations and typos have so far

prevented the development of language tools suitable for hospital use.

To solve this problem, health care providers, technology suppliers,

researchers in health care and language technology and Turku Science

Park Ltd teamed up and established the IKITIK Consortium in 2008.

(IKITIK is an abbreviation of the Finnish words for Information and Language Technology for Health Information and Communication).

The toolbox for Clinical Finnish supplied by the IKITIK Consortium to

Turku University Hospital is the first language tool package ever tested

in a real hospital environment. Its features include a spell checker for

IKITIK Consortium’s work to improve the flow of information in the Finnish health care system starts to bring results. IKITIK’s IT and language technology applications, such as the toolbox for clinical Finnish, have been successfully tested at the Turku University Hospital.

nursing language, dictionary and terminology searches directly from the

text with a mouseclick and the possibility to generate discipline-specific

terminology sets. The staff at Turku University Hospital’s paediatric ward

found the toolbox very useful, which is an encouragement to carry on

further testing and development.

- If these applications enable us to improve the quality of patient records,

it could have a massive impact on everyday nursing, says Sanna Salanterä, Professor of Clinical Nursing at the University of Turku, who

is also one of the creators of the IKITIK consortium.

IKITIK has taken us a step closer to a future, where IT and language

technology applications improve the understandability and usability

of patient records and thus promote health and ensure care quality.

This would be a huge improvement to the current situation, where the

possibilities of textual records are largely unutilised in patient care and

medical research.

In many other workplaces, such as libraries, archives with sophisticated

language tools have been making work easier for a long time now. IKITIK

Consortium thinks that the staff in health care deserve no less.

- We are not happy until we have a set of tools that enable us to sift

through thousands and thousands of narrative patient records and detect

which treatments are effective and which are not, outlines Salanterä.

The ICT Committee of Turku Chamber of Commerce nominated IKITIK

Consortium as the ICT Achievement of the Year in Southwestern

Finland in 2009.

17

Tietoteema Oy’s CEO Antti Kari ended up using Turku Science Park

Ltd’s TUTKA service, because its advertisement happened to arrive in

his inbox just at the right time: at a moment when Tietoteema’s CRM

system needed to be improved.

It is precisely situations like these that TUTKATM has been created for.

Funded by the EU and tailored by Turku Science Park Ltd, the service

employs IT professionals who help companies in Southwest Finland

by offering solutions to IT problems and advice on how to develop

e-business. The VAT-free price of TUTKA is 1,550 euros, but due to the

EU-funding, the companies only have to pay 200 euros.

- TUTKA’s price-quality ratio was very good, says Antti Kari.

The pain was gone in four hours

TUTKA is a service open to all small and medium businesses regardless

of their line of business – it is especially intended for companies that

are completely at a loss what comes to IT. In sharp contrast, Tietoteema

CASE: when iT causes pain TUTkA comes to rescue

Oy was an exotic customer for TUTKA, because the company offers IT

solutions itself and solves its own customers’ problems every day. Kari

invented a novel way to use the TUTKA service: he turned to TUTKA’s

experts for a second opinion.

Kari already had a vision on how the company should develop its CRM

system, but he thought he could benefit from the additional expertise at

TUTKA. And he was right.

- The TUTKA consultant confirmed the correctness of our vision, and

even more. When I described him our problem, the solution became

clearer to myself too, says Kari.

The TUTKA consultant recommended that the company acquire an

open source CRM system that would need to be integrated with the

already existing project management, workgroup and financial software

at Tietoteema. Kari agreed with the consultant that this would reduce

The TUTKATM service concept that offers help in IT-related problems to small and medium enterprises in Southwest Finland has proven very effective. One of Tutka’s first customers was Tietoteema Oy, whose CEO Antti Kari praises the help his company received. Consequently, it became evident that the TUTKA experts have something to offer even to an IT company.

manual work and the possibility for operational error, and would make it

easier to maintain a customer register. Tietoteema would save time and

money. Business would become more efficient.

- I can recommend the TUTKA service to others too. I would say that

many companies would benefit from TUTKA even more than we did.

After all, we already had IT expertise in-house, reminds Kari.

From Tietoteema’s perspective, Kari found TUTKA to be a trouble-free

process. The TUTKA consultant visited the company, discussed matters

with Kari and returned after two weeks with the final report. That was it.

The entire process took only 4 hours of Kari’s time.

Did you know that according to research, small and medium

enterprises spend a whole working day solving IT-related

problems every week?

18

CENTRE Of ExPERTiSE

Centre of Expertise and international operations

The purpose of the Centre of Expertise Programme is to encourage

Finnish cities and their surrounding regions to concentrate on their

strengths. Expertise found in Southwest Finland is represented in five

clusters: HealthBIO, Maritime, Tourism and Experience Management, Food Development and Forest Industry Future. The first two clusters

are coordinated nationwide from Turku: Machine Technology Centre Turku Oy coordinates the maritime cluster, while Turku Science Park Ltd

is responsible for HealthBIO.

Year 2009 was fairly successful for the Southwest Finland Centre of

Expertise: many programmes that had been delayed were finally

completed. The Centre of Expertise Committee operating under the

Ministry of Employment and the Economy recognised the achievements

of the Southwest Finland Centre of Expertise by granting it a basic

funding of 685.000 euros for 2010, in spite of the recession.

University of Turku’s Functional Foods Forum, local

coordinator of food development participates in

the Sapuska programme led by the Finnish Funding Agency for Technology and Innovation (Tekes). Sapuska’s aim is to support

small and medium enterprises in the food industry in finding channels to

foreign markets, which will eventually boost the export of Finnish foods.

To meet this goal, FFF has created a comprehensive expert matrix of the

development organisations in Southwest Finland and Satakunta area,

which will help food companies to find just the right developers for their

needs. The companies can also participate in an internationalisation

programme that improves their ability to operate in foreign markets. The

training content of the programme has been created by FFF and Turku

Science Park Ltd.

A development programme for transistor technology, Flex-Sens, was

launched in the Forestry Cluster at the initiative of Southwestern Finland’s Forest Industry Future Centre of Expertise (FIF) with

funding received from Tekes. FIF’s responsibility will be novel materials

and printing surfaces. The goal of the programme is to create a general

development and production platform for mass-produced cheap

transistors. Also Finland Futures Research Centre at the University of Turku completed its multi-volume report on the future of the forest

cluster in Finland. The report was written at the suggestion of FIF, and

was received enthusiastically by the forest cluster.

Turku Touring belongs to the Tourism and Experience cluster and

participates in two programmes that develop culture tourism. The

Culture Chain programme is preparing a user-centered national Culture DQN quality programme for culture tourism and a networked product

development model for the tourism service providers. Cultural Tourism 2011 programme, on the other hand, is a joint programme between the

cities of Turku and Tallinn, where practical tools are developed to create

a comprehensive experience for tourists. In addition, the Tourism and

Experience Management Centre of Expertise completed the Experience Labs programme, where tourists’ experiences were collected and used

as the basis of product development. Turku Touring and Turku Science

Park Ltd coordinated the programme nationwide.

The Southwest Finland Centre of Expertise is the Turku branch of Finland’s national Centre of Expertise Cluster Programme. The Centre of Expertise is managed by Turku Science Park Ltd, which is responsible for the regional implementation of the national centre of expertise programme. For many years now, the Southwest Finland Centre of Expertise has been the primary organisation for fostering a productive environment for innovation in the City of Turku and the region.

19

International operations

There were less international contacts in 2009 than in the previous year.

The emphasis of international activities was in Slovakia. The Ministry of

Education of the Slovak Republic and Turku Science Park Ltd arranged

three official visits. A Slovakian delegation visited Turku in February,

which resulted in two consultation meetings where the officials of the

Slovakian Ministry of Education were given training on the development

of innovation systems.

Turku Science Park Ltd. also stayed in touch with the International Association of Science Parks (IASP) and participated in some of

its events. It is also worth noting that in 2009, Turku Science Park Ltd

initiated discussions on cooperation with the world’s largest science

park, the Dutch Zernike Group.

For more information, please contact: Turku Science Park Ltd /

Centre of Expertise and International Operations, Vice President N.

Tapani Saarinen, tel. +358 400 525 308

20

It is easy for people to describe their subjective experiences with many adjectives, but it is much harder to record those experiences and turn them into objective information. The Tourism and Experience Management Cluster of Expertise took the challenge and initiated a programme called Experience Labs, where experiences collected from tourists are used as raw data in product development in tourism.

Experience Labs uses the the living lab methods to create a product

development laboratory for tourism that can be used in everyday

environment.

The living lab concept collects ideas directly from users and uses them

to guide product development. The users’ experiences are used to

design products that are as customer-oriented as possible.

- We believe that a product tailored to the users’ needs will be more

successful in the market, says Satu Kantola, Project Manager at Turku

Science Park Ltd.

CASE: Experience Labs probes the tourists’ minds

While the programme has been coordinated nationally by Turku Science

Park Ltd and Tourism and Experience Management Centre of Expertise

of Southwest Finland, the entire Tourism and Experience Management

Cluster of Expertise has participated in its implementation. Centres of

Expertise of Southwestern Finland, Uusimaa, Lapland, Jyväskylä Region

and Savonlinna each had their own area of responsibility in the project.

At Uusimaa, the task was to define who are the target groups and how

they can be reached (customer profiling and customer paths). The staff

at Jyväskylä Centre pondered how to obtain the needed information from

the target groups (sensible information gathering methods). The Lapland

Centre investigated the limits governing the use and dissemination of

information collected (intellectual property rights issues). In Southwest

Finland, the employees thought about the ways how the collected

information can be utilised in the development of products and services.

The Savonlinna Centre developed a Web-based communications

platform for storing the information and discussing about it (pilot project

for a social media application).

The purpose of the programme is that after all this development,

organisations operating in tourism would have at their disposal a

“product development lab” – all necessary information and tools needed

for developing any kind of tourism product anywhere in Finland.

Experience Labs offers something that the tourism companies have

never before had: reliable and up-to-date information on what the users

think about their experience. This opens up new possibilities in product

development. Even the information gathered during the project so far

has already given important insight on the wishes and hopes of tourists.

- A notable point is that individuality is important for tourists. Tourists do

not want to be treated like an anonymous mass of people. A small thing

can make a big impression. People with children hope that their children

are taken into account, for example by simply talking to them. People

are also very pleased if they are greeted with their native language,

says Kantola.

CENTRE Of ExPERTiSE

21

Researchers Marko Ahvenainen and Olli Hietanen from the Finland

Futures Research Centre at the University of Turku and the grand old

man of graphic industry Heikki Huhtanen state in their multi-volume

report that the emphasis of research and development must be moved

from the traditional linear development of bulk products and production

processes to products and services that have a high added value.

The three researchers want to make it loud and clear: the survival of our

forest cluster depends on the extension of product ranges and on the

non-linear development of entirely new business sectors.

The report outlines a future where the borderlines of forest, welfare,

communications, and ICT clusters have become blurred. The clusters

have become networked and, as a consequence, new innovations arise

at the interfaces. Ahvenainen, Hietanen and Huhtanen are not holding

back, but instead let their imaginations run wild when visualizing these

future innovations on products and services.

A report on the future of the Finnish forest industry, written at the initiative of Southwest Finland’s Forest Industry Future Centre of Expertise (FIF), challenges the Finnish forest cluster to climb over the mountains of paper and pulp into a world of sustainable development.

CASE: A survival guide forthe paper and pulp addicted

Emphasis on packaging and small and medium enterprises

The report notes that as far as materials and packages are concerned, the

future is already here - an observation that needs immediate attention.

It is packaging where the forest cluster, printing and communications

most naturally come together. Globalisation and e-commerce have

increased the importance of logistics as a supplementary cluster, which

is why Ahvenainen, Hietanen and Huhtanen predict that the first smart

materials and products produced by the forest cluster will be used in

the packaging industry. There will be a demand for smart packaging

that can detect spoiled goods or monitor transport. The report lists a

series of actions that Turku Science Park Ltd - with its special emphasis

on materials research - and the Southwest Finland Centre of Expertise

should take to keep Turku at the forefront of this development.

Ahvenainen, Hietanen and Huhtanen also criticise the Finnish system

of innovations which in their opinion concentrates too much on

existing products. We should favour customer-oriented development

programmes and boldly start creating new products and services.

Instead of serving the needs of large corporations, Ahvenainen, Hietanen

and Huhtanen crave for an innovation system that would offer small

and medium enterprises more funding for R&D. Small and medium

enterprises are fast, flexible and open to new ideas. They are a key

factor in the non-linear innovation process, since the commercialisation

of ideas starts out in small volumes. We need new structures and new

kinds of information.

”The new tools might not be suitable for the current industry. A broken

sword is forged anew in smaller smithies. Over hotter, more passionate

coals.”

N. Tapani Saarinen in his preface to the report “Älykkäänä kotona

pitempään” (“Stay at home longer and smarter”).

22

Business development

Nine companies reached the end of their incubator phase in 2009. 43

new business ideas were evaluated as candidates for the business

incubator; two thirds of them were admitted to further development

which will prepare the ideas and companies for the actual business

incubator phase. Five new companies started in the business incubator:

three ICT companies and two Life Sciences companies. The incubator

consisted of 27 startup companies in 2009. They generated a combined

turnover of over 4.5 million euros and employed over 80 people.

Typical goals in the incubator phase are securing funding, succeeding in

product development and reaching the markets. In 2009, the recession

made the business environment challenging by e.g. making

The mission of Turku Science Park Ltd’s business development is to develop growth companies that are based on expertise and technology. The services include an evaluation for new business ideas, a pre-incubator for the preparation of business operations and the actual incubator service for the startup period of a company. New services introduced in 2009 were growth company services for already existing companies. In addition, two incubator units, Bio-incubator and Business Center DIO, offer premises and reception services.

it more difficult to obtain funding. Nevertheless, 1.1 million euros of

external funding were received, of which about 0.5 million euros was

external equity exposures to four companies.

Cooperation with the universities in Turku and the Turku University of

Applied Sciences continued with the TULI projects that search and

refine business ideas that stem from scientific research. Among our

services were activation events and seminars as well as evaluation

and development services for business ideas. One new research-based

company was started in the incubator in 2009.

In October 2009, the Finnish Science Park Association launched its

SME National Growth Programme. Its services are implemented in

Southwest Finland by Turku Science Park Ltd. The programme evaluates

the growth potential of companies, creates a development programme

for achieving the growth and provides financing for the planned

development actions. Seven companies participate in the programme.

Turku Science Park Ltd’s Business Development operates in a networked

way, its most important cooperation partners being other providers of

expert services, public and private financiers such as venture capital

investors, other science parks, universities and public business service

providers.

In 2009 we were also the regional coordinator of the Venture Cup

business plan competition and participated in the arrangement of Boost it Up business idea competition. The most important public financier of

the business incubator was Turku Area Development Centre.

For more information, please contact: Turku Science Park Ltd / Business

Development, Director Olli Mankonen, tel. +358 400 921 937.

BUSiNESS dEvELOPmENT

23

The user interface technology supplier IT Mill Ltd. has sailed under a lucky star in recent years. CEO Joonas Lehtinen says the boom started in 2006 when the key people at IT Mill mustered up their courage and started to market their technology internationally.

There has been no stopping of IT Mill Ltd. of late. IT Mill, established in Turku Science Park Ltd’s business incubator a decade ago, produces user interface technology and services for creating browser-based software, and during the last couple of years the company has set a record which is tough to beat.

The company’s turnover has increased by a whopping 50% a year since 2007, which triggered Deloitte to include IT Mill on its list of Top 50 Fastest Growing Finnish High-Tech Companies in 2009. In September 2008, IT Mill announced that Michael ”Monty” Widenius, the IT guru who earned his fortunes by selling MySQL, will invest in IT Mill and begin to develop its open source business. In April 2009, Turku Chamber of Commerce awarded IT Mill the ICT Achievement of 2009 prize. And the latest merit is from February 2010, when the Great Place to Work institute listed IT Mill among the Top Ten Finnish Workplaces in the series under 50 employees.

Obviously, then, IT Mill is on the fast track, and that is the way the company CEO Joonas Lehtinen wants it. Lehtinen recalls, that IT Mill did not get anywhere by taking it slow. The company launched its first

CASE: iT mill Ltd. has the courage to succeed

open source product Millstone, currently known as Vaadin, already in 2002, but the results left a lot to be desired.

- We did not have the money to achieve our growth potential. And we avoided risks. We should have been bolder as entrepreneurs. In 2006 we received external capital and started taking more risks. In 2007 we put the pedal to the metal, reminisces Lehtinen.

Now IT Mill is a growth company with a turnover of two million euros and 39 employees.

The incubator offered security

After flooring the pedal IT Mill has gone far, but back in 2000 it was a budding company that was learning the ropes of business life at the Turku Science Park Ltd’s business incubator. Therefore, Lehtinen is just the right person to evaluate where IT Mill would be without Turku Science Park’s business development services. Would the company even exist?

Lehtinen replies that in the early 2000s he was so enthusiastic about becoming an entrepreneur that IT Mill Ltd surely would have been established even without Turku Science Park Ltd. However, he believes that without the incubator phase, IT Mill would have experienced a much rougher start.

- The threshold to start a technology company was lowered by having someone solve the everyday matters for us. I am sure we would have found solutions to these questions ourselves, too, but that would have taken more time, which would have been better spent in concentrating in key issues, ponders Lehtinen.

Lehtinen thinks the sparring in the incubator phase is necessary for a beginning entrepreneur.

- It is good to have your plans evaluated by an outside person. An entrepreneur must be able to review his/her plans critically, and sparring forces you to do it, says Lehtinen.

Joonas Lehtinen, IT Mill Oy

24

The global recession killed many Finnish companies, but new life is already emerging in the ruins. SXG Finland Ltd was born when its founders, who had lost their jobs due to recession, decided to take matters into their own hands.The company currently operates in Turku Science Park’s business incubator.

When the Oulu-based technology company Elektrobit announced the

closure of its Turku unit in October 2009, the head of the unit, Hannu Ylinen, could have stayed at home claiming unemployment benefit.

Instead, he invited some of his colleagues for a discussion. Together

they arrived at the conclusion that there must be somebody somewhere

who could use their expertise.

- We all have over 15 years of expertise in the mobile phone business at

Elektrobit and Ericsson, says Ylinen.

This gave birth to the idea of establishing SXG Finland Ltd (SXG = System Expert Group). The company’s business plan was drawn up

by Ylinen and his colleagues, together with Olli Mankonen, who is the

director of Turku Science Park Ltd’s business development. SXG would

be a consulting company that would offer mobile network suppliers and

operators expert services in e.g. systems design, management of large

projects and offshore coordination. The company’s customer acquisition

could start for example in China.

CASE: SxG finland Ltd was born from the recession

- There are many new companies in the field in China, but they lack our

15 years of experience, so that is where we decided to start. When we

received a positive signal from China in mid-September, we submitted

SXG to the trade register, says Ylinen.

Science Park gave us the crucial nudge

Now, six months later, the concept of SXG has become a reality. The

company is currently operating in DIO Business Center and has already

consulted its first customers. In February, SXG found a partner for

offshore activities at the Mobile World Congress in Barcelona.

If everything goes according to CEO Ylinen’s plans, five years from now

SXG will employ 15–20 experts who serve a global customer base.

- And at some point we will launch a product of our own. We already

have some ideas, but we must strengthen our financial position before

embarking on product development. We still have time to look for the

killer idea. Coffee breaks are a great opportunity for brainstorming,

reveals Ylinen.

Ylinen praises the assistance the SXG received as it took its first steps

under the wings of Turku Science Park’s business incubator. In addition

to business premises, Science Park provided valuable information on

where to obtain support. In SXG’s case, for example, the Foundation for Finnish Inventions gave financial support for the creation of the

company’s business plan.

Even more important in Ylinen’s view is the psychological support that

the Science Park business developers provided. Founding a company

is a tough decision to make, and Ylinen confesses that it took him six

months before he dared to do it.

- You can always make plans, but registering the company in the Trade

Register felt intimidating, since after that there is no turning back. It was

important to hear a business developer’s realistic opinion on whether

our business plan has a chance to succeed. It nudged us across the

threshold. It made us feel that hey, this could actually work, praises

Ylinen.

BUSiNESS dEvELOPmENT

25

Biocelex LtdBiocelex Ltd was founded in July 2007 and began operating on September 1st 2007. At the end of 2009, the shareholders were Turku Science Park Ltd (59%), Karolinska Institutet Holding AB (26%), Turku District Co-operative Bank (10%) and company management (5%).

During 2009, Biocelex Ltd concentrated on growth. The company’s

core business is the search of innovations in Finland, sales of business

development services and coordination of the Tekes Pharma programme

that will last for the next two years. The company had three employees

at the end of fiscal year 2009.

Development of innovations

Development of innovations consists of the search for emerging Life

Science ideas and innovations in Southwestern Finland and the entire

country, preliminary evaluation of their commercial potential and the

presentation of the innovations to the Karolinska evaluation process for

decisions.

Biocelex Ltd follows the model of innovation development created by

Karolinska Institutet Innovations AB. The model has been modified

to fit the Finnish Life Science sector and it has proven effective when

applied to potential innovations.

Biocelex Ltd pre-evaluated and presented its Swedish partners

(Karolinska Institutet Innovations AB and Karolinska Development AB) several Finnish Life Science innovations as potential targets for

investments.

Business development services

Business development services include strategic planning,

productification, internationalisation and the funding process. Biocelex

Ltd sells related business development services mainly to Finnish

organisations in the Life Sciences field. Potential customers include

startup companies, growing companies and institutions and even large,

established organisations.

For more information, please contact: Biocelex Ltd, CEO Kai Lahtonen,

tel. +358 50 689 48

BiOCELEx LTd

26

COmmUNiCATiONS ANd mARkETiNG

The Communication and Marketing department of Turku Science Park Ltd

plans, consults, coordinates and implements marketing communication

services and evaluates the effectiveness of communications. The primary

means are community-wide media relations, Internet communication,

sales and marketing materials, centralised building of the TScP image,

brand management, cluster-based targeted marketing, events and other

activities that strengthen the community of local organisations. The

core services consist of TScP communications and cluster marketing

(BioTurku, ICT Turku), both of which support Turku Science Park’s

regional communications and marketing.

Media relations and articles

Last year, the communications department published 125 news

articles and kept TScP’s media visibility as one of the highest among

Finnish science parks. The local companies were offered language

and distribution services for press releases. The communications

department produced articles for international Life Science publications

as well as stories and features about Turku Science Park for different

kinds of printed materials published by partners.

Communications and marketingThe strategic task of Turku Science Park Ltd’s Communications and Marketing Department is to assist in managing the company and in achieving its goals. Integrated communications and marketing builds the community brand and strives to make the clusters (BioTurku® and ICT Turku) and the Science Park area more appealing nationally and internationally. A unified Turku Science Park (TScP) brand that was adopted as a part of the new operating model in the autumn of 2007 is one of the factors that attract companies to locate their operations in the TScP.

For the second year in a row, the department published a monthly

column titled on a “Science Park Bench” in the business supplement

of the local newspaper Turun Sanomat. The column dealt with the

competitive ability of the TScP area, the Finnish university reform and

TScP’s premises. A more relaxed viewpoint to the premises and Science

Park was presented in the Amish event on April 1st which was carried

out in social media and in cooperation with the editorial staff of Turun

Sanomat.

TScP’s publications and communications materials

A 36-page annual report was published in the spring and was mailed

with a brochure marketing the area premises to 1,500 regional and

national technology organizations. The annual report in English was also

distributed widely.

Turku Science Park website was developed by adding content produced

in-house and by setting up completely new pages for the premises. The

site received approximately 7,000 hits a month. Also, a new “Person of

the month” section, which introduces a person working in Turku Science

Park in the field of research or business, was launched.

The electronic publication for stakeholders, eSpark, was published 11

times, supplemented by the online Spark web magazine. In addition,

Turku Science Park’s Info at the lobby of the BioCity building served all

visitors by giving them guidance and handing out publications about the

Science Park.

Visitors and cooperation with Invest in Finland

In 2009, approximately 300 people visited Turku Science Park, half of

whom were from abroad. We presented them our company as well as

the TScP concept, and, of course, the premises for those who were

interested in locating their company in the Science Park area. Among

the interested organisations were foreign companies from e.g. India

and Russia. Visitors included journalist delegations too.

The Turku Science Park area has been marketed as an attractive

location for companies, the primary selling point being the expertise in

For more information, please contact: Turku Science Park Ltd, Communications and Marketing Director, Katja Wallenlind, tel. +358 50 5774 807

27

cooperation between companies and universities. In addition to our own

marketing, especially BioTurku®, we have collected information about

the companies in the area for various purposes requested by the Invest in Finland organisation. The City of Turku approved its Competence and Business Strategy at the end of the year. The strategy places the

responsibility for attracting foreign investments to Turku Science Park

Ltd.

Arranging events and fostering the community spirit

The Communication and Marketing Department, together with its

business partners, continued to arrange the monthly SPARKling (Science PARK) Wednesday events aimed at business and university

staff working in r&d as well as at companies taking their first steps

at the Science Park. The themes revolved around intellectual property

rights and marketing communications, which are strategically crucial

for any organisation. The event networks people from various fields and

strengthens the Science Park identity.

The Communication and Marketing Department negotiated and

managed the Spark benefits offered to TScP tenants. For example,

a travel agency, an airline, and some hotel and conference service

providers give discounts which are presented in Spark Benefits events

and also otherwise communicated to businesses and communities.

Turku Science Park Ltd wants to help its new tenants to feel like a part

of the community. We tell them about the services in the area, and the

general development projects and strive to give media visibility to the

companies who have located themselves in the Science Park.

Two events were held for our partners in 2009 - one was associated

with the Tall Ships’ Race hosted by Turku in July and the other was the

traditional “Independent Finland – Freedom to Innovate” event a day

before Independence Day in December. In total, the events attracted

nearly 300 visitors.

Social media consists of content, communities and Web 2.0. The content must be socially produced or at least shared.

The most famous social media applications are blogs and especially Facebook, which has over 300 million users. Other

renowned social media sites are Youtube, Twitter, Wikipedia, various discussion forums, IRC-Galleria and Habbo Hotel.

Social media is on everyone’s lips today. It represents a change in communications channels and responds to the basic

human (and corporate) need to get attention. At its best, social media fosters creative dialogue and is a powerful tool for

engaging partners and customers. Turku Science Park Ltd teamed up with the local newspaper Turun Sanomat and set up

an April Fool’s joke in social media. The result was a surprise in the middle of an ordinary working day. In spite of rumours,

the carrot plantations of American Amishes have not yet been planted, but the April Fool’s joke made people smile and

effectively engaged Turku Science Park Ltd’s partners, too.

Projects, companies, phenomena and people in the field of expertise and

science rarely make big headlines. Startup companies are busy starting

up their operations and researchers are occupied with their work. Both

feel that communicating is cumbersome and less important. This is

not surprising, considering the fact that media organisations have less

and less time and resources to familiarise themselves with complex

disciplines and trends. Turku Science Park Ltd’s Communications and

Marketing Department wants to help its partners by popularising science

and publishing stories about the everyday life of startup companies.

Our job is not easy either, but rewarding and important it is: we have

the privilege of being at the core of Finnish competitiveness. And

we have the added bonus of interacting with smart people.

28

COmmUNiCATiONS ANd mARkETiNG

The April Fool’s joke consisted of the arrival of anti-technological

American Amishes who were looking for land for their new carrot plot,

and ended up as tenants in the Turku Bio Valley. Self-ironically, the target

was the Focu building, owned by Turku Science Park and originally

constructed as a drug factory.

At the end of March, we uploaded amateurish video clips to Youtube where Amishes in their horse wagon rode past the Turku Castle and

ended up in Turku Science Park, asking for directions to Turku Bio Valley.

The Amish handed out carrots and leaflets that advertised the website

www.porkkanaa.com.

When the partners of Turku Science Park Ltd received the tailored

messages and video links, they were delighted and developed the

story further. One of the CEOs felt pity for the newcomers. After all, the

Science Park hosts the Machine Technology Centre, which must be

“hell on Earth for the Amish.”

On April 1st, the newspaper Turun Sanomat ran a story about the

members of a religious sect who had arrived in Turku Bio Valley in

their 19th century clothes and wanted to establish a carrot cultivation

business in the Focu building. The CEO of Turku Science Park Ltd had

nothing against it as long as the new tenants pay their bills on time. The

story mentioned that the Amish will present their activity on the morning

of April 1st in front of the Pharmacy Museum, and some curious people

did show up. At least some of them did not realise it was a joke, since

a lively conversion in English started up with the Amish concerning e.g.

the benefits of locally grown food.

Case: April fool’s – the Amish as real estate marketers Turku Science Park’s promise – the catalyst for innovative growth - does not allow the Communications and Marketing Department to rest on their laurels. The number of channels and the amount of communication keep on growing while the media is placing more and more emphasis on entertainment. This means that we must work harder to ensure that our targeted communication stays interesting. Social media is a hot topic, but it does not feel natural for us to try to collect a large number of fans in a social media site. While we pondered about these things, the Amish stepped in to help.

Baskets of carrots were placed at the lobbies of buildings in the Turku

Science Park area, together with a note in which the carrot cultivation

business was described in broken Finnish and the reader was directed

to www.porkkanaa.com for more information. The site and next day’s

Turun Sanomat revealed the plot: Turku Science Park offers surprising

possibilities. Even though the foreign visitors did not stay, the Science

Park contains premises for all purposes and lines of business. The Amish

were harnessed as marketers of business premises in cooperation with

the advertising agency ID BBN. The actors were from Turun Nuori Teatteri and the horse came from Urjala.

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• Nordic id expands its operations into Russia (26 jan 2009)

• Lingsoft becomes microsoft Gold Certified Partner (3 feb 2009)

• BioTie started clinical trials on arthritis patients (23 feb 2009)

• Companies in Turku open connections to hong kong (5 mar 2009)

• Abacus diagnostica receives venture capital, expands operations (23 mar 2009)

• karolinska development invests in EvoStem (7 Apr 2009)

• iT mill Ltd. wins the iCT Achievement 2009 prize (24 Apr 2009)

• 2009 started well for hyTest (19 may 2009)

• BioCis Pharma starts patient trials of a new cancer drug (26 may 2009)

• innomedica offers a new service product for commercialisation (4 jun 2009)

• knowledge of cancer cell movement offers new possibilities for drug development (30 jun 2009)

• Arcdia ready for extensive swine flu screening (12 Aug 2009)

• world’s top cancer researchers meet at Turku BioCity (19 Aug 2009)

• hormos medical applies for a sales permit for its drug innovation (10 Sep 2009)

• medbase signs an important international agreement (11 Sep 2009)

• GenoSyst’s project among the four best Eurostars programmes (17 Sep 2009)

• Orion adopts delSiTech’s drug dosing technology (7 Oct 2009)

• The new TCBC research centre starts operations (30 Oct 2009)

• Strong growth in finnish drug exports (16 Nov 2009)

• BCB medical obtains funding from Tekes (20 Nov 2009)

• Southwest finland Centre of Expertise about to get the funding requested (4 dec 2009)

• Turku-based innovations successful in venture Cup (17 dec 2009)

Turku Science Park in the headlines in 2009

Social media sites were posted videos showing a beautiful horse pulling a wagonful of

Amishes. The newspaper Turun Sanomat reported that the Amish sect, known for its anti-

technology attitude, has settled in the Turku Bio Valley with hopes of establishing a carrot

business.

On the morning of April 1st, the Amish handed out product samples in front of the Pharmacy

Museum. Conversations in English took place, concerning for example the benefits of locally-

grown food.

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ElectroCityThe old Silo industrial building was renovated and expanded as premises for high tech companies.

Year completed: 1990Floor area: 16,000 m2

Floors: 7Address: Tykistökatu 4, FI-20520 Turku, FINLANDRenting of premises and further information: Bo Sangder, +358-400-527-118

PREmiSES

Turku Science Park is one of the first and largest science parks in Finland. The concentration of science and technology companies stretches from the university hill to the Bio Valley at Lauste. This strip-like area of 5 square kilometres is located by the Turku–Helsinki motorway and railway and consists of over a dozen technology buildings with over 250,000 m² of premises for businesses and research communities in all stages of development and lines of business.

The excellent universities at the Science Park are located close to each other and Turku Science Park Ltd’s

business development services and incubators offer a solid base for high tech companies in the startup phase. This

sufficiently large but compact concentration of science and business forms an urban, internationally competitive

whole.

Premises for innovative growth

BioCityWhen BioCity was completed in the early 1990s, it was Finland’s first modern biotech centre.

Year completed: 1992Floor area: 37,000 m2

Floors: 7Address: Tykistökatu 6, FI-20520 Turku, FINLANDRenting of premises and further information: Bo Sangder, +358-400-527-118

DataCityTurku Science Park took its first steps with the construction of DataCity.

Year completed: 1989Floor area: 46,000 m2

Floors: 7Address: Lemminkäisenkatu 14-18, FI-20520 Turku, FINLANDRenting of premises and further information: Bo Sangder, +358-400-527-118

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EuroCity The businesses in EuroCity operate in many different fields.The six floors of the building have now been joined with hallways to ElectroCity and the buildings themselves are joined by a glass-roofed lobby that houses a lunch restaurant.

Year completed: 1999Floor area: 21,000 m2 Floors: 6 Address: Joukahaisenkatu 1, FI-20520 Turku, FINLANDRenting of premises and further information: Bo Sangder, +358-400-527-118

Kiinteistö Oy Focu Located in the Turku Bio Valley, the Focu was constructed as a drug factory with high-quality laboratory, storage and office premises.

Year completed: 2002Floor area: 9,436 m², with technical premises added: 13,600 m²Address: Biolinja, FI-20750 Turku, FINLANDRenting of premises and further information:Rikumatti Levomäki, +358-2-880-3100

PharmaCityThe PharmaCity building offers modern premises designed especially for the needs of pharmaceutical and Life Sciences industry.

Year completed: 2001Floor area: 21,000 m2

Floors: 7Address: Itäinen Pitkäkatu 4, FI-20520 Turku, FINLANDRenting of premises and further information: Bo Sangder, +358-400-527-118 or Rikumatti Levomäki, +358-2-880-3100

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Chairperson of the Board Tom von Weymarn:

Turku Science Park Ltd’s Board of Directors consists of Finnish top-

class business managers with international experience. The board has

considerable experience and expertise in the Science Park’s business

areas and strives to keep a working balance between the main

stakeholders – universities and businesses – and representatives of the

City of Turku.

An efficient management system, open communication and accurate

reporting are central elements in Science Park’s corporate governance.

A central theme in the Board’s activities has been to combine expertise

in various fields to create an even more effective Board and thus

strengthen the company’s corporate governance.

Activities of the Board

ACTiviTiES Of ThE BOARd

Turku Science Park Ltd’s Board of Directors (since 5 September 2005)

Chairpersons of the Board:

Tom von Weymarn, Chairperson of the Board, also a Chairperson of the Board at Sibelius-

Academy and Lännen Tehtaat Plc.

Tero Hirvilammi, Vice Chairperson of the Board, former Deputy Mayor of Turku responsible

for the city’s competence and business development affairs

Members of the Board:

Pauliina de Anna, Member of Turku City Council

Rabbe Klemets, Oy L-S Link Ab, Chairperson of the Board at Klemets Management Oy

Seppo Lehtinen, Vice Chairperson of the Turku City Council

Björn Mattsson, vuorineuvos (Finnish honorary title), Chairperson of the Board at

Nordkalk Corporation.

Aleksi Randell, Chairperson of Turku City Council

Matti K. Viljanen, professor emeritus, former Vice Rector at University of Turku

responsible for the university’s research activities

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income statement and balance sheet 2009

iNCOmE STATEmENT ANd BALANCE ShEET 2009

INCOME STATEMENT 2008 INCOME STATEMENT 2009

turnover 8,769,780.83 turnover 8,122,856.01

materials and services -1,630,347.44 materials and services -1,347,120.02

personnel expenses -2,711,552.85 personnel expenses -2,661,476.03

depreciation and amortisation -1,127,563.41 depreciation and amortisation -1,027,805.85

other expenses -4,103,293.77 other expenses -4,049,500.56

operating loss -902,191.11 operating loss -847,941.38

financial income and expenses -430,940.83 financial income and expenses -449,223.13

net result -1,333,131.94 net result -1,297,164.51

BALANCE SHEET BALANCE SHEET

Assets: Assets:

fixed and other long-term assets 28,615,707.18 fixed and other long-term assets 28,067,113.74

inventories and short-term assets 10,779,558.48 inventories and short-term assets 7,920,348.48

total assets 39,395,265.66 total assets 35,987,462.22

Liabilities Liabilities

equity 19,993,616.34 equity 18,696,451.83

liabilities 19,401,649.32 liabilities 17,291,010.39

total liabilities 39,395,265.66 total liabilities 35,987,462.22

Personnel 43 Personnel 42

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Turku Science Park – a catalyst for innovative growth

• Two universities that conduct scientific research: University of Turku and Åbo Akademi University

• Turku University of Applied Sciences, Diaconia University of Applied Sciences

• Turku University Hospital TYKS

• Main lines of business: biotechnology and applied ICT

• 17,500 employees

• 30,500 students

• 400 professors

• over 300 companies and organisations

• over 250,000 m2 of completed premises in five square kilometres

• Over a dozen technology buildings by the Helsinki motorway, right next to Kupittaa railway station, a walking distance from the city centre

• Less than 30 minutes drive to an airport with international connections

CATALyST fOR iNNOvATivE GROwTh

University of Turku and Turku School of

Economics merged on January 1 2010.

The new university has nearly

21,000 students and employs over

3,000 people. As the multidisciplinary

activity at the University of Turku joins

forces with with business expertise,

science and business in the city get a

powerful boost.