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Trusted Steel Inspired Solutions
Address to the Securities Institute of AustraliaKirby Adams, MD and CEOBHP Steel LimitedMay 2003
Originally issued by BHP Steel. On 17 November 2003 BHP Steel became BlueScope Steel Limited.
Page 2
BHP Steel Limited
Page 3
Strategy – Organic Growth Underway
ThailandCold Rolling
Metal Coating +25ktPainting +15kt
MalaysiaMetal CoatingPainting +30kt
IndonesiaMetal CoatingPainting +25kt
Western PortHot RollingCold Rolling
MC (3 lines) +20kt / +40ktPainting (2 lines) +23kt
BrisbanePainting +15kt Port Kembla / Springhill
Raw Steel +100ktHot Rolling
PlateCold Rolling
Tinplate/BlackplateMC (3 lines) +60kt / +30ktPL (2 lines) +5kt / +77kt
New ZealandIronsand Mining
Raw SteelHot RollingCold Rolling
Metal Coating +20ktPainting
North Star BHP Steel JVHot Rolling +120kt
Castrip JV
Australia7 Service Centres
17 Roll Forming Sites (WA, Vic, Cairns)
Asia / Pacific21 Roll Forming Sites
+2 China
Focus on organic growth implemented and approved
Page 4
BHP Steel Limited
Page 5
New Trademarked Colours For COLORBOND® steel
Page 6
Business Results – 6 Months to 31 December 2002 vs. 2001
Our business is now larger and stronger
6.5%toFrom 18.2%Gearing$352mto52%Debt reduced15.7%--ROIC100% FFto0/40% FrankingDividend30.6¢--EPS$343mto+82%Net Cash Flow13%toFrom 4%EBIT Margin$332mto+250%EBIT$464mto+110%EBITDA$2,590mto+13%Revenue3,348mtto+18%Despatches (external)
Page 7
Best-Ever Safety performance
14
3335
29
16
8
4.83.7 4 3.4 2.7
1.6
0
5
10
15
20
25
30
35
40
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003-9M
Lost Time Injury Frequency Rate (LTIFR)
LTI p
er M
ill io n
Ho u
rs W
o rk e
d
Strong Operating
Track Record
Strong Operating
Track Record
Average LTIFR in NSW manufacturing sector (2001)
Includes contractors from 1996
Page 8
BHP Steel Limited
Page 9
Geographic and Product Diversity – First Half 2002/03
Geographicand Product
Diversity
Geographicand Product
DiversityExternal despatches in all segments
Geographic Breakdown of Domestic/Export Sales
(Tonnes)Global Sales by Revenue(1)
(1) Includes North Star BHP Steel
USA (NS BHPS) 13%
Total Export 36%
NZ 4%
Asia 3%
Australia 44%
Slab 9%
Hot Rolled Coil26%
CRC & Plate9%
Coated, Tin, Painted & Roll Formed 56%Americas
13%
Europe/Africa/Other 6%
Asia 17%
Page 10
Costs Down and Productivity Up
• BHP Steel is one of the 10 lowest cost Hot Rolled Coil producers in the world with global scale. Improvements continue to retain this position.
• Productivity improvements across our business
Productivity GrowthLow Cost Producer
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
1999 2000 2001 2002 2003-1H(A)(*)01002003004005006007008009001,0001,1001,2001,3001,400
Employees (Port Kembla Steelworks) Productivity (Tonnes per person per year)
$A/to
nne
Conventional Production Compact Strip Production USA Integrateds USA Compact Strip Production
BHP Steel Port Kembla1997 - 2001 range
Source: D. Barnett and BHP Steel
Page 11
Value Added Branded Products
• Range of zinc/aluminium-alloy coated steel products
• Largest Zincalume® producer in the world
• Range of prepaintedproducts used in building and construction
• Registered BHP Steel trade mark in over 50 countries
• Global leader in roll forming of steel
• Unrivalled footprint throughout Australasia, Asia and the Pacific
Page 12
Strategy - Asia – Core Growth Region
Asian Financial Performance (EBIT)
-10
10
30
50
70
1999 2000 2001 2002 2002-1H 2003-1H
A$
Mill
ions 36
47
• Growing revenue and profits continue• Unique Asian footprint with multiple growth opportunities
– Innovative - new products and solutions– Capacity growth
Growth Opportunities
in Asia
Growth Opportunities
in Asia
[Insert Picture]
Page 13
Page 14
MalaysiaMetal Coating 150kt
Painting 90kt
IndonesiaMetal Coating 100kt
Painting 30kt
Western PortHot Rolling 1.43mtCold Rolling 1mt
Metal Coating (3 lines) 830ktPainting (2 lines) 330kt
BrisbanePainting 85kt
New ZealandIronsand MiningRaw Steel 625ktHot Rolling 750ktCold Rolling 360kt
Metal Coating 210ktPainting 60kt
North Star BHP Steel JVHot Rolling 1.62mt
Castrip JV
Unique Production and Marketing Footprint
ThailandCold Rolling 300kt
Metal Coating 175ktPainting 90kt
Port Kembla / SpringhillRaw Steel 5.1mtHot Rolling 2.4mt
Plate 310ktCold Rolling 930kt
Tinplate/Blackplate 450ktMetal Coating (3 lines) 750kt
Painting (2 lines) 180kt
Asia / Pacific23 Roll Forming Sites
Australia7 Service Centres
17 Roll Forming Sites
Page 15
China has enormous potential to further grow steel consumption
Steel Consumption and GDP/Capita
0100200300400500600700800900
100011001200
0 10000 20000 30000 40000
GDP/capital (constant 1995$US)
Usa
ge k
g/ca
pita
Taiwan
China
Korea
Japan
Source: IISI, World Bank, uses crude steel basis
Page 16
BHP Steel Limited
Page 17
Share Price Performance Since Listing
70
80
90
100
110
120
13015
-Jul
11-A
ug
7-S
ep
4-O
ct
31-O
ct
27-N
ov
24-D
ec
20-J
an
16-F
eb
15-M
ar
11-A
pr
8-M
ay
Bas
e =
100
BSL ASX 100
BSL
ASX 100
Page 18
Market capitalisation @ 9/5/03 #46 / ASX 100Source: ABN Amro
Yield Above 6% (Fully Franked)
First Half Profitability #16 / Australasian Top 500Source: BRW magazine
Gearing @ 31/12/02 6.5 %
BHP Steel Investment Fundamentals
Page 19
BHP Steel Limited
Page 20
BHP Steel … You have made the right choiceBHP Steel … You have made the right choice
Trusted Steel Inspired Solutions
Address to the Securities Institute of AustraliaKirby Adams, MD and CEOBHP Steel LimitedMay 2003
Originally issued by BHP Steel. On 17 November 2003 BHP Steel became BlueScope Steel Limited.