Trusted news

from the world’s

best journalists

Reach and Editorial presence across the Globe

MSN & Microsoft News

Microsoft News is a publishing platform that delivers news from the worlds most popular and trusted journalists, across a

variety of Microsoft and partner web and mobile experiences.

WHAT MAKES MICROSOFT NEWS UNIQUE

PREMIUM

CONTENT

EDITORIALLY

CURATED

BRAND SAFE

EXPERIENCES

The best quality content in

English and Hindi from

leading publishers in India

and around the world

Instead of algorithms we

have specialised journalists

who curate top stories

throughout the day.

We curate content

globally, using editors with

local expertise

Diversity, in our newsroom

is a key ingredient of the

Microsoft News

experience. We make every

possible effort to deliver

content that is brand safe,

family safe, diverse,

credible and well-rounded

Microsoft News is the flywheel

within Windows10 ecosystem

that drives engagement through

our content on Lockscreen and

apps across screens . We also offer

rich content experiences on iOS

and Android devices

TRUSTED NEWS FROM THE WORLD’S BEST JOURNALISTS

DEEPLY INTEGRATED WITH

WINDOWS & OTHER PLATFORMS

We work with PREMIUM PUBLISHERS in India and around the world – like The Times of India, The Hindustan Times, NDTV, The Indian

Express, India Today, Cricinfo, Dainik Bhaskar, Dainik Jagran, The New York Times, The Washington Post, The Guardian, Le Monde,

Die Welt, BBC, and many more – to aggregate the best news, videos, photos and other content

N E W S E N T E R T A I N M E N T S P O R T S M O N E Y L I F E S T Y L E H E A L T H T R A V E L F O O D A U T O S

THREE THOUSAND GLOBAL BRANDS

Microsoft News - AI powered content ingestion

Microsoft News

High on SOV and Viewability – Only 3 ads per page per section

Audience : 44% - 15 to 24 years & 31% - 25-35yr old

MSN Travel & Sports section - 34 mins per visitor per month as per

Comscore - Jan’19

MSN News – 3.4 mins engagement per visitor as per Comscore – Jan’19

WELL-EDUCATED PRIME AGE GROUP

57.6% 51.6%

AFFLUENT

20.4% Defined as income of INR 1M-2M or more

Higher than competition in market: All Internet (12.6%) / Facebook (12.8%)

/ Google (14%) / Yahoo (17%)

Defined as Graduates and Post Graduates

Higher than competition in market: All Internet (44%) / Facebook (45.1%)

/ Google (45.8%) / Yahoo (48.7%)

Source: GWI India Audience Profiling Q32018

Defined as ages between 25-44

Higher than competition in market: All Internet (45.6%) / Facebook (45.7%)

/ Google (45.2%) / Yahoo (50.8%)

12.5% of MSN users in Top10% income

segment vs All Internet (8%) / Facebook

(8%) / Google (8.5%) / Yahoo (5.9%)

DIGITAL SAVVY

30.4% Defined as those who spend 6 to 10 hours

or more online on a PC/Laptop/Tablet

during a typical day. Higher than

competition in market: All Internet (25.2%) / Facebook (26.2%)

/ Google (26.3%) / Yahoo (28.6%) 34.1% of MSN users are

Millennials* (Ages 25-34) vs All Internet (31.3%) / Facebook (31.1%)

/ Google (31.2%) / Yahoo (34.6%)

*Pew Research defines Millennials as Ages

22-37 in 2018)

MSN has Engaged, High-value Users

Audience Demo – Gender/ Age

Microsoft News dethrones TOI in UVs on desktop May’19 Comscore

9

10

14

19

22

NDTV

India TodayGroup

Network18

TimesInternet

MicrosoftNews

Total Unique Visitors (in millions)

9.3 9.8

6.1 3.9 3.9

Microsoft News Times InternetLimited

Network18 India Today Group NDTV

Average visits per visitor

Media % Microsoft News audience

who do not visit :

Times Internet Limited 69

Network 18 77

India Today Group 83

NDTV 84

MSN News’ engaged audience keep coming back

1.7

3.1

4.2

4.5

4.5

First Post

Indian Express

HT Media Group

NDTV

MSN News

Average Visits per Visitor

3.4

2.1 2.0 1.7 1.3

MSN News NDTV First Post HT Media Indian Express

Average minutes per visit

Source: comScore| January 2019| All numbers are monthly | India | All audiences

Media % MSN News audience

who do not visit :

NDTV 77

HT Media Group 83

Indian Express 86

First Post 96

1.2

1.2

1.3

1.8

3.7

10.7

CNTraveller

Natgeo Traveller

Lonely Planet

Native Planet

Outlook India

MSN Travel

Average Visits per Unique Visitor

MSN Travel is one of the most visited websites, by a highly engaged & exclusive audience

32.6

4.2 3.2 2.7 2.4 1.8

MSN Travel Native Planet CN Traveller Outlook India Lonely Planet Natgeo Traveller

Average minutes per visitor

Source: comScore| January 2019| All numbers are monthly | India | All audiences

Media % MSN Travel audience

who do not visit:

Outlook India 99

Native Planet 98

Lonely Planet 99

CNTraveller 99

Almost all of

the MSN

audience is exclusive

MSN Sports has an exclusive audience who keep coming back

1.7

1.7

2.6

3.6

6.3

8.7

10.3

Cricketnext

Indian Express Sports

BBC Sport

NDTV Sports

ESPN

Yahoo Sports

MSN Sports

Average Visits per Visitor

38 36

18 11

5 5 2

MSN Sports ESPN Yahoo Sports NDTV Sports Cricketnext BBC Sport Indian Express

Sports

Average minutes per visitor

Source: comScore| January 2019| All numbers are monthly | India | All audiences

Media % MSN Sports audience who

do not visit :

ESPN 89

Yahoo Sports 96

NDTV Sports 96

BBC Sport 99

Cricketnext 99

IndianExpress Sports 97

Unduplicated Audience Reach

MSN Entertainment has a highly engaged and exclusive audience

1.7

1.7

1.8

1.9

2.0

3.1

7.0

Desimartini

Bollywood Life

IndianExpress

Entertainment

NDTV Movies

Hungama Digital

Filmibeat

MSN Entertainment

Average Visits per Unique Visitor

34.2

6.1 5.0

3.5 3.0 3.0 2.4

MSN Entertainment Filmibeat Hungama Digital Desimartini NDTV Movies BollywoodLife IndianExpress

Entertainment

Average minutes spent per visitor

Source: comScore| January 2019| All numbers are monthly | India | All audiences

Media % MSN Entertainment

audience who do not visit :

Filmibeat 96

Hungama Digital 98

NDTV Movies 96

IndianExpress Entertainment 96

BollywoodLife 99

Desimartini 97

Exclusive audience

3.5

2.6

1.8

1.4 1.3

0.8

MSN Lifestyle Vogue Indiatimes Elle MensXP GQ India

Average Minutes per Visit

Average Minutes per Visit

MSN Lifestyle has a highly engaged and exclusive audience

Source: comScore| April 2019| All numbers are monthly | India | All Audiences

Media April 2019 % MSN Lifestyle audience who do not

visit :

Elle 95

MensXP 93

Vogue 99

Indiatimes 91

GQ India 96

1.1

1.2

1.2

1.4

1.6

5.2

GQ India

Indiatimes

Vogue

MensXP

Elle

MSN Lifestyle

Average Visits per Visitor

MSN Lifestyle has the best engagement with the audience

Exclusive audience

MICROSOFT - BEHAVIORAL TARGETING SEGMENTS

Online Shoppers

Smartphone Shoppers

International Travel Seekers

Consumer Electronic Researchers

Travel Enthusiasts

Parents

New & Expecting Parents

Auto Buyers

SUV Researchers

Personal Investors

Small Business Decision Makers

IT Pros

Home Buyers

Health & Fitness Enthusiasts

Gamers

Fashion Enthusiasts

Movie Watchers

High Viewability MSN is only news portal in India which runs only 3 ad units per page per section

MSN SOV for each banner – 33% Any other publisher SOV of each banner – 14%

campaign Imps clicks Ctr view_rate

CPM_May19 (29440376) 7292 12 0.16%

59.80%

CPM_May19 (29440376) 350106 994 0.28%

CPM_May19 (29440376) 400352 1225 0.31%

CPM_May19 (29440376) 500075 1793 0.36%

CPM_May19 (29440376) 28178 111 0.39%

CPM_May19 (29440376) 499548 1865 0.37%

CPM_May19 (29440376) 499726 2230 0.45%

CPM_May19 (29440376) 114924 539 0.47%

CPM_May19 (29440376) 916 2 0.22%

CPM_May19 (29440376) 3895 10 0.26%

Total 2405012 8781 0.37%

MSN Native Advetorial placement Homepage Largest Native Ad 1200x627 & CPC module

MICROSOFT CONFIDENTIAL

MSN: Success stories in Aug’2019

Custom Header 1272x328 Rich Media Innovation

High Impact Roadblock

OTP 300x250 ATF expands to 944x600 High Impact Expando

Custom Innovations Rich Media

Video Out-Stream / Pre-rolls

MICROSOFT CONFIDENTIAL

HIGHLY ENGAGED AUDIENCE

PREMIUM QUALITY CONTENT

BRAND SAFE EXPERIENCE

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Trusted news from the world’s best journalists