Creating a SceneCreating a Scene

The pioneering H. J. “Jack” Heinz II had a theory: the arts can play a leading role in

transforming Downtown Pittsburgh, spurringcultural activity throughout the region. In 1984,

with the creation of The Pittsburgh CulturalTrust (the Trust), Heinz’s vision for the city’s

Cultural District took center stage.

Using the arts as a catalyst for urban revitalization and economic development,

the Trust has succeeded in securing Pittsburgh’sstanding as a world-class center for arts andentertainment. A visit to the vibrant Cultural

District is proof that Jack Heinz’s dream continues to come to life, taking shape under

the Trust’s leadership and direction.

Many options are available on any given day or night for arts and live entertainment,

including classical and contemporary music,musical theater, ballet, drama, opera,

visual arts, comedy and more.

The Cultural District attracts over

2,000,000people to Downtown Pittsburgh annually.

The Cultural District attracts over

2,000,000people to Downtown Pittsburgh annually.

H.J. “Jack” Heinz II (standing left,center) and his “Band of Dreamers,”including the Hon. John Heinz III(seated front, left), create a nationalmodel for urban revitalizationthrough the creation of Pittsburgh’sCultural District.

The Pittsburgh Cultural Trust is:• a performing arts presenter

• a facilities owner/operator• a catalyst for Cultural District development

• a visual arts exhibitor• an arts collaborator

The Pittsburgh Cultural Trust brings the world’s finest performances and visual arts to Western Pennsylvania. The Trust presents and supports diverse performing arts, including the best of Broadway, dance, theater, music and special programming for children and families.

Each year, over

events, programs and exhibitions take place in Trust facilities andthroughout the Cultural District.

SettingtheStage SettingtheStage

PNC Broadway Across America – Pittsburgh

CD Live!

JazzLive

Craft Beer School

Wednesday Wine Flights

Pittsburgh Dance Council

Three Rivers Arts Festival

Pittsburgh International

Festival of Firsts

Cohen & GrigsbyTrust Presents

CD Live! Pittsburgh International Children’s Theater and Festival

JazzLive

1,500

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VisualArts

The Trust, through its Education and Community Engagement department, offers a range of events and activities to make the arts more accessible to students,educators and audiences of all ages. From special programs for teachers and students to community happenings such as Gallery Crawls, JazzLive, Kids’ Crawls and First Night® Pittsburgh, the Trust has a growing, positive impact upon the region’s cultural life, developingdiverse and vibrant arts audiences for the future.

A Spotlighton Visual

Arts The Pittsburgh Cultural Trust shines its spotlight on

the District’s robust visual arts scene. A growing number of arts galleries showcase an eclectic array of regional, national and international artists working in a multitude

of genres and disciplines, from traditional to multimedia and new technology.

Trust-operated art spaces include:707-709 Penn Galleries

820 Liberty Avenue937 Liberty Avenue

Future TenantSeventh & Penn Parklet

SPACEWood Street Galleries

Forging a Future for the ArtsForging a Future for the Arts

The Trust serves over

educators, students and community members in Western Pennsylvania each year.

First Night® Pittsburgh

Free JazzLive concert in Agnes R. Katz Plaza

Magnolias for Pittsburghat Seventh and Penn Parklet

Future Tenant

Wood Street Galleries

Student matinees inthe Cultural DistrictStudent matinees inthe Cultural District

SPACE Gallery

PNC Grow Up Great Program

Mastersclass

100,000

Kids’ Day in the Cultural District

Theater ArtsWorkshop

for Students

World-Class FacilitiesWorld-Class FacilitiesThe Trust owns and operates:

Agnes R. Katz PlazaThe Benedum Center for the Performing ArtsByham TheaterO’Reilly TheaterTheater Square:

Cultural District Box OfficeParking GarageCabaret at Theater SquareBackstage BarCafé Zao RestaurantCarolyn M. Byham WQED fm89.3 Studio

Harris TheaterSPACE GalleryThe Trust’s Arts Education Center707 Penn Gallery801-803 Liberty Avenue820 Liberty Avenue937 Liberty Avenue943 Liberty Avenue

Benedum Center

Cabaret at Theater Square

The Benedum Center is the

nu mber 8theaterin the nationbased on attendance.Source: Pollstar®

The Benedum Center is the

nu mber 8theaterin the nationbased on attendance.Source: Pollstar®

As one of the largest Downtown land owners, the Trust manages over

square feet of property.

Wood StreetGalleries SPACE Gallery

1,000,000

Through public and private partnerships, the Trust is transformingDowntown Pittsburgh. What was once a downtrodden area lined with noxious establishments is now a dynamic14-block destination for arts, entertainment, dining and urban living.

The Cultural District will dazzle you with its creative urban energy, depth and charm. The Trust takes tremendous pride in steadily upgrading the District’s physical look, feel and experience through projects such as improving streetscapes, building restoration, and establishing public parks, plazas and outdoor art space.

Changing the Face of DowntownChanging the Face of Downtown

Allegheny Riverfront Park

Outdoor seating at Backstage Bar at Theater Square

Outdoor seating at Backstage Bar at Theater Square

Encore on SeventhResidential Living

Agnes R. Katz Plaza

sculpture by Louise Bourgeois

New banners throughout the Cultural DistrictCrazy Mocha

Coffee Shop

Jumbotron at Theater Square

Rosebud Fine Food Market and Deli

Backstage Bar at Theater Square

Restaurants inthe Cultural District

Cafe Zao

Wednesday Wine Flights

Rosebud Fine Food Market and Deli

The Pittsburgh Cultural Trust is a world leader incollaboration among performing arts organizations.Through its Shared Services department, the Trustincreases efficiencies and decreases costs for Pittsburgh Cultural District member organizationsincluding the August Wilson Center for AfricanAmerican Culture, Pittsburgh Ballet Theatre, Pittsburgh CLO, Pittsburgh Opera, Pittsburgh PublicTheater and Pittsburgh Symphony Orchestra. SharedServices projects include bulk purchasing of officeessentials, pooled negotiation of healthcare benefits,district-wide program book sales and production, a patron database, strategic joint marketing effortsand the launch of a shared Tessitura customer relationship management system which, under the Trust’s management, is the world’s largest, multi-organization user of the software.

Further, the Trust makes its facilities available tonon-profit arts organizations at highly subsidizedrates for performances and office space, allowingthem to invest more resources into their core artistic missions.

Pittsburgh Opera

Pittsburgh Symphony Orchestra

Pittsburgh Public Theater

Pittsburgh CLO

Pittsburgh Ballet Theatre

August Wilson Center for African American Culture

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Gallery Crawl in the Cultural District

On Cue:On Cue: A Hub of Arts Collaboration

Kids’ Crawl in the Cultural District

Annual activity in the Cultural District generates an estimated economic impact of

$304,000,000*

*Based on the formula established by the Americans for the Arts

Annual activity in the Cultural District generates an estimated economic impact of

$304,000,000*

StandingOvation

The Cultural District applauds the thousands of patrons, donors, sponsors,

foundations, legislators, trustees, staff members and volunteers who make

our arts community a thriving center of activity, creativity and fun.

To join the Trust’s supporting cast, contact Nick Gigante, Director of Development,

at 412-471-5197 or gigante@pgharts.org

Thank you for your support of The Pittsburgh Cultural Trust’s vital work

in the Cultural District. Bravo!

StandingOvation

Achieved a balanced budget for

25consecutive years

The Trust earned its

FourthFour-StarRatingfrom Charity Navigator.Less than 12 percent of charities rated have received even two consecutive four-star ratings.

Cover photos clockwise: Patrons entering Byham Theater; Disney’s THE LION KING, photo Joan Marcus; Gallery Crawl in the Cultural District; PNC Grow Up Great program at the Benedum Center; Joffrey Ballet, photo Herbert Migdoll; Theater Square at night

Back cover: Theater Square Parking Garage; Jumbotron at Theater Square; Benedum lobby during WICKED; JazzLive audience at Cabaret at Theater Square

The Trust supportsmore than

830area artists andarts organizations.

803 Liberty Avenue

Pittsburgh, Pennsylvania 15222

412-471-6070

pgharts.org