11
Trust and technologies: Implications for organizational work practices Melanie J. Ashleigh a, * , Joe Nandhakumar b a School of Management, University of Southampton, Southampton, SO17 1BJ England, UK b School of Management, University of Bath, Bath, BA2 7AY, England, UK Available online 14 July 2005 Abstract In this paper, we empirically investigate the concept of trust across organizational work practices by examining three groups: within the team, between teams and when interacting with technology. This study adopts Repertory Grid methodology as an interview based technique to elicit important constructs of trust to engineering teams working in two organizations within the energy distribution industry. Thirteen key constructs of trust were identified using content analysis. Drawing on the under- standing gained, this paper discusses the implications for theories on trust within teams working with technology across organizations and provides a grounded perspective that could be used as a basis for further research. D 2005 Elsevier B.V. All rights reserved. Keywords: Trust constructs; Technology interaction; Teams; Repertory grid methodology; Process control 1. Introduction It is wildly acknowledged that the presence of btrustQ is one of the main conditions for effective cooperation among individuals, groups and organiza- tions [18,33,25,9]. The recent advances in information technologies have helped organizations to apply such technologies in innovative ways for supporting col- laborative work practices [34]. Such work practices represent a complex blend of human actors and tech- nological systems, where individuals can accomplish tasks and interaction through technological systems that they could not otherwise achieve. It is not clear how organizational members in such complex settings conceptualise trust and with what or whom they can meaningfully speak of building trust relationships. In an attempt to increase inter-organizational alliances and competitive advantage, advances in technology and innovation in virtual partnerships have exacerbat- ed the need for collaboration across inter-organiza- tional working practices [32]. Consequently, the need for trust has become a basic ingredient for inter-orga- nizational success [11,16]. This study aims to gain a richer understanding of how organizational members in volatile organizational settings conceptualised trust. Repertory Grid method- 0167-9236/$ - see front matter D 2005 Elsevier B.V. All rights reserved. doi:10.1016/j.dss.2005.05.018 * Corresponding author. Tel.: +44 23 80594738; fax: +44 23 80593844. E-mail address: [email protected] (M.J. Ashleigh). Decision Support Systems 43 (2007) 607 – 617 www.elsevier.com/locate/dss

Trust and technologies: Implications for organizational work practices

Embed Size (px)

Citation preview

  • pli

    ra

    a,*,

    hampt

    of B

    represent a complex blend of human actors and tech-

    nological systems, where individuals can accomplish

    tional working practices [32]. Consequently, the need

    for trust has become a basic ingredient for inter-orga-

    nizational success [11,16].

    Decision Support Systems 43 (1. Introduction

    It is wildly acknowledged that the presence of

    btrustQ is one of the main conditions for effectivecooperation among individuals, groups and organiza-

    tions [18,33,25,9]. The recent advances in information

    technologies have helped organizations to apply such

    technologies in innovative ways for supporting col-

    laborative work practices [34]. Such work practices

    tasks and interaction through technological systems

    that they could not otherwise achieve. It is not clear

    how organizational members in such complex settings

    conceptualise trust and with what or whom they can

    meaningfully speak of building trust relationships. In

    an attempt to increase inter-organizational alliances

    and competitive advantage, advances in technology

    and innovation in virtual partnerships have exacerbat-

    ed the need for collaboration across inter-organiza-Available online 14 July 2005

    Abstract

    In this paper, we empirically investigate the concept of trust across organizational work practices by examining three groups:

    within the team, between teams and when interacting with technology. This study adopts Repertory Grid methodology as an

    interview based technique to elicit important constructs of trust to engineering teams working in two organizations within the

    energy distribution industry. Thirteen key constructs of trust were identified using content analysis. Drawing on the under-

    standing gained, this paper discusses the implications for theories on trust within teams working with technology across

    organizations and provides a grounded perspective that could be used as a basis for further research.

    D 2005 Elsevier B.V. All rights reserved.

    Keywords: Trust constructs; Technology interaction; Teams; Repertory grid methodology; Process controlTrust and technologies: Im

    work p

    Melanie J. Ashleigh

    aSchool of Management, University of SoutbSchool of Management, University0167-9236/$ - see front matter D 2005 Elsevier B.V. All rights reserved.

    doi:10.1016/j.dss.2005.05.018

    * Correspondi

    80593844.

    E-mail address: [email protected] (M.J. Ashleigh).cations for organizational

    ctices

    Joe Nandhakumar b

    on, Southampton, SO17 1BJ England, UK

    ath, Bath, BA2 7AY, England, UK

    2007) 607617

    www.elsevier.com/locate/dsser unders tanding ofThis study aims to gain a richng author. Tel.: +44 23 80594738; fax: +44 23how organizational members in volatile organizational

    settings conceptualised trust. Repertory Grid method-

  • researchers (e.g. [22,18,33]) and computing human

    factors researchers (e.g. [8,31]). Trust is often seen

    isionby researchers as the most difficult concept to handle

    in empirical research because of the diverse defini-

    tions used in each discipline and the multitude of

    functions it performs in society [26]. Rousseau et al.

    [33] therefore claim that there is bno universally ac-cepted scholarly definition of trustQ.

    Many researchers perceive trust in terms of indivi-

    duals expression of confidence in others intention

    and motives (e.g. [5]). This viewpoint attributes trustology [17] was used as an interview based technique

    to elicit constructs of trust in two organizations. Thir-

    teen core constructs were elicited. Differences were

    found; both within and between the three groups

    according to participants scored level of trust for

    each group. The understanding gained is used to

    outline implications for theories on trust within and

    between teams working and with technological sys-

    tems across organizations.

    2. The concept of trust in organizations

    From an inter-organizational perspective, the con-

    cept of trust underlies the sharing and transference of

    vital knowledge and is particularly significant in the

    information systems environment [30]. While new

    technological systems are geared towards supporting

    workers in improving task performance and social

    networks, research is now concerned with why work-

    ers are being hindered by such systems and why they

    are not motivated to use them [12]. It has been

    reported that such systems not only increase workload

    but studies suggest that reticence in using such tech-

    nology is due to a general lack of trust in both the

    systems and the people designing them [35]. Although

    the primary focus of this research is concerned with

    trust at the team level and between humans and

    technology, we argue that it is also applicable in

    gaining a greater understanding of trust within tech-

    nological environments such as inter-organizational

    partnerships and/or virtual teams and therefore relates

    to current business processes.

    Generally, the concept of trust in organisations has

    gained increasing attention from management

    M.J. Ashleigh, J. Nandhakumar / Dec608to an interpersonal relationship, as Friedman et al. [8]

    claim: bPeople trust people, not technologyQ (p. 36).More recently, however, researchers perceive trust in

    terms of optimistic expectation of behaviour of anoth-

    er (e.g. [22]). Lewis and Weigert [20] distinguish three

    dimensions of trust: cognitive, emotional and beha-

    vioural. Here trust is not seen as an individual attri-

    bute but as a collective attribute. The emotional

    process is when an affective state existsan emotion-

    al bond forms in the relationship between individuals

    or groups of people, all of which are underwritten by

    behaviour. Lewis and Weigert [20] however do not

    offer any explanation for the social mechanisms that

    can help develop or impede trust. This theoretical

    model is useful however in trying to understand

    how trust is perceived within and across organisations

    and was used as the theoretical underpinning of Cum-

    mings and Bromileys [3] Organisational Trust Inven-

    tory. It employs the same three dimensions in

    developing a matrix against three elements of trust

    as a belief system. By believing in a shared common

    goal, they maintain that group action should be based

    on: good-faith efforts to behave in accordance with

    implicit and explicit commitments, honesty in nego-

    tiations preceding those commitments and not taking

    advantage of another person even when opportunity

    presents itself. The study reported in this paper adopts

    this general model as a basis for the exploration of

    trust in organizational work practices involving teams

    and technological systems.

    Trust within and between teams is a much more

    complex phenomenon as teams involve multiple,

    interdependent actors. It is precisely because of

    this interdependency, however, that necessitates

    some element of trust being present in order for

    its effective functioning [15]. Growing research de-

    voted to teamwork refers to factors such as cohe-

    siveness, cooperation, coordination and effective

    communication processes as being some of the

    most important issues in achieving team effective-

    ness (e.g. [23]). These interdependent factors have

    been found to enormously affect team decision

    making both directly and indirectly.

    While information technology is increasingly used

    to mediate teamworking, Stanton and Ashleigh [36]

    argue that team members are often reluctant to trust

    technology until they have gained experience from

    using a system and have had positive meaningful feed-

    Support Systems 43 (2007) 607617back from it. Technology is not value neutral but

    provides a form of dfittingnessT and reliability that

  • Davis [4] found that perceived usefulness of a system

    (i.e. does it perform the task) was 50% more influential

    within intra-team members were now forced to

    work remotely from each other; this greatly reduced

    isionthan the ease of use of the system in determining how

    much the system was actually used. This research

    emphasises the importance of designing new systems

    with appropriate functional capabilities to suit user

    expectations and how operators will adjust to the dif-

    ferent functions of future technology.

    Muir [28] found that operators perception of trust

    was only changed by the performance of the machine

    and people quickly reverted to manual operations

    when they felt technology was unreliable. When con-

    trolling any dynamic system (e.g. energy distribution

    system as in the case for this paper), team members

    are constantly reliant on technology as well as having

    to multi-task over a period of time. This necessitates

    greater interdependency both within and between

    teams as well as between technology and its human

    interface. Some would argue against the possibility of

    any kind of trust being developed across virtual teams

    or organizations, maintaining that trust needs dtouchT[9]. Others have debated how technological environ-

    ments can impair a teams functional performance,

    hence inhibiting the development of trust [21]. The

    implication is that, in time dependent project-oriented

    relationships, where a lack of social interaction or a

    mutually shared history or embedded culture exists,

    this added diversity impedes the development of trust.

    Conversely, other authors have reported that even

    without social cues, a dswiftT, dtemporaryT or dabstractTT trust is possible over virtual networks [14,24,29].However, it is acknowledged that this trust is fragile

    and easily diminishes unless supported by ongoing

    effective communication [13]. Today, in inter-organi-

    zational relationships where virtuality is becoming the

    norm and the majority of communication is computer

    mediated, it is therefore essential to develop a fuller

    understanding of the key elements of trust between

    humans and their technology as well as within and

    between teams.

    3. Research sitesfollows from features of technology [8]. In a study

    researching user acceptance of information technology,

    M.J. Ashleigh, J. Nandhakumar / DecTwo companies within the energy distribution

    industry were used as research sites. The studyface-to-face interaction and could subsequently in-

    fluence the development of trust.

    4. Research approach

    The Repertory Grid methodology [17] was used as

    a field research technique to elicit important con-

    structs of trust to team members working in energy

    distribution control rooms. This method was based on

    Personal Construct Psychology and was introduced by

    Kelly to explain how people conceptualise their

    world. It is based on the notion that humans actively

    generate and test their own hypothesis by constructing

    a personal system of constructs. They are continually

    forming and revising these constructs in order to

    understand and test these hypotheses in relation to

    their reality. This methodology adopts a phenomeno-

    logical or bottom up approach and was therefore

    considered an appropriate and novel method to under-

    stand how control engineers constructed the concept

    of trust within their own work domain. It was also

    considered that this method was appropriate for this

    contextual domain, as it produces more meaningfulspecifically focussed on 16 male control engineers,

    in three groups: within the team, between teams and

    when interacting with technology, who were inter-

    viewed from each company (28). All participantswere either chemical or electrical engineers and had

    a minimum of 3 years experience working as a

    control room engineer. In this context, engineers

    continuously control a physically remote plant via

    bespoke systems to maintain a common goal of

    balancing generation of energy with demand. Work-

    ing practices also included monitoring oscillating

    variables such as changes in flow and pressure,

    alarms handling, energy storage and organising the

    maintenance of the physical plant. Consequently,

    there were many layers of sub-tasks within the

    main function of maintaining a stable system. Engi-

    neers were therefore constantly interacting with their

    systems and each other and the whole socio-techni-

    cal system was interdependent. Company restructur-

    ing had also affected working practices as some

    Support Systems 43 (2007) 607617 609information but also allows the use of a standardised

    scoring system. This minimises interviewer interpre-

  • tation as participants have to score applicability of

    description themselves [37].

    Participants volunteered to give their opinion on

    the concept of trust within their work context. Three

    sets of different elements were used to indicate three

    different groups: within the team, between teams

    and when interacting with technology. Triads of

    elements of either people or systems were developed

    in collaboration with the participants. These were

    taken from each group and participants were asked

    what important construct or characteristic made two

    of the elements similar but different from the third.

    There were eight elements in each group, and exam-

    ples of elements were: dthe team member I work

    the participant had run out of characteristics to give.

    Participants were then asked to score each element

    using their own constructs along a (15) Likert

    scale, indicating the amount of trust perceived

    from each element. For example, if they had given

    the construct of dhonestyTdnot openT as important,they then had to assign a score to each set of

    elements along the continuum of honestynot

    open, where 5=very honest and 1=not at all

    open. Notice that constructs were not necessarily

    straightforward opposites at each end of the contin-

    uum (e.g. honestdishonest) but this was left to the

    participants perception of the construct or charac-

    teristic. Neither did the researcher know who the

    Each elicited construct with the same definition (taken

    from the Oxford English dictionary) was categorised

    es

    n team

    nterac

    ngQ12%

    d bco

    tionQ

    %

    tQ, br

    M.J. Ashleigh, J. Nandhakumar / Decision Support Systems 43 (2007) 607617610most withT (intra-team), dsomeone with my job onanother teamT (inter-team) and dthe demand forecast-ing systemT (technology). This produced a positive/negative continuum for each construct. For example,

    participants were asked: dwhen thinking about theconcept of trust, what characteristic makes the dteammember you work most withT similar to dyour bestfriend on the team but different from danother en-gineer on your shiftT. Participants were then encour-aged to think of their own construct, without any

    interference from the researcher. An example of a

    construct elicited was dunderstandingT, where thiswas shared by both dthe team member who wasworked with mostT and their dbest friend on theteamT. The difference was that there was a lack ofunderstanding from danother engineer on their shiftT.Each triad of elements was repeated until all com-

    binations of eight elements had been exhausted, or

    Table 1

    Hierarchy of perceived importance of constructs shown in percentag

    Importance of trust constructs within each group

    Trust within team Trust betwee

    bHonestyQ20% bQuality of ibUnderstandingQ16% bUnderstandibRespectQ13% bTeamworkQbQuality of interactionQ and bconfidenceQ9% bHonestyQ an

    bProactivelyQ, breliabilityQ andbcommunicationQ6%

    bCommunica

    bTeamworkQ and bcommitmentQ4% bAbilityQ6bPerformanceQ and babilityQ3% bCommitmenand bperformanceQbExpectancyQ1% bProactivelyQ2%into a core construct (e.g. constructs such as: open,

    honest, truthful), were categorised under the core con-

    struct of honesty. This was done separately and by two

    independent researchers. Each core construct was then

    categorised into one of the three dimensions of emo-

    s Trust in technology

    tionQ16% bQuality of interactionQ21%12% bReliabilityQ13%

    bPerformanceQ11%nfidenceQ10% bUnderstandingQ, bcommunicationQ,

    bexpectancyQ and bconfidenceQ10%and breliabilityQ8% bProactivelyQ7%

    bAbilityQ4%espectQ, bexpectancyQ bRespectQ and bHonestyQ2%participant was thinking of in terms of (dteam mem-ber most worked with or another engineer on their

    shiftT). This method therefore allowed complete an-onymity of team members as well as eliminating

    any researcher bias.

    5. Data analysis

    A total of 60 different elicited constructs were

    reduced to 13 core constructs through content analysis.4%

  • tive, cognitive or behavioural trust, in line with the

    Cummings and Bromiley [3] model. For example, the

    constructs confidence, respect, commitment and team-

    work were considered to be emotive characteristics

    and so were categorised under the emotive dimension

    and so on. The cognitive dimension included the core

    constructs of understanding, ability and expectancy as

    they were considered to be about cognitive processes

    and the behavioural dimension included the character-

    istics of honesty, reliability, proactivity, performance,

    communication and quality of interaction.

    This exercise was repeated eight times by each

    researcher and a Spearman rank correlation was car-

    ried out in order to test inter-rater reliability. The result

    rs=0.891, n =13 and pb0.01 showed a highly signif-icant correlation by calculating the frequency count of

    core constructs or their subordinates within each

    group (e.g. intra/inter-team and technology), a hierar-

    chy of trust constructs in terms of importance was

    developed for the three groups. Mean participant

    scores for each core construct across all elements

    were then calculated. This gave an overall participant

    differences between groups, Freidman ANOVA tests

    were carried out on the 13 core constructs. A paired

    Wilcoxon test was then used to identify where group

    differences lay. This non-parametric statistical analy-

    sis was used to compare any differences across the

    dimensions for the constructs of trust. This type of

    analysis is appropriate when data samples are small

    and unevenly distributed.

    6. Results

    Table 1 shows the most important core constructs

    of trust found within each group (intra-team, inter-

    team and when interacting with technology), pre-

    sented in a top-down hierarchy. From the 13 cores

    constructs categorised, a percentage was calculated

    for the degree of importance within each group.

    As can be seen from Table 1, differences were

    found in importance of constructs across the three

    groups, although some commonality in constructs

    existed. Respondents perceived quality of interaction,

    truct

    tween

    M.J. Ashleigh, J. Nandhakumar / Decision Support Systems 43 (2007) 607617 611score for every element and an overall mean group

    score for each core construct. In order to compare any

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    5

    Confidence

    Respect

    Comm

    ittment

    Teamw

    ork

    Understanding

    Ability

    Cons

    Mea

    n Sc

    ore

    Within team BeFig. 1. Bar chart showing mean scoreExpectancy

    Honesty

    Reliability

    Proactive

    Performance

    Comm

    unication

    Quality ofInteraction

    s of Trust

    team Technologyunderstanding and confidence to be an important core

    construct across the three groups, albeit at differents of core constructs by groups.

  • within the same team are more likely to have devel-

    oped higher trust through a sense of belonging when

    isionthey reach this identification stage of trust [19].

    A higher feeling of trust was also expected with

    physically co-located teams, as they have more op-

    portunity for social interaction, exchanging non-ver-

    bal cues, sharing group norms and can therefore

    develop greater interdependence. Some members

    from the same team however were working in sepa-

    rate control rooms and yet intra-team trust still scored

    significantly higher than between team members. This

    seems to suggest that higher emotive trust is devel-

    oped from tightly cohesive teams all working together

    over long periods of time with a common goal.

    Although confidence was considered of common

    importance across all three groups, analysis of scores

    showed that team members felt significantly less con-

    fidence in their technology. This warrants some con-

    cern as all team members had at least 3 yearslevels of importance in the hierarchy. Quality of In-

    teraction was felt to be the most important in respect

    of trusting technology. Understanding was the next

    common construct across the three groups, which was

    perceived to be more important within teams, fol-

    lowed by between teams and technology. Honesty

    was perceived as the most important construct within

    teams, whereas it was third down the hierarchy be-

    tween teams. Constructs were more evenly distributed

    for the inter-team group with honesty and confidence

    sharing the same importance; however, honesty was

    not applicable to technology group. Confidence was

    perceived to be generally at the same level of impor-

    tance across the three groups. Differences were found

    in terms of level of trust by the comparison of scores

    between groups for each core construct. Mean scores

    for each construct across group are presented in Fig. 1.

    7. Discussion

    Results showed that feelings of trust in terms of

    confidence, respect, commitment and teamwork were

    significantly higher within teams than between teams,

    which, from a social psychological perspective [38], is

    what one would expect as an intra-team identity is

    formed over time. Team members working together

    M.J. Ashleigh, J. Nandhakumar / Dec612experience of the systems and the majority had even

    longer. The teamwork construct was rated favourablyfor the between team group in level of importance,

    however was significantly lower when scored. This

    indicates a lower level of trust with regard to sharing

    the same values and goals with those members on

    different teams.

    Even though computer systems play a major role in

    their everyday functioning, team members appeared to

    have little respect for the technology, neither were

    they generally committed to it. If behavioural con-

    structs such as performance or the quality of interac-

    tion were low from technology, these perceptions may

    have influenced peoples feelings of confidence and

    respect towards the technology. As Muirs [28] estab-

    lished trust in automation did not increase through

    experience but only changed with the competence of

    the machine, in other words, the perceived behaviour

    of the technology.

    The construct of understanding, which included

    subordinates such as knowledge, experience and fa-

    miliarity, was perceived to be an important construct

    across all groups. From mean scores and confirmatory

    statistical analysis, it is apparent that generally team

    members have a better understanding of the technol-

    ogy than of colleagues in other teams. This may be

    because they experienced more information sharing

    with their various systems than with intra-team mem-

    bers. Alternatively, the differences could simply be

    because these team members have very little or no

    physical face to face contact with inter-team members.

    With very limited social interaction and no traditional

    mechanisms in place in order to facilitate or support

    such interaction, there is no opportunity to build

    relationships; hence, a general lack of mutual under-

    standing between teams is apparent here.

    Conversely, authors such as Cerulo [2] claim that,

    with the growth in dispersed teams, where there is an

    absence of physical presence, technology is forcing

    people to re-adjust to the concepts of social interac-

    tion. Cerulo [2] found that even when physically

    remote, complete strangers could exhibit personal,

    informal and even intimate exchanges through com-

    puter mediated communication (CMC). She main-

    tained that, rather than physically collocated,

    relationships were built upon sharing the same goal

    or task. Similarly, Walther and Burgoon [40] found

    that reciprocity and trust could develop over time even

    Support Systems 43 (2007) 607617when groups of students with no prior history worked

    together on a collaborative project using only CMC.

  • isionThis indicates that dcognitiveT trust can develop with-out social cues and/or familiarity, even when people

    are remotely working as long as they do share some

    commonality. In this case, the shared understanding

    was the joint project the students had to complete

    within five weeks. In any professional setting such

    as the control room environment in the current study,

    one would normally expect there to be a mutually

    shared objective even between teams. This expectancy

    comes from the nature of process control where the

    whole system runs on a continuous 24 h basis and

    relies on total interdependency between members.

    With the growth of inter-organizational partners, this

    mutuality or shared understanding is likely to become

    more significant in a virtual context. Unless this

    dcommon business understandingT [16] is nurturedearly in the development of virtual partnerships or

    networked alliances, then trust is not likely to develop.

    Such an understanding may involve shared expecta-

    tions about the product (or process in this case),

    cooperative agreements and a sense of shared identity.

    Hence, we would argue that, although the quality of

    interaction matters, it should be contextualised and

    aligned with the shared vision of the teams. Results

    from this study suggest that although people were task

    focussed within their individual teams, the same inter-

    team understanding has been lost or has not been

    developed, creating an absence of trust between

    teams. Alternatively, it may be that inter-team rela-

    tions were not perceived to be as trusting due to a

    competitive rather than cooperative ethos that still

    exists between teams in these work domains.

    Team members also showed a higher expectancy of

    the systems than from people in other teams. This

    maybe a learned response based on past experiences

    of not having their expectancies met or because they

    have less interaction with members of other teams

    than the technology. Muir and Morays [27] research

    found that trust and/or distrust could develop in tech-

    nology, as when in constant error mode, participants

    learned to compensate and make adjustments. Results

    indicated that trust grew over time confirming that to

    develop trust in automation, people do need experi-

    ence. The differences in ability of the technology

    show that it does not always meet the expectations

    of the team members.

    M.J. Ashleigh, J. Nandhakumar / DecResults implied that team members were signifi-

    cantly more honest within their own teams than withmembers of other teams. This may present cause for

    concern in any organisation, but particularly in an

    environment where interdependency with other

    departments including support, planning, as well as

    outside agents are all crucial to the success of the

    continuous process. Participants also perceived that

    they had better communication and exchange of in-

    teraction with systems than from people in other

    teams. As communication is the key element of co-

    operative teamworking, it would seem that there are

    some serious issues to be addressed with regard to

    raising the level of trust between teams. Reliability

    was an important construct in technology, although

    results did not reflect this and suggested that systems

    were not very reliablesimilar to members of other

    teams. Research suggests that machine behaviour

    needs to be both consistent and reliable in order to

    foster and maintain trust in technology [27]. Perceived

    performance across all three groups was considered to

    be fairly stable, although the technology scored higher

    in performance than between-team members.

    The construct of quality of interaction was de-

    fined as the way in which people and systems inter-

    act. Although it incorporated many subordinate

    constructs (i.e. personable, informal, approachable,

    etc.), it was rated as the most important construct

    in the between-team and technology group. Results

    however did not support this, as team members

    viewed the quality of interaction between teams

    and from technology significantly less than from

    their own within-team. This may present immense

    problems in terms of designing new technology. If

    information is not meaningfully or adequately repre-

    sented in terms of enabling better interaction, then

    team members will be reticent in accepting it, not be

    proactive in using it and hence take longer to trust it

    [4]. Engineers were reiterating this perception in this

    study. Therefore, in order to raise the level of trust in

    technological systems, design needs to be aware of

    users expectations and systems should be created

    that respond in a human centred way.

    In the expectation that virtual organizations and

    teamwork will continue to increase in the future, the

    need for consistency and reliability across technol-

    ogies is vital. Research into building trust in inter-

    organizational contexts has argued that lack of stan-

    Support Systems 43 (2007) 607617 613dardization, bandwidth and reliability in technology

    is associated with less effective communication,

  • 8. Conclusions and implications

    isionThis study set out to gain a better understanding

    of how team members in volatile organizational

    settings conceptualised trust. Results have enabled

    a richer insight into the difficulties of articulating

    and measuring this complex concept. Results sug-

    gest that whilst team members emphasised the im-

    portance of trust in their work context, the amount

    of constructs initially elicited seemed to indicate a

    wide variance in the way that trust was construed or

    how it could be made explicit. The team members

    initially had difficulty talking about such emotive

    issues, but as each construct was evaluated, it be-

    came more apparent that they did share a common-

    ality in their language of trust through their

    perceived importance of quality of interaction, un-

    derstanding and confidence. In terms of the level of

    trust scored, however, it is suggested that they did

    not share feelings of confidence, respect or team-

    work because of the short fall in quality of interac-

    tion, openness or the other behavioural constructs.

    Although researchers try to develop questionnaireshence trustworthiness. Other problems associated

    with building trust using technological systems are

    availability, capacity and user friendliness [16]. In

    attempting to align the interface between human and

    technological systems, it is the perception of control

    that humans need when interacting with the tech-

    nology [6,7]. The more visual feedback received

    from the system, the more positive the perception

    of control, hence trust in technology is increased.

    The results of this study support these ideas in that

    perceived trust in technology and inter-team trust

    may have been less because of the perceived lack

    of control. Had the technology been more consistent

    in its feedback or the inter-team members produced

    more continuous feedback (e.g. greater quality of

    interaction and/or communication) towards each

    other, then it is more likely that trust between

    teams and between human and system would have

    improved. This is considered an important area of

    future research and has strong implications for inter-

    organizational and virtual team trust.

    M.J. Ashleigh, J. Nandhakumar / Dec614to measure concepts such as trust, it is considered

    that the facets of trust are too ambiguous andmethodologies should not be driven by reductionist

    approaches. Although labour intensive, the Reperto-

    ry Grid method produces data richness, which gives

    a more in-depth appreciation of trust.

    From the frequency results (in terms of impor-

    tance), team members expected trust to be high in

    terms of confidence, understanding and quality of

    interaction across all three groups; however, results

    in terms of degree of trust scored were significantly

    lower than expected. This suggests that, even when

    team members believe a person or technological

    system to be trustworthy and feel some sense of

    belonging to another team member or their comput-

    er, trust does not actually exist without tangible

    evidence of this being present. In other words, the

    team members needed observable behaviour in order

    for trust to develop. Perhaps, the collective attribute

    that Lewis and Weigert [20] suggest does not begin

    with the cognitive process but is more likely to be

    driven by social action or the continuous feedback

    (quality of interaction) that should be relevant to the

    shared goal and be contextual to the work domain.

    Theoretically, an interdependent team with a shared

    common goal should inherently possess some de-

    gree of trust [3]. This assumes that members will be

    motivated or willing to take risks in the pursuit of

    that goal and/or from the saliency of group identity.

    Exhibiting actions will reinforce the cognitive ele-

    ment of collaborative decision-making and skill in-

    terdependency that will enhance team knowledge

    [1].

    Furthermore, behavioural factors will reinforce a

    feeling of collectivism between members. When

    team trust is displayed explicitly this reinforces

    confidence within and between teams, thereby en-

    hancing interdependency. It therefore seems that the

    way trust is displayed explicitly is what reinforces

    the other states. It is of course acknowledged that

    there are necessary antecedents of trust in the form

    of a belief system or expectancy of other members

    or groups that promotes the willingness to take risk

    in order to achieve reciprocal rewards. However,

    rather than values, attitudes emotions and moods

    that drive the team into acting [15] in a face-to-

    face or virtual team it is considered that it is

    through the actions of members that will positively

    Support Systems 43 (2007) 607617or negatively reinforce the ability to trust or be

    trustworthy. It is possible that this model can also

  • isionbe applied to information technology as it is through

    the competency (e.g. consistent and reliable behav-

    iour-continuous feedback) of the technological sys-

    tem that ensures the growth of trust in the operator

    of the system. The degree of trust, although

    expected and seen to be important by team members

    within and between teams and in technology, did

    not exist in matching expectation when not sup-

    ported by action.

    The insights gained from this study seem to

    indicate that, in order to nurture trust within or

    between teams or more generally any work practices

    within organizations, the level of awareness to take

    action [10] needs to be raised. Findings also suggest

    that the more isolated people become from each

    other, the less trust they perceive in each other,

    which emphasises the need to make trust more

    observable, through active responses. In some

    instances, the scores of trust in technological sys-

    tems (e.g. performance and communication) were

    higher than scores for team members in other

    teams. Research into global teams [14] found that

    high trusting teams were those that exhibited high

    performance. They achieved this through displaying

    consistent proactive behaviours, giving consistent

    and timely feedback and constantly negotiating

    with each other. Even when members had difficulty

    with carrying out a particular task, communicating

    the reasons why was considered a positive act and

    reinforced trust.

    As organisations move further away from face-to-

    face interactions and reliance on technology becomes

    even more ubiquitous, it is vital that systems are

    designed that comply with human natural abilities.

    Type of information and the way that it is consistently

    displayed through technology can also enhance or

    impair psychological processes, in terms of psycho-

    logical remoteness, distraction and loss of situational

    awareness; all of which can debilitate performance. It

    is therefore imperative that as the workforce becomes

    even more remote, design technology embraces this

    fact, enabling human interaction and distributed deci-

    sion making easier rather than harder. Commonly,

    more people have to communicate and interact with

    the world of work via machine and they therefore

    need to be able to trust the systems they are using.

    M.J. Ashleigh, J. Nandhakumar / DecIn order to do this system, interfaces must match

    human expectation in terms of understanding howthe system works and how it will help achieve better

    performance.

    Finally, the findings from this study seem relevant

    to wider inter-organizational settings, Particularly

    from the results from inter-team trust and trust be-

    tween human and technology interaction several im-

    portant issues have been raised. First, in order to

    develop trust across organisations, it is necessary to

    have a shared understanding in terms of common

    business processes and a common goal. Through

    such common understanding, trust is more likely to

    develop across inter-organizational alliances. Second,

    there is a need for continuous feedback, which

    relates to the quality of interaction between team

    members in virtual alliances. Such interaction is

    increasingly technologically mediated, therefore as

    team members become more remote, the need for

    consistent feedback from systems is important if trust

    between inter-organizational alliances is to develop.

    Third communication, even when team members are

    remote is vital for inter-organizational trust to thrive.

    This can be enhanced by utilizing strategies for

    better knowledge transfer and methods of communi-

    cation that best fit the personnel and systems in-

    volved. Results showed that people were less able

    to communicate with members of other teams than

    the systems they used. This indicates that communi-

    cation is a key factor in the development of trust and

    important for facilitating cohesive collaboration

    across inter-organizational contexts.

    This study has also raised many questions, which

    we consider need further exploration. For example

    how some of the trust constructs would be perceived

    within a different context? This study was based on

    process control environments which are still extreme-

    ly male dominated and the shift teams interviewed

    were solely male. There may therefore be gender

    issues that could be examined. Future research could

    adopt a different methodology, such as an in-depth

    case study approach [39], to explore the dynamism of

    how the trust constructs may vary across time and

    how they may differ across different types of inter-

    team structures (e.g. cross functional teams, ad-hoc

    project teams) in different organizational contexts.

    Case studies across a variety of industrial contexts

    could also be used to validate the current constructs

    Support Systems 43 (2007) 607617 615found from this research. It is considered that as inter-

    organizational and virtual partnerships now form a

  • [7] P.S.E. Farrell, M.A.H. Semprie, Layered protocol analysis of a

    [12] G.P. Huber, Transfer of knowledge in knowledge management

    M.J. Ashleigh, J. Nandhakumar / Decision Support Systems 43 (2007) 607617616systems: unexplored issues and suggested studies, European

    Journal of Information Systems 10 (2001) 7279.

    [13] S.L Jarvenpaa, D.E. Leidner, Communication and trust in

    global virtual teams, Journal of Computer-Mediated Com-

    munication and Organisation Science: A Joint Issue 3 (1998)control display unit, DCIEM Report, vol. 97-R-70, Depart-

    ment of National Defence, North York, 1997.

    [8] B. Friedman, P.H. Kahn, D.C. Howe, Trust online, Commu-

    nications of the ACM 43 (12) (2000) 3440.

    [9] C. Handy, Trust and the virtual organisation, Harvard Business

    Review 73 (3) (1995) 4050.

    [10] G.E. Hawisher, C. Morgan, Electronic mail and the writing

    instructor, College English 55 (6) (1993) 627643.

    [11] L. Hosmer, Trust: the connection link between organizational

    theory and philosophical ethics, Academy of Management

    Review 20 (1995) 379403.vital part of current business practice, so research into

    trust across such alliances will become even more

    significant.

    Acknowledgements

    An earlier version of this paper was presented at

    the 10th European Conference on Information Sys-

    tems (ECIS2002) in Gdansk, Poland where it re-

    ceived the bBest Research PaperQ award. Theauthors would like to thank the attendees for their

    critical comments and suggestions.

    References

    [1] J.R. Anderson, Acquisition of cognitive skill, Psychological

    Review 89 (1982) 369406.

    [2] K.A. Cerulo, Technologically generated communities, refram-

    ing sociological concepts for a brave new (virtual?) world,

    Sociological Inquiry 67 (1) (1997) 4858.

    [3] L.L. Cummings, P. Bromiley, The organizational trust inven-

    tory development and validation, in: R.M. Kramer, R.R. Tyler

    (Eds.), Trust in Organizations: Frontiers of Theory and Re-

    search, Sage, London, 1996.

    [4] F.D. Davis, User acceptance of information technology:

    system characteristics, user perceptions and behavioural

    impacts, International Journal of Man-Machine Studies 38

    (1993) 475487.

    [5] M. Deutsch, Trust and suspicion, Journal of Conflict Resolu-

    tion 2 (1958) 265279.

    [6] Philip S.E. Farrell, Appendix B DVI applied to FOAS story-

    board for cognitive cockpit, Defence and Civil Institute of

    Environmental Medicine, Ontario, Canada, 2000.138.[14] S.L. Jarvenpaa, K. Knoll, D.E. Leidner, Is anybody out there?

    Antecedents of trust in global virtual teams, Journal of Man-

    agement Information Systems 14 (4) (1998) 2964.

    [15] G.R. Jones, J.M. George, The experience and evolution of

    trust: implications for co-operation and teamwork, Academy

    of Management Review 23 (3) (1998) 531546.

    [16] E.C. Kasper-Fuehrer, N.M. Ashkanasy, Journal of Manage-

    ment 27 (2001) 22542325.

    [17] G. Kelly, The Psychology of Personal Constructs, Norton,

    New York, 1955.

    [18] R.M. Kramer, T.R. Tyler, Trust in Organizations: Frontiers of

    Theory and Research, Sage, Thousand Oaks, 1996.

    [19] R.J. Lewicki, B.B. Bunker, Developing and maintaining trust

    in work relationships, in: R.M. Kramer, T.R. Tyler (Eds.),

    Trust in Organisations, Frontiers of Theory and Research,

    Sage, London, 1996.

    [20] J.D. Lewis, A. Weigert, Trust as a social reality, Social Forces

    63 (1985) 967985.

    [21] J.E.. McGrath, Time matters in groups, in: J. Galegher, R.

    Kraut, C. Egido (Eds.), Intellectual Teamwork: Social and

    Technological Foundations of Co-operative Work, Lawrence

    Erlbaum, Hillsdale, N.J., 1991, pp. 2361.

    [22] R.C. Mayer, J.H. Davis, F.D. Schoorman, An integrative

    model of organisational trust, Academy of Management Re-

    view 20 (1995) 709734.

    [23] E. Mayo, The Human Problems of an Industrial Civilisation,

    Macmillan, New York, 1993.

    [24] D. Meyerson, K.E. Weick, R.M. Kramer, Swift trust and

    temporary groups, in: R.M. Kramer, T.T. Tyler (Eds.), Trust

    in Organisations; Frontiers of Theory and Research, Sage,

    London, 1996.

    [25] R.E. Miles, C.C. Snow, The new network firm: a spherical

    structure built on a human investment philosophy, Organiza-

    tional Dynamics 5 (1995 (Spring)) 518.

    [26] B.A. Misztal, Trust in Modern Societies, Polity, Oxford, 1996.

    [27] B.M. Muir, N. Moray, Trust in Automation: Part II. Experi-

    mental studies of trust and human intervention in a process

    control simulation, Ergonomics 39 (3) (1996) 429460.

    [28] B.M. Muir, Trust in automation: Part I. Theoretical issues in

    the study of trust and human intervention in automated sys-

    tems, Ergonomics 37 (11) (1994) 19051922.

    [29] J. Nandhakumar, R. Baskerville, Trusting online: nurturing

    trust in virtual teams, in: S. Smithson, J. Gricar, M. Podlo-

    gar, S. Avgerinou (Eds.), Proceedings of the 9th European

    Conference on Information Systems, Bled, Slovenia, 2001,

    pp. 188194.

    [30] K.M. Nelson, J.G. Cooprider, The contribution of shared

    knowledge to IS group performance, MIS Quarterly 51

    (1996) 123140.

    [31] J.S. Olson, G.M. Olson, i2i Trust in e-commerce, Commu-

    nications of the ACM 43 (12) (2000) 4144.

    [32] Panteli, N., Sockalingam, S., dTrust and conflict within virtualinter_organizational alliances: a framework for facilitating

    knowledge sharing.T Decision Support Systems (in press).[33] D.M. Rousseau, B.B. Sitkin, R.S. Burt, C. Camerer, No so

    different after all: a cross-disciplinary view of trust, TheAcademy of Management Review 23 (3) (1998) 393404.

  • [34] J. Slevin, The Internet and Society, Polity Press, Cambridge,

    2000.

    [35] C. Standing, S. Benson, Knowledge management in a com-

    petitive environment, in: S.A. Carlsson, P. Brezillon, P.

    Humphreys, B.G. Lundbert, A.M. McCosh, V. Rajkovic

    (Eds.), Decision Support through Knowledge Management,

    Department of Computer and Systems Sciences, University

    of Stockholm and Royal Institute of Technology, Sweden,

    2000, pp. 336348.

    [36] N.A. Stanton, M.J. Ashleigh, A field study of teamworking in

    a new human supervisory control system, Ergonomics 43 (8)

    (2000) 11901209.

    [37] V. Stewart, A. Stewart, Business Applications of Repertory

    Grid, McGraw-Hill, London, 1981.

    [38] J.C. Turner, Towards a cognitive redefinition of the social

    group, in: H. Tajfel (Ed.), Social Identity and Intergroup

    Relations, Cambridge University Press, Cambridge, 1982.

    [39] G. Walsham, Interpreting Information Systems in Organiza-

    tions, John-Wiley, Chichester, 1993.

    Joe Nandhakumar is a Reader (Associate

    Professor) in Information Systems and the

    Director of the Centre for Information

    Management in the School of Management

    at the University of Bath, England. He has

    wide-ranging experience in industry and

    gained his PhD from the University of

    Cambridge, England. Dr. Nandhakumars

    research focuses on the human and organi-

    zational aspects of information systems de-

    velopment, organizational consequences of

    information technology use and theoretical and methodological

    issues in information systems research. His recent work has

    appeared in journals such as Accounting Organization and Society,

    Information Technology and People, Information Systems Journal,

    The Information Society, European Journal of Information Systems

    and Journal of Information Technology.

    M.J. Ashleigh, J. Nandhakumar / Decision Support Systems 43 (2007) 607617 617lished her research in such journals as

    Journal of Management in Engineering and Ergonomics.2) 5088.

    Melanie Ashleigh is a Lecturer in Psy-

    chology, HRM and Information Systems

    within the School of Management at the

    University of Southampton, England. She

    achieved her PhD from the School of

    Engineering, University of Southampton

    in 2002. Her research interests include

    trust in teams and technology, knowledge

    management, humancomputer interaction

    and information systems. She has pub-computer-mediated interaction, Human Communication Re-

    search 19 (1) (199[40] J.B. Walther, J.K. Burgoon, Relational communication in

    Trust and technologies: Implications for organizational work practicesIntroductionThe concept of trust in organizationsResearch sitesResearch approachData analysisResultsDiscussionConclusions and implicationsAcknowledgementsReferences