TruGreen Wind Generation System LLCTable of Contents

Executive summery Pg. 2 I. TruGreen – The Company Pg. 3

A. Company description Pg. 3 Vision Pg. 3 Mission Statement Pg. 3 Company Background Pg. 3

B. Product and Industry Pg. 4 II. The Market Pg. 5

A. Target customer Pg. 5 B. Competitive advantage Pg. 5 C. Growth Plan Pg. 6

III. The Organization Pg. 7 A. Legal and organizational Structure Pg. 7 B. Management Team Pg. 8 C. Location Pg. 9

IV. The Financials Pg. 9 A. Critical Risks Pg. 9B. Financial Goals Pg. 10 C. Past Sales Revenue Pg. 10D. Five-year Financial Projections Pg. 11E. Financial Plan Assumptions Pg. 11

a. Revenue assumptions Pg. 11b. Expense assumptions Pg. 11

F. Financial Standings Pg.12 V. Appendix Pg. 14

A. Samantha Ochoa’s Resume Pg. 14B. Website Pg.16 C. Promotional Flyer Pg.17D. Price List Pg.18

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Executive Summary

The production and selling of wind generation power systems is a 7 billion dollar a year

industry. Soon that number will double or even triple in the next few years. The purpose of

TruGreen is to provide a source of energy that is environmentally friendly. In the Denver

Colorado area there are no local companies in this market. However, there are several dozen

wind generation companies in the United States at the present time. TruGreen is competing in a

market that has limited competition. Because of this our competitors are out of the price range

for most customers and they must turn to lower quality power generation systems. At TruGreen

we strive to fill this void and bring many of these customers an affordable power generation

system that will meet their needs in both quality and price.

There are approximately 1.5 million people that live in the Denver metro area. Out of these

people, 250,000 have middle or above income levels that can afford a power generation system.

There are approximately 5,000 farms and ranches in the outlying Denver area plus another

possible customer living in the foothills and mountains in remote cabins, ski lodges, and other

businesses. This is approximately 50,000 more potential customers that are within a short drive

to Denver.

It is projected through research that TruGreen should be able to achieve $2 million in net

sales within the first year followed by $6 million in net sales by the end of the second year. Third

year sales are projected at 10 million and fourth year sales are projected to reach $25 million

followed by an estimated $50 million in sales by year five. These sales will be accomplished by

extending our reach from the Denver area to other areas of the country over a five-year period.

As we see it the country’s energy needs will continue to grow, therefore, the sales at TruGreen

will continue to grow.

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I. The Company

A. Company Description

Vision

TruGreen energy will put more green in your pocket.

Mission Statement

TruGreen is dedicated to providing high-quality low-cost power generation to the

United States wherever possible. TruGreen strives to be environmentally friendly

and eliminate fossil fuels as the major source of power in our country. TruGreen

also strives to be a good employer that works with its employees and community

to bring a better environment to us all.

Company Background

TruGreen was developed to help end the United States dependence on foreign oil

sources. The founders, Samantha and Sherri met in College and remained in

contact over the years. In 2006 the two women got together and through their

passion for green living developed TruGreen and subsequently moved to Denver

Colorado.

In 2007 TruGreen started production on their first prototype of their wind

generation systems. Over the last three years they have done extensive research

and product development on their streamlined wind generation systems. They

have had several of their units in operation for the last two years and are now

ready to go into full production. Along the way TruGreen has made some

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important business contacts and friends in the Denver area which has help the

movement into green power expand tremendously.

Through personal financing and investors within the Denver community,

TruGreen has approximately $3 million in venture-capital and guarantees on

credit on their first-run of machining parts and supplies. TruGreen has also signed

a 10 year agreement for the use of a factory owned by the city of Denver that has

not been used in several years and will bring jobs and development to Denver.

TruGreen has retooled the factory and is ready to throw the switch and start the

production of green wind driven generator systems for Denver and beyond.

B. Product and Industry

TruGreen’s objective is to create clean affordable electrical power. They have

gone to great lengths to purchase only the highest quality parts and hire the most

experienced work force to produce a high-end high-quality product at a

reasonable price. TruGreen also ensures that all parts and materials are made and

assembled in the United States of America.

The wind generation systems are designed to be easily taken apart and moved to

any location where power generation is needed. In addition, this system is simple

to install and operate. TruGreen has designed the wind generation systems to have

more than one use in your home, business or on your farm. A DC to AC converter

can be used to plug directly into your fixed structures which will help lower your

monthly power bill. TruGreen wind generation systems can also be used as a

stand-alone system with a backup battery attached. No other company offers this

versatility.

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TruGreen has developed three basic wind generation systems. They are the 250

kW, 500 kW, and the 1,000 kW Wind Generation Systems. These systems can be

supported by a battery system or you can purchase a DC to AC converter for a

direct plug-in at your home, business or farm.

II. The Market

A. Target Customer

TruGreen will target customers with an average income over $50,000. They will also

target customers with an education level of high school or above and people 25 years or

older. Through TruGreen research these are the people that would generally be interested

in investing in new technology and power distribution systems. TruGreen is looking to

market consumers that would understand the concept of invest now to save in the future.

The main clientele that will be targeted are farmers, and ranchers in small rural towns.

TruGreen feels these are the customers that represent the primary market that will need

inexpensive power generation systems.

The secondary target for this product would be small businesses in the suburbs of Denver

and the surrounding areas. TruGreen is looking for demographics of small businesses in

mining, utility, forestry, and industrial companies that have an employee range of less

than 500 and sales below $20 million. The rationales behind these target choices are

based on the following research. First, Denver has a large suburb area where individual

homeowners have the ability to purchase wind devices. Therefore, TruGreen will develop

this market for potential buyers. However, our main focus is on small businesses in the

Denver area that are trying to cut their cost on energy consumption as well as other

business costs.

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B. Competitive Advantage

TruGreen has placed itself directly in the middle of the wind generation

competition. They are now looking to compete with turbine companies that

supply factories, power utility companies and other users of electricity. TruGreen

is striving to have the only wind generation system that is multi functional, high-

quality, American made, and is easily moved to wherever power is needed.

TruGreen’s main competitive strategy is price. Our price strategy is to stay

affordable for small businesses, farms, and ranches as well as individuals. Many

of TruGreen’s competitors sell large scale wind generation systems that run

$100,000 or more which are primarily the gauge for factories or power company

electrical needs. TruGreen’s low-end competition range is $2,000 to $10,000 but

this does not represent a high quality product like TruGreen’s. These cheaper

systems are expensive to install and relocate once they have been set up for

operation.

TruGreen has established a price for its inexpensive model at $5,000, its mid-

range model at $12,000 and its premium model at $20,000. Also, the TruGreen

product line is backed by a high-quality warranty. When you purchase a TruGreen

wind generation system you become part of the TruGreen family.

C. Growth Plan

TruGreen has been researching and developing our growth plan for the past few

years. Our goal in the first two years is to work on developing operations in Metro

Denver and the surrounding areas. By the third year TruGreen will expand its

operation to California, Oregon and Washington State. By the fifth year of

operation TruGreen would like to drive into the markets of Kansas City and San

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Antonio Texas as well as Atlanta Georgia and Baltimore Maryland. The driving

force behind our expansion is our reputation as an inexpensive, high-quality

product with good customer service.

III. The Organization

A. Legal and Organizational Structure

TruGreen was formed as a limited liability company (LLC) in the state of Colorado. The

owners, as well as other members of the management team, currently work full time for

TruGreen.

The TruGreen organizational chart below shows the five major components of the

organization. This chart includes management functions, our sales platform, and our

production staff. We feel as our company grows the organization will be compact and

efficient until future demands.

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Border directors CEO and CFO

Marketing and Sales manager

Sales staff

Dealers

Research and development

manager

Manager of maintenance

and engineering

Production manager and Factory team

Purchasing and logistical manager

Warehouse Manager

Shipping and receiving manager

At this time TruGreen has 30 full time employees. All the current employees are

permanent and non family. Our staff consists of experienced personnel with a wide array

of skills and knowledge.

B. Management Team

CEO “Samantha Ochoa”

Samantha Ochoa graduated with a Bachelors of Science in Business Administration from the

University of Georgia. While in school Samantha worked for General Electric in the

renewable energy department which focused on wind power generation. While working in

the renewable energy department she often wondered how to bring this technology of wind

generation to the public at a more affordable price. Samantha spent hours researching the

cost and development of affordable good quality wind generation systems hoping to one day

open her own business.

CFO “Sherri Mason”

Sherri Mason graduated with a Bachelors of Science in Accounting from the University of

Georgia. Her experience with small business financials has influenced our expected growth

and future outcome. Her ability to see our inventory and cash flow will impact our ability to

return capital to investors and this is why she is an integral part of our team. Sherri’s

experience from the finance and accounting department at General Electric will make her a

valuable asset to the company.

Key Personnel

In addition to Samantha and Sherri, TruGreen has a dedicated and experienced team of

managers that assist in the day to day operations. Each manager brings at least five years of

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experience in each of their respective areas. This team will be an asset to TruGreen’s future

success.

C. Location

TruGreen has signed a 10 year contract for the use of a factory owned by the city of Denver.

This site was chosen because it is centrally located with convenient access to potential

customers. The business will continue to develop and franchise dealerships throughout the

metro Denver area to help meet future strategic and sales goals of the business.

IV. The Financials

A. Critical Risks

TruGreen’s prospects must be considered in light of the risks, expenses, and difficulties

recently encountered by companies in their early stage of development in the rapidly

evolving markets such as renewable energy.

Factors and risks that may adversely affect TruGreen’s quarterly operating results

include:

TruGreen’s ability to obtain existing customers, attract new customers

at a steady rate and maintained customer satisfaction.

TruGreen’s ability to acquire products and to maintain appropriate

inventory levels.

Price competition or higher whole sale prices in the industry.

TruGreen’s ability to upgrade and develop its systems and

infrastructure in a timely and effective manner.

Governmental regulations and taxation policies

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General economic conditions and economic conditions specific to

renewable energy.

Based on these factors and risks, TruGreen’s operating results may fall below

the expectations of investors.

B. Financial Goals

For the next five years TruGreen has set up 4 financial goals. These goals are

listed below.

1. To maintain a return of equity of 15% for the first two years and 20%

from then on.

2. To keep labor costs and production costs under 50%

4. To develop and market new battery systems with longer power storage

capabilities.

5. To show profitability in the company by the second year of production

C. Past Sales Revenue

TruGreen has sold and monitored 50 wind generation power systems in the

Denver area over the last three years. With the help of our customers in the

research and development of the product, we were able to break even on the

cost of the manufacturing of each of these units. Through the monitoring of

these units, we feel we have reached a profitable sales price for the production

models that will soon be on the market. Therefore, TruGreen perceives these

50 wind generation systems as proven sales tools for future sales.

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D. Five-year Financial Projections

_________________________ Projections__________________Actual Year 1 Year 2 Year 3 Year 4 Year 5

Financial element Units 2009 2010 2011 2012 2013 2014

Wind generators sold 1 50 2000 6000 10,000 25,000 50,000

Net sales $10,000 500,000 2 million 6 million 10 million 25 million 50 million

Gross profit $10,000 100,000 400,000 600,000 2 million 5 million 10 million

Operating profit( loss) $10,000 50,000 200,000 300,000 1 million 2.5 million 5 million

E. Financial Plan Assumptions

a. Revenue assumptions

For all units sold there will be a $199.99 delivery and installation

fee incurred by the customer.

For all units sold the customer will have the option to purchase an

extended warranty

Revenue will be driven by local and national media advertisements

30% of net revenue will be generated by replacement parts sold to

the customer.

b. Expense assumption

Cost of shipping replacement parts will be passed on to the

customer.

The computer equipment is expected to have a weighted average

life of four years and will be depreciated on a straight line basis.

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Inventory is paid for and delivered in the month prior to sale.

The anticipated and useful life of the furniture and fixtures will be

seven years and will be depreciated on a straight line basis.

F. Financial Standings

Detailed financial standings and start up funding

Total funds required $1,800,000AssetsNon-cash assets from start up $1,100.000Cash requirements from start up $58,000Additional cash Raised $0Cash balance of starting date $58,000Total assets $1,158,000

Liabilities and capital LiabilitiesCurrent borrowing $0Long-term liabilities $1,300,000Accounts payable (outstanding bills) $0Other Current Liabilities (interest free) $0Total liabilities $1,300,000

CapitalPlanned investment $500,000Additional investment requirement $0

Total planned investment $500,000Loss at start up (startup expenses) ($642,000)

Total capital ($142,000)Total capital of Liabilities $1,158,000Total funding $1,800,000

Start up Requirements Startup expensesLegal $10,000Miscellaneous $2,000Insurance $10,000

Rent $20,000

Expensed equipment $600,000

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Total startup expenses $642,000 Start up assetsCash required for Start up $58,000

Startup inventory $500,000Other current assets $0Long-term assets $600,000Total assets $1,158,000For requirements $1,800,000

Start up fundingStartup expenses to funding $642,000Startup assets to fund $1,158,000

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Students Name705 Privet Drive

Atlanta, GA 30301 Home: (404) 424-4444 Mobile: (404) 228-5232

E-mail: Student@gmail.com

Experience: 2007-Present Owner TruGreen Wind Generation Systems LLC: Denver, Colorado

Own and handle business Managed all features of business, including client service, sales, buying,

employing and training. Superb administrative, interpersonal & communication skills: skilled at

coordinating and motivating innovative artists to reach at top efficiency.

Active ability to decide useful priorities and meet unattainable deadlines. Creative in a fast-paced, high-stress atmosphere.

Wide knowledge of mechanical research types, budgeting & preparation.

Experience: 2002-2007 Administrative Assistant General Electrics: Atlanta, Georgia

Provided executive-level administrative support to renewable energy department manager.

Preformed day to day administration tasks such as maintaining information files and processing paper work.

Open sort and distribute incoming correspondence, including fax and e-mail. Perform general office duties such as ordering supplies, and maintain records

management system. Prepare agendas and make arrangements for committee, board, and other

meetings Observing, receiving, and otherwise obtaining information from all relevant

sources. Manage capital purchases, direct vendor relations, generate and maintain

equipment tracking records. Coordinate and maintain weekly attendance and annual vacation records on 65

departmental employees.

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Experience: 2000-2002 Administrative Assistant Turner’s Pianos and Keyboards: Albany, Georgia

Provide executive-level administrative support to Owner and Co- Owner Liaison between all impacted departments to ensure proper communication and

reporting practices. Plan and coordinate on and off site meetings Organized the details of special events, travel arrangements, and itineraries. Distribute company literature to stimulate client interest and sales leads. Perform day to day administration tasks such as maintaining information files and

processing paper work. Open sort and distribute incoming correspondence, including fax and e-mail. Perform general office duties such as ordering supplies, maintain records

management system, and performing basic book keeping work. Prepare invoices, reports, appraisals, memos, letters, financial statements, and

other documents using word processing, spreadsheets, database, and/or presentation software.

Education: University of Georgia Bachelors of Science in Business Administration – 2006

Computer Skills: Windows 2010; Microsoft Word, Excel, Power point, QuickBooks 2010, Adobe Illustrator, Photo Shop, Outlook Express, Website development, Wide Work Flow, ACT 2009.

Special Skills: Fluent in Spanish and English

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Wind power generation is the fastest growing energy source in America. At TruGreen we are dedicated to bring Farmers, Ranchers, small businesses and rural communities the most affordable power source in the world of wind power generation.

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As power bills go up, and profits go down, let TruGreen help control your rising power cost with inventive portable power generation systems designed for working farms and ranches.

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1010 Windmill Way Denver, Colorado 80201

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TruGreen Price List

250 kW Wind Generation System

$5,000.00

500 kW Wind Generation System

$12,000.00

1,000 kW Wind Generation System

$20,000.00