True Blue Proposal

Digital Marketing ProposalPrepared for

True Blue Coolers

Digital Solutions Group Pty Ltd Level 2 Suite 4 66-70 Archer StreetCHATSWOOD NSW 2067 AustraliaPhone:1300 889 182 Fax:02 9411 2100

Email: [email protected] Web: www.digitalsolutionsgroup.com.au

Monday, 24 April 2023

http://www.digitalsolutionsgroup.com.au/

mailto:[email protected]

CALL: 1300 889 182

True Blue Coolers

Dear Ben and Megan,

Please find attached our proposal for a complete website built around a dynamic CMS platform for your project that will achieve the outcomes discussed as per our recent conversation.

This is a very exciting project and the site is crucial to the project’s success. Nowadays, your communications strategy must be so much more than simply an online brochure. This site is the first step to serious online traffic and conversion of sales to achieve a seamless efficient and highly profitable ‘online’ business.

We propose that the website will:

Engage clients and create a vibrant setting that will create a sense of urgency for visitors; Entertain your visitors and build interest in your offer; Effectively gather visitor’s details and automatically follow them up; Enable several Calls to Action and Calls to Order; Provide an E-commerce Platform which will enable visitors to become customers and enable online

sales via Paypal.

To this end we include the following proposal. The key elements are:

Price: $6500 + GSTSubject to final scope and more detailed discussion although I am confident we have covered all your requirements as seen per your email.

The deliverable will be a system that attracts prospective customers, enables early stage automation, continually builds your database, and delivers effective sequential communication to your existing and prospective customers.

The outcome will be better communication, greater understanding and more business.

Yours sincerely,

Ross LambertRoss LambertManaging DirectorDigital Solutions Group

2 | P a g e © Copyright by Digital Solutions Group 2010

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EXECUTIVE SUMMARY

Purpose of Proposal

At your request we have prepared this proposal with the details of the strategy as discussed, our core competencies and proposed costs and deliverables.

The proposal highlights the elements of our previous discussions such as increasing your market share and increasing your revenues. It covers the priorities involved in the design of the website, and increasing your database.

Expertise

Digital Solutions Group has extensive experience in developing and implementing effective business growth strategies and systems for our client organisations.

We have a sound knowledge of business analysis, commercial development; value added strategic growth, customer relationship models and project management to ensure the most effective outcomes.

Our Understanding of Your Needs

Based on our involvement with you and our discussions it is our understanding that your core needs can be summarized as follows:1. Setup of ongoing client and prospects communications which will increase brand awareness2. Increase market share by offering products to the world, thus increasing turnover and revenue.

Outcomes

Speed to Market: The proposed solution will accelerate ‘speed to market’ and market penetration.

Competitive Differentiation: Unique marketing and operational technology will effectively position your company in its market.

Brand Awareness: The proposed solution will significantly enhance and create brand awareness within your market segments.

Increased Revenue: The proposed solution would enable a leveraged strategy involving quality branding of your organisation.

Return on Investment: The proposed solution maximizes ROI and reveals exactly where the ROI is being made. The marketing effort can be measured and justified.


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Resource Utilization: This marketing approach expands the limitations of your organization and creates a

technological competitive advantage.

Investment

We include in the proposal an Investment Schedule. We believe upon the implementation of this project will enjoy a quick positive return.

Our proposal takes into account information exchanged during any engagements, supporting documents provided, and our own experience in delivering Marketing and Technological Solutions.

Our response rationale is based on an analysis of your requirements, current situation, timing factors and the nature of your business.

The Digital Solutions Group team that will be formed to develop this solution have specific expertise and experience, in designing and delivering, the solutions of this nature.

As a valued customer, your organisation can be satisfied that we understand your business and where you want be.

We believe that we can deliver long-term competitive advantage in your market, by providing an ongoing strategic vision and ensuring marketing programs are executed successfully. We look forward to developing future concepts for you and delivering world-class solutions to your organisation.

Email MarketingEmail marketing when used correctly, can be one of the most effective marketing techniques employed. Digital Solutions Group can facilitate many effective and proven email marketing campaigns which will be a powerful way to reach out and build an online relationship with your existing clients and inform them of new ideas, new products, and new offers.

Email marketing will allow your company to: market in an environment where everything is entirely measurable; not waste any money on people not interested in its products or services in the first place; reach the perfect target every time; cut costs from traditional print; reach further markets;


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DELIVERY COST

INCLUSIONS PRICECustom Designed Dynamic Website

All inclusive of the design implemented on the technology with:

1 Home Page Design1 Internal Page Design

Unlimited # of pages Unlimited # of sections and sub sections

Flash on Home Page2 Hours Training

1 Administrator Setup

$5,500

Logo Design $500

Ecommerce PlatformUser access and profile generation

Advanced profile searchUser document uploadFull PayPal Integration

1,000

SEO

Please enquire

upon construction

of WebsiteTotal AmountLess Discount

Total Amount Payable

$6500 +GST$4000 +GST$2,500 +GST

Other Options:Hosting including: Monthly Analytics Report

Up to five basic changes per month

$30 per month

Newsletter Template

Stationary Design

Brochure Design


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ORDER APPROVALOption Amount:

Date:

Company Name:

Billing Address:

Client Name:

Client Signature: I have read and agree to the Terms and Conditions (including Payment terms) contained in this proposal.

Please fax back to: +612 9411 2100

Estimated Delivery

Digital Solutions Group will start immediately once 50% deposit payment has been received.

Estimated delivery of Design: 5 working daysEstimated delivery of full solution: 14 working days from acceptance of the design

Payment Schedule

50% Deposit25% Delivery of the design 25% Delivery of the website


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Payment OptionsCredit Card Payment:

First Name: Last Name:

Street Address:

Postcode:

Telephone Number: Mobile:

Email Address:

Please charge: Amex MasterCard Visa

Cardholder’s Name:

Credit Card Number: Expiry:

The amount of $ for payment to: Digital Solutions Group Pty Ltd

Cardholder’s Signature:

To make your payment, please forward this signed form either:

By facsimile: (02) 9411 2100 OR By email: [email protected]

To pay by Direct Bank transfer:-

Account Name: Digital Solutions Group (Thrain Pty Ltd)Bank: St George BankBSB: 112 879Account No: 043 238 019


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COMMERCIAL BRANDINGUtilising advanced techniques Digital Solutions Group’s graphic design specialists, create a new identity for your business. Due to the rapid commercialisation of generation Y and to some extent generation X, your business’s image requires a suitable direction so that it interacts fully with your medium. Employing Stationary and Conceptual design to facilitate your medium is an absolute necessity. Think of it as a makeover.


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MOBILE APPLICATIONS We create custom applications for multiple platforms in any category. In fact we specialise in iPhone and iPad Apps.

Mobile applications have become an incredible marketing source for businesses and entrepreneurs. It allows for unlimited growth and access to your medium because everyone uses their phones on a daily basis. It delivers Constant Advertising and Consumer Awareness.

The following is from an article listing the 22 reasons why every business needs either an iPhone or Android App

1. If you do develop an App for mobile let everyone know about it through email, website, SMS and Twitter

2. Add mobile value by including content and functionality that are location based or time sensitive

3. Just like social media don’t sell but provide content that adds value to people’s lives such as weather reports for bike riders that are location driven

4. Develop a Mobile App that becomes a part of a person’s daily lives and hopefully becomes indispensable

5. Remember that with iPhone or mobile app your website or blog presence is just one or two slides or touches away on that persons phone anywhere anytime,

6. It’s about convenience

7. Mobile apps have broad reach so develop apps that can viewed on as many mobile platforms as possible including, iPhone, Blackberry, Nokia and Android

8. You can use the App to drive traffic to your bricks and mortar store

9. Announce “Specials” to your readers (online shoppers love a bargain)

10. You can announce an “Event”

11. The mobile internet market is growing at a much faster rate than fixed internet

12. The developing world’s connection to the internet is much more mobile centric than the Western world’s fixed line communications infrastructure

13. 75% of our planet is still not connected to the Internet so the potential over the coming decades is substantial

14. It will differentiate you from your competition

15. You create deeper engagement

16. Drive more loyalty

17. You get to put your branding on your customers phones

18. Your business is provided with great feedback

19. It is going to drive more revenue and ultimately more profits


http://jeffbullas.com/2010/04/29/now-is-the-time-to-be-planning-your-mobile-social-media-marketing-strategy/

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20. It enables easy sharing of your content between mobile users

21. Reduce costs to your business through automation

22. It could even stop you getting a speeding fine and keep your license… Trapster.com app tells you when there is a speed camera nearby.

http://www.jeffbullas.com/2010/05/26/22-reasons-why-your-business-or-blog-needs-an-iphone-app/


http://www.jeffbullas.com/2010/05/26/22-reasons-why-your-business-or-blog-needs-an-iphone-app/

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Application Platforms


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Sample Emails


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STANDARD TERMS AND CONDITIONSThe information contained in this proposal is provided to client recipients (“you”) on the following terms and conditions:

1. These terms and conditions not only relate to this proposal but also extend to any future projects or orders we undertake for you. If our standard terms & conditions change in the future we will advise you accordingly.

2. This proposal has been prepared by Digital Solutions Group Pty Ltd (“Digital Solutions Group”, “we”) and Digital Solutions Group disclaims any and all responsibility and liability for the information or strategies proposed herein.

3. This Proposal is made available to you for the purpose of providing you with services and delivery of marketing and/or eBusiness solutions and remains open for 30 days.

4. Digital Solutions Group, and their respective directors, officers, employees, agents and consultants shall have no liability including to any person by reason of negligence or negligent misstatement for statements, opinions, information or matters (express or implied) arising out of, contained in or derived from or for any omissions related to this proposal and/or the strategies delivered hereunder, except where liability under statute cannot be excluded.

5. This Proposal may contain projections based on certain intentions, expectations and plans for you. Those intentions, expectations and plans may not be achieved. They are based on certain assumptions which may not be met or on which views may differ. The performance of this proposal as described herein may be influenced by factors many of which are outside the control of Digital Solutions Group. No representation or warranty, express or implied, is made by Digital Solutions Group or any of its representatives, directors, officers, employees, agents and consultants that any intentions, expectations, plans, or projections will be achieved either totally or partially.

6. This proposal is copyright and you will not copy, distribute or disclose it, in whole or in part, to others at any time without the prior written consent of Digital Solutions Group. The strategies and information contained in this proposal is the sole propriety of Digital Solutions Group.

7. Your acceptance of the “Order Approval” creates a legally binding agreement between us to deliver the requested works to you subject to your orders/briefs at the price and on the terms quoted.

8. Any changes to your orders/briefs may result in time and fee changes, which we will notify to you upon request.

9. Satisfaction and delivery guaranteed means that Digital Solutions Group will deliver on time at the agreed cost. Should the delivery time needed to be extended due to unforeseen circumstances, Digital Solutions Group reserve the right to warn the client and provide a new timeline that both parties agreed on.

10. Any intellectual property created as a consequence of your orders will become your property upon full and final payment, such as logos, slogans, text, business and marketing plans, copywriting.

11. Despite clause 10, we retain any and all rights in any Retained IP that is delivered in conjunction with your orders, including but not limited to the source code of the Technology. You are granted a non-exclusive non-transferable license to use the Retained IP for the duration of your order and the timely payment of invoices.

12. We agree to:a. Deliver your orders as instructed by you in a timely manner;b. Fix any errors or omissions in any of the works that we provide to you;c. Respect the confidential nature of your sensitive business information and data;d. Keep you informed of the status of the project.


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13. You agree to:a. Provide timely instructions, content and feedback when requested in order to complete your orders;b. Pay deposits within 48 hours of signing a quotation/order;c. Pay invoices at delivery of the project or the service;d. Pay the balance of each item of your orders as they are delivered to you on our staging server, in person, in print or in

any other agreed format/media;e. Provide us with adequate releases of all works delivered and accepted by you;f. Permit us to promote the fact that you are one of our clients and that we have delivered the relevant services to you,

including the following hyperlinked credit at the bottom of any online work: “Powered or Design by Digital Solutions Group will deliver on time at the agreed cost. Should the delivery time need to be extended due to unforeseen circumstances Digital Solutions Group. You agree to pay all accounts within our trading terms and in the event that we need to engage a debt collector then all costs incurred in the collection of monies, from you will be borne by you and added to the debt.

14. Clients use of the Host Server is subject to the Host Server:a. Service Agreement;b. Acceptable Use Policy;c. Privacy Policy; &d. Anti-Spam Policy;as contained on the website http://www.digitalsolutionsgroup.com/legals.aspx (in addition to the terms contained herein).

15. There are no warranties or guarantees, expressed or implied, made by Digital Solutions Group to you with respect to this proposal or your orders as expressly set forth herein and neither we will make any warranties or guarantees to you except as expressly agreed in writing by Digital Solutions Group.

16. Neither Digital Solutions Group will be liable to you on account of any alleged warranty, express or implied, except to the extent and in the manner set forth herein.

17. Nothing contained herein will be taken to exclude restrict or modify or to purport to exclude restrict or modify the application of any provisions contained in Part V Division 2 of the Trade Practices Act 1974 or any other consumer protection legislation, the exercise of any of the rights conferred by any such provision or the liability of Digital Solutions Group for breach of any warranty or condition implied by such provision. However, if Digital Solutions Group breaches any such warranty or condition, its liability for breach will be limited (where permissible by the Trade Practices Act and any other relevant consumer protection legislation) to:

a. in the case of the supply of goods: the replacement of the goods or the supply of equivalent goods, or the repair of the goods, or the payment of the cost of replacing the goods or of acquiring equivalent goods, or the payment of the cost of having the goods repaired - whichever Digital Solutions Group sees fit to provide; and

b. in the case of the provision of services: the supplying of the services again, or the payment of the cost of having the services supplied again - whichever Digital Solutions Group sees fit to provide.

The following terms are defined as follows:

18. “Technology” includes:a. Email Marketing;b. Ecommerce;c. Content Management;d. Any other applications provided by us or our contractors to you under an application service provider (“ASP”) delivery

model.

19. “Retained IP” meansa. Any intellectual property that, in isolation, is either previously existing, previously developed by us or our contractors,

generic in nature, licensed to us or our contractors for reuse or freely available in the public domain, including reusable code, scripts, libraries, stock art, etc; and

b. Any deliverables, including draft designs, logos, works that are not accepted or paid for by Client.


Documents

True Blue Proposal