TRUCK MASTERS BRAND IDENTITY GUIDELINES - Hankook …dl.hankooktire.com/dl/html/images/download/Hankook Truck Master… · the letter T in the middle embracing ‘MAS’ and ‘ERS’

TRUCK MASTERS BRAND IDENTITY GUIDELINES

TRUCK MASTERS BRAND IDENTITY GUIDELINES1.Core Brand Identity

Contents

01. Our Brand

02. Color

03. Background Color Schem

04 Signature/EU/ Horizontal

05 Signature/EU/ Vertical

06. Signage Scale/ EU

07. Signage Scale/ EU

Introduction

‘Truck Masters’ is a brand for HANKOOK TIRE’s

global retail targeted at China, Europe, and Arab. The brand

identity logo is a composite of the CI logo of HANKOOK TIRE

and the brand logo of Truck MASTERS. It represents speed, high

technology, prestige, and innovation.

Our New Brand Logo Design

The logo of Truck MASTERS has been designed to present

the letter T in the middle embracing ‘MAS’ and ‘ERS’

in consideration of the harmony with the CI of HANKOOK

TIRE. This represents that ‘Truck Masters’

is the master of tires.

Brand ColorsSlate gray, the brand color of Truck MASTERS, has been

chosen according to the specifications in CI color of

HANKOOK TIRE in consideration of the harmony with

the color of the existing CI. The brand color of slate gray

represents the brand image of being technologically

precise, reasonable, and practical.


02

01 Introduction

Core Brand Identity

Masters Orange

PANTONE 1655C

C0 M70 Y100 K0

3M Image Graphics(Translucent): 3630-44

3M Image Graphics(Non Translucent): 7725-14/180-14

Avery Dennison(Translucent): UC 900-361-T

Avery Dennison(Translucent): Color matching is needed

Hankook Masters Black

PANTONE Black

C0 M0 Y0 K100





Hankook Masters Gray

PANTONE Cool Gray 9C

C0 M1 Y0 K51





Hankook Masters White

PANTONE

C0 M70 Y0 K0




Avery Dennison(Translucent): Avery 900 SC White

The use of orange, black, and green colors is a very important measure to tell the brand logo to the customers.

When applying the brand logo to various applications, three specified colors must be correctly used.

When applying the brand color on the print media, the CMYK or Spot Color criteria shall be applied. When brand colors are applied to sign media and such, it is recommended to first apply the products of 3M and Avery Dennison


03

02 Color

Core Brand Identity

Logo on white backgroundThe symbol mark should appear on a white background.

Logo on gray backgroundThe symbol mark should appear on a right gray tone background.

Logo on black backgroundIf you are printing on a dark background, you can reverse the hankooklogo out of your background color.


04

03 Background Color Schem

Core Brand Identity

In order to communicate the brand in the most clear way, CI Symbol, CI Logo, and Brand Logo must be used together with the fixed configuration.

The Clear Space is a rule that allows the Brand Logo to look visually clear by maintaining the free regular spaces on the top, bottom, left, and right of the Brand Logo. The possible Clear Space must be clearly followed when using the Brand Logo but when special application is applied, exception uses are permitted.

Clear Space

0.3A 0.2A

A

A

A

A

A

A

05

04 Signature/EU

Core Brand Identity

Horizontal


Clear Space

A A

A

AA

0.58A

0.19A

A

0.3A

In order to communicate the brand in the most clear way, CI Symbol, CI Logo, and Brand Logo must be used together with the fixed configuration.

The Clear Space is a rule that allows the Brand Logo to look visually clear by maintaining the free regular spaces on the top, bottom, left, and right of the Brand Logo. The possible Clear Space must be clearly followed when using the Brand Logo but when special application is applied, exception uses are permitted.


06

05 Signature/EU

Core Brand Identity

Vertical

Dealer NameInformationTelephon Number












Hankook Masters Orange



Printing Color

1 : 101 : 91 : 81 : 71 : 61 : 51 : 4 1 : 11 1 : 12 1 : 13 1 : 14 1 : 15

T template(Face type)_17˚ Angle

1

23

Branch NameHelevetica NeueCondensed Bold

InformationHelevetica NeueCondensed Bold

Telephone NumberHelevetica NeueCondensed Bold

1

2

3


07

06 Signage Scale

Signage

EU













Hankook Masters Orange



Printing Color

1 : 101 : 91 : 81 : 71 : 61 : 51 : 4 1 : 11 1 : 12 1 : 13 1 : 14 1 : 15

10A3.75A

5A

2.4A

2.5A

3A

15A

15A

15A

10A

35A

35A

35A

35A

35A

3.5A

4A

4A

4A

5A

5A

5A

10A

22.5A

22.5A

22.5A

T template(Face type)_17˚ Angle


08

07 Signage Scale

Signage

EU

Documents

TRUCK MASTERS BRAND IDENTITY GUIDELINES - Hankook …dl.hankooktire.com/dl/html/images/download/Hankook Truck Master… · the letter T in the middle embracing ‘MAS’ and ‘ERS’