Freixenet ICEThe newest and most refreshing way to drink cava.

trndproject

trnd project handbook

Project blog: www.trnd.co.uk/freixenetContact: aaronay@trnd.co.uk

Getting to know trnd and Freixenet ICE

Welcome to our sparkling new project with Freixenet ICE.

If you’re looking to make the most of the sunshine, then you’re in the right place. The bubble experts at Freixenet have created a new and improved way to enjoy cava – served over ice with a sprig of mint. It’s the perfect drink for long and lazy summer days.

As a team of 1,000 trndsters we plan to:

• Try Freixenet ICE Cava and experience the newest and most refreshing way to drink bubbles.

• Share our opinions in 3 online surveys.

• Spread the word about Freixenet ICE - while in the sunshine with our friends.

• Gather up lots of different opinions, ideas and suggestions from friends and family and share them with the brand.

To get us started, we have a trnd starter kit that contains the following:

For you:3x Bottles of Freixenet ICE (to share with friends)1x Project handbook1x Freixenet ICE booklet

To pass on to friends, colleagues and neighbours:Research sheets to ask your friends and family about the product.And don‘t forget to share your bottles with pals too.

Head over to the blog and let’s discuss our thoughts on Freixenet ICE: www.trnd.co.uk/freixenet

You can send any questions you have about the project to:aaronay@trnd.co.uk

Your trnd starter kit

If you’re looking for the perfect serve this summer then look no further.

Freixenet ICE is the stylish new way to consume your bubbles. If you already love a glass of fizz then get ready to raise it to the next level by following the simple instructions below. 

You will need:

• Freixenet ICE• 1 x wine glass• 3 x chunky ice cubes• 1 x sprig of mint Method:Add ice cubes to your glass, pour over lashings of refreshing Freixenet ICE and add a sprig of mint.

Et voila (or y aquí to use the Spanish equivalent)! Your perfect summer serve.

The perfect serve

We love this time of year; the sunshine, the light nights, the BBQs. If only it could last for 365 days…

When the sun rears her pretty head on good old Blighty, we’re quite particular about our beverages - they have to be perfectly chilled and gloriously refreshing.

Luckily, we have the perfect answer to your quaffing conundrums, whatever the season, in the form of Freixenet ICE Cava.

Don’t worry about the odd rainy day (there are bound to be a few unfortunately), whatever the weather outside, Freixenet ICE Cava is sure to bring the taste of Spanish sunshine to our shores.

Sunny season

“ TaSTInG noTES:

Fine bubbles combined with a nose of peaches, ripe pears, flowers and nuances of tropical fruits. The palate is creamy yet sweet with a long finish.”

So you love the idea of Freixenet ICE but you wouldn’t want to impair the fl avour of your favourite drink, right? Don’t worry, they’ve thought of that – Freixenet ICE has been specially blended to work perfectly with ice – it’s a new dimension in cava.

Produced using the same traditional method as Champagne, Freixenet ICE has a premium twist. The wine makers have mixed the cava to be richer, which balances the chill of the ice so that the taste of the wine is not diluted.

Classic cava grapes (including indigenous Spanish grapes Macabeo, Xarel-lo and Paradella) have been blended with the Chardonnay grape for a richer consistency and slightly sweeter style, perfect to be enjoyed in a large wine glass over chunks of ice.

All that’s left to do is add a sprig of mint!

What makes Freixenet ICE different?

Project schedule

Time to get testing

Have your say

Once your starter kit arrives, why not invite a couple of friends around to open it with you? That way you’ve started to spread the word straight away. Together you can read the info and sample the wonderfully refreshing Freixenet ICE.

Capture the moment. Take photographs of the fi rst pop and capture the initial reactions. You can upload your photos to www.trnd.co.uk/freixenet

Want to upload your photos to Facebook, Instagram or Twitter, too?

Great! Make sure to tag @FreixenetUK and use the hashtags #FreixenetICE and #CavaIceMint so the lovely Freixenet folks can see you enjoying their cava!

You can send us your opinion on Freixenet ICE via two online surveys that will take place during the four weeks of the project:

• There’s an initial survey (which will be online soon)• And a fi nal survey

We’ll be sure to send you reminders via email when each survey is live.

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Spread the word about Freixenet ICE

Your contributions

If you’re smitten with the newest way to serve your cava, let people know what you think of this refreshingly diff erent product.

Spreading the word is simple – invite friends over to check out your starter kit and impress them with some of the interesting insights you get over the next few pages.

In this project guide we’ve made a list of possible ways to spread the word but you’ll probably have the best ideas yourself so be sure to share them with us all on the blog: www.trnd.co.uk/freixenet.

You’re acting as a one-person product researcher.

In your starter kit you’ll fi nd a number of ‘spread the word!’ sheets, we want you to share these out amongst your friends and colleagues and collect their opinions in return.

Be sure to share some of the info that you’ve learnt from this booklet too, for example, did you know that the Freixenet company started with a kiss? There’s much more where that came from!

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We’re so excited to get started on this project with you. In order for us all to contribute eff ectively, we’ve laid out a couple of guidelines that should be very easy to follow.

Be open!Be completely upfront about the fact that you’re taking part in this campaign and that you’re testing out the products as part of a word-of-mouth campaign with trnd. We want you to be honest with your friends – we’re not trying to make you into secret sales people – simply share your opinions on the product and say how you got your bottles of Freixenet ICE.

Be yourself!Don’t overdo it! We just need you to tell your friends what you think of the product and to get their opinions too. We’d be really pleased if you love the product but we’re not asking you to do the hard sell!Like you, your friends should have a personal opinion about Freixenet ICE and we’ll be waiting to know what you all think!

A few tips to help you get started

Mud, queues and questionable food – there are a lot of ups when it comes to attending a festival but a fair share of downs too. If you want all the fun of the festival but with the sophistication of a garden party, why not hold your own Freixenet fi esta?

Invite a group of your closest pals and let them know that you’re holding a refi ned Freixenet fi esta. Crank up the tunes, ensure there’s plenty of ice and mint for your Freixenet and prepare some tapas for your guests. Here are just a few simple tapas ideas, you can fi nd plenty more online.

Marinated olives. Don’t cut corners and go for shop bought, simply marinate your olives in their own oil with plenty of garlic and paprika thrown in.

Spanish omelette. It’s a classic dish. Boil and slice your potatoes before layering onto the bottom of a baking dish and then smothering with omelette mix and baking – delish!

Serrano ham wrapped plums. The clue is in the title! Cover your in-season plums with Spain’s smoky, salty ham for a mouth-watering treat.

Lay the food out on trays and let your guests help themselves. Be sure to serve with plenty of Freixenet ICE. Served the perfect way, over ice and with a sprig of mint. Let your friends know that the aim of the party is to spread the word (and the love) about Freixenet ICE and ask them to fi ll in a ‘spread the word’ sheet before they leave.

A tapas and Freixenet fi esta

a big part of your job as a trnd team member is to spread the word about the great new way to consume Freixenet ICE. over the next couple of pages, we’ve included a few ideas to get you started but you’ll probably have the best ideas yourself so please do share them on the project blog!www.trnd.co.uk/freixenet

offi ce drinksOkay, you can’t exactly pop open a bottle of Freixenet ICE in the middle of your Monday morning conference call but how about inviting your work pals over to yours for post-work drinks?

Included in your kit is a Freixenet ICE handbook which includes the perfect way to serve Freixenet ICE – along with a cocktail recipe or two – bring it out on your lunch break and let your colleagues know about the new way to drink your bubbles! Then, next time you fancy a drink after work, invite your pals over to try the new way to drink fi zz this summer.

Ideas for spreading the word

Freixenet HQ resides in cava country, otherwise known as the Penedès, which is southwest of Barcelona. It is a landscape of rolling hills, rich red soil and long hours of sunshine – throw in a pool and it’s basically our ideal holiday destination! 

So how is Freixenet made? Learn more about the skilled process that is used to create your refreshing bottle of Freixenet ICE.

• The Freixenet experts begin by fermenting the wine not once but twice and then placing on special racks at a 45 degree angle so that the yeast sediments can collect in the neck of the bottle.

• The experts rotate the bottles regularly during the ageing process which causes the sediments to slowly settle in the neck of the bottle.

• After ageing, the sediments are removed through a process called disgorging. Bottles are then topped off with the original base wine, and sugar is added, a practice referred to as dosage, before being corked, labelled and packed for shipment.

• The ageing process takes between one and five years.

• The double fermentation process ensures the highest quality wines with more layers of complexity and fruit flavours in the wine.

Freixenet sparkling wine has always been made in this traditional process and delivers consistent quality in every bottle.

The process

Got a free weekend on the horizon? Why not hold a Freixenet cocktail competition? You provide the bubbles, your pals provide the sparkling conversation!You should supply the basics – the Freixenet ICE and ice cubes, the glasses, a cocktail shaker etc.  Ask your friends to each bring a secret fruity cocktail ingredient and get creating. 

Here’s one from the professionals to get you started:

The Garden of Eden:Ingredients:

• Cucumber

• 20ml lemon juice

• 20ml apple juice

• 15ml of elderflower juice

• Freixenet ICE Cava

• Blend the fruit juices together in a shaker first then top up the glass with ICE Cava and garnish with cucumber - delicious!

Once your friends have created their masterpieces you can give each other a mark out of 10, think ‘Come Cocktail With Me’. The winner gets the professionally inspired ‘Garden of Eden’ cocktail that you created earlier!

Make sure your friends know that you’re taking part in this project and that Freixenet ICE is the most refreshing way to enjoy your cava this summer.

A sparkling cocktail competition

Freixenet ICE is the newest and most refreshing way to drink cava, it also acts as the latest in a long line of delicious cava variations from Freixenet.

The Freixenet range

Like all good stories, the history of Freixenet began with a romance. When Dolores Sala Vive fell in love with and married Pedro Ferrer-Bosch in 1911, Freixenet was born. Dolores’ in-depth knowledge of winemaking, together with Pedro’s entrepreneurship, created the foundations of today’s company.

Fast forward to 1930 and Freixenet was on its way to becoming a global brand. Pedro and Dolores expanded their horizons and opened a branch in New Jersey. Well, as Dolores said, ‘celebration is something for people all over the world’.

In the 1970s Freixenet launched their iconic Cordon Negro black frosted bottle – everyone seemed enamoured and Freixenet saw a huge surge in popularity.

By 1980 Dolores’ youngest son, Jose was in charge. Jose was a brainy chap and thanks to his tech-savvy innovations and ingenious marketing ideas he grew the company into the world’s leading producer of quality sparkling wine.

By 2000 a whopping 200 million bottles had been produced and Freixenet accounted for over half of all Spanish sparkling wine production. With José now semi-retired, his son Pedro is at the helm.

Today, Freixenet is sold in over 100 countries. The fi fth generation of the family now run the company and they are still just as passionate about making the best possible cava.

Freixenet ICE is the latest cava revolution from the story that started with a kiss.

The Freixenet Story

Cordon negro

Cordon Negro is undoubtedly Freixenet’s most iconic and recognisable cava. Cordon revolutionised cava making and allowed Freixenet to become the world-wide brand it is today.

Elyssia Gran Cuvée

Elyssia (which means heavenly) is a premium cava that is ‘Refi ned, sophisticated and smooth’. The award-wining Elyssia Gran Cuvée is a distinguished blend that combines the best regional varieties with Chardonnay and Pinot Noir.

Elyssia Pinot noir

A Rosado fi lled with fi nesse, and ripe with elegance. Don’t even think about hosting a dinner party without serving this to your guests on arrival!

Cordon Rosado

Cordon Rosado is the vibrant pink partner of Cordon Negro. Two charming Spanish red grape varieties, Trepat and Garnacha, give Cordon Rosado its subtle hue. Expect a pop of summer fruits in every sip!

www.trnd.co.uk/freixenet