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8/6/2019 TRM 409.01 Overbooking Issue
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OVERBOOKING ISSUE INOVERBOOKING ISSUE IN
AIRLINE INDUSTRYAIRLINE INDUSTRY
GROUP MEMBERS:
NEE ROMANGNCE MALANYASEMN AKSOY
TRM 409.01 BUSINESS ETHICS
GROUP PRESENTATION
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ContentContenty
What is Overbooking?y Why do Airlines Overbook flights?y How it works?y Voluntary Bumping
vs. Involuntary bumpingy Compensationsy Complaintsy Cost-benefit
yJustice Theoryy Fairness Theoryy Rights Theory
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What isWhat is
Overbooking?Overbooking?
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Why Do Airlines Overbook Flights?Why Do Airlines Overbook Flights?
y To compensate for No-Shows
y Seat Utilization
y
More Profit
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How Airlines Make Overbooking?How Airlines Make Overbooking?
y Holiday season
y Statistical data of no-shows
y
Airline market current position
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Involuntary Bumping Vs. VoluntaryInvoluntary Bumping Vs. VoluntaryBumpingBumping
yWhat is Voluntary Bumping?
yWhat is Involuntary Bumping?
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Overbooking and Voluntary BumpingOverbooking and Voluntary Bumping
Before an airline involuntarily bumps passengers on anoverbooked flight, they will first ask for passengers who arewilling to voluntarily give up their seat. Passengersconsidering volunteering to give up their seat should beaware of two important considerations.
First, they will no longer be compensated under the deniedboarding or involuntary bumping rules that are in effect forthat flight.
Second, a passenger who voluntarily gives up their seat is in aposition to negotiate with the airline for other compensationthat could be more valuable to the passenger.
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Overbooking andOverbooking and
Voluntary BumpingVoluntary Bumping
I fly twice a month and ALWAYS fly United. Why do I
fly United? Because they are always so overbooked
that I know they'll be asking for volunteers to take
the next flight.
With a little patience you might never pay for
another flight again. I've been flying on a voucherand given another for being bumped. No
exaggeration, I've received $5000 in voucher in
2007. Remember, patience is a wondrous virtue.
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THY OverbookingTHY OverbookingPolicyPolicy
y First, the company asks for the passengers who are willing togive up their seat.
y Whether they find a volunteer or not, they will give
compensation for the passenger who can not fly.y They will arrange the flight within the shortest possible time.
y According to the waiting time, accommodation, food andbeverage and transportation facilities are free of charge.
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THYs CompensationTHYs CompensationAmountsAmounts
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Overbooking and InvoluntaryOverbooking and Involuntary
BumpingBumpingMost involuntarily bumped passengers are subject to thefollowing minimum compensation schedule:
y No compensation if alternative transportation gets the passenger
to the destination within one hour of the original scheduledarrival.
y One-way fare up to a maximum of $400 for substitute domesticflights that arrive between 1-2 hours after the original scheduledarrival time or for substitute international flights that arrive
between 1-4 hours after the original scheduled arrival time.
y If the substitute transportation is scheduled to get you to yourdestination more than 2 hours later (internationally), or if theairline does not make any substitute travel arrangements for you,the compensation doubles to a maximum of $800.
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exceptionsexceptions
Compensation schedule does not apply tocharter flights, to scheduled flightsoperated with planes that hold 30 or fewer
passengers or to international flightsinbound to the United States.
If a passenger can't be accommodated totheir satisfaction, they may be eligible to
request a refund for the remaining part ofthe trip, even if the trip were on annonrefundable ticket.
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Conditions for compensation;Conditions for compensation;
The passenger must have a confirmed reservation, Not to miss ticketing deadline,
Each airline has a check-in deadline, which is theamount of time before scheduled departure that the
passenger must present
himself to the airline
at the airport.If the
passenger misses the
deadline, he/she may
have lost his/her reservationand his/her right to
compensation if the flight
is oversold.
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ComplaintsComplaints
y If for some reason the
passenger believes that
the airline's response
to overbooking was notsatisfactory, he/she may
want to complain to;
y the Airline Company
y the Authorities.
If the passengers flight was on a U.S. airline or on aflight to or from the U.S., the passenger can also use;
y the AirSafe.com Online Complaint Form andAirSafe.com will forward his/her complaint
y to the U.S. Department of Transportation
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OneOne exampleexample ofof thethe complaincomplain formform whichwhich isis preparedprepared byby U.S.U.S.
AirSafe.com Online Complaint FormAirSafe.com Online Complaint Formy Please fill out the relevant information below and submit the form. Your complaint will be reviewed and either published in AirSafe.com's
complaint site FlightsGoneBad.com or forwarded to an appropriate organization such as the US Department ofTransportation. Prior topublication, your submission may be edited for clarity and to protect your personal information.
Please review AirSafe.com's privacy policy if you would like additional details of how your information will be used and your privacy
protected.
y Name:
y Street:
y City: State/Province: Zip/PostalCode: Country:
y Phone:
y Email:Complaint Information
y Airline Name: Flight Number: Location/Flight Leg: Date:
y Complaint Categories (Choose one or more)
Delays and other Flight Problems
Overbooking
Reservations/Fares/Boarding Cancellation Fares
Refund Baggage Safety Security
Frequent Flyer Program Customer Service Disability
Advertising Discrimination Animals Other (specifiy)
y Write Your Complaint BelowFor advice on what to say, please review the Complaints Tips Page
y
When you are done, please choose a button:
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CostCost--Benefit AnalysisBenefit Analysis
y All parties benefit,
and no party loses.
All passengers either
complete their flights orare recompensed by a sum which they value
more than the immediate completion of the
flight.y The airlines could also gain, because they
would be able to overbook to a higher degreethan at present and hence fly their planes
closer to seat capacity. (Falkson,1969)
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Benefits for Airlines;Benefits for Airlines;
The number of
empty seats on
sold-out flights reduced,
Capital asset
utilization increased(the total revenue earned for every
dollar of assets a company owns)
Involuntary
oversales reduced
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CCostsosts for Airlinefor Airline
y The costs that airlines have to pay topassengers who are bumped off of flights forwhich they
have already purchased
tickets affect
revenue substantially.
y Compensation
for overbookingaffects around
250,000 passengers
(0.1% of total).
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Kants CategoricalImperativeConcerned with individual rights of the person denied
something he was promised
Overbooking done as a normal practice to ensure higher dailyprofit would be difficult to justify
Breaking promises destroys the very basis of making a promise
in the first place
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Kant: Overbooking could beacceptable if . . .
At the time the reservation is made, the
traveller is told that a reservation does
not actually guarantee a flight, only a highlikelihood of a flight
(no promise has been made)
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JUSTICEJUSTICE
States that we should treat each
other fairly
y Rawls Veil of Ignorance
What would you decide is
acceptable if you were to be theweary traveler who discovers the
guaranteed ticket is not
guaranteed?
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DISTRIBUTIVEDISTRIBUTIVEJUSTICEJUSTICE
The CapitalistJustice
The passenger who pays more,exceptbeing volunteer, gets on the plane .To
express ,the passenger with higher
fares,gets more burden as monetary,so
he/she should get more benefits.So,the
case is justice in terms of capitalist view.
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COMPENSATORYCOMPENSATORY
ETHICSETHICS
Wronged traveller must
be compensated for the
loss and inconvenience.
FAIRNESS
In considering what is fair, you must
ask questions such as: what has the
hotel lost and what has the
passenger lost? What is thecompensation costing the company?
What is the denial of a ticket the
potential guest?
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VIRTUE ETHICSVIRTUE ETHICS
The airport is a human community.
Traits/virtues include: honesty, integrity,
tolerance, fairness, and cooperation.
Overbooking raises concerns about howwell an airline company fosters honesty,
integrity, and fairness if it does not keep its
word to its guests. Any enterprise that
engages in overbooking needs to be sure
that this practice is honest and open and it
does not promote an ethic of deception orirresponsibility
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RIGHTSRIGHTS
y
When a flight is oversold and there are not enoughvolunteers, some airlines bump passengers with thelowest fares first.
y Once a passenger have purchased her/his ticket, themost effective way to reduce the risk of being bumped
is to get to the airport early.
y If the passenger is bumped involuntarily he/she hasthe right to insist on a check if that is her/hispreference.
y The government's denied boarding regulation spellsout the airlines' minimum obligation to people theybump involuntarily.
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THANK YOUVERY
MUCH FOR YOUR
ATTENTION!