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1
Triton National Loyalty Platform:
AOL Case Study
Driving Traffic Through Trivia, Survey and Featured Links
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Agenda
• Brief Description of Triton Loyalty
• AOL & Triton Partnership Overview
• Case Examples & Results
Triton Loyalty
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Triton Digital Loyalty Platform
550+ media brands
42+ MM monthly page views
90+ MM monthly display impressions
28 page views per visit
Engagement Platforms
Secret Email CampaignsSweepstakes
TriviaVideo / Custom Trivia
SurveysFree Trial Offers
Bonus LinksDigital CouponingDisplay Campaigns
UGC Upload Contests
MicrositesPhoto Upload ContestSocial Sharing & Voting
Video Trivia
Secret Email
National Register to Win
*Just a sample of Triton’s Engagement Platforms
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Triton Digital: Listener Loyalty Sites
Examples of Triton Loyalty sites…
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AOL & Triton Partnership Overview
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Overview
• AOL is…. A global leader in sourcing, creating, producing and delivering high quality, trusted, original content to their consumers.
• AOL brands include Huffington Post, Heidi Klum, AOL Autos, Live Better America, Patch, Autos Make Model, Jobs, Mapquest, Pawnation, Mandatory, Shopping, StyleList, Travel and more.
• AOL has a constant need to increase traffic and page views to services, slide shows, videos and specific ad sponsored features.
• Triton Digital leverages our active monthly, registered loyalty site visitors and drives them to engage with AOL brands.
• Triton Digital drives traffic to AOL sites through:– Trivia features– Surveys– Featured links– Secret Contests
• Triton Digital also built custom trivia for select brands, such as “Flavors of AOL”, Signature Sounds, Autos Make Model and Heidi Glamour.
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AOL Brands
• Autoblog • Autos Make Model • AOL Autos• Black Voices Fashion• Daily Finance • GMC Trade Secrets• Heidi Klum• Huffington Post• Live Better America• Makers.com• Mandatory.com• Mom.Me Latino• Stylist
But… still so much more to do!
Triton drives over 1 to 2 million clicks monthly to:
Case Example:Heidi Klum on AOL
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Heidi Klum on AOL
• AOL presented Triton with a need to create traffic aimed at pages sponsored by Crest on the Heidi Klum site.
• Triton created trivia questions and featured links to be served to our registered members across the loyalty platform’s 550 sites.
• Trivia questions could only be answered by the participant clicking and viewing various, sponsored slide shows, video and other content on the Heidi Klum site.
• As the trivia questions were successfully answered, users were rewarded points in their respective loyalty sites.
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pink
Heidi Klum AOL Beauty Trivia
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Heidi Klum on AOLTrivia Example
Results:• Question One: 17,257
Engagements• Question Two: 16,356
Engagements• Question Three: 15,586
Engagements• 390,636 Page Views in less
than 4 days of being integrated on the Triton Loyalty sites.
Results not typical and will vary depending on current traffic demands.
Winter lips
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Additional Examples
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Additional Examples
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Additional Examples
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Additional Examples
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Additional Examples
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Flavors of AOL
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Questions?