Trisha Poynter

The World Wildlife Fund

(WWF) is an organization

founded in 1961 to raise

awareness about our

environment and how to

protect it. Their mission is

to “halt and reverse the

destruction of our

environment.” This

picture was published in

April of 2007 to show how

our rain forest are slowly

degrading because of

deforestation.

Background Information

The intended audience of the ad is anyone who doesn’t understand the full effects of deforestation and how harmful it really is to our environment and ecosystems.

The colors that stick out the most are the dark blue and grey storm clouds in the background. It creates a gloomy feel to the ad which makes you see how catastrophic deforestation is.

The forest before deforestation and after deforestation is being compared. Before you see a green and flourishing rain forest but when you look at the other half of the advertisement you see the forest as its depleted of plant and animal life.

The focus of this advertisement is Tarzan. You see him swinging through the air as he is about to fall onto the ground. This shows not only how deforestation is bad but how it can hurt the life of animals that live in the rainforest and people like Tarzan.

The ethical appeal of the ad would be the WWF panda logo in the bottom right hand corner of the ad. The World Wildlife Fund is a reputable organization that has been around for 50 years to be a voice in the protection of our environment and endangered species across the world.

The logical appeal of the ad would be that deforestation is more common than we think and it is happening all around us. It is very devastating and the only for it to be stopped is if we stand up for our environment.

The emotional appeal of the ad would be to feel sympathy for Tarzan and the homes of the other species in the rainforest that were destroyed due to deforestation.

• "50 Years of Environmental Conservation." WWF. N.p., n.d. Web. 11 Nov. 2012. <http://wwf.panda.org/who_we_are/history/>.

• "» WWF Tarzan Advertising/design Goodness – Advertising and Design Blog: The Best Ads & Designs and Sometimes the Worst around the Globe." » WWF Tarzan Advertising/design Goodness – Advertising and Design Blog: The Best Ads & Designs and Sometimes the Worst around the Globe. N.p., n.d. Web. 11 Nov. 2012. <http://www.frederiksamuel.com/blog/2007/07/wwf-tarzan.html>.