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Summary Innovative, strategic marketer and sales enabler who achieves measureable results through calculated planning, collaborative relationships, leveraging expertise, resources, data and new marketing know-how. Voraciously seeks opportunities to improve customer experiences that drive increased revenue and acquisition, conversion and retention of customers.
Key Accomplishments
On-boarded 40+ new sales team members who drove productivity beating sales goals by over 20% in the first year for their top 3 sales categories.
Craft and lead strategic marketing efforts for Schneider Electric’s largest U.S. purchasing audience responsible for nearly 6 billion in sales by employing and orchestrating integrated marketing initiatives.
Launched innovative products including EVlink electric vehicle charging stations and Wiser home management resulting in robust retail and builder channel sales.
Sought out to lead transverse, deadline-driven special campaign projects including broken global processes (SE reply and lead routing experiences), nurturing, guerilla marketing, high impact integrated direct marketing, social engagement, resource planning, and regional targeted marketing.
In less than 3 months, created marketing to support Schneider Electric’s new hotelier business segment including value messaging, web presence, sales collateral, public relations and key tradeshow planning resulting in overall 74 million dollars of sales opportunities pinpointed.
Effectively managed over $35 million of client’s yearly budgets by delivering high-level, strategic guidance and expert project management while developing long lasting client/agency relationships.
Personally impacted positive growth of the agency’s largest client resulting in client revenue growth of 1,130% in four years.
Managed over $1 million in TV creative development and production including shoot to post production for short and long-form TV commercials. New TV spots outperformed control benchmarks by 33%, reducing cost per customer by over 50%.
Developed and implemented award-winning prospect acquisition and conversion strategies, increasing agency’s largest client base from 200k to 1.5 million in four years.
Experience 2010-Present Schneider Electric North America Nashville, TN Sales Enablement Manager, Microgrid, Targeted Accounts US April 2014-Present Create sales enablement program to increase performance and productivity of the Microgrid, Utility, Water
Waste Water sales organizations (direct and partners) by developing efficient processes, practices, technologies and tools, with a focus on digital enablers.
Lead development of ‘marketing to sales’ alignment to increase revenue by directly impacting the Utility sales teams’ ability to accelerate and close more deals.
Re-engineer process for demand generation and qualification efforts through to sales by better aligning systems, training and coordinating new response qualifier process and team on-boarding.
Foster stronger, more mutually beneficial partnerships with key alliance partners including Cisco and Microsoft by leading joint strategic marketing programs and sales enablement efforts.
Lead creation of Account-based Marketing programs for strategically important key accounts. Develop and lead robust sales training programs that help coach, educate, competitively arm, and sharpen
team’s sales skills.
Trish Starkey
1308 Shelby Ave Nashville, TN 37206
[email protected] 901-212-4587
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Strategic Marketing Communication Manager October 2012-April 2014 Lead team of marketers who define, develop and execute marketing strategies and communications plans that
drive both short-term results and long-term sustainable growth measuring and tracking response through converted business in Sales Force system.
Collaborate with Partner business leaders to understand revenue objectives, market trends, product applications, competitive differentiators and go-to-market business models. Then, create and orchestrate custom-tailored awareness driving and demand generating marketing plans to achieve specified business objectives for all U.S. electrical contractors, residential homebuilders and consumers.
Senior Marketing Specialist April 2010-October 2012 Develop and execute integrated marketing campaigns using an effective mix of advertising, public relations,
direct marketing, large-scale national tradeshows/customer events, social media, interactive and sales enablement tools.
2006-2010 Boutique Advertising Agency Brentwood, TN Account Management Supervisor May 2009-April 2010 Ideation, pitch and secure new business from current clients consistently delivering 80% of the Agency’s
monthly revenue and driving positive P&Ls for all projects. Entrusted with sole leadership of the Agency’s most valuable clients including the US’s 3rd largest diabetes test
supply company (AmMed Direct), the nation’s largest direct-to-consumer hearing care provider (HearingPlanet) and product categories including senior healthcare, health and beauty, home furnishings and more.
Lead multiple, complex DRTV campaigns (each $300k+) including concepting, scripting, production, post production through DRTV placement, tracking and analysis.
Key client communicator and internal “glue” between Agency’s strategy, media and creative departments which resulted in cost-effective, innovative client strategies for maximum lead generation, increased conversion and more valuable customer retention.
Lead client research, strategy, creative development and print production for AmMed Direct’s first venture into the Managed Care market. With the new company materials established, Better Care Plus™ which generated stronger than expected revenue within the first 6 months of launch.
Senior Account Executive October 2007-May 2009 Account Executive November 2006-October 2007 Assistant Account Executive May 2006-November 2006
Professional Memberships & Continuing Education Lead to Impact Executive Development Program-UNC Chapel Hill, American Marketing Association (Nashville Chapter), USPS Certified Mail Quality Control Specialist, Direct Marketing Association
Education Middle Tennessee State University Murfreesboro, TN Bachelor of Business Administration and Marketing (3.8 GPA) Awarded merit-based, full scholarship from the MTSU marketing department (one of 5,800 students)
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References 1) Who: John Mills, Vice President of Marketing, AmMed Direct Relationship: client for over 2½ years Contact: [email protected] “Trish is a highly creative direct marketing professional with extraordinary insight and knowledge in the creation, planning and execution of multi-channel campaigns; especially DRTV. She is very detailed oriented and always brings solid test recommendations to the table. She is a joy to work with and brings a wonderful team orientation to everything she does. Trish earns my highest praise every day.” 2) Who: Deb Pasquale, Vice President, Critical Mass Relationship: direct supervisor for 1+ year Contact: [email protected] A word from Deb… “From the moment Trish and I met, I knew she was extraordinary. That was quickly validated when we began working together. She is wise beyond her years, adept at both strategy and execution and a trustworthy, mature decision maker and composed problem solver. Her dedication, focus, work ethic and attitude are practically beyond compare. I feel fortunate to have had Trish working for me. She's a keeper.” 3) Who: Scott Long, Owner, Encore Media Relationship: post production vendor for 4+ years Contact: [email protected] A word from Scott… “About Trish, what can I say? I have never seen someone juggle, with so many balls in the air and never miss a beat. Her attention to detail is impeccable and she has personality to back it up, pleasant and personable, driven and goal oriented. She's definitely on my short list of favorite clients and I would recommend her for any task or position.”
